The music video for "Tidal Wave" by Sub Focus targets an audience aged 14-30. The narrative depicts two people who have feelings for one another but the girl is unsure as the man's love "washes over her" like tidal waves. The desired audience response is to enjoy the music and relate to the lyrics. The selling point is the lyrics. The video was filmed on a beach featuring the actors in casual clothes with vibrant lighting and a mix of close-up and wide shots edited together sharply without effects to match the fast beat that slows for the lead singer. The video is distributed on YouTube and music TV shows.