The music video advertisement targets males and females aged 15-50. It tells the story of an old man who collects his model towers from his cabin and takes them to the beach, where he rows out to sea while dreaming of making his mark with the towers, though they are too tall. The video aims to make the audience feel interested and relaxed by emphasizing relaxation. It features tranquil locations like the man's cabin, on the road, at the beach, and at sea, with the man as the only person present. The cinematography uses natural lighting and close-up and mid-range shots to maximize impact. The editing simply follows the man's journey without cuts, and the sound includes the music and waves. The

1. Advert analysis
Product title: Bon Iver Towers
Product Music video
Target audience Males or females aged 15-50
Narrative structure (storyline) The story is of this old man who has his cabin in
the woods and then he collects his model towers
and goes to the beach and rows out to sea, and
it shows his dream to make a stamp on the
world, but struggling because the towers are just
to tall.
Desired audience response To be interested and relaxed.
Selling point The selling point is the emphasis on being
relaxed; the audience may see this then bye the
song for that reason.
Iconography (props, costumes, location) The locations vary first its in his cabin, then a
road in a car, then a beach and then at sea, these
locations have in common that there Is no one
else there, there are tranquil. The costume is just
a normal like old fashion hiker. And the only
prop is the model tower that he is caring.
Cinematic style (camera use, lighting, editing
etc.)
The light looks natural and vibrant, and the
camera mostly uses close ups and mid range
shots. Which have the biggest impact on the
watcher.
Editing (use of effects) The editing just keeps him going through his
journey and doesn’t really cut any bits out.
Sound The sound is just the music video with the
addition of waves at the end
Distribution Music channels and YouTube.