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Social Media: Making Sense of Signals
The document discusses social media and making sense of the signals it provides. It notes that social media can be overwhelming due to the large amount of content and networks. However, social media signals are also a reflection of culture and can be used to positively shape culture. The document advocates treating social media signals as a form of public communication and being mindful of how signals can influence others and leave a permanent digital footprint. It encourages using social media strategically and intentionally to model inclusive values through online interactions.
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Social Media: Making Sense of Signals
- 1. Social Media: Making Senseof Signals AACUSS 2014 Bonnie Stewart @bonstewart University of Prince Edward Island June 2014
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- 4. …create black &white positions h"p://gossipgenie.com/viewpoint-‐im-‐a-‐social-‐media-‐addict/
- 5. “The truth aboutstories is that’s all we are.”
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- 8. How do wemake sense of this, 24/7? h"ps://www.flickr.com/photos/jenny-‐pics/13973860825
- 9. 3 Stories • Technologiesas culture • Social media signals • Making a difference
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- 11. The dark side ofsocial media
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- 18. Many of thestories were from 20+ years ago.
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- 20. Revenge of theNerds, 1984
- 21. “Y” is foryour sister
- 22. So. We havea problem. But when we stick that problem in a box called ‘cyberbullying,’ we limit our capacity to understand how deep and broad it is.
- 23. What we dowith our technologies is a symptom of culture
- 24. …at the sametime it shapes culture h"ps://www.flickr.com/photos/wolfgangfoto/2170329428
- 25. Social media, asa technology, enables cyberbullying and MRA forums. It also enables #yesallwomen, and other forms of sharing and speaking back.
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- 27. Social Media BroadcastMedia h"p://ezasseenontv.com/tag/as-‐seen-‐on-‐tv-‐store/
- 28. h"ps://www.flickr.com/photos/ooohoooh/1350774613/ Social networksare not just for consuming, but connecting.
- 29. …with the wholeroom. And beyond.
- 30. To understand storiesof social media, we need to understand many-to-many communications.
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- 32. Networks are notabout online/offline
- 33. Social media signalsare relational, like oral culture, but leave permanent traces, like print culture
- 34. 4 qualities ofsocial media signals • Persistence: online signals are automatically recorded & archived. • Replicability: signals made out of bits can be duplicated. • Scalability: there is potential for massive visibility. • Searchability: signals can be accessed through search. - danah boyd, 2010
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- 36. h"ps://www.flickr.com/photos/51764518@N02/9763729373/ Built andsustained over time
- 37. Good Lord. Ithink I’ll just opt out.
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- 39. Others can contributeto your footprint, too
- 40. Small private signalscan travel to audiences never imagined h"ps://www.flickr.com/photos/ta"oodjay/4129779298/
- 41. But the effectsthat damage people? They are social. They are cultural. They reflect the values *we* side with, as a culture.
- 42. Gotcha. Going home tocry now.
- 43. How can wemake a difference? WAIT
- 44. Stop pretending ourproblems are new
- 45. Learn to talkabout privilege & power relations h"ps://www.flickr.com/photos/nuwandalice/
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- 47. …if you decideto go online, three things:
- 48. 1. Your onlinesignals need an identity
- 49. let’s be clear: colleges& universities do NOT need 23 separate Twitter & Facebook accounts for every single department on campus
- 50. but they totallyneed 23 – or 53 – or 503 – caring people who want to connect and contribute to a changing campus culture by engaging with students online and off.
- 51. 2. Your onlinesignals need to be visible h"ps://www.flickr.com/photos/vinothchandar/5251078306
- 52. Amplifying your intendedaudience is a GREAT way to become more visible to them h"ps://www.flickr.com/photos/stopdown/2837077634/
- 53. (saving others’ signalsabout you = good too)
- 54. (warning: strong languageincoming) 3. Your online signals need to be signals you (and your institution) can live with
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- 56. http://www.flickr.com/photos/21031300@N02/4076687726/ It’s public. It’speople. Always take the high road.
- 58. Success = lather,rinse, repeat h"ps://www.flickr.com/photos/repairgenius/7258035052
- 59. Social media =part of the problem. It can also be part of making it better. What signals will you send? h"ps://www.flickr.com/photos/archer10/6292534445/
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