The document discusses using social media and web 2.0 technologies at university branch campuses. It recommends establishing communication venues like social networks, considering available resources, identifying obstacles, and measuring engagement. Sharing experiences and planning ahead are also advised. While change can be difficult, creativity and innovation are needed to shift paradigms and take advantage of new opportunities presented by technologies like social media.
Provided by SchoolTechPolicies.com:
This presentation was provided for school counselors to help them prepare for appropriate use discussions with student, parents, and teachers.
Beyond Alt-Metrics: Identities & Influence OnlineBonnie Stewart
Open, participatory online learning and scholarship don't necessarily require credentials as the price of admission, but do demand the construction, performance, and curation of intelligible, public, networked identities. Both academia and social networks are, in effect, ‘reputational economies,' but while scholars and educators are increasingly exhorted to go online, those who do often find that their work and efforts may not be visible or understood within institutional contexts. Likewise, as the academic tradition grapples with sea changes in infrastructure and communications, the terms by which scholarship and learning have been defined and legitimized are being unsettled from within. What signals count as credibility among networked educators and learners? What risks and power relations need to be addressed as part of that process?
Live slides from a conversation with Alec Couros' EC&I831 class about the risks of social media participation for educators & scholars, as well as the very real connections and caring that can emerge in the process.
Raising Children in a Digital Age, Hexham June 2014Bex Lewis
A simple overview of the key thinking in Dr Bex Lewis' recent book 'Raising Children in a Digital Age', and a chance to ask questions of the author.
Hexham Trinity Methodist Church (see http://plancast.com/p/let7/raising-children-digital-age)
Keynote for the 2014 AACUSS Conference - Social Media, Campus Culture, and Higher Ed.
In the midst of the changing culture of contemporary higher ed, social media can be one of the areas where frontline staff are left feeling least equipped. This presentation explores social media as both a symptom of society and a factor in shaping it, and explores how social networks operate as a communications medium.
As the hype cycle around MOOCs drops, the question of what narratives will survive and thrive around MOOCs opens up. This keynote panel presentation for #MRI13 suggests there are two solitudes in the post-MOOC-hype discussion - one an empty picture of undeliverable promises for higher ed, and the other a loose affiliation of complicated and sometimes conflicting interests. The lot of us on the latter side need to learn to talk to each other, to the public, and to decision-makers.
Networked Scholars &...Authentic Influence?Bonnie Stewart
What does academic influence mean in an age of information abundance? This keynote delivered at the University of Edinburgh's #elearninged conference explores the idea of authenticity in the context of networked scholarship, and outlines ongoing research into why scholars use networks and how they read each others' reputations and credibility within them.
Provided by SchoolTechPolicies.com:
This presentation was provided for school counselors to help them prepare for appropriate use discussions with student, parents, and teachers.
Beyond Alt-Metrics: Identities & Influence OnlineBonnie Stewart
Open, participatory online learning and scholarship don't necessarily require credentials as the price of admission, but do demand the construction, performance, and curation of intelligible, public, networked identities. Both academia and social networks are, in effect, ‘reputational economies,' but while scholars and educators are increasingly exhorted to go online, those who do often find that their work and efforts may not be visible or understood within institutional contexts. Likewise, as the academic tradition grapples with sea changes in infrastructure and communications, the terms by which scholarship and learning have been defined and legitimized are being unsettled from within. What signals count as credibility among networked educators and learners? What risks and power relations need to be addressed as part of that process?
Live slides from a conversation with Alec Couros' EC&I831 class about the risks of social media participation for educators & scholars, as well as the very real connections and caring that can emerge in the process.
Raising Children in a Digital Age, Hexham June 2014Bex Lewis
A simple overview of the key thinking in Dr Bex Lewis' recent book 'Raising Children in a Digital Age', and a chance to ask questions of the author.
Hexham Trinity Methodist Church (see http://plancast.com/p/let7/raising-children-digital-age)
Keynote for the 2014 AACUSS Conference - Social Media, Campus Culture, and Higher Ed.
In the midst of the changing culture of contemporary higher ed, social media can be one of the areas where frontline staff are left feeling least equipped. This presentation explores social media as both a symptom of society and a factor in shaping it, and explores how social networks operate as a communications medium.
As the hype cycle around MOOCs drops, the question of what narratives will survive and thrive around MOOCs opens up. This keynote panel presentation for #MRI13 suggests there are two solitudes in the post-MOOC-hype discussion - one an empty picture of undeliverable promises for higher ed, and the other a loose affiliation of complicated and sometimes conflicting interests. The lot of us on the latter side need to learn to talk to each other, to the public, and to decision-makers.
Networked Scholars &...Authentic Influence?Bonnie Stewart
What does academic influence mean in an age of information abundance? This keynote delivered at the University of Edinburgh's #elearninged conference explores the idea of authenticity in the context of networked scholarship, and outlines ongoing research into why scholars use networks and how they read each others' reputations and credibility within them.
Provided by SchoolTechPolicies.com:
This presentation was provided for school counselors to help them prepare for discussions with students, parents, and staff members around appropriate technology uses.
Building a Networked Identity: How to Become a Connected EducatorBonnie Stewart
Who are we when we're online? We are what we contribute.
This presentation gives a conceptual overview of some of the key "selves" that we navigate in building digitally-networked identities, and what these selves make possible (and challenging) for educators. It focuses on the ways in which we signal ourselves online, and what gets opened up for learning, in the process.
Twitter as Scholarship: How Not To Get Fired (Much)Bonnie Stewart
How can scholars and academics find use and value in the fraught networked public sphere that Twitter embodies? This presentation - a public talk delivered at La Trobe University in Melbourne Australia, October 2016 - explores both the benefits and risks of Twitter, and examines its operations at the intersection of orality and literacy.
Depending on the type of library in which you work, you may assume that someone is "digitally literate." Yet what do we mean by those words and how do we know if the person meets our definition? What can we do in our libraries to increase the information and digital literacy of our
Beyond the Institution: Networked Professionals & Digital Engagement in Highe...Bonnie Stewart
Keynote for CAPAL at Congress 2016. Explores stepping beyond the boundaries of institutional education and roles, conceptualizing networked practice in light of Haraway's cyborg and new identities, engagement, and publics.
Slides from "Crisis Communications in a Networked World," presented by Andrew Careaga, director of communications, Missouri University of Science and Technology, at CASE District VI Conference, Jan. 14, 2008
Scholarly Networks: Friend or Foe or Risky Fray? ALL OF THE ABOVEBonnie Stewart
Keynote from Digital Pedagogy Lab Cairo, exploring the benefits, challenges, and complexities of engaging in public in digital networks, especially as higher education professionals.
Digital Identities - Who are We in a Networked Public?Bonnie Stewart
live slides (thus some are left blank for participants to write in ideas & share content) from the final Collaborate session in #etmooc. an overview of some of my own and others' work on digital identities, particularly for educators. focuses on how networked publics operate and the effect that particular affordances of digital technologies have on the facets of self we share and connect with as we interact online.
Provided by SchoolTechPolicies.com:
This presentation was provided for school counselors to help them prepare for discussions with students, parents, and staff members around appropriate technology uses.
Building a Networked Identity: How to Become a Connected EducatorBonnie Stewart
Who are we when we're online? We are what we contribute.
This presentation gives a conceptual overview of some of the key "selves" that we navigate in building digitally-networked identities, and what these selves make possible (and challenging) for educators. It focuses on the ways in which we signal ourselves online, and what gets opened up for learning, in the process.
Twitter as Scholarship: How Not To Get Fired (Much)Bonnie Stewart
How can scholars and academics find use and value in the fraught networked public sphere that Twitter embodies? This presentation - a public talk delivered at La Trobe University in Melbourne Australia, October 2016 - explores both the benefits and risks of Twitter, and examines its operations at the intersection of orality and literacy.
Depending on the type of library in which you work, you may assume that someone is "digitally literate." Yet what do we mean by those words and how do we know if the person meets our definition? What can we do in our libraries to increase the information and digital literacy of our
Beyond the Institution: Networked Professionals & Digital Engagement in Highe...Bonnie Stewart
Keynote for CAPAL at Congress 2016. Explores stepping beyond the boundaries of institutional education and roles, conceptualizing networked practice in light of Haraway's cyborg and new identities, engagement, and publics.
Slides from "Crisis Communications in a Networked World," presented by Andrew Careaga, director of communications, Missouri University of Science and Technology, at CASE District VI Conference, Jan. 14, 2008
Scholarly Networks: Friend or Foe or Risky Fray? ALL OF THE ABOVEBonnie Stewart
Keynote from Digital Pedagogy Lab Cairo, exploring the benefits, challenges, and complexities of engaging in public in digital networks, especially as higher education professionals.
Digital Identities - Who are We in a Networked Public?Bonnie Stewart
live slides (thus some are left blank for participants to write in ideas & share content) from the final Collaborate session in #etmooc. an overview of some of my own and others' work on digital identities, particularly for educators. focuses on how networked publics operate and the effect that particular affordances of digital technologies have on the facets of self we share and connect with as we interact online.
Phil Nilson, Employer Team, Business Customer Unit, HMRC
A topical update on payroll matters from HMRC’s perspective covering what you need to know now, as well as in the medium and long-term.
Save time, reduce risk and improve quality: How online accounting adds valueSoftworld
Richard Fifield, Head of Outsourcing, Grant Sayer, Head of IT, Tenon Outsourcing
In this session, Tenon Outsourcing share their experience of implementing online accounting solutions and explain the benefits realised using case study examples.
This slide desk is from a collaborative workshop with Emily Dieringer-Winnebago Co. Health Dept; Sara Mader, Madison Dane Co Health Dept and Annie Allen Sauk Co Health Dept. #wspc2011 More information at http://technologyinprevention.wikispaces.com/wspc2011
Lecture for the members of the Arvisu House Jesuit Prenovitiate (June 9, 2015)
Objective: To help them to become ethical and responsible members of social networking sites
PBL Publishing & Sharing with Web Identity in Mind
Nabca presentation 2010
1. University of South AlabamaBaldwin County Branch Campus Social Media and Web 2.0: It’s social! Angela Doucet Rand, Head of Information Services, MLIS Dr. Phil Norris, Director USA Baldwin County Campus Dr. Cindy Wilson, Associate Director USA Baldwin County Campus NABCA Presentation March 2010
11. Taking the leap: first things first. Establish communication venues (synchronicity)! Consider your resources Discover obstacles Measure Share! Plan ahead
14. “It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” — Edward de Bono The road ahead
Editor's Notes
In the beginning: My experience with free marketing techniques in public library sector. I brought that framework to academic library work. My position is head of information services: a dangerous position! Sorta like saying “you’re in charge of words” The director can deem lots of things as information services.! It’s fun and I love it! Buy-in was pretty smooth with everyone except main campus. Our audience is very different from main campus: adults who have a job/children/some college; they are returning to school to finish a degree. Main campus has freshmen. We mainly provide upper division classes.So! Internet access among the group is pretty ubiquitous. A general trend away from printing flyers (not green) to e-information.WE Had to make some DECISIONS about what we wanted to do:This is what we started with. We (PR, director, assist. Director, tech assistant, etc) began working to develop a presence online. Our budget for marketing was pretty low. Marketing needed to move to an e-platform.Which tools would we use.How would they know about us.
Main campus maintains this web site “for” us. We have little to no control over it. To get changes made we must EMAIL changes to them and try to explain where to place information and how it should look. After at least a ONE YEAR battle of trying to get more control over how this page looks we changed directions.BTW: from main campus web page, the link to get to our branch page is at the bottom and is an icon in the shape of our county. Otherwise there is NO indication that our campus exists.Soooooo.
We did this!This page has had many iterations. That’s what you do, but it’s a content management system. Varying levels of publishing can be assigned to various people. Accountability: My policy is to always give the director and assistant director administrator privaleges. They can do nearly everything I can do. Look at the features:Social network links are thereWe can post relavent videos, embedded into our web page.At the top are links that students use (we watched them) when they come into our computer lab to work.Meet the staff: a pic of every staff member can be viewed.The class schedule with room assignments is there. Classroom assignments are determined based on class size and we juggle that quite a lot up to the last add/drop registration day.A MAP is on the site !! We are downtown and some students have never been to our campus. The campus is in three different areas, across about 5 blocks of downtown. OUR web page is geared toward the enrolled student audience.We have more tools at work…..
Flickr! Free online photo album. Students, teachers, locals can see pics of what’s going on at our campus. If a faculty member is going to teach for us and wants to know what the classroom looks like they can see pictures of many of the classrooms on Flickr.Drawback: it’s free, but limited to 250 pictures, we rotate pictures in and out. Keeps our site fresh!
TWITTER!! We twitter about our events. This is an informal chatter that lets others know what we’re up to. It’s another communication stream.
We’re on FaceBook! WE have nearly 500 friends! Our academic advisor maintains this page. It’s a personal page, not a group or a fanpage. Posts to this page shows up in our friends’ news stream. Our news going to a focused audience. Before we began using social media, we had to pay for magazine and newspaper ads.
This is our youtube channel. Right now it’s the most popular platform we use.
On Google maps there are comments about parking and classes. Now with street view, students can get a pretty good look at what to expect when they arrive in the area.NOTE: check your google maps address. We discovered that one of our location’s addresses was indexed wrong in Google Maps.Four Square location based micro blogging is NEXT to be adopted.We’ve made progress!
You really just need to jump in and start using the products! There is no one way to use these Web 2.0 products. Use what you can, get to the rest of it later.What is synchronous for you? Maybe it means that you mail out SAS postcards. For some it might be using blogging software or by putting a comments box on your web site. Synchronicity for us meant making our presence known online. We don’t have a comments section on our blog but we will incorporate that soon.We had some hurdles to leap to get the program going. In-house buy-in was pretty easily accomplished. Everyone on staff saw the need for online social media. Getting students, faculty and locals to go to the blog rather than call for class room schedules and closings, events, has taken some time but it has gotten better each semester. Roll out on social media is a lengthy process. You will still need to use some print media for a while to let everyone know what you’re doing. That means putting the website, FB, twitter, Flickr, etc links on all of your announcements and flyers. To get local buy-in on a large scale we partnered with the Chamber of Commerce and then planned and hosted a social media conference. Very successful! We plan to conduct the conference twice a year to keep everyone up to date on new technologies and continue the buy-in. It’s the “Free” stuff we give our audience, which is an important element of online social media.Track your progress. Allison and I have had a conversation re measuring outcomes and its really hard to map online social media directly to student recruitment and retention but one thing is sure; not having a presence online puts you behind the times. In academia we talk a lot about the power of education, but when the conversation turns to having a FB account they want to know what the ROI is! Being online is not about ROI. It’s about being social! It’s NOT a waste of time.Connect with other ed that is doing the same. Make your blog the homepage in the computer lab, hold conferences, have monthly SoMe meetings, recruit non-credit classes to teach SoMe skills, Digital literacy is a hot topic right now in education. The students who are in K-12 schools will be using platforms in college that haven’t even been invented yet! They will certainly know/expect to have an e-conversation with you.What to expect:
Churchill: If you’re going through hell, keep going!It’s mucky out in the social media arena and that can hamper the embracing of social media. You’re going to have to let go of some control. On the other hand, You’re going to be able to get creative and do some things that fit your audience.Your social media plan will likely not look like ours. It’s infinately customizable!There’s work to be done!Most social media platforms offer free services with optional VALUE ADDED services.It’s not my job! Who’s job is it?This goes back to discovering what the talents of your workers is. Is someone already good at using social media. Can you get a workstudy to help out?
A paradigm shift is afoot! Change in student bodyChange in how classes are taught.Increasing number of online/hybrid/mixed media format classes. (if your students are in another country they can’t see the poster you put up on the hallway bulletin board)Increasing availability of online resources that are open source: moodles & sloodles and blogs!Mobile learning. Is the student mobile, the course materials or the teacher? Answer: YES! To all!
Best Practices Get, use and share your logo. Use a picture of a person on your twitter account. Maybe a group picture on your FB account. People like to look at pictures of people! This has the added bonus of eliminating “cold feet” when a prospective student (or current student) needs to approach someone in the office.We have come as far as we can without getting some professional help. We currently don’t have a permanent PR position filled. Cut-backs, etc.Next best thing: we found a social media marketing professional to do some consulting work for us. I found her via our social media. Her name is Melissa Hoffman from getmediafusion.com
Second Life: Library work is in progress; work to get land in SL on Jaguar Island embedded e-librarian;