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The document proposes a shift from subscriber-centric mobile networks to consumer-centric networks. It argues that consumers now expect more control over their mobile experience and more choices in services, as seen with popular internet services. A new Consumer-centric Services layer is proposed to provide functions for personalized policy, content, and context management across devices and providers. For this vision to be realized, open standards and cooperation across network operators, applications providers, and device manufacturers will be needed.






