Daniel Whenman proposes creating a music video for the song "swimming pools (drank)" by Kendrick Lamar. The video will have two parts: singers impersonating the artists in front of a green screen, and images from parties spliced throughout. Additional products include a digipak with artist information and a magazine advertisement for the new video. Through research, Whenman has learned techniques for cutting and shot composition to match the rhythm and mood. The target audience is males aged 18-30. Minimal equipment is needed - just a camera, tripod, and editing software. Whenman's goals are to do well in exams, create a professional product, and make others happy.