This document discusses Myriad's unified messaging platform for mobile operators. It provides messaging and social media services across devices from basic phones to smartphones. Key points include:
- Myriad powers messaging and social experiences on over 2 billion devices worldwide
- The platform provides a "universal inbox" for social networks, instant messaging, and email across all major networks and devices.
- It aims to help operators own the customer relationship and generate new revenue streams through innovative messaging and social media bundles and plans.
This document discusses the opportunities and challenges for MVNOs (mobile virtual network operators) to create socially connected services by leveraging social networks like Facebook. It describes how an MVNO can integrate with Facebook to offer features like automatic bonuses, self-care, member-get-member campaigns, and personalized offers to increase and monetize its Facebook audience. The document also outlines the technical architecture required, including layers for the Facebook integration, campaign management, BSS integration, and customer data management. Finally, it addresses how such a "socially connected MVNO" model fits along the spectrum from thin to thick MVNO models.
The document proposes a shift from subscriber-centric mobile networks to consumer-centric networks. It argues that consumers now expect more control over their mobile experience and more choices in services, as seen with popular internet services. A new Consumer-centric Services layer is proposed to provide functions for personalized policy, content, and context management across devices and providers. For this vision to be realized, open standards and cooperation across network operators, applications providers, and device manufacturers will be needed.
The document proposes a Bluetooth proximity marketing partnership that allows partners to offer Bluetooth marketing solutions to clients without infrastructure changes. Partners can maximize existing client revenue, increase new client signups, and gain a competitive advantage through innovative technology and profit margins. The solution includes white label branding, training and support, and reporting tools to measure campaign success.
Computaris provides software solutions for telecom operators, including BSS solutions for monetizing data through subscriber and network data management, charging, and other services. They have 250 employees across 200 projects for 70 operators. Opportunities in data present a chance for "win-win" partnerships with MNOs, by addressing complimentary market segments like M2M, smartphones, and LTE. To succeed, one must differentiate with innovative non-telco services, understand customer needs, and control their own destiny through investing in BSS, applications, and data policy management systems.
Public Mobile's website provides information about their plans and services through details and graphics, however it lacks visual elements like additional pictures and graphs that could better engage users. While the website communicates key messages to customers about affordable service, opportunities exist to strengthen the site by including more of Public Mobile's story and key audience information, as well as pursuing additional media coverage beyond just internet. The audit finds the website effectively shares plan information but could be improved through more visual content and background about the company.
Public Mobile's website provides information about their plans and services through details and graphics, however it lacks visual elements like additional pictures and graphs that could better engage users. While the website communicates key messages to customers about affordable service, opportunities exist to strengthen the site by including more of Public Mobile's story and key audience information. Expanding media coverage through television, radio, and newspapers could also help Public Mobile tell its business story to a wider audience.
Public Mobile's website provides information about their plans and services through details and graphics, however it lacks visual elements like additional pictures and graphs that could better engage users. While the website communicates their key messages to customers, it does not contain their company story or information about key audiences. There is an opportunity to improve the website by adding more information and graphs, but Public Mobile is missing opportunities for television, radio, and newspaper coverage to tell their business story beyond their website.
Tech Mahindra is a global systems integrator and business transformation consulting firm focused on the communications industry. It helps companies innovate and transform by leveraging its insights, differentiated services, and flexible partnering models. Tech Mahindra provides solutions across areas like BSS, OSS, network design, mobility, security, testing, and more. It has over 34,000 professionals serving clients across the telecom ecosystem from development centers and sales offices globally.
This document discusses the opportunities and challenges for MVNOs (mobile virtual network operators) to create socially connected services by leveraging social networks like Facebook. It describes how an MVNO can integrate with Facebook to offer features like automatic bonuses, self-care, member-get-member campaigns, and personalized offers to increase and monetize its Facebook audience. The document also outlines the technical architecture required, including layers for the Facebook integration, campaign management, BSS integration, and customer data management. Finally, it addresses how such a "socially connected MVNO" model fits along the spectrum from thin to thick MVNO models.
The document proposes a shift from subscriber-centric mobile networks to consumer-centric networks. It argues that consumers now expect more control over their mobile experience and more choices in services, as seen with popular internet services. A new Consumer-centric Services layer is proposed to provide functions for personalized policy, content, and context management across devices and providers. For this vision to be realized, open standards and cooperation across network operators, applications providers, and device manufacturers will be needed.
The document proposes a Bluetooth proximity marketing partnership that allows partners to offer Bluetooth marketing solutions to clients without infrastructure changes. Partners can maximize existing client revenue, increase new client signups, and gain a competitive advantage through innovative technology and profit margins. The solution includes white label branding, training and support, and reporting tools to measure campaign success.
Computaris provides software solutions for telecom operators, including BSS solutions for monetizing data through subscriber and network data management, charging, and other services. They have 250 employees across 200 projects for 70 operators. Opportunities in data present a chance for "win-win" partnerships with MNOs, by addressing complimentary market segments like M2M, smartphones, and LTE. To succeed, one must differentiate with innovative non-telco services, understand customer needs, and control their own destiny through investing in BSS, applications, and data policy management systems.
Public Mobile's website provides information about their plans and services through details and graphics, however it lacks visual elements like additional pictures and graphs that could better engage users. While the website communicates key messages to customers about affordable service, opportunities exist to strengthen the site by including more of Public Mobile's story and key audience information, as well as pursuing additional media coverage beyond just internet. The audit finds the website effectively shares plan information but could be improved through more visual content and background about the company.
Public Mobile's website provides information about their plans and services through details and graphics, however it lacks visual elements like additional pictures and graphs that could better engage users. While the website communicates key messages to customers about affordable service, opportunities exist to strengthen the site by including more of Public Mobile's story and key audience information. Expanding media coverage through television, radio, and newspapers could also help Public Mobile tell its business story to a wider audience.
Public Mobile's website provides information about their plans and services through details and graphics, however it lacks visual elements like additional pictures and graphs that could better engage users. While the website communicates their key messages to customers, it does not contain their company story or information about key audiences. There is an opportunity to improve the website by adding more information and graphs, but Public Mobile is missing opportunities for television, radio, and newspaper coverage to tell their business story beyond their website.
Tech Mahindra is a global systems integrator and business transformation consulting firm focused on the communications industry. It helps companies innovate and transform by leveraging its insights, differentiated services, and flexible partnering models. Tech Mahindra provides solutions across areas like BSS, OSS, network design, mobility, security, testing, and more. It has over 34,000 professionals serving clients across the telecom ecosystem from development centers and sales offices globally.
The document provides an agenda for a meeting to discuss developing a mobile marketing strategy. The agenda includes: introducing client and consulting teams, reviewing responsibilities and deliverables, examining the "Blueprint" process, setting goals and expectations, discussing overall mobile channel objectives, and specific programs/campaigns. The next meeting will cover leveraging mobile solutions for specific programs and continuing review of mobile channels. Notes will be distributed after each session.
Talking SIP empowers the MVNA, MVNE and MVNO to excel in all areas of their telecom offerings with a platform that converges mobile and VoIP. This significant level of convergence positions the mobile operator to provide a complete suite of mobile voice, data and SMS services along with compelling VoIP services for redundancy and cost reduction for the consumer, enterprise and M2M markets.
Talking SIP Sales Presentation that provides an overview of Talking SIP, the industry's award winning and leading Application, Media and Billing Server that powers the top next-generation networks around the world.
The document provides information on ROK, a company that enables brands to market through mobile phones. It discusses the founders and their backgrounds. It then outlines several ROK products and services, including a messaging application called Spark that allows broadcasting messages to multiple contacts, and ANSA, a question answering service through mobile phones. The document discusses phases of product launches and placements on websites and applications to promote the products.
Advanced Advertising Standards in the Cable SpaceSigma Systems
The document discusses advanced advertising standards and technologies in the cable industry. It provides an overview of key cable standards bodies like CableLabs and SCTE that are developing standards to deliver targeted advertising capabilities. The SCTE 130 standard defines interfaces for an advanced advertising system, while CableLabs specifications provide interfaces for ad campaign fulfillment and reporting. Demonstrations showed how these standards can enable an end-to-end targeted advertising solution across cable, IPTV and mobile platforms.
Azuki Systems provides an interactive mobile media platform that allows for easy navigation of "snackable" media on mobile devices. It automatically adapts desktop content for mobile viewing and extends social networking between desktop and mobile. The platform also personalizes content for each user based on their context and preferences to improve engagement.
This document discusses content management platforms for mobile network operators. It describes challenges around aging content and new opportunities in mobile advertising and third-party services. The document then introduces the X-manager content management system, highlighting its features like support for multiple sites, channels, editors, and reporting. X-manager allows centralized management of content, user profiles, and advertising campaigns across multiple operators.
Poynt is a leading mobile local search application that has over 2.5 million users growing by 7,000 per day. It provides the richest directory content and is natively integrated with major navigation solutions. Poynt is available in North America and Western Europe on platforms like BlackBerry, iPhone, and is planned for Android and other OS's based on market demand. It offers business search capabilities and allows users to call businesses, view websites, and book reservations directly from search results.
The document provides an overview of the mobile value added services (MVAS) market in Egypt. It describes the Egyptian ICT market and value chain, common MVAS business models and strategies for entry. It also analyzes customer value perceptions and the factors that influence adoption of MVAS.
The document outlines new guidelines from the Interactive Advertising Bureau (IAB) for online ad formats and sizes. It introduces expanded options for banners, skyscrapers, rectangles, buttons, and pop-ups that allow for richer media. Research showed these new and larger formats can improve branding metrics by up to 40% compared to traditional banners. The IAB aims to support growth of the online advertising industry through standards, research, education and advocacy.
This document discusses Wi-Fi data offloading and its impacts on network infrastructure costs (CAPEX and OPEX). It describes modeling traffic patterns to determine optimal offload strategies. Wi-Fi offloading can reduce costs compared to densifying the macro cell network through additional sites and carriers. The document examines trade-offs between Wi-Fi, femtocells, and macro cell densification for offloading data. It also outlines considerations for a successful carrier Wi-Fi offload solution.
Demograft is a software that analyzes location data, customer data, and network statistics to help mobile operators make network investment decisions, target mobile broadband promotions, segment customers for campaigns, and monetize location data with third parties. It can add 3 EUR per subscriber to operators' average revenue and profits per user. It profiles subscribers based on their movements and data to identify coverage gaps, network overload issues, and target high-value customers for promotions. This helps optimize the network and improve the customer experience while increasing operator revenues and profits.
The document summarizes a Class 5 platform that allows operators to integrate different communication networks and provide a wide range of unified services. It enables operators to bill subscribers from different networks through a single account and number, create virtual call centers, and offer services like single access numbers, virtual IP PBX, and VoIP roaming. The platform increases ARPU and allows network convergence on switching and service levels.
Learn How Mobile Marketing Can Work For Youjaadedios
A presentation done by Telos Media Works and Millward Brown Beijing, sharing challenges and learnings on how to make mobile marketing relevant and measurable.
This whitepaper discusses the next decade for WiMAX technology. It summarizes that WiMAX has evolved through several releases to support increased mobility and integration with LTE. While LTE deployment has increased, WiMAX still has applications in fixed wireless, rural broadband, and vertical industries. The whitepaper outlines ITU's vision for 4G networks, including seamless handovers between different wireless technologies to provide "always best connected" service to users across various network layers from personal to cellular networks.
This document provides information about WIFI marketing solutions and opportunities. It discusses how WIFI can be used as a new media channel to connect with digital audiences. Key points include:
- WIFI marketing allows brands to target audiences by location and deliver marketing messages through geo-targeting.
- An introduction to S-WIFI service, one of the largest free WIFI providers in Vietnam, which combines online advertising, communication, and entertainment.
- S-WIFI's core values include real audience interaction, best targeting systems, and transparent monitoring of ad performance and ROI.
1) P1 is Malaysia's first and leading WiMAX operator that chose Green Packet's WiMAX solutions to provide high quality wireless broadband services and enhance the user experience.
2) Green Packet's solutions helped P1 retain its position as the leading WiMAX operator in Malaysia through award-winning modems, unified connection management, and over-the-air updates that reduced complaints.
3) Green Packet also supported P1's sales growth through a coverage map solution that dynamically shared coverage information with subscribers and resellers.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
S-wifi is a WiFi marketing solution provider that operates a network of 2,000 access points across 12 cities in Vietnam. The network sees 36 million annual traffic and 200,000 daily users. S-wifi collects data on user locations, demographics, behaviors and produces 13 types of digital advertisements. It is proposing its WiFi Plus solution to Media One, which offers smart targeting and customer relationship tools for small/medium businesses. S-wifi is a subsidiary of Saigon Posts and Telecommunications Service, a major telecom and postal service company in Vietnam established in 1995 with $100 million in assets.
The ability to use voice, mobile apps, SMS, email, websites, chat, video, and social media through a single device is forcing operators to rethink their mobile strategies in the form of offload. With the increased data usage, operator networks become increasingly congested. As such, a smart and dynamic connected interaction is necessary to allow better traffic management with particular capabilities of the device with which it is characterized.
In this paper, we will examine how dynamic data offloading with 3GPP based Access Network Discovery Selection Function (ANDSF) plays its role in the implementation of selective offloading. ANDSF as specified in 3GPP standards describes how the inter-system mobility between 3GPP systems and non-3GPP systems (WLAN, WiMAX, CDMA) policies and priorities can control the conditions for which a device connects to which wireless network. As mobility is becoming a mainstream for customer engagement, operators must ensure contextual continuity is preserved through an integrated approach.
Mobile user growth plan for e commerce player in indiaSuman Mishra
This document outlines a growth plan for mobile users for an e-commerce company in India. The plan maps out seven key strategies: 1) discovery, 2) onboarding, 3) usage and transactions, 4) referrals, 5) alliances with telecom operators, 6) alliances with original equipment manufacturers, and 7) promotions on other channels. It then provides details on implementing each strategy, such as partnering with telecom operators and mobile payment providers, bundling the e-commerce app with devices, and leveraging social media and influencer marketing.
The document outlines the key tasks for a new CEO taking over at Red5. It discusses conducting internal assessments of strengths, weaknesses, and creating a vision document. It also covers forming a winning team, introducing processes, potential rebranding, and a sales management strategy. Specific action points include creating milestones and plans, establishing a knowledge management system, forming project teams, building a customer database, finalizing a growth strategy, exploring partnerships, and generating market buzz. The overall goal is to understand the current situation and lead the company towards its new strategic vision.
The document provides an agenda for a meeting to discuss developing a mobile marketing strategy. The agenda includes: introducing client and consulting teams, reviewing responsibilities and deliverables, examining the "Blueprint" process, setting goals and expectations, discussing overall mobile channel objectives, and specific programs/campaigns. The next meeting will cover leveraging mobile solutions for specific programs and continuing review of mobile channels. Notes will be distributed after each session.
Talking SIP empowers the MVNA, MVNE and MVNO to excel in all areas of their telecom offerings with a platform that converges mobile and VoIP. This significant level of convergence positions the mobile operator to provide a complete suite of mobile voice, data and SMS services along with compelling VoIP services for redundancy and cost reduction for the consumer, enterprise and M2M markets.
Talking SIP Sales Presentation that provides an overview of Talking SIP, the industry's award winning and leading Application, Media and Billing Server that powers the top next-generation networks around the world.
The document provides information on ROK, a company that enables brands to market through mobile phones. It discusses the founders and their backgrounds. It then outlines several ROK products and services, including a messaging application called Spark that allows broadcasting messages to multiple contacts, and ANSA, a question answering service through mobile phones. The document discusses phases of product launches and placements on websites and applications to promote the products.
Advanced Advertising Standards in the Cable SpaceSigma Systems
The document discusses advanced advertising standards and technologies in the cable industry. It provides an overview of key cable standards bodies like CableLabs and SCTE that are developing standards to deliver targeted advertising capabilities. The SCTE 130 standard defines interfaces for an advanced advertising system, while CableLabs specifications provide interfaces for ad campaign fulfillment and reporting. Demonstrations showed how these standards can enable an end-to-end targeted advertising solution across cable, IPTV and mobile platforms.
Azuki Systems provides an interactive mobile media platform that allows for easy navigation of "snackable" media on mobile devices. It automatically adapts desktop content for mobile viewing and extends social networking between desktop and mobile. The platform also personalizes content for each user based on their context and preferences to improve engagement.
This document discusses content management platforms for mobile network operators. It describes challenges around aging content and new opportunities in mobile advertising and third-party services. The document then introduces the X-manager content management system, highlighting its features like support for multiple sites, channels, editors, and reporting. X-manager allows centralized management of content, user profiles, and advertising campaigns across multiple operators.
Poynt is a leading mobile local search application that has over 2.5 million users growing by 7,000 per day. It provides the richest directory content and is natively integrated with major navigation solutions. Poynt is available in North America and Western Europe on platforms like BlackBerry, iPhone, and is planned for Android and other OS's based on market demand. It offers business search capabilities and allows users to call businesses, view websites, and book reservations directly from search results.
The document provides an overview of the mobile value added services (MVAS) market in Egypt. It describes the Egyptian ICT market and value chain, common MVAS business models and strategies for entry. It also analyzes customer value perceptions and the factors that influence adoption of MVAS.
The document outlines new guidelines from the Interactive Advertising Bureau (IAB) for online ad formats and sizes. It introduces expanded options for banners, skyscrapers, rectangles, buttons, and pop-ups that allow for richer media. Research showed these new and larger formats can improve branding metrics by up to 40% compared to traditional banners. The IAB aims to support growth of the online advertising industry through standards, research, education and advocacy.
This document discusses Wi-Fi data offloading and its impacts on network infrastructure costs (CAPEX and OPEX). It describes modeling traffic patterns to determine optimal offload strategies. Wi-Fi offloading can reduce costs compared to densifying the macro cell network through additional sites and carriers. The document examines trade-offs between Wi-Fi, femtocells, and macro cell densification for offloading data. It also outlines considerations for a successful carrier Wi-Fi offload solution.
Demograft is a software that analyzes location data, customer data, and network statistics to help mobile operators make network investment decisions, target mobile broadband promotions, segment customers for campaigns, and monetize location data with third parties. It can add 3 EUR per subscriber to operators' average revenue and profits per user. It profiles subscribers based on their movements and data to identify coverage gaps, network overload issues, and target high-value customers for promotions. This helps optimize the network and improve the customer experience while increasing operator revenues and profits.
The document summarizes a Class 5 platform that allows operators to integrate different communication networks and provide a wide range of unified services. It enables operators to bill subscribers from different networks through a single account and number, create virtual call centers, and offer services like single access numbers, virtual IP PBX, and VoIP roaming. The platform increases ARPU and allows network convergence on switching and service levels.
Learn How Mobile Marketing Can Work For Youjaadedios
A presentation done by Telos Media Works and Millward Brown Beijing, sharing challenges and learnings on how to make mobile marketing relevant and measurable.
This whitepaper discusses the next decade for WiMAX technology. It summarizes that WiMAX has evolved through several releases to support increased mobility and integration with LTE. While LTE deployment has increased, WiMAX still has applications in fixed wireless, rural broadband, and vertical industries. The whitepaper outlines ITU's vision for 4G networks, including seamless handovers between different wireless technologies to provide "always best connected" service to users across various network layers from personal to cellular networks.
This document provides information about WIFI marketing solutions and opportunities. It discusses how WIFI can be used as a new media channel to connect with digital audiences. Key points include:
- WIFI marketing allows brands to target audiences by location and deliver marketing messages through geo-targeting.
- An introduction to S-WIFI service, one of the largest free WIFI providers in Vietnam, which combines online advertising, communication, and entertainment.
- S-WIFI's core values include real audience interaction, best targeting systems, and transparent monitoring of ad performance and ROI.
1) P1 is Malaysia's first and leading WiMAX operator that chose Green Packet's WiMAX solutions to provide high quality wireless broadband services and enhance the user experience.
2) Green Packet's solutions helped P1 retain its position as the leading WiMAX operator in Malaysia through award-winning modems, unified connection management, and over-the-air updates that reduced complaints.
3) Green Packet also supported P1's sales growth through a coverage map solution that dynamically shared coverage information with subscribers and resellers.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
S-wifi is a WiFi marketing solution provider that operates a network of 2,000 access points across 12 cities in Vietnam. The network sees 36 million annual traffic and 200,000 daily users. S-wifi collects data on user locations, demographics, behaviors and produces 13 types of digital advertisements. It is proposing its WiFi Plus solution to Media One, which offers smart targeting and customer relationship tools for small/medium businesses. S-wifi is a subsidiary of Saigon Posts and Telecommunications Service, a major telecom and postal service company in Vietnam established in 1995 with $100 million in assets.
The ability to use voice, mobile apps, SMS, email, websites, chat, video, and social media through a single device is forcing operators to rethink their mobile strategies in the form of offload. With the increased data usage, operator networks become increasingly congested. As such, a smart and dynamic connected interaction is necessary to allow better traffic management with particular capabilities of the device with which it is characterized.
In this paper, we will examine how dynamic data offloading with 3GPP based Access Network Discovery Selection Function (ANDSF) plays its role in the implementation of selective offloading. ANDSF as specified in 3GPP standards describes how the inter-system mobility between 3GPP systems and non-3GPP systems (WLAN, WiMAX, CDMA) policies and priorities can control the conditions for which a device connects to which wireless network. As mobility is becoming a mainstream for customer engagement, operators must ensure contextual continuity is preserved through an integrated approach.
Mobile user growth plan for e commerce player in indiaSuman Mishra
This document outlines a growth plan for mobile users for an e-commerce company in India. The plan maps out seven key strategies: 1) discovery, 2) onboarding, 3) usage and transactions, 4) referrals, 5) alliances with telecom operators, 6) alliances with original equipment manufacturers, and 7) promotions on other channels. It then provides details on implementing each strategy, such as partnering with telecom operators and mobile payment providers, bundling the e-commerce app with devices, and leveraging social media and influencer marketing.
The document outlines the key tasks for a new CEO taking over at Red5. It discusses conducting internal assessments of strengths, weaknesses, and creating a vision document. It also covers forming a winning team, introducing processes, potential rebranding, and a sales management strategy. Specific action points include creating milestones and plans, establishing a knowledge management system, forming project teams, building a customer database, finalizing a growth strategy, exploring partnerships, and generating market buzz. The overall goal is to understand the current situation and lead the company towards its new strategic vision.
AGES 25-34
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AGES 45-54
AGES 55-64
AGES 65+
21%
21%
18%
13%
5%
WHITE
HISPANIC
AFRICANAMERICAN
ASIAN
OTHER
70%
13%
8%
5%
4%
1. Social media has grown rapidly over the past two decades and is now an integral part of daily life for many people globally. Mobile access to social media, especially through apps, is driving much of its continued growth.
2. Consumers
Ascent look out telecom media & technology 2014Suman Mishra
This document provides an introduction to the Ascent Look Out publication focusing on trends in the telecoms, media, and technology industries. It notes that consumers are now well-informed and connected through devices like smartphones and tablets. For telecom companies, the voice market is shrinking while broadband data explodes, threatening their core business models. Media companies also must strengthen their digital presence as consumers access content through more sources than just media companies. The challenges around monetizing communications and content vary across emerging vs. developed markets. Overall, the publication aims to explore how technology can power progress for businesses and society.
What is the future of Hadoop?
What is the new future of Hadoop?
How is that different from the old one?
Here is how Ted Dunning answered these questions at the winter Hadoop Conference of Japan 2013.
Fair Fitness analyzes fitness and outdoor apparel brands to promote the most ethical companies. They provide consumers with up-to-date information about brands' corporate responsibility practices from sourcing materials to factory conditions. Their goal is to increase transparency in the outdoor goods industry and educate the public about manufacturing protocols while raising production standards. They will share information on social media about various brands' CSR initiatives and focus their blog on important issues like product recalls, worker treatment, and human rights to help customers make responsible purchasing decisions.
This document provides copyright information for a presentation created by Marco Belzoni in 2010, stating that all photos and music belong to their original authors and are copyrighted.
Obtaining patentable claims after Prometheus and MyriadMaryBreenSmith
The Supreme Court cases significantly changed what is patentable subject-matter in the U.S. But how broadly has the scope of patentable subject matter been narrowed by these decisions? Presentation analyzes major claim types in diagnostics and gene-type patents and whether they remain patentable under this new case law.
How the Digital Revolution is Disrupting the TV Industry Suman Mishra
This is a BCG report on the TV industry in US and it talks about how the TV industry has seen “shifts” from inception, but this time the pace with which its changing is so different. It has done ample surveys and has lot of verified facts which makes this report so rich and conclusive.
The core trends fueling disruption this time are
a. Online and mobile will exceed Facilities based viewing
b. On demand viewing will exceed live, linear viewing
c. New companies and business models in online viewing
d. Networks are experiencing the collapse of the middle and rise of “long tail”
e. Content creators and right holders are capturing a greater value share than ever
The 4 disruptive scenarios in making which will “accelerate” the change are
a. The universal remote: Global, all-inclusive navigation solving the discovery problem
b. The walled garden: exclusive entertainment becomes the critical strategic asset
c. Direct to Consumer takes on traditional TV bundles
d. Live TV online
Flytxt is a mobile marketing and advertising company based in Technopark, the first and largest technology park in India located in Thiruvananthapuram, Kerala. The company was co-founded by an initial chair and focuses on transforming mobile marketing through research in areas like technology and advertising stacks using engineering tools. Flytxt is located in Technopark which has over 185 companies and employs more than 30,000 professionals across 450,000 square meters of space.
Slides for the talk given at MesosCon (https://mesoscon2015.sched.org/event/76ed472dbfb388b5f939dde31c7a3302#.Vd3-JyxViko)
Video is available at https://www.youtube.com/watch?v=lU2VE08fOD4
Dieser Workshop gibt eine kurze Einführung rund um die wichtigsten Innovationsmethoden von Startups. Was ist das Erfolgsgeheimnis von Dropbox, Airbnb & Co? Erfahren Sie was ein Startup von einem bestehen Unternehmen unterscheidet und mit Hilfe welcher Vorgehensmodelle innovative Produkte und Dienstleistungen systematisch entwickelt und getestet werden können. Themen sind dabei unter anderem: Lean Startup, Customer Development, Design Thinking und der Business Model Canvas.
Mobile user growth plan for e commerce player in indiaSuman Mishra
This document outlines a growth plan for mobile users for an e-commerce company in India. It proposes seven strategies (S1-S7) to acquire new mobile users and engage existing desktop users. The strategies include partnerships with telecom operators, OEMs, payment providers and social platforms to drive discovery, onboarding, usage and referrals across desktop and mobile. Detailed tactics are provided for alliances with telecom operators, leveraging their networks and billing to reach new customers.
The consumer is central to any marketing campaign. To design and run a successful interactive marketing campaign, mobile must be core (just like the consumer) - and the consumer needs to be engage. Existing media (TV, radio, print, outdoor, web) must be used with a mobile element to tie and weave the complete marketing campaign together. Mobile allows a marketing campaign to establish and continue an ongoing relationship with the customer.
Construir - Medir - Aprender. La metodología Lean Startup trata de facilitar de una forma simple pero sistematizada el éxito empresarial. Y de eso trata este artículo, una breve aproximación científica para la creación de nuevos negocios.
La metodología Lean Startup
Cat Económica.
Num. 512
Jul. 2012
http://www.catalunyaeconomica.com/
This document discusses Myriad's philosophy of individual risk rating using a building block approach to provide a breadth of coverage through a living product. It highlights Myriad's refined and dynamic risk rating approach, value proposition integrating interactive and multiplier products, and focus on sustainability and certainty. The document also summarizes Myriad's evolution of income protection and critical illness benefits to provide the most complete solutions, and commitment to responsible innovation.
Silicon Valley 2.0: Lean Startup, Lean VCDave McClure
This document discusses the evolution of venture capital and startups, enabled by new technologies and business models. Specifically:
1. Lower costs and online platforms have lowered barriers to building products and acquiring customers.
2. Successful startups are using metrics and iterative development to quickly validate products and business models.
3. Incubators and accelerators are making many small bets to identify the few startups that succeed, through mentoring and collaborative environments.
4. Venture capital is also making many small bets through incremental funding, focusing on validating products, markets, and revenue before larger investments.
5. Global trends are creating new opportunities for startups to reach global audiences and expand internationally.
Scalable On-Demand Hadoop Clusters with Docker and Mesosnelsonadpresent
This document discusses using Docker and Mesos to provide scalable on-demand Hadoop clusters. It outlines how Mesos acts as a multi-tenant resource pool to allow multiple frameworks like Hadoop, Spark, and Storm to dynamically share resources. Docker is proposed as the new "unit of work" to provide a flexible and developer-friendly form factor. The document recommends starting small and scaling fast, using the most appropriate framework for each job, and planning for rolling restarts to take advantage of Mesos for on-demand Hadoop clusters.
We help organizations expand their reach in emerging markets through mobile and digital strategies. Mobile internet access and app downloads are growing rapidly around the world. We provide access to major distribution channels like mobile network operators and Facebook Free Basics. We also offer technology platforms and services to build audiences, increase revenue, design content, and gain user insights.
We help organizations expand their reach in emerging markets through mobile and digital strategies. Mobile internet access and app downloads are growing rapidly around the world. We provide access to major distribution channels like mobile network operators and Facebook Free Basics. We also offer technology platforms and services to build audiences, increase revenue, design content, and gain user insights.
The document discusses Rich Communication Services (RCS) and its role in enabling omnichannel customer engagements through mobile business messaging. RCS is presented as the evolution from SMS, providing richer multimedia capabilities while maintaining SMS's global reach and trusted brand. RCS Business Messaging allows brands to have interactive conversations with customers directly in messaging applications. Early field launches of RCS Business Messaging show increases in customer engagement metrics like click-through rates. The document demonstrates how RCS can support use cases like e-commerce and data monetization.
MobiWeb - SMS for Courier & Postal ServicesMobiWeb
Today’s life is mobile. Literally, people spend a considerable amount of their daytime on the way and use their mobile phones more than ever.
In 2014 there were more than 6 billion subscriptions. By early 2015, there will be more mobile phone subscribers than the world's population. With increasing penetration of mobile phones to the most rural areas, mobile networks cover more than 90% of the world’s population. Consumers are always on the move and expect to use services and products on the go. This combined with the fact that mobile phone is the most personal digital device there is, make mobile a great B2C communication channel.
With the internet and mobile revolution, expectations are shifting towards the mobile phone. Many globally established businesses now choose SMS as an important channel when planning their mobile strategy. The mobile phone has become the new “must have” for any serious “innovative” service.
Some of the key business performance factors for the Courier & Postal Services industry is customer service and customer experience. Over the years technological innovations have helped Courier & Postal Services to reduce costs, deliver new services and enhance customer experiences.
As the mobile revolution continues to evolve, mobile technologies are available for the Courier & Postal Services to adopt and deploy. The Short Message Service (SMS) is a well-established, mature technology that Courier & Postal industry can benefit greatly from. SMS can be deployed in a huge variety of tailored use cases. It is available on all mobile phones across all technologies, including GSM, CDMA and 3G.
This guide describes SMS services and the mobile channel for Couriers and Postal Services.
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction.
Visit us at www.solutions4mobiles.com
The document summarizes a presentation on the convergence of mobile and media. It discusses the growth of the U.S. mobile market and smartphones overtaking feature phones. It also covers the evolution of mobile advertising over the past 5 years and the next phase focusing on engagement. Metrics to maximize ROI on mobile campaigns and the importance of mobile search strategies are also summarized.
MaxAxion are mobile media supply specialists, that offer marketers the ability to target consumers across multiple mobile platforms through targeted data layering.
Mediatainment is a creative firm that provides mobile marketing, content development, and web/network services. They have expertise in areas like mobile content production, content aggregation, application development, and technical consulting. Mediatainment works with many telecom operators and delivers customized content and solutions.
The document discusses the emerging market of 3G mobile marketing in Turkey. It notes that 3G provides opportunities for brands to engage customers anywhere through features like video calling and streaming. It then analyzes the SWOT of 3G mobile marketing for brands and discusses how the approach will change digital and integrated marketing going forward by allowing for more personalized and interactive campaigns.
Effects of 3G on Marketing CommunicationsOkan Demir
The document discusses the emerging market of 3G mobile marketing in Turkey. It notes that 3G provides high-speed internet access and allows for features like video calling, streaming, and interactive applications. This makes 3G an important new marketing channel for brands. The document then analyzes the SWOT of 3G mobile marketing and how it will change digital and traditional marketing approaches.
4 Play Mobile Solutions Corporate Presentation4play
This document provides an agenda for a presentation. The agenda includes sections on product and service range, value-added services (VAS) products, marketing platforms, platform details, management tools, case studies, VAS details, and vertical services. It also lists many awards the company has received between 2007-2013 for its mobile marketing solutions. The document provides an overview of the various mobile marketing and VAS products and services the company offers to its clients.
Archer South Africa - benefits of mms overview 2012Johann Venter
The document discusses the benefits of Archer Mobile's digital statement solution (DSS) for sending statements via MMS, SMS, email and mobile websites. The key benefits highlighted include being more cost effective and environmentally friendly than printing, providing instant and personalized communication, and allowing for complete measurability of statement campaigns. Archer Mobile offers end-to-end services including data scrubbing, campaign management, reporting and hosting mobile websites to view statements for customers. Sample case studies show DSS increasing collections and responsiveness from customers in the banking and retail sectors.
This document discusses WiFi marketing solutions using free public WiFi networks. It describes how providing free internet access through WiFi allows connecting with large audiences anytime, anywhere. It then outlines S-WiFi, a Vietnamese company that operates 800 WiFi hotspots across 5 cities, reaching over 1 million users per day. The document details S-WiFi's targeting capabilities, user engagement options like banners and videos, and reporting features. It also provides case studies of brands that achieved high click-through and conversion rates using S-WiFi's WiFi marketing services.
Maximizing your vas services with mobile marketing BSP Media Group
This document discusses various services that mobile network operators can provide using an advanced connectivity framework in the LTE world. It summarizes services for activation, subscription management, marketplace services, and network quality monitoring. Activation services allow automatic activation of subscriptions using a pull-based methodology for greater reach and efficiency. Subscription management provides flexible subscriptions that can be easily activated and updated. Marketplace services allow operators to promote their own applications and play a central role in the value chain. Network quality monitoring provides insights into network performance from aggregated subscriber data.
Service2Media helps media companies develop apps to promote content, products, and services across platforms to expand audiences. They design apps for news, magazines, social networking, and business-to-business uses. Their app lifecycle platform allows clients to create apps once and deploy them on multiple devices, then evolve apps over time. This helps clients realize new audiences, engagement, and revenues while expanding their business through new platforms.
Forget about RCS and VoLTE. The fring Alliance is all you need! Roy Timor-RoussoAlan Quayle
Forget about RCS and VoLTE. The fring Alliance is all you need!
Roy Timor-Rousso
GM
fring Alliance
The fring Alliance was created to provide Communication Service Providers (CSPs) the ability to deliver competitive IP communication services with a white label, fully federated real time communications platform, delivering differentiated, superior native user experience, while together building a massive, global federated IP communications user base, with a universal directory. Stop wasting time on tired, out of date, and expensive ‘standards'; join the fring Alliance, its where your customer are.
Consumers are rapidly adopting smartphones and mobile apps. Smartphone sales are growing quickly, with Apple selling over 12 million iPads in 2010 and Google selling 36 million smartphones per year. The mobile app market is also growing rapidly and is projected to reach $17.5 billion by 2012. Mobile devices are projected to surpass PCs as the primary means for internet access by 2013. Marketers are pursuing various mobile strategies like mobile websites, apps, messaging services, QR codes, mobile proximity marketing and mobile display ads to engage consumers on smartphones and tablets.
Whitepaper: From LTE Network Launch to MonetizationBroadSoft
Mobile operators are looking to monetize their investments in LTE networks. BroadSoft identifies 5 key strategies: 1) offer unified communications services like videoconferencing to create new revenue; 2) provide a single user experience across devices; 3) embrace open APIs to combat over-the-top threats; 4) take a mobile-first approach; and 5) hone go-to-market strategies to promote the benefits of applications to customers. These strategies can help operators grow revenues and retain customers in the transition to LTE.
The document discusses Engage, a cloud-based mobile engagement platform that allows companies to create interactive marketing campaigns and improve customer communication. Key features highlighted include the ability to schedule campaigns, target individuals, track campaign performance, and build mobile web pages and forms. The platform aims to help companies enhance customer interactions and embrace mobile as a multi-channel tool. Oxygen8 is also introduced as a provider of multi-channel communication solutions, with offerings that include SMS messaging, reporting tools, and short codes to support interactive services.
Messenger by Textlocal is a cloud-based, self-serve text messaging platform used by over 165,000 UK businesses to simplify mobile communication with customers. It provides instant access to SMS capabilities with no long-term contracts needed. The platform allows businesses to easily schedule and send messages, set up templates, and integrate messaging into their operations.
MMA Forum Asia 2013 - Reshaping Indonesia’s Advertising and Media LandscapeHerwinto Chandra Sutantyo
Telco business in Indonesia has saturated to the point where cheap is no longer making any sense. Consumer is smarter and seeking higher and better services and therefore Advertising has roles to play as catalyst for Telecom Company new business initiatives.
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MMA Forum Asia 2013 - Reshaping Indonesia’s Advertising and Media Landscape
Myriad_Product Collaterals
1. Myriad Unified messaging For
Multi-Channel, Multi-Services Platform For Operators
This deck has been heavily customized, proprietary information scrubbed; before being shared in public domain
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Business
• Powering the evolution of mobile social & web
experience on any device – worldwide
Markets
• Mobile
• Tablet
• TV
Leadership
• Over 2 billion mobile phones powered with Myriad
technology
• Number 1 in mobile messaging & browsing
software
• Forefront of mobile/social convergence
monetisation
• 300+ patents around core wireless & digital media
Size and
Location
• 465 employees
• Quoted in Switzerland (MYRN:SIX)
• Offices around the world
Myriad at a glance
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Problem : Consumers communications needs are
evolving leading to increased use of OTT services
FROM:
Basic devices
Voice and text
only
Operator
delivered
services
TO:
Better devices
Affordable data
Strong consumer demand for
feature rich services
Many communities
Non-operator ‘OTT’ services
Consumers
have greater
choice for their
communication
Services
impacting
Operator role &
revenues
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Current End User Challenges
Messaging landscape is fragmented
4 4
I just want to
communicate not
play with my
phone
Susan is not
online, how
do I get this
to her now?
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Key User Stories
As a user…
5
I can sign-up and
sign-in effortlessly
I can see all
my messages
in one place
I can easily
access all my
favorite contacts
I can easily send
messages to any
of my contacts
using channel
of my choice
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Myriad Proposition To Customers
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1. Updates
Simple clientless solution for
social networking updates.
2. Integrated Messaging
Services
‘Universal Inbox’ for Social
Networking, IM and Email.
3. Advanced Messaging
Services
Rich social features including
full Social Address Book, Group
Messaging, Location and VoIP.
Integrated
Messaging
Services
Price
Updates
Operator propositions
Basic phone Feature phone Smart phone
Advanced
Messaging
Services
USSD/
SMS
Browser,
Java/MRE/WRE
Android, iOS
Proposition – Myriad enables VF-GLBL to offer
segmented social propositions
Operator owns the Community
Operator price plans/tariffs
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Enables operator to “own the customer”
Propositions for any device – basic to
smartphone – that cover entire market
Flexible tariffing options – available as
‘standalone’ or include in plans
.Product Stickiness and usability:
Notification
unified inbox
single sign on
one step registration
Subscriber Growth Management / Experience
Consistent range of features and customer
experience
All leading communities
Benefit – users can ‘grow’ with Xumii as their
device and willingness to pay changes
Smartphone
USSD/SMS
Java, WRE
& MRE
Device
Mobile Web
Consumer migration
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• New revenue from
social networking
bundles
• New low cost entry
points
• adds value to existing
plans
• Encourages customers
to ‘trade up’
• adds value to data
plans improving margin
• Manages unlimited data
offers
Operator Benefit – enables operators to improve
ARPU and add value to customer offers
Xumii can be utilised to:
1. Create standalone
bundles
2. Include access in data
bundles
3. Include access in
plans/tariffs
4. Protect future voice
and text revenues
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The window of Engagement
Entry to Unified Messaging VAS.
Next Step: Opportunity to get users
to First time mobile internet.
Bring the smartphone like
experience to low end phones.
Next Step: Create loyal customers
Advanced users. Loyal Customers.
Create New source of Revenue.
Create the viral effect
10
USSD
/SMS
WAP
Java
APPS
END CUSTOMER
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Everyone Benefits in Unified Messaging
Key End user benefits:
– Quick & Convenient: All users messaging needs in one place
– Flexibility: User can choose ideal means of access
– Control costs: User can just pay for the messaging needs I have (requires new operator plans)
– Cross Messaging: I can reply using a different messaging channel (reply to a Facebook
message with Email or SMS)
– In feature phones: I can have smartphone like functionality
Key Operator benefits:
– New source of revenue: New types of plans can be offered to consumers
– Become unique service provider: Operator can offer a branded Unified Messaging experience
– Increase traditional messaging traffic: Cross Messaging should increase SMS / Voice traffic
– Increase user retention: Great user experience increases application use.
– Reduce operative costs: Only one supplier for all messaging applications.
– Network economies: More effective network utilization through having full control over Social,
IM and Email traffic. Media transcoding, traffic optimisation, etc…
The Next Big Thing
11
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Distinctive,
exciting
mass market
USSD service
USSD is a familiar and established concept - no
downloads, apps or anything to learn
Simple, accessible, mass market service
Includes all major communities – Facebook,
Twitter, email and IM providers
Works on any GSM device - no data package
required
Low risk service, offered on a revenue share
basis with a no capital expenditure option
Already proven and deployed with Tier 1
operators
Fast time to market
Hosted solutions available
Strong
commercial
benefit to
operator
1. Myriad Updates – social networking, email and
IM by USSD and SMS
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2. Mobile Web that adds Social Stream to the Operator’s
mobile portal (WAP Portal)
• Rich social data and interactions
including:
• profile pictures,
• status updates,
• news feed posts,
• comments, likes,
• @replies, re-tweets and more…
• Target
• Mass Market Segment
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• Fully featured lightweight social
networking app that supports
• Subscription based access
• Range of Social networks
• Photos
• Chat + Messaging
• Aggregated Address Book
• Runs on the large majority of feature
phones
3. Client App – For Feature Phones
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• Rich social features including full
Social Address Book, Group
Messaging, Location etc
• Integration with Operator services
• Subscription based access
• Flexible tariffing options – available
as ‘standalone’ or include in plans
• Supports for popular smart phone
platforms (Android , iOS etc)
4. Smart Phone Apps (Android, iOS etc)
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A A R R R
Acquisition Activation Retention Referral Revenue
more
traffic
more
sign-ups
more
usage
more
buzz
more
$$$
The AARRR Adoption Framework
Source: Dave McClure Startup Metrics
Acquisition: Users come to our products from various channels
Activation: Users enjoy 1st visit: "happy” experience
Retention: Users come back, visit site multiple times
Referral: Users like product enough to refer others
Revenue: Users conduct some monetization behavior
The Growth Tactics Followed
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Subscriber Growth Strategy : Success Case Claro Brazil
18
Campaigns Claro Brazil Messenger May / June 2011
Sent SMS to customers who had Data packs and were
already using Internet on the phone, encouraging them to
use the service. results:
- Date: 10/05, 13/05, 16/05
- Total customers affected: 10,783,530
We had a 67% increase of registered users,
400% of active users and 32% of messages sent
We worked with Claro Brazil on our messaging product and AARRR
framework to increase uptake of our services and achieved very
positive results:
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Successful Operator in LATAM
Total Users Acquired in August surpassed 1.5MM users!
19
Welcome to
+1MM
New Users
in August
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Go to Market- Project Plan
• High level agreement
on promotion tools
available for us
• Agreement on
Business growth
plan
• Joint Press release
Contract phase UAT – 30D UAT UAT+90
• Develop GTM plan
for the operator
• Start work on
corporate level
promotional assets –
press release,
identify digital assets
etc
• Review the plan with
corporate and get
their buy-in
• Get introductions to
circle VAS managers
• Engage with circle
VAS managers
• Review and adjust
the plan – get their
buy-in on execution
(target 90 day plan)
• Promotions should
start within a week of
UAT pass
• Track progress
against plan –
promotions,
acquisitions, revenue
etc
• Conduct reviews
(internal as well as
with customer) and
tune the levers to fill
the gap between
actual versus target
By Circle
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MU Project Lifecycle
Project
Initiation
Detailed
Design
Deployment
and Integration
Development. System
Developed and
connected
User
Acceptance
Testing
Prepare
campaigns,
tools, alerrts
Ensure all
Myriad tools
are ready
Reporting,
Dashbaords
LAUNCH AND
TRACK
Business Requirements
Solution Design , Deployment , Testing
Define the user growth plan
Acct Mngt Engagement commences
Editor's Notes
2011 marked the first year since 1995 that consumer SMS volume dropped
As smartphone penetration rises, network effects are likely to accelerate take up of OTT services
KPN and Telefonica reported drops in messaging revenue as a result of OTT services
Whatsapp: 1b messages per day after 1 year
The way in which we communicate with friends and colleagues is changing rapidly:
Increased choice
Increased flexibiity….
but also …
Increased fragmentation
Poor user experience
Adjust to show relevance to
Solution to achieve this vision: common address book, modular back end allowing easy integration and elimination of communities, VoIP integration (operator’s own or third party solution), Universal messaging (SMS plus email plus chat), Group messaging (single message to multiple parties), range of clientless and rich client solutions to meet device needs of different segments,