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Employee Branding
- 1. Presented By: Parimal Ghonge AnkitRaj Mishra (IBS PUNE)
- 2. Training Matters Training Management Style Work flexibility Staff activities Non financial rewards Salary
- 3. Objectives To knowimportance of Employer Branding in Retention of employees in an organization. To investigate the effect of Employers Brand on attracting employees towards its organization. To study various factors that contribute in making an organizations Employer Brand.
- 4. Is it reallyimportant ? ? ? ? ..... Take care of Employees better than anyone else and they will take care of your customers better than anyone else. -Kim Tendel . Engagement = Motivation = Performance = Productivity = Profitability .
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- 6. Research Methodology Research Design Descriptive DataCollection Method 1) Face to Face and Telephonic Interviews 2) Internet and Magazines Sampling Size 30 Sampling Area Hotels of Pune and Mumbai
- 7. Analysis of Hypothesis Hypothesis 1: Marketing activities used in personnel management aim to create strong brands that produce (employer) brand equity increasing (employer brand) loyalty. Hypothesis 2: Employer branding is a retention management technique influencing engagement, organizational culture and the perceived psychological contract all positively linked to retention. Hypothesis 3: The Employer Brand reinforces the entire employment experience increasing retention.
- 8. Hypothesis 1 Marketing activitiesused in personnel management aim to create strong brands that produce (employer) brand equity increasing (employer brand) loyalty. Employee Branding Activity Strong Employer Brand Sustainable Diffrential Advantage Employee Brand Equity Increase Brand Loyalty
- 9. Hypothesis 2 Employer brandingis a retention management technique influencing engagement, Organizational culture and the perceived psychological contract all positively linked to retention. Increased Engagement Employee Branding Employee Retention Method Organizational Culture Perceived Psychological Cantract Employee Brand Loyalty
- 10. Hypothesis 3 The EmployerBrand reinforces the entire employment experience increasing retention. Employee Branding The Employment Cycle: Recruitment -> Selection >Induction -> Training -> Reward -> Career Plannning -> Pramotion > Termination Enhanced Employment Experience Increased Retention
- 11. Conclusion A strongemployer brand shows what a powerful mode of differentiation employer branding can be. Your number 1 customers are your people. “Look after employees first and then customers last.”