The document provides an overview of the mobile value added services (MVAS) market in Egypt. It describes the Egyptian ICT market and value chain, common MVAS business models and strategies for entry. It also analyzes customer value perceptions and the factors that influence adoption of MVAS.
Mobile networks are now dominated by data. If we rewind back to a decade ago, smartphones and application stores were unheard of. Twitter and Facebook were not in existence and YouTube wasn’t as popular. Culturally, consumers are valuing the need to be socially connected in the present day Internet.
The traditional cellular network cannot cope with the increase in data and signaling traffic that is generated and thus is driving carriers in the direction of offload. The Phase 1 approach was centered on immediately relieving congestion on the network by encouraging offload to any available Wi-Fi hotspot. In this second part of the five part offload series, we draw attention to Direct Internet Offload. The concept of Direct Internet Offload is nothing new, but has taken a slight shift considering Wi-Fi’s popularity. And the flexibility to integrate them into mainstream network design offers transformative opportunities for carriers without losing sight of the commitment to make the user experience secure and controlled.
Positioning WiMAX As The Personal Broadband TechnologyGreen Packet
More and more users want a broadband connection that is exclusive, follows them around and is available 24/7. Welcome to the concept of personal broadband. To realize this concept the chosen broadband network has to be able to deliver users’ expectations. Meanwhile, appropriate user devices must be employed. This paper presents WiMAX as the best technology to fulfill personal broadband and imparts what users expect from their personal broadband device.
Mobile networks are now dominated by data. If we rewind back to a decade ago, smartphones and application stores were unheard of. Twitter and Facebook were not in existence and YouTube wasn’t as popular. Culturally, consumers are valuing the need to be socially connected in the present day Internet.
The traditional cellular network cannot cope with the increase in data and signaling traffic that is generated and thus is driving carriers in the direction of offload. The Phase 1 approach was centered on immediately relieving congestion on the network by encouraging offload to any available Wi-Fi hotspot. In this second part of the five part offload series, we draw attention to Direct Internet Offload. The concept of Direct Internet Offload is nothing new, but has taken a slight shift considering Wi-Fi’s popularity. And the flexibility to integrate them into mainstream network design offers transformative opportunities for carriers without losing sight of the commitment to make the user experience secure and controlled.
Positioning WiMAX As The Personal Broadband TechnologyGreen Packet
More and more users want a broadband connection that is exclusive, follows them around and is available 24/7. Welcome to the concept of personal broadband. To realize this concept the chosen broadband network has to be able to deliver users’ expectations. Meanwhile, appropriate user devices must be employed. This paper presents WiMAX as the best technology to fulfill personal broadband and imparts what users expect from their personal broadband device.
Basic understanding of MVNO. Providing information on architecture of MVNO and how do they operate. List of services provided by mvne. If you have any suggestions or comments i would be glad to hear from you.
An expanded view by data plan size, OS, device type and LTEDavid Martin
A report demystifying data usage trends on cellular and Wi-Fi networks with an expanded view by data plan size, OS, device type and LTE. Know more at: http://goo.gl/ZQaZMU
MVNOs & M2M (Machine to Machine) - Mobile telecommunications in 2015Martyn Taylor
Presentation on mobile virtual network operators (MVNO) and machine to machine (M2M) and in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies. Updater version of March 2014 presentation
View our MVNO SERVICE PRESENTATION for an easy read on some of the MVNO services we offer
★ MVNO/MNO NEGOTIATIONS
✓ Negotiation of MVNO wholesale agreement
✓ Negotiation of additional terms
✓ Contract review and advice
★ PRODUCT AND SALES PLANNING
✓ Product/Service Planning
✓ Market Segmentation and data
✓ Market forecasts and modelling
✓ Marketing Planning and costing
★ DEVELOPMENT OF BUSINESS PLAN
✓ Corporate Strategy
✓ Financial planning and modelling
✓ Investment analysis
✓ Operation planning
✓ Product and Marketing
★ LICENSE APPLICATION
✓ Advise and experience in relation to submitting for MVNO license
✓ Business planning and modelling with a focus on the application
✓ Preparation of License Application documentation as required by the telecom regulator
★ MVNO WORKSHOP
For more information please visit: www.yozzo.com
Mvno Mvne Indentifying New Business OpportunitiesComarch
This presentations shows the possible categories of MVNO operators, various deployment models and the advantages of both becoming an MVNO operator and hosting an MVNO on your network. You can learn how Comarch responds to the market need of a perfect MVNO solution and find out why you should seek business in this area.
International Wi-Fi roaming - Winning Strategies to Construct Wi-Fi/Cellular ...iPass
International Wi-Fi usage and demand has grown tremendously. Carrier Service Providers have a huge opportunity to offer international Wi-Fi data roaming to subscribers. This paper gives some clear strategies that CSPs can follow along with the supporting trends.
Wi-Fi for a Connected World Towards Next Generation NetworksGreen Packet
Wi-Fi has established itself as one of the most popular and widespread technology today reaching millions of homes, schools, enterprises and hotspot locations worldwide. Communication has become an essential part of our lives. The ever-growing Wi-Fi networks combined with integrated Wi-Fi chipsets into thousands of devices has matured and ensured that hundreds of millions of users worldwide now make regular use of Wi-Fi to access the Internet.
The following white paper, discusses the Wi-Fi effects of connectedness shifting from people to people into the connecting a billion of devices. Today’s network consists of multiple access network technologies playing a different role in different contexts. In the race to smart next generation networks, secondary markets in embedded mobile is beginning to garner attention with greater ambitions into tertiary markets of cloud-based solutions, where anything and almost everything will be connected, regardless of geographical boundaries with the ultimate aim of cost effective development and implementation.
M2M (Machine to Machine) & MVNOs - Mobile telecommunications in 2014Martyn Taylor
Presentation on machine to machine (M2M) and mobile virtual network operators (MVNO) in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies
What is the GSMA OneAPI Gateway?
A platform allowing application developers to access the SMS, Location and Billing APIs.
- Connects the 3 major Canadian carriers (Rogers, Bell, TELUS) with OneAPI and access to 93% of Canadian mobile subscribers.
- A single implementation of your app works across all carriers - better services for less work
Basic understanding of MVNO. Providing information on architecture of MVNO and how do they operate. List of services provided by mvne. If you have any suggestions or comments i would be glad to hear from you.
An expanded view by data plan size, OS, device type and LTEDavid Martin
A report demystifying data usage trends on cellular and Wi-Fi networks with an expanded view by data plan size, OS, device type and LTE. Know more at: http://goo.gl/ZQaZMU
MVNOs & M2M (Machine to Machine) - Mobile telecommunications in 2015Martyn Taylor
Presentation on mobile virtual network operators (MVNO) and machine to machine (M2M) and in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies. Updater version of March 2014 presentation
View our MVNO SERVICE PRESENTATION for an easy read on some of the MVNO services we offer
★ MVNO/MNO NEGOTIATIONS
✓ Negotiation of MVNO wholesale agreement
✓ Negotiation of additional terms
✓ Contract review and advice
★ PRODUCT AND SALES PLANNING
✓ Product/Service Planning
✓ Market Segmentation and data
✓ Market forecasts and modelling
✓ Marketing Planning and costing
★ DEVELOPMENT OF BUSINESS PLAN
✓ Corporate Strategy
✓ Financial planning and modelling
✓ Investment analysis
✓ Operation planning
✓ Product and Marketing
★ LICENSE APPLICATION
✓ Advise and experience in relation to submitting for MVNO license
✓ Business planning and modelling with a focus on the application
✓ Preparation of License Application documentation as required by the telecom regulator
★ MVNO WORKSHOP
For more information please visit: www.yozzo.com
Mvno Mvne Indentifying New Business OpportunitiesComarch
This presentations shows the possible categories of MVNO operators, various deployment models and the advantages of both becoming an MVNO operator and hosting an MVNO on your network. You can learn how Comarch responds to the market need of a perfect MVNO solution and find out why you should seek business in this area.
International Wi-Fi roaming - Winning Strategies to Construct Wi-Fi/Cellular ...iPass
International Wi-Fi usage and demand has grown tremendously. Carrier Service Providers have a huge opportunity to offer international Wi-Fi data roaming to subscribers. This paper gives some clear strategies that CSPs can follow along with the supporting trends.
Wi-Fi for a Connected World Towards Next Generation NetworksGreen Packet
Wi-Fi has established itself as one of the most popular and widespread technology today reaching millions of homes, schools, enterprises and hotspot locations worldwide. Communication has become an essential part of our lives. The ever-growing Wi-Fi networks combined with integrated Wi-Fi chipsets into thousands of devices has matured and ensured that hundreds of millions of users worldwide now make regular use of Wi-Fi to access the Internet.
The following white paper, discusses the Wi-Fi effects of connectedness shifting from people to people into the connecting a billion of devices. Today’s network consists of multiple access network technologies playing a different role in different contexts. In the race to smart next generation networks, secondary markets in embedded mobile is beginning to garner attention with greater ambitions into tertiary markets of cloud-based solutions, where anything and almost everything will be connected, regardless of geographical boundaries with the ultimate aim of cost effective development and implementation.
M2M (Machine to Machine) & MVNOs - Mobile telecommunications in 2014Martyn Taylor
Presentation on machine to machine (M2M) and mobile virtual network operators (MVNO) in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies
What is the GSMA OneAPI Gateway?
A platform allowing application developers to access the SMS, Location and Billing APIs.
- Connects the 3 major Canadian carriers (Rogers, Bell, TELUS) with OneAPI and access to 93% of Canadian mobile subscribers.
- A single implementation of your app works across all carriers - better services for less work
Mobile Virtual Network Operator (MVNO) Market PPT: Growth, Outlook, Demand, K...IMARC Group
The global mobile virtual network operator (MVNO) market size reached US$ 78.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 139.8 Billion by 2032, exhibiting a growth rate (CAGR) of 6.4% during 2024-2032.
More Info:- https://www.imarcgroup.com/mobile-virtual-network-operator-market
Multimode, The Key Ingredient For Ubiquitous ConnectivityGreen Packet
Users today are demanding ubiquitous connectivity, an ultimatum the industry still struggles to achieve. The good news is that there are positive developments in this direction through the evolution towards multimode as far as networks and devices are concerned. However, what is lacking is the absence of a mechanism that unifies multiple networks and devices for a seamless
experience. This paper discusses the mechanism required to think on behalf of networks and devices so that users enjoy a truly ubiquitous connectivity.
Usa Turkey Telecom And Mobile Marketing Advertising Benchmarking Limited EditionEvrim Dirik
This is the benchmarking study between USA and Turkey based on telecom and mobile marketing&advertising sector.
Please visit http://tr.linkedin.com/in/evrimdirik to know more about me.
Software Quality Assurance in the Telecom Industry - Whitepaper - HeadSpin.pdfMatthew Allen
Telecom operators are a vital source of communication facilitators across the world. Telecoms must include cutting-edge technologies and platforms to ensure that end-users receive
seamless service and outstanding customer experience. However, telecommunications are
now struggling to deliver an exceptional customer experience via their mobile and web applications and self-service platforms
TIA experts, including featured guest, former FCC Commissioner Harold Furchtgott-Roth, analyze FCC Chairman Julius Genachowski's proposal to reclassify broadband as a Title II service under Telecommunications Act. Watch webinar: http://www.brighttalk.com/webcast/21172
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Location: TBE Egypt for payment solutions HQ, Maadi-Cairo-Egypt
Experience: 18 years of experience managing business unit and
commercial divisions, supported with Solid academic foundation
(EMBA).
Educational background: B.SC degree in telecommunication coupled
with Executive MBA, major Marketing strategy’s formulation and
implementation
Business Specialties: Sales, Marketing, Business Development,
Product /Brand Management, Customer service, and Operation.
Business industry: telecommunications, household appliances, and
FMCG business in the Egyptian market
Profile:
Proven experience and knowledge of telecommunications, household appliances, and
FMCG business in the Egyptian market.
18 years of experience as professional Management at multinational environment .
Fully awareness and skilled with planning, organizing, controlling, and leading skills.
Proven experience in building new business from scratch in the Egyptian market.
Reliable awareness of the Gulf area market "customers culture and habits" acquired during
his 12 years living in Kuwait,
2
3. The Egyptian ICT Market
The Egyptian ICT value chain and key players
Users Pattern
What is MVAS and It’s Role
MVAS’s customer value
Market survey on VAS users
MVAS Business Models & Entry strategies
3
10. Percentage of pre/post-paid subscribers Percentage of pre/post-paid subscribers
and expenditure per gender and expenditure per area
10
11. Egypt is going through a telecom revolution, especially in the mobile segment.
The users base has been adding 1 million subscribers per month (on an average)
and recently the mobile subscribers base crossed the 60 million mark in June
2010.
The growing intensity of competition has led to more services to end user at
lower prices.
As more users have been added to the subscriber base, it has led to a future
downward pressure on operator costs.
The success of the mobile market can be gauged from the fact that the average
monthly spending of householders is by fare more than any ICT services,
(internet, or fixed line)
However the other side of this growth is that ARPU’s have been correspondingly
declining . This declining has been accelerated by the marketing interventions
like life-time free schemes, it is also a function of the structure of the Egyptian
mobility market. At 95%, the prepaid segment completely dominates the
market.
The flip side is that, customer retention has become very difficult. Loyalties in
the pre-paid segments are low due to the low switching cost and its common
for user to routinely change their numbers and service providers.
11
13. Customers & End Users
• Business Market
• Consumer Market
Public Network Operators
• Fixed Network
• Mobile Network
Telecom VAS Providers
• Internet Access Providers (IP Addresses Internet)
• Telecom Access Providers (MVAS Aggregators) (Special Numbering Gateway)
Internet Telecom Service Providers (ITSPs) (Web/WAP applications)
Wireless application Service Providers (WASPs) (SMS/MMS/USSD
applications), (Voice/Video applications)
Content & VAS Providers
• Operators, Media, Web Service providers, Brands, Corporate, Administration
13
14. All those who are equipped with a terminal (mobile
handset, fixed phone, PC desktop/laptop…) enabling
access to basic services offered by network providers or
value added services offered by VAS.
14
15. Under the regime of public network license, to deploy
telecommunication network infrastructures with national
coverage for the provision of basic telephone services and
VASs to their subscribers as well as carrier services to
other operators and services providers.
15
16. Licensed by the NTRA, there are two types of providers:
1. The Internet Access Providers: core business is to offer to the
general public, internet access services via connectivity to the
backbone infrastructures from national or international
operators. Using access technology such as (Dial -up, Fixed
wireless, ADSL, VSAT, WIFI, WiMax, GSM/GPRS/Edge and
UMTS.
2. The Telecom Access Providers (VAS Aggregators): core business is
provide and operate special numbers (Short-Codes or Long-
Codes) to third party service providers, enabling them to market
their on-line service across all mobile operators. (through set up of
interconnect and revenue sharing agreements between each mobile
operator and the VAS aggregator.
16
17. Including Internet Services Providers (ISP) and Wireless Application
Services Providers (WASP) over web, Vocal/IVR, SMS, WAP, MMS,
Video under the regulation. They operate and manage the dedicated
middleware application platforms, for both operators and third
parties, on revenue share basis.
17
18. Any body (Telco Operator or non Telco), wishing to use
ICT to offer to its client some VAS over Web, Voice, SMS,
WAP in complement to its basic services.
18
19. Produce and source different types of contents native format or
mobile terminal format (text, audio, picture, video…)
19
20. Household pattern
Mobile users pattern
Internet users pattern
Market survey on VAS users “Quantitative”
20
23. Barriers to use Mobile Proportion of mobile phones with
accessories
23
24. Proportion on spending on mobile Activities undertaken via mobile phones
services
24
25. Frequency of users access to the internet Frequency of users access to the
internet/gender
25
26. Main activities undertaken by users Main activities undertaken by
users/gender
26
27. Main locations of users accessing the internet
27
28. Still TV screen occupies the highest penetration rate by 95%, comes in second
the mobile screen and then the PC.
Till 2009 the slow rate of ADSL service penetration rate affect the increase of
internet users %. This rate is expected to dramatically increase as result of GSM
operators racing for bigger share of broadband services.
The Egyptian mobile market still indicate less than 10% of users expenditure for
VAS while 70% of there expenditure are still for voice calls.
calls still the key driver of mobile users activities while VAS contribute smaller
margins of activities, come in first SMS that contribute of 30 % of mobile
activities.
activities like, communication, video games, songs & SW downloading,
educating and wireless learning contribute the highest margins of internet
users internet activities.
Based on the age group the location of accessing the internet changes, but still
home is the first choice to all age groups to access the internet.
28
29. Respondents profile
1. Gender: M 62%, FM 38%
2. Age: 25-34 76.5% , 35-44 11.5% , 18-24 9%
3. Occupation: government employees (17.6 %), private companies
(41.2%), engineers (38.2%), and students (3%)
4. 3G mobile phone users (82.5%)
5. Use mobile for both personal/leisure and business purpose (75.6%)
29
30. 1. 91.2 % are using M-VAS
2. Famous M_VAS; mobile chat (70.5%), internet
browsing (59%), CRBT (41.2%), LBS and m-banking
3. The most wanted or planed M-VAS to be purchased
are mobile TV and video steaming.
4. 94.5% join SN site (Facebook, Friendster, linkedIn,
etc)
5. 62.5% of them access SN via mobile phone
30
31. 1. High usage of mobile chatting and mobile internet
reveals that mobile operators have to keep offering
their customers attractive price plans for mobile
internet access.
2. The customer high expectations on emerging
services, such as mobile TV and video streaming,
reveals that mobile operators still have to develop a
viable business model for these services.
31
32. 1. Finding from this customer value measurements
reveal that:
• All of the customer value dimensions are important for customized
mobile users
• Customers can appreciate and are aware of the benefits and cost in using
a mobile service.
2. The mobile operators must realize that the services
that they create will only be accepted if they are
delivering enhanced customer value in exchange for
their perceived costs.
32
33. In mobile telecommunication industry, VAS is defined as
services that are:
•Not part of the basic voice offer.
•Allow the mobile operators to develop another stream of
revenue
34. MVAS
Market Size New Innovative Applications & Future High End Applications &
Services Services
Basic Applications & Services players continue to offer more Mobile TV Social Net working
innovative services
Operators too Focus on MVAS Video Confer- Multi-player
to stem Falling ARPU M Commerce encing Gaming
Video TV
launch of 3G & LTE to drive high
the MVAS market takes off, CRBT end applications,
A large number of MVAS Contests/Ga Consolidation in the industry
players enter various mes
segments across the value Industry players explores
chain Ring Tones operations across the value chain
Wallpapers/
Graphics revenue from MVAS
Info contribute to a mere X% of Mobile VAS contribution to total
Services total mobile operator operator revenue expected to
increase to XX%
P2P SMS
Year
34
the Mobile VAS industry has evolved over the years from basic P2P SMS to innovative CRBT. This trend is expected to continue in the
future, leveraging new technology such as 3G, LTE which could lead to significant market growth
36. Booming Economy, Egypt maintain its stable and growing economy
that has created job opportunities and increased the spending power of
an average Egyptian, this has resulted in higher disposal incomes and
faster acceptance of new technologies with a willingness to spend for
them.
Increasing comfort levels with basic mobility services, Now a
critical mass of users in Egypt who are experienced mobility users, they
are very comfortable in using their phones and want to exercise the
option of doing more on them beyond basic voice applications.
36
37. Personalization of the digital world and digital devices, With
increasing pressure and stress on individuality, mobile users also want
to carry forward their individuality to their mobile, the success of Caller
Ring Back Tone (CRBT) is excellent example which illustrates that user
are ready to adapt to any service which offer them the option of
personalization .
Reduction in call rates, The gradual reduction in call rates has
ensured that the expenditure on voice for a typical user has gone down,
as a results more user have become comfortable in spending on MVAS
as it does not significantly impact their overall expenditure on mobility.
37
38. Market effort driving VAS, Success of VAS has become important for
the growth of operators, most of them are now trying to innovate in
their VAS offerings. This has led to a sharp focus on marketing and a
somewhat limited the development of content.
Focus on entertainment & SMS, Youth account for a large segment of
users, also dominate the pre-paid category, this leads to that most of
the rich contents available to the end users revolves around music,
ringtones, wallpapers, the focus on entertainment has been a strong
hook to develop the VAS category and operators & content aggregators
have been sharply focused in their effort to pluck this low hanging
fruit. Following the global trend TV channels have been focused on
making interactive programs. Thus programs, especially sports, music,
and content shows have started giving the option to their viewers to
participate through SMS. This focus have been a key driver in
increasing the familiarity with basic VAS for traditional low user
segment like non-working women.
38
39. Category Characteristics Example
Entertainment Designed for mass appeal Games, Caller Ring Back
Tone (CRBT), music
download.
Info Characterized by the useful SMS Missed Call Alert
information (MCA), Stock Update,
Location Based service
(LBS).
M-Commerce Services involving monetary M-Banking and m-
transaction using the mobile payment
phone
39
40. Person to Person SMS (P2P):, the most common form of mobile
communication apart from voice.
Ringtones: this is inclusive of monotones, polytones, truetones, also
includes CRBT (caller ring back tones).
Person to Application SMS (P2A): all range of messages sent by end
users for contents and for seeking other information like news &
updates.
Application to Person SMS (A2P): wide range of service push by
enterprise service providers, this include calls on IVR for all other
services.
Games & Data: include download of one play games and full play
gamed also download of logos & wallpapers.
Others : include MMS (Multi Media Messages) & subscription charge
for WAP services.
40
42. Customers
Software/technolo
Network gy Enablers
Content Interface
• Back-end
system • Software • Mobile
• Content
• WEB & WAP Development
Servers • Payment solutions
Provision Portals
• Internet • Security solutions • Content • Mobile
Aggregation
• Mobile • Software Platforms device
Network • Application
Development
42
43. Third Parties Aggregator National mobile Mobile End-
(VASP) Operators Users
Brands & Media
Special Network Access
Numbers
Providers
Corporate
Contents Billing Systems
VAS platform
providers Providers
Other VAS
Platform
Providers
(WASPs)
43
44. Data/Text Platform
1. The end user send the service request in an SMS form.
2. The request goes to a server managed by the platform enabler on behalf of the operator.
3. The content is arranged by the operator from the content aggregator who buys it from
the content developer.
4. This content is forwarded to the platform enabler who stores it in the server.
5. The server automatically and instantaneously entertain the request from the customer
as all these VAS are preloaded into the server.
Voice Platform
1. The end user calls up the service provider and avails of the service.
2. The service is routed to a server managed by platform enabler.
3. The server interact with callers using IVRS(Interactive Voice Recognition System),
gathers information and routes calls to the appropriate recipient.
4. The remaining chain is same as that of a text base platform.
44
45. Value is described as a “trade-off ” between overall benefits
gained and sacrifices made by the customer
On M-VAS customer value significantly:
1. Impacts on consumers’ behavior and commitment
2. Inf luences on customer satisfaction, and then, on loyalty
intention.
46. “Get” Value Dimensions (Benefits)
1. Functionality value
2. Social value
3. Emotional value
4. Freedom of choice value
5. Epistemic value (curiosity/novelty)
“Give” Value Dimensions (Sacrifices/cost)
1. Monetary/Price
2. Technical difficulties
46
47. 1. The most important benefit perceived by the
respondents is functionality value, followed by
freedom of choice, curiosity, emotional, and then
social value.
2. Respondents perceive that the M-VAS are technically
easy to use.
3. In terms of monetary cost, respondents perceive the
additional cost that they have to pay for using M-VAS
47
49. 1. Focus only on age segment and needs (youth).
2. Piracy of contents (barrier for investing in content
development).
3. Lack of infrastructure (absence of location based
VAS).
4. Preference for low feature handsets.
5. High cost of VAS to end user
6. Absence of utility services (m Commerce).
7. Transparency in revenue sharing.
8. Spam. (miss using)
49
50. 1. Mobile operators will lose importance in the value
chain as the market for content aggregators will
consolidate and their better bargaining power, this
will ensure a revenue shift from operators to
aggregators in the value chain.
2. We will see revenue from entertainment VAS come
down. End users want control and interactivity,
therefore the applications to look out for in future
will be user generated contents and mCommerce.
However mobile gaming will continue to grow and
will contribute a higher share to VAS pie.
50
51. 1. Regional content is giving a significant increase to the
content market especially in the entertainment
category. With increasing mobility penetration into
the heartland of Egypt, significant VAS revenues will
be driven by regional content from B & C class towns.
2. Internet on mobile will become a more feasible
option as leading players in the internet content
space especially configure their sites for access
through mobiles. Thus GPRS usage should pick up
significantly.
51
52. Model Definition Revenue Drivers
Subscription Model Users are partially or wholly The key driver is to maximize
charged a specific fee (for the willingness to pay by
premium contents) irrespective creating high levels of unique
of actual usage. customer value.
Advertising Model Content and services are mixed The key driver is network
with advertizing material, often traffic that rely on the
in the form of banner ads. expansion of SN driven by
user recommendation.
Merchant Model This involves wholesalers and User mass is the key driver to
retailers who trade mobile this model in order to be
contents, goods, and services. rewarding or profitable.
52
53. Strategy Purposes/Benefits
Strategic Partnership Filling the gaps in the core competence
among the players in value chain
Customer Value based mass •Differentiating services from
customization competitors
•Boosting customer loyalty
•Inhibiting customers move to
competitors
Mobile portals A single “Plate” for various “Dishes”
Improve customer loyalty
53
54. M-VAS is changing the role of most players across the
telecom value chain, while also providing room for many
new entrants, and requiring reconsideration of business
model and partnership.
54
55. OneCard,
OneCard is a vision for how the internet will combine the best of what’s on offer
today to make your lifestyle easier, simpler, and safer.
The world’s first Middle East multi-function secured e-payment services. providing
Middle East consumers with a platform to demand more online facilities in Arabic as
well as services catering specifically to their culture and society.
A toll that empowers users to shop and buy internet connectivity, fixed and mobile
communication services, plane tickets, stock market solutions, and even educational
resources for.
OneCard aims to be the only online payment that you’ll ever need when you’re
online.
Launched in Saudi Arabia in 2004.
OneCard is the most comprehensive online payment solution you’ll ever need,
55
56. •Choose from the Categories
• Mobile Charge Cards
• Online Games
•»DSL Cards
• Prepaid Phone Cards
• Internet Phone Cards
• Stocks and Currency
• Website Services
• Hosting Services
• Education and Books
• Marriage Sites Cards
• Download Sites And Movies
• SMS& Mobile Applications
Cards
• Speed and safe internet
• Chat Services
• OneCard Cards
• Online Shopping
56