Tech Mahindra is a global systems integrator and business transformation consulting firm focused on the communications industry. It helps companies innovate and transform by leveraging its insights, differentiated services, and flexible partnering models. Tech Mahindra provides solutions across areas like BSS, OSS, network design, mobility, security, testing, and more. It has over 34,000 professionals serving clients across the telecom ecosystem from development centers and sales offices globally.
Introduction to Mobile VAS and MultimediaAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on Mobile VAS research, consulting and training.
This presentation includes topics such as:
Global Trend of Contents Usage
Operators need to focus on VAS
Voice VAS Classification
Key Drivers for Mobile Value Added Services
Key Challenges for Service Providers
Typical VAS Value Chain
Critical Factors for Successfully Launching New Services
Some Operators’ VAS Examples
Talking SIP Sales Presentation that provides an overview of Talking SIP, the industry's award winning and leading Application, Media and Billing Server that powers the top next-generation networks around the world.
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Developing Value Added Services (VAS) and Product Roadmap.
This presentation includes topics such as:
Reference framework for VAS product and platform launch
VAS customer value proposition (CVP) design
Service Management Life Cycle
VAS categorization for different business models
VAS function in the organization
Sample VAS Product Descriptions
The framework and Principles to design the product roadmap
Developing Product Ideas and shortlisting for future development
Template for Operator’s 5-year Product Roadmap
Talking SIP empowers the MVNA, MVNE and MVNO to excel in all areas of their telecom offerings with a platform that converges mobile and VoIP. This significant level of convergence positions the mobile operator to provide a complete suite of mobile voice, data and SMS services along with compelling VoIP services for redundancy and cost reduction for the consumer, enterprise and M2M markets.
Introduction to Mobile VAS and MultimediaAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on Mobile VAS research, consulting and training.
This presentation includes topics such as:
Global Trend of Contents Usage
Operators need to focus on VAS
Voice VAS Classification
Key Drivers for Mobile Value Added Services
Key Challenges for Service Providers
Typical VAS Value Chain
Critical Factors for Successfully Launching New Services
Some Operators’ VAS Examples
Talking SIP Sales Presentation that provides an overview of Talking SIP, the industry's award winning and leading Application, Media and Billing Server that powers the top next-generation networks around the world.
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Developing Value Added Services (VAS) and Product Roadmap.
This presentation includes topics such as:
Reference framework for VAS product and platform launch
VAS customer value proposition (CVP) design
Service Management Life Cycle
VAS categorization for different business models
VAS function in the organization
Sample VAS Product Descriptions
The framework and Principles to design the product roadmap
Developing Product Ideas and shortlisting for future development
Template for Operator’s 5-year Product Roadmap
Talking SIP empowers the MVNA, MVNE and MVNO to excel in all areas of their telecom offerings with a platform that converges mobile and VoIP. This significant level of convergence positions the mobile operator to provide a complete suite of mobile voice, data and SMS services along with compelling VoIP services for redundancy and cost reduction for the consumer, enterprise and M2M markets.
Mobile Value Added Services (MVAS) is indeed a mounting Industry. In this time of economic recession, this industry stands strong. Investments flowing in this sector are enormous.
Developing Multimedia and Value Added Services (VAS) on 4G and 4.5G for Telec...Ali Saghaeian
The topics covered in this master slide deck:
* Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network: Key Drivers and Critical Success Factors
* New Service Development and Service Delivery Innovation in Mobile VAS and Multimedia
* World’s Best Practices and Success Stories in Launching Multimedia and Value Added Services
* Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ Revenues
* Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
* Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
* Strategies for Monetizing the Mobile Content, Services and Applications in 4G and 4.5G Market
* Value Creation and Customer Experience Management in Mobile VAS for an Enhanced Customer Journey
* Deploying Value-Added Service (VAS) Applications over LTE Network as an Advantage against Over-The-Top (OTT) Players
* Next Generation Service Platforms for Multimedia and Value Added Services
* Offering Rich Communications Services (RCS) as a Multimedia Application to combat OTT Competition
* Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-based Mobile VAS
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Internet 3.0 and OTT Services.
This presentation includes topics such as:
Evolution of Communication Services
Mobile Internet 3.0
Leading global mobile operators
Next Generation of TV & Video Viewing
OTT Communications Services Market
Consumer OTT offering and the genres
OTT video market
OTT Business and Monetization Models
OTT Market Estimation Structure
OTT monetization opportunities for Pay-TV
Mobile vas markets, applications, and opportunities third edition - Reports...Reports Corner
Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
https://www.reportscorner.com/reports/15019/Mobile-VAS-Markets,-Applications,-and-Opportunities---Third-Edition/
Changing Telecom trends with VAS- Value Added ServicesMahindra Comviva
Service assurance is the systematic process of maintaining & improving the service quality provided to customers. It ensures that services offered over networks deliver an optimal subscriber experience.
Read more: http://www.mahindracomviva.com/services/managed_services/managed-vas-services.htm
Arena Phone BD LTD has been providing dedicated development services to the various international and local organizations from Bangladesh in their diverse projects related to Website development, Web application development, Software development, Mobile apps and content development since 2007. Our portfolio speak to the successes of our client engagements — as diverse in size and scope as the clients themselves — from large local and international brand like Neomobile group, Arenamobile and Robi, to smaller and medium size venture, all of whom trust Arena’s extensive experience and commitment to applying best practices in the business.
Next Generation Service Platforms for Multimedia and Value Added ServicesAli Saghaeian
Some of the topics covered in this slide deck:
VoLTE: A Catalyst for Transformation
VoLTE vs OTT Voice Call
Next Generation Wi-Fi Calling
Consumer Use Cases for VoWiFi
WebRTC value-added services and Telco use-cases
IMS Underpinning for Next-Gen Telco Services
Virtualization evolution and roadmap - the path to NFV
Questionnaire: the 70 questions to answer before engaging on the road to beco...Computaris
The questionnaire guides you through a broad range of aspects that any aspiring MVNO/E should consider in relation to partners and sales management, customer and subscription management, self-care channels, services, tariffs, payments, charging, reporting, integration, churn and campaign management and number portability.
Operators’ Positioning as a Digital Lifestyle Solution ProviderAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Positioning as a Digital Lifestyle Solution Provider.
This presentation includes topics such as:
Service Provider Opportunities & Challenges in the New Digital World
Matching the Customers’ Demands
end-to-end ICT service provision
Digital convergence is driving overlaps
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Steps to becoming a Digital Lifestyle Solution Provider
How to Build a Successful Digital Services Business
Essentials of Being a Digital Lifestyle Player
Mobile Value Added Services (MVAS) is indeed a mounting Industry. In this time of economic recession, this industry stands strong. Investments flowing in this sector are enormous.
Developing Multimedia and Value Added Services (VAS) on 4G and 4.5G for Telec...Ali Saghaeian
The topics covered in this master slide deck:
* Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network: Key Drivers and Critical Success Factors
* New Service Development and Service Delivery Innovation in Mobile VAS and Multimedia
* World’s Best Practices and Success Stories in Launching Multimedia and Value Added Services
* Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ Revenues
* Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
* Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
* Strategies for Monetizing the Mobile Content, Services and Applications in 4G and 4.5G Market
* Value Creation and Customer Experience Management in Mobile VAS for an Enhanced Customer Journey
* Deploying Value-Added Service (VAS) Applications over LTE Network as an Advantage against Over-The-Top (OTT) Players
* Next Generation Service Platforms for Multimedia and Value Added Services
* Offering Rich Communications Services (RCS) as a Multimedia Application to combat OTT Competition
* Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-based Mobile VAS
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Internet 3.0 and OTT Services.
This presentation includes topics such as:
Evolution of Communication Services
Mobile Internet 3.0
Leading global mobile operators
Next Generation of TV & Video Viewing
OTT Communications Services Market
Consumer OTT offering and the genres
OTT video market
OTT Business and Monetization Models
OTT Market Estimation Structure
OTT monetization opportunities for Pay-TV
Mobile vas markets, applications, and opportunities third edition - Reports...Reports Corner
Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
https://www.reportscorner.com/reports/15019/Mobile-VAS-Markets,-Applications,-and-Opportunities---Third-Edition/
Changing Telecom trends with VAS- Value Added ServicesMahindra Comviva
Service assurance is the systematic process of maintaining & improving the service quality provided to customers. It ensures that services offered over networks deliver an optimal subscriber experience.
Read more: http://www.mahindracomviva.com/services/managed_services/managed-vas-services.htm
Arena Phone BD LTD has been providing dedicated development services to the various international and local organizations from Bangladesh in their diverse projects related to Website development, Web application development, Software development, Mobile apps and content development since 2007. Our portfolio speak to the successes of our client engagements — as diverse in size and scope as the clients themselves — from large local and international brand like Neomobile group, Arenamobile and Robi, to smaller and medium size venture, all of whom trust Arena’s extensive experience and commitment to applying best practices in the business.
Next Generation Service Platforms for Multimedia and Value Added ServicesAli Saghaeian
Some of the topics covered in this slide deck:
VoLTE: A Catalyst for Transformation
VoLTE vs OTT Voice Call
Next Generation Wi-Fi Calling
Consumer Use Cases for VoWiFi
WebRTC value-added services and Telco use-cases
IMS Underpinning for Next-Gen Telco Services
Virtualization evolution and roadmap - the path to NFV
Questionnaire: the 70 questions to answer before engaging on the road to beco...Computaris
The questionnaire guides you through a broad range of aspects that any aspiring MVNO/E should consider in relation to partners and sales management, customer and subscription management, self-care channels, services, tariffs, payments, charging, reporting, integration, churn and campaign management and number portability.
Operators’ Positioning as a Digital Lifestyle Solution ProviderAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Positioning as a Digital Lifestyle Solution Provider.
This presentation includes topics such as:
Service Provider Opportunities & Challenges in the New Digital World
Matching the Customers’ Demands
end-to-end ICT service provision
Digital convergence is driving overlaps
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Steps to becoming a Digital Lifestyle Solution Provider
How to Build a Successful Digital Services Business
Essentials of Being a Digital Lifestyle Player
The embedded market is currently experiencing a number of disruptive forces. It is moving into a world of connectivity and inter connectivity, where the information and the data produced by embedded systems are essential. In parallel, and as a result of the consumerization of the industry, user expectations are increasing in terms of ergonomics, user experience and performance. This complexity significantly impacts the way embedded systems and connected devices are designed and developed, and moves the primary success factor from a main dependency on technical expertise to the optimization of the system integration. This implies the need of a strong know how about architecture design, hardware and software compatibility, interaction testing, IP integration, and a deep multi OS and multi technologies expertise. This creates the need for a new kind a player, the system software integrator.
Unlocking New Insights with Information DiscoveryAlithya
Edgewater Ranzal invited to present Unlocking New Insights with Information Discovery at the Oracle Hyperion User Group Minnesota (HUGmn) Tech Day 2015. Presented an introduction to Oracle Endeca Information Discovery (OEID), a powerful database tool for structured and unstructured data.
Business Integration for the 21st Century Bob Rhubart
Service Oriented Architecture has evolved from concept to reality in the last decade. The right methodology coupled with mature SOA technologies has helped customers demonstrate success in both innovation and ROI. In this session you will learn how Oracle SOA Suite's orchestration, virtualization, and governance capabilities provide the infrastructure to run mission critical business and system applications. And we'll take a special look at the convergence of SOA & BPM using Oracle's Unified technology stack.
Agile, Digital, Global: Building Technology Organizations of Tomorrow, Pari N...Zinnov
Legacy organizations are being disrupted and are struggling to keep pace with the hyper-volatile business landscape. The competitive landscape for organisations has become more dynamic. Hyper Agile Competitors, Movement of the markets toward the east and ‘Digital becoming the New Normal’ are realities all companies are faced with.
This keynote by Pari Natarajan , CEO of Zinnov provides insights on the convergence of 3 different pillars and to draw a picture on how this digital age will be critical to build technology organizations of tomorrow.
Driving Revenue-Generating Strategies Through Information and Insights - NAB...BIA/Kelsey
Tom Buono, CEO, joined a panel discussion at the 2014 NAB Show entitled: "Lunch and Learn: A Discussion on Radio’s Four Significant Issues" to share valuable advertising revenue trends and projections that will help you prepare for the future and make critical decisions.
We at Comverse provide CSPs with the vehicles to grow from wholesale connectivity suppliers, to smart data providers and beyond – true connected service enablers and providers.
Nextext specializes in creating products and solutions which enable businesses to deliver and bill for mobile services and content while eliminating all the technical and commercial complexities that are usually involved.
In this e-zine, we’ve assembled fresh thinking and ideas about the solutions and services that create revenue opportunities and support emerging business models for providers.
Using mobile back end as a service (MBaaS), embedded in a standard enterprise architecture, as a platform for mobile app development offers organizations development agility. MBaaS features also include mobile security, business logic, analytics and support services.
Mobility is fast emerging as a critical component of the enterprise application architecture as smart devices, next generation service provider networks and clouds enable rich and real-time user experience.
DOCOMO Digital is a new mCommerce enabler service brand of NTT DOCOMO’s global business focused on connected ecosystem enabling, helping mobile operators, access service providers, merchants and over-the-top services providers bring to market and operate next-generation products and services for business and consumers world wide.
Our corporate brochure contains an overview of the mobile advertising market and discusses the benefits of partnering with 24MAS for all mobile advertising needs.
HOW TO DIFFERENTIATE YOUR DIGITAL CUSTOMER CARE Idc journey to_the_3rd_platfo...CMR WORLD TECH
HOW TO DIFFERENTIATE YOUR DIGITAL CUSTOMER CARE
Your customers evolve and so does your organisation. With similar products and services to your competition, there is a growing requirement to design unique customer benefits. Service is becoming the primary differentiator in a competitive market.
What to look for in a Digital Experience Platform?Ruud Kluivers
Preparing for Digital Transformation? Make sure you have the right platform to support you organisations needs and ambition. now and in the future! Checkout this presentation presented at Digital First 2016 Brussels.
Comverse VAS 3.0 IP Messaging and Service Enablement Middleware pave the way to opportunities for communication service providers (CSPs) to expand their markets and introduce compelling new consumer, enterprise and machine-to-machine (M2M) experiences.
Mobile App-Store Enhanced Architecture with Pro-active Security ControlTech Mahindra
A pro-active mobile security control system around the apps submission process that identifies and prevents publishing malicious intent apps on the stores is very much required. This white-paper highlights modification in the generic architecture of an app-store for pro-actively integrating the apps security control system and that can fit or plug-in into the existing app-stores easily.
Cloud Computing IT Lexicon's Latest Hot SpotTech Mahindra
Cloud computing, a highly flexible deployment model is emerging because of enhancing interdependence of business and IT. Effective and efficient resource sharing, interconnecting between people, department and companies is possible because of this emerging technology. Cloud computing also provides a stable environment where Telcos can improve business outcomes by leveraging their experience in offering IT centric managed services. Though not without its flaws, cloud computing looks to change the way companies do business in the near future.
Tech Mahindra participated in the event as the Silver Sponsor along with a speaker slots for -Vivek Agarwal, who head the Tech Mahindra Europe operations and George Glass, Chief Architect, BT. The theme for Tech Mahindra’s presentation was Telecom Transformation, which has recently gained significant importance for most leading Telcos globally.
Vivek spoke about how Telco Transformation is shaping the ecosystem, how the new market drivers are having a causal effect on the practices and metrics, how one can leverage experiences gained in Greenfield to create a differentiation strategy in a brownfield and finally he also presented a few case studies about some of Tech Mahindra’s h key engagements. One of the case studies was BT, whereby George Glass shared his experience with Tech Mahindra from a customer’s point of view.
The Client was looking for a partner who could manage NOC to contro; their OpEx tech Mahindra offered a 24x7x365 model with rationalised team structure to support the NOC, substantially reducing OpEx and thus enabling improved network availability to clien
Carrier network operations centre for a 3G operator in Philippines
The client is operating a telecom service network including wired and wireless network in various markets across the country. The network comprises 2G, 3G, VAS, transmission and IP equipment from over 15 different vendors and of over 100 types of network elements. There were individual monitoring teams for different services and vendors for example. 3 separate teams were monitoring 3G networks at 3 different locations. Some of the operations and maintenance activities were outsourced to vendors, thus resulting in huge operations and management costs and manpower requirements. Since inventory for different vendors and networks were held by individual EMSs, they were not able to correlate alarms and faults within various networks
Enabling innovative VAS solutions for a tier 1 operator in UK
Today consumers are looking for personal media experiences – access to content on their terms, targeted at rich media mobile devices they carry. Service and content providers at the same time are facing a challenge in creating and delivering rich media bundles to the consumers. The client wanted to enable similar personalized media experience for their existing IPTV consumers in collaboration with BBC for events, sponsored by them i.e. Paralympics World Cup and London Grand Prix.
Through its vision of media mobility, CanvasM has built, operated and managed trial environment to personalize media experience for the client’s consumers. This was done using Tu Vista Solutions that delivered media bundles to sports enthusiasts who desire rich immersive experience at the sporting event or when on a move.
2. The world of communication is changing dramatically. The demand for digital communications is on the rise with Telcos
gearing to address the new market what is today called as “New Age Services” to fit the lifestyle of end-users.
Communication service providers are forced to spend thousands or millions of dollars to upgrade their bandwidth and
network infrastructure with no certainty that customers will actually pay for it. This disparity is leading to a serious revenue
crunch across the board.
Tech Mahindra's strategy is to continually develop new services that help service providers move up the value chain to
ensure that they are not left out of the race in meeting the growing lifestyle of end-users.
During the next decade, the New Age Services, namely – App Store, IPTV, Mobile Advertising, Mobile Couponing, among
others, hold the promise of driving success and defining the differentiators for Telecom operators.
Introduction
Tech Mahindra's Offerings under New Age Services:
Apps Store
VAS Managed
Services
Multimedia
Content Delivery
Mobile
Advertising
Mobile Couponing
NFC Location Based
Services
NGIN/SDP WiMax
IPTV User
Experience
Service Overview:
App Store is now looked upon as must have product in any
operators/OEMs armor and has become critical from a branding
perspective. Tech Mahindra's CanvasM* App Store is a unique solution
designed to provide mobile applications across a variety of platforms
and technologies.
It works on a hosted model to mitigate risks, get the operator the best
of Apps while keeping the costs low. We aim for low cost solution,
building superior user experience, powerful search and discovery tools
with best in class customer support.Our App Store Solution enables a
personalized app shopping experience, besides attracting customers
with innovative applications, thus resulting in strong revenue models
for communications service providers.
Our App Store offerings:
?Advertising support
?Porting Support with M–coder
?Network Applications/Widgets/LBS
?Tools to build Applications & Application development experience
?App Security testing and verification
?Local and Diversified support
?Excellent Marketing support and Analytics
App Store
Our Value Propositons:
?6000+ applications/all platforms
?Device agnostic/service provider agnostic
?Supports various business models
?Multiple billing channels
?Applications porting support and aggregation
?Partner management and Multi tenancy
2 3
*CanvasM is a JV between Tech Mahindra and Motorola focused on evangelizing
New Age Services using VAS within the Communication ecosystem.
3. 4 5
Benefits for Telcos:
?Saves Telco the difficulty of dealing directly with a vast number of
various VAS providers offering numerous services, and instead opts
for the services bouquet to be managed by a single player
?Helps Telco to focus on its own marketing and brand building aspects
?Telcos can reduce up to 20% reduction in manpower operating costs
with managed services, and increase their revenues from VAS
?Enables operator to generate new revenue without a substantial
investment in infrastructure, manpower and capabilities
Service Overview:
Our Content Delivery Platform (CDP) solution is a complete content aggregation and delivery platform, which enables
operators to kick-start a successful mobile content ecosystem. CDP enables creation of content download, information
on demand or push information services over a variety of bearers such as WAP, SMS, and Web.
Our Solution and Offerings:
?A complete end-to-end solution for Digital Retailing
?Content Delivery via: SMS, MMS, WAP push, Download, Streaming, IVR Manages: Users, Content
?Network services, Billing, Settlement & Reporting Device Detection and Management
?Platform-agnostic, allowing operators to consolidate all of their content services with support for all devices
?Near real time event specific content to mobile subscribers worldwide
?Designed for ease of integration with external systems, including:
- Content ingestion (full range of content types)
- Messaging systems (SMSC, MMSC)
- Billing systems (e.g. Mobile billing, Credit/Debit card)
- Web and Mobile Storefronts
?WAP and Web based service portal for white-label offering
?Complete control over Product Pricing & Placement
Multimedia Content DeliveryVAS Managed Services
Service Overview:
Mobile markets across world are intensely competitive and some of them have reached saturation in terms of penetration
of addressable markets. With tumbling voice tariffs contributing to declining ARPU rates, mobile operators are actively
pushing for growth of the non-voice value-added services (VAS) market. Despite the economic uncertainties, the
Managed VAS market worldwide continues to sustain a growth path. However, VAS breadth, maturity and business
models vary from region to region.
We provide essential ecosystem for Managed VAS in which content developers, content aggregators, platform enablers,
and telecom operators are collaborating to create wholesome value rather than being satellite contributors operating
from their own silos. We are able to handle all the complexities associated with the integration of multiple technologies,
different standards and a myriad of content to help grow operators VAS business.
CanvasM has inherited the rich System Integration and Support capabilities of Tech Mahindra. This translates into our
ability to manage complex implementations and multi-vendor solutions. CanvasM has comprehensive capabilities to
build network, including planning and design, field operations, Network Operation Center (NOC) operations, application
and service development, and building of VAS portfolio.
Our Services and Offerings:
?Enhancements to current designs and providing new innovative services to
subscribers
?Collaborative design with participation of STEL stakeholders and end-users
?Integrated design approach for all the three mediums of service delivery
- Television
- Mobile
- Web
?Track and analyze usage patterns and user behavior for continuous user
experience enhancements
CanvasM* makes an ideal managed VAS
provider because it has a combination of
telecom expertise, system integration
capabilities, sound financial backing,
and flexible business models. CanvasM
has Telco graded reliable and scalable
solutions and services, which is blended
with innovative business models and
faster turnaround time along with ability
to manage multiple VAS ecosystem
partners like content providers,
application providers etc. makes win-
win prepositions for service providers
and end consumers.
*CanvasM is a JV between Tech Mahindra and Motorola focused on evangelizing
New Age Services using VAS within the Communication ecosystem.
4. 6 7
Our offerings and value propositions: ?Compatible with all WAP- enabled mobile
phones?Mobile ad-serving
?Customizable retail store - fronts with the?Contextual marketing and promotion
operators' look and feel and promotionalmanagement
offers?Customizable search result display
?Flexible pricing plans including free, payoptions on the handsets
once, pay per download, pay per use, pay?Implicit and explicit personalization
per period, subscriptions, and trials
Mobile Advertising
Service Overview:
The Mobile Advertising platform of CanvasM* gives both consumers and B2B marketers the ability to target and reach
their audiences demographically, geographically, by industry or profession, and job title. Users can be targeted for specific
advertising segments depending on the user profile and interests. A combination of both CanvasM mobile advertising
solution and mobile search feature can substantially increase ARPUs for operators.
The mobile advertising revenue is paid for content that is displayed with, in front of or behind content; it doesn't include
spam on SMS, IM or e-mail.
There are five core areas of mobile advertising:
?Mobile websites: Mobile website ads include any banner or text
advertising that is displayed on a WAP page or web page that is
rendered and/or shown on a mobile phone
?SMS/IM: An SMS/IM mobile ad is any ad that is included with
SMS or IM content or peer-to-peer messaging. SMS is the main
way that messaging is done in most places in the world, but in
some countries like China, IM is a very popular way to
message on mobile phones
?Search/maps: Search/map mobile ads are advertising that is
associated with searching on mobile phones, and advertising related to maps on mobile phones. Some search
capabilities also allow users to reference a map. Right now, search advertising is much larger than map advertising, but
it is expected to grow as location-based services mature
?Downloadable applications and games: Downloadable application and game mobile ads are banner, text and
video ads that are shown inside downloadable applications and games. Often, these applications provide access to the
internet to retrieve content. Advertising on these applications and games has been popular since Apple introduced free
games on the iTunes store. The business model for these free games was advertising
?Video and mobile TV: Video and mobile TV ads are any ads that are shown on video clips accessed via mobile websites
or video ads that are shown on mobile TV
Service Overview:
CanvasM’s* Mobile Couponing is a unique product which brought revolution in the global industry and it has changed
the way consumers shop. Mobile couponing is getting fancy of marketers who are being held accountable to track and
measure the campaign effectiveness and justify the return on investment of campaign.
Mobile couponing is increasing because of intense use of internet, SMS, and mobile applications. Increase in smart phone
is contributing in rich media coupons, bar coding, and video ads with offer. Couponing has helped marketer to track
user's behaviour and offer them the products at right time, at right place and in right context. It has also helped to increase
the footfall in the stores.
The growth of mobile couponing has been promising with new media growth, increased availability of mobile messaging
platform and rich media applications. The trend is expected to project the growth to 300 million global couponing users
who will generate the revenue close to $6 billion globally in retail redemption value by 2014.
Our Services and Offerings:
?Creating and pushing the coupons
?Free discount coupons
?Scrolling coupon as per user interest
?User shopping pattern analysis
?Integration of loyalty programs
?Rule engine to apply the rule at all levels
?Retail server integration
?Campaign generation tool
?Multi-factor authentication
?Secured environment
Mobile Couponing
*CanvasM is a JV between Tech Mahindra and Motorola focused on evangelizing
New Age Services using VAS within the Communication ecosystem.
5. 8 9
Near Field Communication (NFC)
Service Overview:
Near Field Communication (NFC) is a short-range wireless connectivity technology that evolved from a combination of
contactless identification and interconnection on Mobile Technology.
NFC can be used with a variety of devices, from mobile phones that enable payment or transfer information to digital
cameras that send their photos to a TV set with just a touch. The possibilities are endless. Consumer devices with built-in
NFC will dramatically simplify the way they interact with one another and revolutionize the usage and usage patterns.
CanvasM offers end-to-end mobile commerce and transaction solutions. Depending on customer requirements,
CanvasM can provide handset NFC enablement solution and NFC enabled PoS.
Service Overview:
In this era of converged communications, location is an important parameter in offering personalized services to
consumers. CanvasM offers end-to-end capabilities to service providers for providing Location Based Services over their
networks. CanvasM offerings include location based infrastructure, middleware, applications, map engine, and SI
services.
Location Based Services
Technology and service offerings:
?Carrier grade, multilayered, scalable platform to enable secured mobile
transactions across all access channels - NFC, SMS, USSD, GPRS, IVR
?Strong proposition with open architecture to inherit to any existing system
?Backend with AMS, TSM, SCMS, OTP, CA System, NFC-OTA system, wallet
service system
?client/wallet for users to transact
?Multi Lingual Support for all the applications
?Chip technology based accessory for NFC enablement for most of the
handsets
?NFC enabled PoS with multiple delivery capabilities
?Customized solution development
?Localization
?Sourcing of deployment infrastructure
?Deployment and system integration
?Managed Services
?Technical and non-technical support
Sample Use Cases:
NFC is meant for Tap-n-XX, such as Tap-n-Get, Tap-n-Go, Tap-n-Pay, Tap-n-Order
etc. It can be put in multiple devices and used for multiple purposes such as:
?Pay for purchases at checkout counter by tapping your NFC phone on the PoS
machine
?Get Information and place order by touching Smart Posters
?Using NFC phones to buy and print tickets (Airline, Movies, Museums, etc.)
?Linguistic support using NFC (Tap-N-Translate)
?Loyalty card on mobile (Tap and Top-up and Redeem)
?Coupon wallet on mobile and redeeming using NFC
?Financial Inclusion account in mobile wallet for multi-function micro payment
?Core banking on mobile with NFC
?Tap-N-SMS, Tap-N- Dial, Tap-N-Download, Tap-N-Locate are applications for
senior citizens
?Print a photo from camera by holding it close to the printer
?Paying toll by tapping at the NFC phone
?Pay bus fare by waving NFC Phone
?Share Business Cards with a touch
?Authenticate at entry points by tapping the NFC phone
?Potential to revolutionize financial inclusion exercise by reducing
authenticated cash-in, cash- out and balance check operations by mobile
illiterate consumers to a simple Tap
Value Propositions:
?One-stop Shop for Solution,
Hardware, Deployment & System
Integration and Managed
Services
?Unique NFC technology
?Monetizable NFC based
applications and service
?Managing large ecosystem and
logistics for mass supply of NFC
wafers
?Consulting for M-Commerce
deployments
?Flexible Business model
?Bring-in commerce ecosystem
partnerships
Key Features:
?Standards based Solution for CDMA and GSM network families
?All major algorithms support – E-Cell-ID, NMR, E-OTD, AGPS, Hybrid etc.
?Supports both handset based A-GPS and network based positioning
?System, Service, Partner, CRM, Statistics, Subscriber Management
?Java based architecture
?Drag-and-drop Service Creation Environment for service development
?Text-to-speech and Speech Recognition APIs
?API for 3rd parties' content and application developer
?Auto-transcoding of audio, video and images for application
?Large library of location applications
- Fleet/Resource/Asset management
- Navigation
- Location-based charging
- Mobile advertising
- Emergency services
- M-Poll
- Yellow pages
- Child tracker
- Emergency call routing
- Emergency services
- Traffic & weather Info
- Nearest Point of Interest
(ATM, BUS stand etc.)
- Maps & Routes
or Yellow pages
- Tourism information
- Mobile gaming
- Buddy finder
- Match-making & dating
- Blogging
Service Architecture:
End-User Benefits:
?Personalized and localized
applications
?Multiple applications to cater
personal interest and
preferences
?New flavor of innovative
application suits all type of
users (enterprise,
entertainment, community)
?Enhanced user experience
Operator Benefits:
?Use existing network infrastructure ?Expand the value added service
for location based applications footprint by providing LBS
Middleware for service?Easy deployment and service
integrations to location flavormanagement with a completely
managed offering by CanvasM ?Explore the enterprise and
corporate customer base by?Boost Data, Voice, Advertisement
offering LBSand Subscription traffic there by
increases ARPU ?Lower the Capex and Opex
?Offer additional value added ?New Revenue Stream
services coming from 3rd party ?Increase brand loyalty
without investment
6. 10 11
NGIN/SDP
Service Overview:
In the rapidly evolving, cost-conscious and aggressive world of telecom services, the network operators and the
telecommunications service providers are facing the business challenge of moving in step with the fast growing world of
new devices, insurgence of IP networks and explosion of new services. A Service Delivery Platform (SDP) is one such entity
that provides a complete ecosystem for the rapid deployment, provisioning, execution, management and billing of value
added services. The delivery of content, data & voice services is network and device agnostic in an SDP. Tech Mahindra has
established strategic partnerships with various vendors to realize the SDP solution and to avail the huge number of market
opportunities in this domain.
Service Overview:
WiMAX enables Wireless Broadband Access anywhere, anytime, on virtually any device. Mobile WiMAX bridges
broadband access at home and in the office, allowing end users to take the Internet with them everywhere they go,
making the device of tomorrow as connected as the cellular phone of today.
Tech Mahindra, being global leader and the largest Systems Integrator in Telecom space offers an end-to-end portfolio of
solutions and services to help deploy, integrate, maintain and support WiMAX networks and applications for maximum
efficiency and customer satisfaction.
WiMAX
SDP Offerings:
?Network Services: 800, Number translation, Roaming
services, VCC, SMS Services
?Charging Solutions for SDP: Online Charging
Solution, Offline Charging Solution
?USSD Gateways
?Applications on: Seamless mobility, Presence, SIP
application server
?Content Management solutions including: End-to-
end content lifecycle, Graphics & previews, Content
categorization, Content management workflows
?Location Based solutions
?Unified Messaging for MMS, SMS, emails, voice, fax,
video: Rules based message routing, Messaging
protocol translations, Tele-voting applications,
Virtual/family mailbox applications
?Applications for business communication services: IP
PBX for mobile operators, VPN, Instant Messaging,
Conferencing, Voice mail access while roaming, Multi-
SIM
?Consumer Services: Ring Back Tones, Call tones –
Audio/picture/video played/displayed on the handset
of the callee, Multi player gaming, Rules based call
routing
System Integration services include the following:Next Generation Intelligent Networks (NGIN)
offerings portfolio:
?SS7 Signaling: IN – IP Integration( INAP, SCTP,SIP),
Roaming Solutions (CAP, MAP, CAMEL), SS7 Offload
on to IP, Signaling Gateway solutions
?Legacy Applications: Migration on NGN
platforms, IP enabling of legacy applications,
Enhancement / maintenance of legacy solutions, IN
services in IP domain & vise-versa , Integration &
testing Services
?Application Servers: Service Logic Execution
Environment, Real time Value added applications,
Parlay and Parlay-x frameworks, JAIN Frameworks,
Seamless Interoperation with Heterogeneous
Networks
?Service Creation/Management: IN/IP service
creation frameworks, Service Deployment, Service
Retailing solutions, Service Provisioning and
Management
?Radio planning ?Integration services
- Cell planning, capacity planning, optimization - Existing OSS/BSS
- Deployment - End-to-end system including
- Performance testing - User Devices
?Application Engineering - ASN
- Enabling applications on WiMAX - CSN
- Development, feature Enhancement - Network equipment Maintenance and Support
including L2/L3- Testing, support and maintenance
?Product engineering services, Security consulting ,?Access solutions , ASN Gateway & Home Agent
Managed Services & testing?OSS / BSS solutions
- AAA, Policy servers
- Provisioning, service assurance
- Prepaid/post-paid support
7. 12 13
IPTV User Experience
Service Overview:
Service providers seeking to pilot and deploy IPTV and triple play solutions across their networks as a way to build their
retail consumer offerings around value-added video-centric services can take advantage of the experience and global
reach offered by Tech Mahindra. We play a significant role with both incumbent and emerging service providers and
enterprises in the IPTV and triple play areas. Customers include telecom service providers, equipment manufacturers,
software vendors, systems integrators, value added services providers, and content providers.
Turnkey, End-to-End Solutions along with Individual Offerings:
Tech Mahindra's professional services portfolio includes acting as a prime integrator and providing turnkey IPTV solution
delivery. Tech Mahindra's key partners for IPTV solutions include Sun, Digisoft, Verimatrix, Mototech, Harmonic, iMake,
Envivio, Evertz, Minerva and Microsoft. With these partners, we have set up labs that can be used for training as well as
the development of both prefabricated and trial applications.
Case Summay
A Tier-1 telecom operator in India approached CanvasM for developing, customizing and integrating existing and new
mobile applications on the Android platform, within stringent timelines.
Business Challenges/Needs
The customer was going through a lean patch with its device bundling practice, especially at a time when there were
multiple Greenfield operators coming up with MNP and 3G launches. In order to sustain the competitive edge it had built
over the last decade, the client was looking at creating a differentiator, based on the first Android powered handset,
bundled with a plethora of utility applications.
The challenge was to develop, deploy and test all the applications provided by partners (constrained by time and lack of
Android expertise), within a short span of time (8-10 days).
Business Benefits
During the engagement with the client, we worked very closely with cross funcational teams (Marketing, IT-Innovation,
N/W Security and Branding). The development and testing activities were monitored on an hourly basis.
?Improved time to market – Leveraging our device practice and expertise for device agnostic application development
and porting, the customer was able to reduce time-to-market and launch the applications over Android within a 10-15
day time span
?Operational Efficiency – The engagement resulted in the development and testing of applications for all future
devices. We were also able to create an exclusive Apps store front for the client
?Enhanced customer experience – We developed third party applications from scratch with new aesthetics, and
adherence to security standards
Case Study 1:
Mobile Applications for a Tier-1 Telecom Operator
Tech Mahindra - CanvasM* Value proposition & Differentiator:
?Quick launch of monetizable innovative VAS Services on continuous basis
?Varied VAS applications along with matchless QOS
?Wider reach across devices with proprietary device agnostic application porting framework
?Ensure QOS for VAS with State of art device testing and certifications labs
?Ready to use frameworks for focus areas of Commerce
?Generate new growth and revenue opportunities
?Off- portal video content delivery on GPRS near real time
?Data optimization clientless solution in India
?Multi player gaming on GPRS in India.
?Android application launch in APAC
?mCoder device porting platform
?Innovation centre and device certification/testing lab
?Proven Location aggregation in APAC region
CanvasM is a JV between Tech Mahindra and Motorola focused on evangelizing New Age Services
using VAS within the Communication ecosystem.
Case Studies
8. 14 15
Case Summay
The customer is a statutory standards body of the government, responsible for the development and growth of the info-
comm sector in one of the leading countries in the APAC. It functions as the country's info-comm industry champion, the
national info-comm master planner and developer, and as the government's Chief Information Officer (CIO). It is in
charge of the nation's 10-year master plan in which one of the key initiatives is Digital Concierge, which focuses on
common enablers such as location, payment and interoperability.
The client wanted to develop, deploy and manage a ubiquitous Wireless Location Interoperable Platform to offer open
access to developers, third-party M-Service Providers and enterprises, for catalyzing the development of a vibrant
location-based services market.
Business Challenges/Needs
?In line with the vision of an intelligent nation, the customer wanted to build a ubiquitous wireless location interoperable
platform
?It wanted to launch location-based applications for consumers, enterprises and public agencies
?The aim of the organization was to publish an industry code of practices for mobile technologies, targeting active and
passive location-based services
Business Benefits
Tech Mahindra proposed a Location Positioning Enabler to allow location interoperability between the operators, thereby
enabling developers and M-Service Providers to launch innovative location-based services to uplift the customer
experience. Our solutions delivered the following Business benefits:
?Leverage existing relationships – The client was able to leverage existing relationships with telcos, and received LOIs
from three telcos to participate in the consortium
?Reduced time to market – It reduced the time-to-market for its developer program, with customized interfaces for
location enablers across multiple networks by leveraging the existing ideation factory and the INNOVAS program
?Enhanced operational efficiency – It achieved the outcome based payment milestone based on adoption—the
number of partners, businesses, end users and transactions per month
Case Study 3:
Location Positioning Enabler for a government body
Case Summary
The client is a leading Hyper Mart Chain in India. They wanted a network independent Mobile Couponing Platform
through which they could attract customers and increase foot falls in the store.
Our Solution
?CanvasM created an attractive and personalized offer catering exclusively to the target audience of young and tech-
friendly mobile users. The solution was promoted through the Web, Wap, E Mails and a Print Advertising Campaign,
for customers to avail the coupons
?A system in the back-end was employed to provide the customer the facility to choose from a gamut of services and set
their preference for receiving coupons
?A clear differentiator of the solution was its flexibility and network independence. The solution not only provided
service to all kinds of customers, but was also designed such that coupons could be sent to the users in 1D or 2D
barcode form, as per the handset specification
?Finally, the solution consisted of a system put in place to integrate the POS (Point of Sale) machine with the hyper mart
scanner to facilitate redemption of Mobile Coupons
Case Study 2:
Mobile Couponing
Business Benefits
With the ubiquity of mobile phones and an increasing number
of technically savvy customers,today mobile couponing is an
effective way to increase sales and promote consumer loyalty.
CanvasM with its unique Mobile Couponing platform and its
open architecture has made way for the new age of couponing
using barcodes on mobile. The solution provided the following
distinct benefits to the client:
?Enhance Customer Reach – CanvasM's Mobile Couponing
Platform catered to all type of consumers irrespective of the
network, thereby significantly enhancing customer reach
?Personalized Experience – The solution enabled the client
to capture the purchase habits of consumers offering a
personalized experience for its users Increased footfalls – The
loyalty campaigns resulted in high volumes of foot fall thereby
increase in revenues
?Real-time Automation – Complete automation of
subscriber management with Real-time Tracking of campaign
and performance
The prospects for
Mobile
Couponing look
good in the near
future, with the
growth of new
media, increased
availability of
mobile messaging
platforms and rich
media applications
like flash etc. The
trend is expected to
gain approximately
300 million global
users generating close
to $6 billion globally in
retail redemption
value by 2014.