The music video advertisement targets males and females aged 15-50. It tells the story of an old man who collects his model towers from his cabin and takes them to the beach, where he rows out to sea while dreaming of making his mark with the towers. The desired audience response is to feel interested and relaxed. The selling point emphasized in the ad is the feeling of relaxation that viewers may associate with the song. The video features tranquil natural locations with close-up and mid-range camera shots and editing that follows the man's journey without cuts.