This document provides information about the Green. Beer. Fest. magazine and festival. It includes articles about the Colorado Ocean Coalition promoting ocean conservation, tips for beginning home brewers to learn the process, and advice for bands preparing for their first recording session such as practicing, having finished songs, and being well-prepared with functioning equipment. It also provides background on the Green. Beer. Fest. and its rebranding from the previous Frack Free Brew Festival to have a greater focus on sustainability and innovation.

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The Breakdown
Edge of the Unexpected
Epic Colorado bands + companies
GREEN: Colorado Ocean Ambassador
BEER: Learn home brewing from the source
Live Dangerously!
2014 Green. Beer. Fest. Program Ad Rates
FEST: 9 Tips to prepare for your first recording session
INFOGRAPHIC: Equipment checklist for newbie Home Brewers
Troubleshooting 101 for Home Brewers
Did you see it coming?
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About this publication:
This Green. Beer. Fest. magazine is a free publication of Pouring Man Productions. It is available in both a digital and print version. This issue is in-
tended to provide a small sampling of our marketing style and 2014 official festival program. Paid advertising in the full length program, along with
sponsorship opportunities and vendor tables are available for interested companies of all sizes and types that align with our work and theme.
About Pouring Man Productions:
We’re water people (literally + figuratively)! Pouring Man Productions is an indie media + marketing company founded in Colorado. We combine a
mashup of art + film + music to build mainstream awareness around epic causes especially water advocacy + conservation. PouringManProductions.com
Peep our digital pitch deck for FAQ’s: http://slidesha.re/1denKny
Creative Director + Marketing Misfit:
Shonika Proctor
shoni@andesbeat.com
202.596.5850
@trephunter
Sponsor, speaker, vendor, press or general questions?

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Edge of the
Unexpected
Colorado’s underground creatives, pioneers, inventors, thought leaders and other
epic superheroes will emerge and convene in Boulder 9.27.14 – on a world
saving mission at the ultimate un’festival.
Cult.
Culture.
Behind organizations with great culture are often cult like fol-
lowings. In our daily never ending quest to discover Colorado’s
underground and overlooked pioneers + creatives + thought
leaders, the Green. Beer. Fest. seeks to organically build a place
that becomes home to those such people who often humbly and
unknowingly inspire trends and culture.
Epic people (who know that self-praise is scandalous); great local
music; delish craft beers; a wee bit of madness; and a sprinkle of
magic is the idea behind the Green. Beer. Fest.
Originally launched in 2013 as the Frack Free Brew Festival, fu-
turist and event visionary Wade Norris decided to re-brand the
event to better align with his greater vision for the greater good.
This greater vision integrated with the culture of his company,
and lessons learned from his first festival, became the foundation
of the 2014 event concept and theme.
Green. Beer. Fest: Edge of the Unexpected reflects on Wade’s
journey as a‘stranger in a strange land’. A long time environmen-
tal evangelist with a deep rooted background in public policy, he
has always taken a very avant-garde approach to carrying out his
mission and higher purpose. Along the way, he’s discovered the
more we believe we are different, the more we realize we’re actu-
ally quite the same!
From the guerrilla marketing style to the diverse backgrounds of
the key event organizing team, you’re sure to see how our eco +
sustainable innovation inspired un’festival, much like creative peo-
ple, constantly tests the boundaries of what is and what could be.
Are we crazy or not crazy enough?
That is the question.
And we suppose even if you don’t understand what ‘it’ all means
just now, you will want to come and find out for yourself.
As anyone who needs to be led into temptation certainly does
not deserve to enjoy it…we look forward to hearing from you
soon and meeting you in REAL LIFE!
(Forever) exploring strange new worlds,
Shonika Proctor + Wade Norris
2014 Green. Beer. Fest. Co-Producers
Sidebar: We’d like to dedicate this issue of Green.Beer.Fest. to everyone who believes in miracles! Congratulations to Green.Beer.Fest. creator
Wade M. Norris who was unexpectedly nominated as the House District 27 (Jeff Co) candidate! Best wishes in the November 2014 election.

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To learn more or donate to the Colorado Ocean Coalition visit
http://coloradoocean.org
Vicki Nichols Goldstein, 2nd from right raises a hand for the sharks.
GREEN.Hang Ten: Colorado Ocean Coalition (COCO) continues to make big waves
From ‘sea to shining sea’, Boulder, Colorado resident Vicki Nichols
Goldstein is on a serious mission to make sure it stays that way. Her
organization, Colorado Ocean Coalition (COCO), a project of The
Ocean Foundation, 501(c)3, was founded to provide a unified voice
among the Mountain States for ocean protection. Growing up a wa-
ter baby on the east coast of the United States, water life has been a
part of her DNA since Nichols Goldstein’s childhood years.
But....the ocean and a landlocked state? With 2 dozen rivers and
more than 2000 lakes and reservoirs in Colorado, organizations
such as COCO and Carve Industries (Wooden Surfboard and
Standup Paddleboard Makers, carvesurfboards.com) have found a
niche in connecting with Colorado’s water and ocean enthusiasts.
Named the ‘Most Active City’ by Time Magazine (2011), Boul-
der, Colorado and the surrounding region is home to some of the
country’s biggest outdoor enthusiasts. Whether it is skiing, hik-
ing or standup paddling on the lake, Coloradans love and respect
their natural environment. While Colorado is a landlocked state
at a mile high elevation, their historic ‘Biblical Flood’ of 2013, re-
minded us of the impact of water on our lives for better or worse
and that no place is immune from Mother Nature.
“We live on an ocean planet and the choices we make in the middle
of the country have direct ties to the seas.” - Vicki Nichols Goldstein
Through a host of grassroots events including their monthly ‘Blue
Drinks’ happy hours and their annual Masked Mermaid Ball fun-
draiser (Oct 2014), COCO is working tirelessly to build an active
and dynamic coalition in Colorado. Their current supporters
include scientists, businesses, divers, kayakers, rafters and other
ocean supporters.
Their newest program is Ocean Ambassadors. Through this pro-
gram they will find and train a corp of 20 highly motivated volun-
teers to spread the word about ocean and watershed protection.
Volunteers will receive 30 hours of training covering topics such
as marine conservation to river restoration and marine sanctuary
protection. COCO will also provide marketing and outreach ma-
terials and public speaking opportunities.
Are you ready to help COCO make bigger waves?

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BEER.Hop to it: Learn Home Brewing from the Source
The time between when it first dawns on you that you could start
learning to brew your own beer at home and when you actually take
a stab at it is often a long one. For one thing, it takes a pretty signifi-
cantlearningcurvetoevenbegintovisualizethatitpossibletomake
beer at home. Oh, you may have heard about home breweries but to
thinkofdoingitinyourownhomesettingisaleapofunderstanding
that takes some time to get through.
The internet is often a source of information that we go to start
learning more about a new area of life like home brewing. Perhaps
that is how you found this article and that’s good. That means you
are off on the right foot and using free information from people who
have already learned a few things about brewing at home to get your
orientation to what it would take for you to learn to brew your own
beer at home.
As often happens with any new area of interest, if your fascination
with how to brew beer at home starts to get some momentum, it’s a
good way to go to log on to the major home brewing web sites and
begin to get oriented to the methods, the equipment and the process
of brewing beer at home. Do be aware that some of these sites get
very technical and it’s easy to get intimidated.
But if you can just get an understanding about the equipment and
the ingredients and some basic ideas of how the process would
go if you were the one doing the brewing, that is a good start.
Because online articles and web sites mix expert knowledge with
newcomers orientation, if you do stumble into a section of those
sites that you don’t understand, just surf on to pages that are in-
tended to help you where you are and understand that when you

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get to that level that that technical sophistication, you can always
come back to these pages. Just build a good bookmark library
because it will serve you well.
But to pick up speed on learning the real details of what brewing
is all about, you don’t have to depend just on reading or books.
Because brewing beer in your own home is more than just book
knowledge, it is handling of equipment and ingredients, the more
direct exposure you can get to the brewing process, the better. But
it is also very likely that you developed your interest in home brew-
ing while enjoying a good brew at your local brew pub. Most towns
have brew pubs where home made beers are sold in just about every
flavor, color ant texture. Many times these brew pubs grew up out
of a home brewing hobby that just got bigger and bigger until it be-
came an enterprise and a money making business
That is why most Colorado brew pub owners are more than hap-
py to give free tours and expose you to the culture of home + craft
brewing. This is probably some of the most value exposure you can
get to how the process of home brewing works. By walking through
a brewery where the beer you make is made, you can step through
the process to get a feel for how you will proceed. You can see the
boiling pots, how the strainers are used and the filters and fertilizers
and everything that is needed to take beer from raw materials to the
finishedstateofafinebrewedbeer. Infact,withalittlecharmandby
volunteering some time, you may be able to apprentice in the brew
pub making beer. This time will be tremendously valuable to you to
help you learn the ropes of making your own beer.
You combine this hands on knowledge with what you are learning
on line and from other training sources along with what you can
learn by networking with other experienced home brewers and you
have a powerful source of knowledge that will pay you well when
you start making your home beer yourself. And that knowledge will
result in some great tasting beers from your kitchen so you will be
glad you took the time to learn all you can before taking the plunge.
Here’s a few breweries that we dig and think will happily immerse
you in CO’s awesome beer culture:
Asher Brewery, Boulder, CO
FREE brewery tours Saturdays and Sundays at 4pm at Colorado’s first all organic brewery
http://asherbrewing.com/brewery-tours/
more details at: http://bit.ly/1fx8kBh
Odd 13, Lafayette, CO
Foos and Brews (as in foos’ball) – their cool ‘characters’ are worth a visit to their website
http://www.odd13brewing.com/content/events.html
more details at:: http://bit.ly/1lq4XhW
Old Mill, Littleton, CO
Book their Historic Backroom for your next party!
http://www.oldmillbrewery.com/events.htm
more details at:: http://bit.ly/1fPg2VU
Oskar Blues, Longmont, CO
Check out their Creole Steamed Mussels and other great beer inspired recipes!
http://oskarblues.invisiblewindow.com/recipes_/creole-steamed-mussels
more details at: http://bit.ly/1i0kGni

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FEST.Make some noise: 9 tips to prepare for your first recording session
Recording is a time-intensive experience, and problems that arise
often seem magnified. No one wants to wait for an hour while the
guitar player runs to the local guitar store for new strings.
As Kunundrum (the Colorado dirty rock band that Green. Best.
Fest. creator Wade sings for) prepares to record its first album, we’d
liketoshare9simpletipswe’vediscoveredonhowtomakeyourfirst
and subsequent recording sessions productive and smooth:
1. Practice, Practice, Practice!
Kunundrum had to practically eliminate performance gigs to dedi-
cate more time to refining and perfecting their sound. You’d be sur-
prised how many bands go into the studio obviously unprepared.
If you can’t play through the song without making mistakes, then
you’re not ready to record yet. Take the time to practice the songs
you want to track thoroughly. This isn’t to say that you can’t be
creative in the studio, but it’s a lot cheaper to be creative on your
own time.
2. Finish your songs.
This is one place that fake it ‘til you make it won’t fly. Going into
the studio hoping to finish lyrics or parts on the spot is a recipe for
dissatisfaction. You may be inspired by the pressure, but you’ll inevi-
tably listen back to it later on and think that you could have sang it
better, or that you don’t especially like this line or that phrase.
3. Record yourselves in advance.
It’s very useful to record your practice using a simple tape recorder
or handheld video camera or even setting up your ipad or ipod on
a tripod. The finished product won’t sound very good, but you’ll be
able to hear if you’re off time, or off key. It may also make you aware
that some parts of your song are dragging, or that other parts could
be extended or more developed.
4. Test + upgrade your gear in advance.
Don’t show up for a session that you’re paying for with gear that
doesn’t work, cables that cut out, batteries that are going dead, or
blown speakers. If you’re afraid that your gear is less than perfect,
make some calls. Your engineer can point you to some people in
town that rent gear on a day-by-day basis, or to other musicians who
might be willing to loan an amp or cabinet for a day or two. It makes
a difference!
5. Professionally tune your instrument.
Drummers should put on new heads about 1 week before the ses-
sion. The snare head should be replaced immediately before the
session, and if you’re doing more than one or two songs, consider
bringing extra snare heads. Nothing sounds as good on tape as a
fresh snare head. Guitarists should put a new set of strings on a few
days before the session. Bring extra strings, as you probably will
break one or two. Bass players can replace their strings, although
new bass strings can be a bit overly metallic. I recommend changing
bass strings a week or two before the session.
6. Dedicate the time for your recording.
You don’t want to be called in to work half-way through your ses-
sion. Everyone involved needs to clear their schedules. Nothing cre-

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ates more tension in a session than someone wanting to blow out
early so they can hit some party. Also, if you’re recording at your
home, make sure your family knows about it. Take phones off the
hook, recording will require some degree of quiet. If you’re work-
ing at your practice space, make sure the neighbors know that you’ll
need some quiet, if there are other bands at your facility, ask them
for their schedules, and work out a time when they won’t be playing
in the next room.
7. Have a clear plan.
It’s always better to have fewer songs prioritized to finish, and to
know precisely which songs you’re trying to get done. Often, once
a session gets rolling, it’s easy to just go ahead and track some of
the other songs you have. While this isn’t terrible, in my experience
these tracks are usually discarded, as they haven’t been thoroughly
practiced, and may not even be complete.
8. Develop + share your vision
with the studio.
Ideally its better for a band to go in before they do the recording
so the studio gets a feel for the sound, and can jointly develop a vi-
sion for the session based on the band’s specialty and the studio’s
expertise.
9. Relax!
Recording is fun, and there’s really no pressure. Just be prepared,
and you’ll have a smooth, enjoyable session with a great product at
the end!
If you envision your record sounding like the latest mainstream hit,
you may be frustrated and disappointed. Your band like your music
is unique, and the goal of the hard core dedicated music engineer is
tofindwhat’sbestaboutyourbandandaccentthat.Yourrecordmay
not sound like anything that’s come before, and trying to cram it
into a pre-existing notion of a “good recording” doesn’t do it justice.
ThePixiesdidn’tsoundlikeanythingthatcamebeforethem, nordid
Modest Mouse, or the Beatles.
Managed under the Pouring Man Productions portfolio, Kunundrum is a Colorado based dirty rock band with heavy metal crosso-
ver influence. They are currently preparing to record their first album. For booking requests please contact Wade at (937) 701-7687
(POUR). Like what you see? http://on.fb.me/1gm9P5A
Kunundrum:(l-r) Wade Norris,Joe Deihs,Tommy Golec,Lee Reffel,Faren Fleming

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Unsucking your ‘Craft Fear’:
Troubleshooting Tips for Home Brewing
One of the most frustrating issues to deal with when starting any
new endeavor or hobby is fear of failing or ‘messing up’. Home
brewing is no different. Following are a few basic troubleshooting
ideas for dealing with potential home brew disasters. As always, re-
member, that practice will eventually make….perfect….something
worth drinking!
Stuck fermentation
Stuck fermentation occurs when your beer fails to ferment to com-
pletion. Thiscanresultfromtheuseofoldyeastorpooringredients.
The best way to take care of this problem, is to prevent it from start-
ing. To do this, you should:
1. Re-hydrate the yeast by adding it to some water and adding wort
to the yeast an hour or more before you pitch. This will help ensure
that your yeast is still active.
2. Use an all malt or a recipe that has a lot of it, as yeast needs nu-
trients to stay alive. Corn and sugar lack these nutrients. If your
yeast still fails to survive, it cannot reproduce. For this very reason,
distilled water shouldn’t be used when making beer.
Under carbonation
If you’ve used the proper amount of priming sugar and your beer is
still flat, it’s probably due
to the fact that you didn’t properly rise the sanitizing solution from
the bottles. If too much sanitizer is left in the bottles, it can kill the
yeast, which results in flat beer. The only way to prevent this is to
stop it from happening.
Over carbonation
Over carbonation can cause your beer to turn into a foam disaster.
It can result from these causes:
1. Too much or uneven priming sugar. You should measure your
primer carefully and dissolve it thoroughly in boiling water and al-
low it the proper time to cool. Before bottling, make sure to stir this
into your beer.
2. Bottling your beer too early can also result in too much car-
bonation.
3. Poor sanitization is also a cause. If you allow your beer to come
in contact with wild
yeast, it can result in over carbonation and possibly even off flavors.
4. Bottles that are under filled can also contribute to over carbona-
tion. You should
allow 1/2 inch of head space to allow your beer time to pressurize.
By taking the proper time to fix problems, you’ll ensure that your
brew comes out great every
time you brew it. If you happen to run into a problem, always take
the time to rationalize through it
before you rush into fixing it. If you rush into fixing a problem, you
may start another one.
Youshouldexpectproblems,especiallyifthisisyourfirsttimebrew-
ing. Even for expert home
brewers, problems can occur from time to time which is something
you’ll learn to deal with. Have patience and keep experimenting!
Troubleshooting 101
for Home Brewers

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