The document describes an opportunity assessment for a service called 'Food Routes' that connects travelers with local hosts for home-cooked meals. Customer surveys found interest but also concerns about security, hygiene, and usability. The business model and website prototype were updated based on feedback. Market analysis estimated the current target market size at 1.3 million meals annually worth $7.8 million. Expansion opportunities and a low-cost operating structure were identified.
Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalists program.
We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.
The document outlines the organizational structure and marketing plan for WC's Mexican Grille. It will be organized as a sole proprietorship led by a general manager with various department heads and staff. The marketing objectives are to complete construction on time, break even within two years, reach $50,000 in monthly revenues, and open a second location within three years. The marketing strategy will use local media, events, and an emphasis on quality food and customer service to establish the brand in the area.
Shauna Aguirre has over 25 years of experience in hospitality and event management. She has a proven track record of exceeding revenue goals and transforming underperforming properties. Her expertise includes all aspects of hotel operations, with an emphasis on food and beverage, live entertainment programming, and marketing. She is passionate about developing teams and cultivating community partnerships.
City Council Calaveras Visitors Bureau presentation 2/2015Lisa Boulton
This presentation shows how TOT funding from Calaveras County and the City of Angels Camp was budgeted by the Calaveras Visitors Bureau for the 2014-2015 fiscal year. ROI was shown for some marketing initiatives that were completed before the end of the fiscal year.
The document discusses old guard food bloggers versus upstarts. Old guard bloggers are influenced by editorial oversight and advertisers, have expense accounts, and follow traditional rules and conventions. Upstart bloggers have no editorial oversight, rely on fewer advertisers and pay expenses out of pocket, follow few conventions, and have varying levels of influence. The document also discusses how one food blogger chooses topics including new and favorite places, unique experiences, suggestions from readers and PR, and serendipity. It lists influences on her blogging including local chefs, magazines, and other food websites. Finally, it discusses catering to influencers by monitoring reviews, offering business benefits to bloggers, and addressing complaints.
This document provides information about Media Solutions, a travel publication called Getaway San Diego. It summarizes Getaway's mission to help visitors discover local places and share experiences, their editorial philosophy of being a trusted friend to readers, and their code of ethics in only recommending high quality experiences. The document also outlines Getaway's print magazine, online directory, video services, and TV channel to connect businesses to tourists, and provides testimonials from happy clients about Getaway's success in helping expand their businesses.
ViewS is an organic, locally-sourced restaurant located in Lake Tahoe, California. The strategic management report summarizes an environmental scan of external factors through a PEST analysis and internal factors through a SWOT analysis. Key findings include ViewS' strength as the only organic lakefront restaurant in Tahoe and an opportunity to potentially expand as a franchise. However, resource shortages pose a threat if local food supplies are limited. Primary goals are to gain recognition as an award-winning new restaurant through unique seasonal menus and address the threat of shortages by focusing a staple menu of readily available items.
The goal for this landmark is to introduce an enriching experience to our audience. We are proposing a dining destination that will give a new memorable feeling. We are focusing on local quality food centered around community and convenience. Through fun graphics and inviting colors, Flavors of SRQ is a unique dining destination for the whole family.
Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalists program.
We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.
The document outlines the organizational structure and marketing plan for WC's Mexican Grille. It will be organized as a sole proprietorship led by a general manager with various department heads and staff. The marketing objectives are to complete construction on time, break even within two years, reach $50,000 in monthly revenues, and open a second location within three years. The marketing strategy will use local media, events, and an emphasis on quality food and customer service to establish the brand in the area.
Shauna Aguirre has over 25 years of experience in hospitality and event management. She has a proven track record of exceeding revenue goals and transforming underperforming properties. Her expertise includes all aspects of hotel operations, with an emphasis on food and beverage, live entertainment programming, and marketing. She is passionate about developing teams and cultivating community partnerships.
City Council Calaveras Visitors Bureau presentation 2/2015Lisa Boulton
This presentation shows how TOT funding from Calaveras County and the City of Angels Camp was budgeted by the Calaveras Visitors Bureau for the 2014-2015 fiscal year. ROI was shown for some marketing initiatives that were completed before the end of the fiscal year.
The document discusses old guard food bloggers versus upstarts. Old guard bloggers are influenced by editorial oversight and advertisers, have expense accounts, and follow traditional rules and conventions. Upstart bloggers have no editorial oversight, rely on fewer advertisers and pay expenses out of pocket, follow few conventions, and have varying levels of influence. The document also discusses how one food blogger chooses topics including new and favorite places, unique experiences, suggestions from readers and PR, and serendipity. It lists influences on her blogging including local chefs, magazines, and other food websites. Finally, it discusses catering to influencers by monitoring reviews, offering business benefits to bloggers, and addressing complaints.
This document provides information about Media Solutions, a travel publication called Getaway San Diego. It summarizes Getaway's mission to help visitors discover local places and share experiences, their editorial philosophy of being a trusted friend to readers, and their code of ethics in only recommending high quality experiences. The document also outlines Getaway's print magazine, online directory, video services, and TV channel to connect businesses to tourists, and provides testimonials from happy clients about Getaway's success in helping expand their businesses.
ViewS is an organic, locally-sourced restaurant located in Lake Tahoe, California. The strategic management report summarizes an environmental scan of external factors through a PEST analysis and internal factors through a SWOT analysis. Key findings include ViewS' strength as the only organic lakefront restaurant in Tahoe and an opportunity to potentially expand as a franchise. However, resource shortages pose a threat if local food supplies are limited. Primary goals are to gain recognition as an award-winning new restaurant through unique seasonal menus and address the threat of shortages by focusing a staple menu of readily available items.
The goal for this landmark is to introduce an enriching experience to our audience. We are proposing a dining destination that will give a new memorable feeling. We are focusing on local quality food centered around community and convenience. Through fun graphics and inviting colors, Flavors of SRQ is a unique dining destination for the whole family.
The marketing plan proposes three events to increase winter sales and revenue at Edgewater Brewery in Grand Junction, Colorado. The events target college students aged 21+ and include having the local SnowSlay Club host an event utilizing Edgewater's outdoor space, a ski and gear swap, and a student frequent drinker's card offering discounts and prizes. The plan analyzes Edgewater's situation, identifies goals of increasing winter sales 5% and attracting new customers, and provides strategies to implement targeted events and promotions. Progress will be tracked to evaluate if the goals are being achieved.
RTS John Day River Territory Marketing on a ShoestringTravel Oregon
This document discusses a workshop on rural tourism marketing on a shoestring budget. It begins with an introduction that outlines the topics that will be covered, including developing a marketing plan, understanding the tourism experience being offered, cooperative marketing opportunities, and creating an action plan. Several Travel Oregon programs are then described that provide opportunities for cooperative marketing, including their advertising campaigns focused on culinary tourism in the fall and outdoor recreation in the spring. An example campaign called Wanderfeast is outlined in more detail.
Super Duper Burger_Brand Awareness CampaignSara Faizpour
The document outlines a marketing plan for a new burger restaurant called Super Duper Burgers. The plan includes segmenting customers into professionals/commuters, tourists, and students. It proposes offline marketing campaigns like advertising on public transit and billboards, as well as online campaigns to improve their website and social media presence. Key goals are to increase brand awareness and daily customers per location to 1,500 within 3 years. The financial summary projects break even in the first year of operations.
This document provides a marketing plan for Southbound, a new restaurant in Fort Lauderdale, Florida specializing in grilled cheese sandwiches and hot dogs. The plan outlines the company description, strategic focus, situation analysis including SWOT analysis, market and product focus, marketing program strategy and tactics, financial projections, organizational structure, and implementation and evaluation plans. The owners analyzed the local market and saw an opportunity to open a specialty grilled cheese and hot dog restaurant with unique menu items and a retro, rock and roll atmosphere. Their goals are to attract both local and tourist customers and establish themselves as one of the most popular restaurants in the area within five years.
This document provides information about VIE magazine, including its meaning, distribution, readership, editorial content, advertising rates and specifications. VIE is a high-gloss lifestyle magazine focused on human interest stories that is distributed bimonthly throughout the Southeast US, with a circulation of 50,000 per issue. It features national stories on fashion, culture, travel and people. The target readership is an educated, successful demographic with discretionary income to spend on travel, homes and leisure activities. The document outlines the magazine's advertising options and specifications for advertisers.
This document provides information about VIE magazine, including its meaning, distribution, readership, editorial content, advertising rates and specifications. VIE is a high-gloss lifestyle magazine focused on human interest stories that is distributed bimonthly throughout the Southeast US, with a circulation of 50,000 per issue. It features national stories on fashion, culture, travel and people. The target readership is an educated, successful demographic with discretionary income to spend on travel, homes and leisure activities. The document outlines the magazine's advertising options and specifications for advertisers.
Shauna Aguirre has over 25 years of experience leading food and beverage operations and entertainment programming at luxury hotels and resorts across California and Colorado. She has a proven track record of exceeding revenue targets and transforming properties through innovative marketing, training, and talent booking. Currently seeking a senior management role where she can continue leveraging her expertise in culinary arts, wine, and dynamic entertainment programming.
Richard Hays has over 20 years of experience in executive leadership, event planning, sales management, and catering for hotels, non-profits, and associations. He has a proven track record of exceeding sales goals for Marriott International, Hyatt, and Royal Sonesta hotels. Hays planned high-profile events such as the Baltimore Ravens 2001 Super Bowl ring ceremony and the Pennsylvania Society Inaugural Ball for President Obama. He currently serves in leadership roles for non-profits focused on Crohn's disease research and support.
The document provides a case study of marketing efforts by Bodden Partners and Hamilton PR to increase visitation and spending at Turning Stone Resort & Casino in Verona, NY. Through interviews and research, they developed a brand focused on the Oneida Nation's history of hospitality and living in harmony with nature. This was used in a "Diamond" advertising campaign across various media. PR efforts promoted the resort's many attractions to local, regional, and national audiences. The campaign successfully increased high-end visitors and those spending $100 or more per visit, as well as travel agent recognition of the resort as an outstanding vacation experience.
Marketing Portfolio for the Elements Food GroupEric Griswold
The marketing manager launched several cost-effective strategies to promote Elements Kitchen including creating an online presence through social media, building local business relationships, improving search engine optimization, and securing editorial placements. These efforts led to a 21% increase in revenue within six months and 7% growth for the company the following year. The manager secured advertising, promotions, and editorial features in local publications through discounted rates and trades to stay within budget.
Marketing Portfolio for the Elements Food GroupEric Griswold
The marketing manager launched several cost-effective strategies to promote Elements Kitchen including creating an online presence through social media, building local business relationships, improving search engine optimization, and securing editorial placements. These efforts led to a 21% increase in revenue within six months and 7% growth for the company the following year. The manager secured advertising, promotions, and coverage in various local publications and blogs to raise awareness of Elements Kitchen while adhering to a limited budget.
1) The document discusses the trend of restaurants offering multi-ethnic cuisines to cater to increasingly diverse customer bases. As immigration increases in the US, customers with different ethnic backgrounds and food preferences are demanding options that satisfy multiple tastes.
2) Two examples are provided of restaurants adapting to this trend - the African Forest Restaurant in Minnesota which offers African, American, Asian and Caribbean dishes, and Zara Restaurant in Atlanta which provides an international menu in a variety of dining settings.
3) An interview with the owner of African Forest Restaurant reinforces that providing authentic, in-depth representations of different cuisines will be necessary for restaurants to stay competitive as diversity increases. Offering choices that meet the cultural
The annual report summarizes the Roseville Visitors Association's (RVA) accomplishments in 2014. Major events like the USA Volleyball Championship and MLB All-Star Game brought visitors to Roseville hotels. The RVA improved their website, increased social media following, ran online advertising campaigns, and distributed visitor guides. Hotel occupancy in Roseville rose to 68.2% with over 585,000 visitors generating $24.7 million for the city. Looking ahead, the RVA outlined strategic initiatives to further promote Roseville as a tourism destination through 2020.
Understanding Tourism's Economic Impact in West VirginiaKara Moore
This document discusses how travel data is collected in West Virginia from various state and federal agencies. It provides statistics on national travel trends in 2016, including $933 billion in direct travel spending and 5.3 million travel-generated jobs. For West Virginia, direct travel spending was $4.1 billion in 2016, generating 44,900 jobs and $527 million in state and local tax revenue. The document also outlines regional travel impacts across West Virginia's 8 travel regions.
The document describes a prototype for the DISH Network, which connects travelers ("Guests") with locals ("Hosts") to share home-cooked meals. Hosts can schedule meals and Guests can search and RSVP to events. Guests pay Hosts directly, while the site collects fees. The prototype website is provided. Customer interviews found interest but also concerns about safety, hygiene, and usability. Addressing reviews, verification, and guidelines was suggested to build trust. Ongoing engagement and an easy-to-use site were deemed important for success.
The document summarizes an opportunity execution project for a startup called Food Routes. Food Routes connects travelers who want authentic home-cooked meals with hosts who want to provide meals. It will take a booking fee and percentage of meal prices. The founders have diverse skills and interests in travel and food. Market research found the addressable market is $4.6 billion. The business model has low costs and can break even with a small number of meals booked annually. Next steps include acquiring more hosts in top destinations and promoting through influencers to drive traffic to the website.
This document outlines a marketing plan for Foodgasm, a food delivery and restaurant discovery app. It begins with an executive summary and situation analysis noting the growth of discretionary spending and eating out in India. The plan then discusses the target consumer segments and market analysis. It presents goals to scale the user base and restaurant listings over time. Key value propositions for customers, collaborators and competitors are identified. The marketing strategy discusses products, services, branding, pricing, incentives, communications and distribution. Implementation plans cover organizational structure, business processes and a phased schedule.
The document outlines Gourmet's marketing plan to expand its online food delivery service throughout India. Gourmet aims to capitalize on rising discretionary spending and eating out as Indians' incomes increase. The plan details Gourmet's target customer segments, goals to achieve 500,000 users by 2020, value propositions including cashless payment and individual billing, closest competitors like Zomato, and four phase implementation approach covering launch, growth, contracting clients, and strategic management.
The marketing plan proposes three events to increase winter sales and revenue at Edgewater Brewery in Grand Junction, Colorado. The events target college students aged 21+ and include having the local SnowSlay Club host an event utilizing Edgewater's outdoor space, a ski and gear swap, and a student frequent drinker's card offering discounts and prizes. The plan analyzes Edgewater's situation, identifies goals of increasing winter sales 5% and attracting new customers, and provides strategies to implement targeted events and promotions. Progress will be tracked to evaluate if the goals are being achieved.
RTS John Day River Territory Marketing on a ShoestringTravel Oregon
This document discusses a workshop on rural tourism marketing on a shoestring budget. It begins with an introduction that outlines the topics that will be covered, including developing a marketing plan, understanding the tourism experience being offered, cooperative marketing opportunities, and creating an action plan. Several Travel Oregon programs are then described that provide opportunities for cooperative marketing, including their advertising campaigns focused on culinary tourism in the fall and outdoor recreation in the spring. An example campaign called Wanderfeast is outlined in more detail.
Super Duper Burger_Brand Awareness CampaignSara Faizpour
The document outlines a marketing plan for a new burger restaurant called Super Duper Burgers. The plan includes segmenting customers into professionals/commuters, tourists, and students. It proposes offline marketing campaigns like advertising on public transit and billboards, as well as online campaigns to improve their website and social media presence. Key goals are to increase brand awareness and daily customers per location to 1,500 within 3 years. The financial summary projects break even in the first year of operations.
This document provides a marketing plan for Southbound, a new restaurant in Fort Lauderdale, Florida specializing in grilled cheese sandwiches and hot dogs. The plan outlines the company description, strategic focus, situation analysis including SWOT analysis, market and product focus, marketing program strategy and tactics, financial projections, organizational structure, and implementation and evaluation plans. The owners analyzed the local market and saw an opportunity to open a specialty grilled cheese and hot dog restaurant with unique menu items and a retro, rock and roll atmosphere. Their goals are to attract both local and tourist customers and establish themselves as one of the most popular restaurants in the area within five years.
This document provides information about VIE magazine, including its meaning, distribution, readership, editorial content, advertising rates and specifications. VIE is a high-gloss lifestyle magazine focused on human interest stories that is distributed bimonthly throughout the Southeast US, with a circulation of 50,000 per issue. It features national stories on fashion, culture, travel and people. The target readership is an educated, successful demographic with discretionary income to spend on travel, homes and leisure activities. The document outlines the magazine's advertising options and specifications for advertisers.
This document provides information about VIE magazine, including its meaning, distribution, readership, editorial content, advertising rates and specifications. VIE is a high-gloss lifestyle magazine focused on human interest stories that is distributed bimonthly throughout the Southeast US, with a circulation of 50,000 per issue. It features national stories on fashion, culture, travel and people. The target readership is an educated, successful demographic with discretionary income to spend on travel, homes and leisure activities. The document outlines the magazine's advertising options and specifications for advertisers.
Shauna Aguirre has over 25 years of experience leading food and beverage operations and entertainment programming at luxury hotels and resorts across California and Colorado. She has a proven track record of exceeding revenue targets and transforming properties through innovative marketing, training, and talent booking. Currently seeking a senior management role where she can continue leveraging her expertise in culinary arts, wine, and dynamic entertainment programming.
Richard Hays has over 20 years of experience in executive leadership, event planning, sales management, and catering for hotels, non-profits, and associations. He has a proven track record of exceeding sales goals for Marriott International, Hyatt, and Royal Sonesta hotels. Hays planned high-profile events such as the Baltimore Ravens 2001 Super Bowl ring ceremony and the Pennsylvania Society Inaugural Ball for President Obama. He currently serves in leadership roles for non-profits focused on Crohn's disease research and support.
The document provides a case study of marketing efforts by Bodden Partners and Hamilton PR to increase visitation and spending at Turning Stone Resort & Casino in Verona, NY. Through interviews and research, they developed a brand focused on the Oneida Nation's history of hospitality and living in harmony with nature. This was used in a "Diamond" advertising campaign across various media. PR efforts promoted the resort's many attractions to local, regional, and national audiences. The campaign successfully increased high-end visitors and those spending $100 or more per visit, as well as travel agent recognition of the resort as an outstanding vacation experience.
Marketing Portfolio for the Elements Food GroupEric Griswold
The marketing manager launched several cost-effective strategies to promote Elements Kitchen including creating an online presence through social media, building local business relationships, improving search engine optimization, and securing editorial placements. These efforts led to a 21% increase in revenue within six months and 7% growth for the company the following year. The manager secured advertising, promotions, and editorial features in local publications through discounted rates and trades to stay within budget.
Marketing Portfolio for the Elements Food GroupEric Griswold
The marketing manager launched several cost-effective strategies to promote Elements Kitchen including creating an online presence through social media, building local business relationships, improving search engine optimization, and securing editorial placements. These efforts led to a 21% increase in revenue within six months and 7% growth for the company the following year. The manager secured advertising, promotions, and coverage in various local publications and blogs to raise awareness of Elements Kitchen while adhering to a limited budget.
1) The document discusses the trend of restaurants offering multi-ethnic cuisines to cater to increasingly diverse customer bases. As immigration increases in the US, customers with different ethnic backgrounds and food preferences are demanding options that satisfy multiple tastes.
2) Two examples are provided of restaurants adapting to this trend - the African Forest Restaurant in Minnesota which offers African, American, Asian and Caribbean dishes, and Zara Restaurant in Atlanta which provides an international menu in a variety of dining settings.
3) An interview with the owner of African Forest Restaurant reinforces that providing authentic, in-depth representations of different cuisines will be necessary for restaurants to stay competitive as diversity increases. Offering choices that meet the cultural
The annual report summarizes the Roseville Visitors Association's (RVA) accomplishments in 2014. Major events like the USA Volleyball Championship and MLB All-Star Game brought visitors to Roseville hotels. The RVA improved their website, increased social media following, ran online advertising campaigns, and distributed visitor guides. Hotel occupancy in Roseville rose to 68.2% with over 585,000 visitors generating $24.7 million for the city. Looking ahead, the RVA outlined strategic initiatives to further promote Roseville as a tourism destination through 2020.
Understanding Tourism's Economic Impact in West VirginiaKara Moore
This document discusses how travel data is collected in West Virginia from various state and federal agencies. It provides statistics on national travel trends in 2016, including $933 billion in direct travel spending and 5.3 million travel-generated jobs. For West Virginia, direct travel spending was $4.1 billion in 2016, generating 44,900 jobs and $527 million in state and local tax revenue. The document also outlines regional travel impacts across West Virginia's 8 travel regions.
The document describes a prototype for the DISH Network, which connects travelers ("Guests") with locals ("Hosts") to share home-cooked meals. Hosts can schedule meals and Guests can search and RSVP to events. Guests pay Hosts directly, while the site collects fees. The prototype website is provided. Customer interviews found interest but also concerns about safety, hygiene, and usability. Addressing reviews, verification, and guidelines was suggested to build trust. Ongoing engagement and an easy-to-use site were deemed important for success.
The document summarizes an opportunity execution project for a startup called Food Routes. Food Routes connects travelers who want authentic home-cooked meals with hosts who want to provide meals. It will take a booking fee and percentage of meal prices. The founders have diverse skills and interests in travel and food. Market research found the addressable market is $4.6 billion. The business model has low costs and can break even with a small number of meals booked annually. Next steps include acquiring more hosts in top destinations and promoting through influencers to drive traffic to the website.
This document outlines a marketing plan for Foodgasm, a food delivery and restaurant discovery app. It begins with an executive summary and situation analysis noting the growth of discretionary spending and eating out in India. The plan then discusses the target consumer segments and market analysis. It presents goals to scale the user base and restaurant listings over time. Key value propositions for customers, collaborators and competitors are identified. The marketing strategy discusses products, services, branding, pricing, incentives, communications and distribution. Implementation plans cover organizational structure, business processes and a phased schedule.
The document outlines Gourmet's marketing plan to expand its online food delivery service throughout India. Gourmet aims to capitalize on rising discretionary spending and eating out as Indians' incomes increase. The plan details Gourmet's target customer segments, goals to achieve 500,000 users by 2020, value propositions including cashless payment and individual billing, closest competitors like Zomato, and four phase implementation approach covering launch, growth, contracting clients, and strategic management.
Food overloaded Android App, Final Marketing Presentation JYOTI CHADHA
Food Overloaded is an Indian restaurant finder app that aims to capitalize on rising incomes and spending on eating out in India. The app allows users to search for and order from thousands of restaurants across major cities. Food Overloaded sees an opportunity for growth as India's economy strengthens and consumers increasingly seek variety in food options. Its goals include listing over 500 restaurants and achieving 50,000+ users by March 2018. It plans to target metropolitan youth and offer competitive pricing and incentives to attract customers and collaborators.
Cover 3 is a fine dining establishment with locations in Austin and San Antonio, Texas. It combines outstanding food and drink with a love of sports. This document outlines Cover 3's situation analysis, target consumer research, and marketing and media objectives and plan to increase sales and brand awareness over the next 9 months. The objectives include increasing return customers, alcohol sales, and average spending per person. The media plan allocates a $72,000 budget across social media, print, and radio advertising. Key tactics include sports-themed social media posts, print ads in local newspapers, and radio ads targeting commuters.
The BAM Winter Blues Solution campaign aims to generate 40,500 additional covers for Meet and Eat restaurants from January to March. It will place over 15 million impressions in the Chicago metro area with an overall response rate goal of 0.27%. The campaign offers include "Dine 4 Times, the 5th is on the House" and "Dine Twice and the 3rd Time Enjoy 50% Off" targeted at millennials and empty nesters. It will also test a "Save and Savor 15% Lunch Special" and partner with Uber for a "Leave Your Keys at Home" offer providing Uber credits. The total budget is estimated to be $250,000 with response rates and additional covers projected to meet
The document outlines a marketing plan for a travel app called Nomadic. The app aims to help budget travelers find free accommodation and food in exchange for volunteering work with local hosts. It connects travelers with hosts who offer lodging, and travelers contribute a few hours of work per day. The plan details goals of growing registrations over three years across major tourist destinations in India. It analyzes the youth travel market and identifies customers, collaborators, and competitors. Key tactics include a freemium pricing model with in-app purchases and a paid premium version. The plan also covers branding, communication, and infrastructure needed for implementation.
Make No Misteak: How Morton's Uses Their Database to Drive LoyaltyVivastream
Morton's The Steakhouse implemented a database and analytics program to better understand their loyal guests and drive marketing efforts. They compiled data from reservations, point of sale transactions, and other sources to build customer profiles and analyze spending and visit patterns. This revealed that a small percentage of guests accounted for over half of revenue. Morton's then used these insights to implement a lifecycle marketing approach targeting guests at different stages, focusing communication on the most profitable segments. They also launched a real-time guest satisfaction survey program to gather feedback and identify opportunities to improve the guest experience.
Chipotle is launching a customer loyalty program to address low customer satisfaction ratings. The program will allow customers to earn points for discounts and rewards. Chipotle will hold a free concert in Denver to celebrate the launch and promote membership. The communication plan aims to raise awareness of the program among 50% of Denver customers and get 25% of customers to sign up by August 1. Tactics include social media, print ads, in-store promotions, and the special concert event. The total budget is $1,151,456.
This document discusses how the economic downturn has changed consumer behavior and priorities, with an increased focus on needs over wants. It argues that for the travel industry to remain competitive, organizations must understand why travel matters to customers on a fundamental level and shift to providing authentic experiences that deliver high return on experience. It suggests focusing on community integration, genuine pricing that reflects value, and building destinations with locals in mind to attract visitors interested in quality over quantity.
This document discusses how collecting customer data through reservations systems and mobile payment apps can help restaurants provide better service and encourage customer loyalty. It provides examples of how restaurants like Eleven Madison Park research customer details online to customize the dining experience. Collecting data on things like customer preferences, orders, comments and visit history gives restaurants insights to improve their menu, service and marketing. The document advocates for the benefits of detailed customer data in delivering seamless service and retaining returning customers.
Increasing brand awareness is no longer an acceptable goal. We need to know how our digital dollars are moving our customers to action. Franchisees want to know exactly where their advertising dollars are being spent and what they stand to gain from their investment. Franchisors need to get their community’s buy-in and show results- quickly! Recently A&W Restaurants evolved its thinking about how to measure and report on digital campaigns – the cost of driving a visit to its franchisee’s reataurants.
This document discusses marketing fundamentals and outlines the steps to develop a marketing plan for an F&B property or event. The key steps include conducting a marketing audit, selecting target markets by segmenting customers, positioning the property to target audiences, determining marketing objectives, developing and implementing action plans using the marketing mix, and monitoring/evaluating the results.
Presentation delivered on 25th September 2013 via webinar, highlighing the results of SDL's consumer survey of 4,000+ travelers in the US, UK and Australia.
The document provides details about developing a marketing plan for an app called "Let's Go" that helps travelers by providing information on places to visit, hotels, restaurants, and transportation within cities. The app aims to generate many downloads and good reviews in the first few months. It targets middle and high income families by offering an easy way to plan trips and get recommendations. The marketing plan outlines strategies and tactics for pricing, promotion, and distribution to help the app grow and compete against established travel apps.
UberEats is analyzing its pricing strategy for food delivery in San Francisco. The document outlines UberEats' research into competitors' pricing, customer survey data on willingness to pay at different price points, and a pricing model developed using penetration pricing. The model recommends initial lunch prices of $8-9 and dinner prices of $10.45-14.47, varying by zone, to maximize market share. It also provides timelines for when to gradually increase prices in each zone as the business reaches break-even points.
Hospitality Ahead_Accor Report_2023.pdf This Is About Teportourobigandu
The document discusses key findings from Accor's research on evolving traveler expectations. It identifies nine areas of insight: meeting traveler needs through a sophisticated approach; the desire to seek and savor enriching experiences; the desire for self-fulfillment; connecting through "cool community" and spending time with one's "tribe"; adapting to the new talent mindset; thinking sustainably and locally; the importance of blending digital and human interactions; and expanding loyalty programs. It provides examples and opportunities for hospitality to address travelers' evolving rational and emotional needs and desires.
Quality Service Management in Tourism and Hospitality G-1.pptxMichelangeloSamsonFa
This document discusses quality service management in the tourism and hospitality industries. It defines quality service management as the continual process of improving customer experience and ensuring employees are well-trained. It also discusses the importance of quality management in sustaining a competitive advantage. Customer satisfaction and loyalty are important due to strong market competition in these industries. The document then covers definitions of quality from different perspectives and reasons why quality has become a priority for organizations.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
3. Do you want to eat affordable and authentic
local food when you travel?
OR
Do you want to make some money sharing your
favorite local recipes with travelers?
4. We connect people who want to
experience an authentic home-cooked
meal with hosts who want to provide
one.
5. How Do We Connect People? :
By Providing a Web Site 'Food Routes' where
customers can search for hosts by: location, reviews,
meal dates, and much more
By ensuring security with our Host Identity and
Address Verification program
By building a Community where users can blog, share
their 'Food Routes' experience, or win awards in the
best 'Food Routes' picture contest
6. How Do We Connect People? :
By enabling hosts to earn income.
By supplying customers with hosts' neighborhood
information, including transportation and off-the-
beaten path places to see and experience near host's
home
By providing easy payment options
7. Hosts and Guests register on the ‘Food Routes'
Website (prototype link: www.dish4all.ning.com ) as
Members. Registration is Free and Easy. Once
registered, member can post and book events.
9. What question were we trying to find an answer
to?
Is there an interest in our Service?
Who are the customers?
What is important to our customers?
Would they be willing to spend money on the hosted meal
service?
How user-friendly do customers find our prototype website?
10. Our Assumptions prior to survey:
Customers split into two major segments: 'foodies'
and 'budget travelers'
For budget travelers price is critical decision factor
Customer are interested in using the service when
traveling internationally
The most important factor for customers is
authenticity of meal
11. What have we done and what did we find ? :
We conducted 15 Face-to-Face interviews and
received 23 responses to the survey
Survey Link:
'Food Route' Survey
14. Our Survey Basic Demographics :
HOUSEHOLD INCOME
Less then $2K – one respondent from South Africa,
$5K to $9K – one out of 3 Russian respondents,
Over$200K – one Indonesia and one USA,
Rest normally distributed
16. I like it! I was a little confused about what to do. I did
not see where I would sign up as a guest for a meal. I
clicked on the Honduran meal, but there was no option
to make a reservation. Maybe there could be a
monthly feature at some point, of a "lucky" host or a
"most popular" host, or "voted best host", etc. I loved
the photos of the food. It looked fabulous!! I think it
is attractive enough to interest people.
Linda, California
17. Cool concept! Will definitely use the service and know
quite a few people who would like to be a host. Easy to
follow. Will be nice to incorporate some kind of a
navigation tool to find the host. Also would want to
see the rating of the host by previous guests.
Andrey, Moscow
18. I would use the site when I travel to find an
interesting place to dine. Need to make sure site has
advanced search capabilities and also want to see
previous customers reviews.
Kevin, Florida
19. I would use the site for take away or delivery. It would
be good to have house pictures, to see overall hygiene
of the house. The site will be depending on people
reviews, so I would like to find some recommendations
from the owner's website. Some host that has been
tried by the owner of 'Dish for all'.
Mrs. Wafa, California
20. I may use it. But I am not sure if it is safe to go to
someone I dont know, unless it is a well known chef or
person. I recommend some celebrity chefs to be as a
host for low budget meal, and the money will go to
charity. Competition between top chiefs in town as a
host to raise credibility of the website in the
beginning. Add credibility degree it is different from
reviews, like Amazon.com when they guarantee the
seller.
Mrs. Sarah, New Mexico
21. Would definitely use the service, but not host. Would like to try
different authentic food, especially in countries where the average
restaurant food can be poor. For example Egypt and much of the
middle east unless you go to top notch restaurants. Would like to see
a picture of the person and their home so I can assess level of hygiene
and if I am comfortable with the type of person before selecting to go
with them (from a security point of view). Business should provide
hosts some guidelines around hygiene and information about what
travellers might like (eg in certain countries, only offer tourists
bottled water and no salads unless washed with boiled water). I would
expect to pay the same or a bit less than a casual restaurant in the
country (amount would depend on the country)
Adrianne, Sydney
23. Customer Feedback Summary:
Good news – there is interest in the service, with
the majority (89% based on survey data) customers
expressing an interest in the offering
Criteria for success - some assumptions were not
correct and face-to-face interview reveals that
although there is definite interest in the service
there are also lots of concerns and questions
24. Significant Customer Findings:
•Customers are concerned about security and hygiene
•The company name 'Dish' and tag-line “Where dinner is
always ready” was confusing to some customers.
• 'Dish' is major satellite provider
• The word “diner” in the tag-line is misleading as in
some countries the main meal is lunch and tourists
may be interested in this meal, or other meals
25. Significant Customer Findings:
•Contrary to our original assumption lower-then-
restaurant price is not the critical factor. Based on a
survey data:
95% were willing to pay up to $20 for a meal per person
82% up to $30 per person
60% up to $40 per person
18% up to $50 per person
10% up to $80 per person
•Site usability is critical. For the final version of the site we
need to make sure site is easy to follow.
•It will be useful to provide functionality to allow Guests to
request certain meals from the Host.
26. Significant Customer Findings:
•There is no clear 'foodie' and 'budget traveler'
separation.
•In addition to the 'authentic meal experience' one of
the main interests is to 'meet new people'
•The interest in the service is not limited to
international travel as originally assumed. Based on
survey data 32% of customers are interested in a
hosted home-cooked meal in their home-country.
28. Business Model and Prototype Changes:
•Name changed to 'Food Routes‘ from 'Dish'
•Tag-line changed to 'Where your meal is always ready‘
•Introduced into our operating model a Host Identity and
Address Verification program where the host can chose
to participate by providing required documentation
•Building a 'Food Routes' community to encourage
customer interaction. For example, providing blog space,
running 'best picture' contests, 'Host-of-the-month'
awards, celebrity chefs charity meals, etc
29. Business Model and Prototype Changes:
•Include in the web site/ mobile app neighborhood
information, transportation information, and pictures of
the host and their pictures
•Need to conduct separate survey concentrating on
hosts, as building host network is critical. To be successful
hosts in addition to the cooking skills need to have friendly
and outgoing personality and home that is clean, secure
and easily accessible for the customers.
31. Target Market:
• Our target market was Australians and Americans who are
travelling on holidays who are foodies (segment 1) or budget
travellers (segment 2)
• We identified the top 5 international destinations of Australians
and Americans:
• We sourced the statistics on the number of international trips by
Americans and Australians from government web sites
• We adjusted numbers to exclude:
• Business trips
• Trips where travellers were visiting friends and family (who
presumably had no need to find other sources of home cooked
meals
32. Target Market:
•Where there was data missing we assumed Americans and Australians
had similar travel profiles (business vs leisure vs visiting family and
friends)
•We then assumed a % of the trips were done by foodies (20%) and
budget travellers (20%), and the percentage who would be interested in
the service (20%)
•We assumed on average there would be 2 people at each meal event,
and each host would provide on average 12 meals per annum
•We then developed a simple revenue model for the business
Sources:
•Office of Travel and Tourism Industries, US Department of Commerce (US Residents Traveling to
Overseas Destinations 2011)
•Australian Bureau of Statistics (Australian Residents Departing Temporarily Internationally for
Holidays)
33. Market Analysis Key findings:
• The top destinations for Americans are Mexico, Canada, UK,
Italy and France
• The top destinations for Australians are NZ, Indonesia, USA,
Thailand and the UK
• Based on our described methodology we estimate:
• The market size to be 1.3m meals per annum
• The market value to be worth $7.8M to us based on our
current assumed pricing structure
Current assumed pricing structure:
•Host Sign up Fee = $5
•Booking Fee = 10%
•Commission = 15%
•Avg Meal Price = $30
34. Market Analysis Key Conclusions:
• The simple revenue model highlighted the following about our
business model:
• Slim margins
• Volume dependent, but large scale economics
• The need to have a low-cost cost structure
• We realized that we were being too conservative in limiting the
market segment of travelers to only two countries (US and
Australia)
35. Market Analysis Key Conclusions:
• Market size is estimated at $7.8M
• Customer surveys pointed that there is a potential for market
size increase pending additional research:
• We queried whether there would be interest in local meals in
countries which are very similar culturally to the customer’s
home country and received positive results.
• Our Customer research also showed there could be interest
in a local home cooked meal even in customers home country.
36. Market Size Key Actions:
•As a result of our market analysis we decided to expand the
market opportunity to include travelers from Western Europe
who are also travelling to our top destinations. (This has yet to
be sized)
•We will investigate adding a third target segment (besides
foodies and budget travelers) which resulted from our customer
interviews: travelers on long term assignments who get tired of
restaurant food daily and would prefer home cooked meals.
(Hypothesis is that this is a small segment)
•To have a low-cost cost structure, we should empower hosts
to do their own marketing activities through our web/mobile
channels (eg special dinners, promotions etc)
38. There is customer interest in the service and adequate
market size at $7.8M.
Adjustments to business model are needed and are currently
being made. Further customer face-to-face dialog is essential
with additional emphasis on communicating with hosts.
With the changes made we believe the opportunity is worth
pursuing to the next steps.
steps