The document discusses old guard food bloggers versus upstarts. Old guard bloggers are influenced by editorial oversight and advertisers, have expense accounts, and follow traditional rules and conventions. Upstart bloggers have no editorial oversight, rely on fewer advertisers and pay expenses out of pocket, follow few conventions, and have varying levels of influence. The document also discusses how one food blogger chooses topics including new and favorite places, unique experiences, suggestions from readers and PR, and serendipity. It lists influences on her blogging including local chefs, magazines, and other food websites. Finally, it discusses catering to influencers by monitoring reviews, offering business benefits to bloggers, and addressing complaints.

1. gamble and win!
the secrets of a food blogger
julie niesen gosdin
may 8, 2012

2. who is this chick?
social strategist, award-winning blogger
http://winemedinemecincinnati.com
featured in:
The Washington Post
The Cincinnati Enquirer
Metromix
Slashfood (now Huffington Post)
City Beat Best of Cincinnati 2009-2012
Express Cincinnati

3. taking a gamble

4. old guard vs. upstarts

5. old guard vs. upstarts
• influenced by editorial

6. old guard vs. upstarts
• influenced by editorial
• influenced by advertising

7. old guard vs. upstarts
• influenced by editorial
• influenced by advertising
• expense accounts

8. old guard vs. upstarts
• influenced by editorial
• influenced by advertising
• expense accounts
• rules & traditions

9. old guard vs. upstarts
• influenced by editorial
• influenced by advertising
• expense accounts
• rules & traditions
• the final word

10. old guard vs. upstarts
• influenced by editorial • no editorial oversight
• influenced by advertising
• expense accounts
• rules & traditions
• the final word

11. old guard vs. upstarts
• influenced by editorial • no editorial oversight
• influenced by advertising • fewer advertisers
• expense accounts
• rules & traditions
• the final word

12. old guard vs. upstarts
• influenced by editorial • no editorial oversight
• influenced by advertising • fewer advertisers
• expense accounts • paid out of own pocket
• rules & traditions
• the final word

13. old guard vs. upstarts
• influenced by editorial • no editorial oversight
• influenced by advertising • fewer advertisers
• expense accounts • paid out of own pocket
• rules & traditions • few conventions
• the final word

14. old guard vs. upstarts
• influenced by editorial • no editorial oversight
• influenced by advertising • fewer advertisers
• expense accounts • paid out of own pocket
• rules & traditions • few conventions
• the final word • influence varies

16. method to the madness

17. method to the madness
• New Places

18. method to the madness
• New Places
• Old Favorites

19. method to the madness
• New Places
• Old Favorites
• Unique Experiences

20. method to the madness
• New Places
• Old Favorites
• Unique Experiences
• Reader/PR Suggestions

21. method to the madness
• New Places
• Old Favorites
• Unique Experiences
• Reader/PR Suggestions
• Serendipity

22. influences

23. influences
• local chefs & restaurants

24. influences
• local chefs & restaurants
• saveur

25. influences
• local chefs & restaurants
• saveur
• food + wine

26. influences
• local chefs & restaurants
• saveur
• food + wine
• the kitchn

27. influences
• local chefs & restaurants
• saveur
• food + wine
• the kitchn
• serious eats

28. influences
• local chefs & restaurants
• saveur
• food + wine
• the kitchn
• serious eats
• chow

29. influences
• local chefs & restaurants
• saveur
• food + wine
• the kitchn
• serious eats
• chow
• food republic

30. influences
• local chefs & restaurants
• saveur
• food + wine
• the kitchn
• serious eats
• chow
• food republic
• huffington food

31. influences
• local chefs & restaurants
• saveur
• food + wine
• the kitchn
• serious eats
• chow
• food republic
• huffington food
• experiences

32. The High Rollers
(they aren’t who you think.)

33. 1 = 3000

34. what are they saying?

35. what are they saying?

36. what are they saying?

37. what are they saying?

38. what are they saying?

39. what are they saying?

40. what are they saying?

41. what are they saying?

42. catering to the
influencers

43. catering to the
influencers
• monitor yelp, the knot, urbanspoon reviews
(as appropriate)

44. catering to the
influencers
• monitor yelp, the knot, urbanspoon reviews
(as appropriate)
• take advantage of business benefits

45. catering to the
influencers
• monitor yelp, the knot, urbanspoon reviews
(as appropriate)
• take advantage of business benefits
• reach out to influential bloggers (kya)

46. catering to the
influencers
• monitor yelp, the knot, urbanspoon reviews
(as appropriate)
• take advantage of business benefits
• reach out to influential bloggers (kya)
• don’t ignore complaints

47. listen.

48. questions?
• slideshare.net/winemedineme
• winemedinemecinci@gmail.com
• @winemedineme