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MyGym
Team 1: Denise Borges, Monica Caraway, Susan Oldham, Suryaprakash Vijayaraghavan
Have you ever gone to the gym after work and had to deal with
the crazy masses of people trying to get fit?
All you want to do is run on the treadmill—but they’re all taken.
You have to wait!
Stop waiting for your turn at the gym!
▸ Reserve gym equipment anytime
▸ Avoid gym peak times
And make gym time your time with MyGym.
Key Partners Value Proposition
Key Resources
Key Activities
Channels
Customer
Relationships
Cost Structure Revenue Streams
Customer Segments
• Gym Equipment
manufacturers
• Gym management
• Gym customers
• Gym member
convenience - little or no
waiting for equipment at
the gym
• Gym member
customization - easily
discover workouts
• Gym owner cost
reduction - increase
membership capacity by
reducing wait times,
manage personal trainer
schedules
• Personal trainer
increased business -
integration with equip-
ment reservations and
training scheduling
• Gym owners/
personal trainers
• Gym members
• Partner with Gym
Management
• Work with equipment
manufacturers
• Develop app, display of
current reservation
• Website to customize
your schedule
• Software devs
• Mass market
(customized for each
gym)
• Gym membership
signup/tour
• Software development
• Gym owners support
• Display R&D
• Gym owner - Annual Licensing
Business Model Canvas | Client Version
Key Partners Value Proposition
Key Resources
Key Activities
Channels
Customer
Relationships
Cost Structure Revenue Streams
Customer Segments
• Gym management
• Gym employees
• Gym equipment
manufacturers
• Gym member
convenience - little or no
waiting for equipment at
the gym
• Gym owner cost
reduction - increase
membership capacity by
reducing wait times,
manage personal trainer
schedules
• Gym member
customization - easily
discover workouts
• Gym owners/
managers
• Gym members
who value time and
convenience
• Advertisers who
want to reach gym
members
• Platform development
for mobile app and
dashboard
• Partner with gym
management to give
value
• Generate advertisers
• Promotion/marketing
• Software devs
• Customer support
personnel for
management
• Sales staff
• Automated system
• Advertisers
• Mobile app
• Client dashboard
• Schedule display with
ads
• Software development
• Gym management training and support
• Marketing
• Display R&D
• Gym management - Annual subscription fee
• Gym members - Freemium with ads for first 6 months
• Gym members - per use microtransaction fee or premium
subscript added
• Advertising revenue from in app ads and display ads
Business Model Canvas | Revised Version
Final Feature Set - Highest Priority
Gym Users
■ User account sign-in
■ Reserve/cancel equipment
■ Reminder for equipment
reservation
■ Rewards for gym users
Gym Managers
■ Manage gym equipment
■ Visualize user analytics
■ Monthly revenue report
Sketching Ideas
Preliminary Wireframes
Preliminary Wireframe Feedback
■ We received a lot of feedback
regarding the gym member app.
■ Allow gym members to select
prefered date for reservation.
■ Our client wanted to apply more
visuals to the reservation process.
■ Have ability to select a particular
machine.
■ Provide image and details for
specific machines
As a gym member, I want to be able to
reserve equipment, so that I can have
equipment available during my desired time.
Secondary Wireframe Feedback
■ Figure out a way to shorten
reservation process for frequent
users.
■ Reconsider the value of the
user star rating.
■ Consider its impact towards
the reservation process.
Gym Management Dashboard
■ Full-featured web and
tablet app
■ Shows equipment
schedules, rewards
system, maintenance
issues, etc.
■ Allows manager to see
revenue opportunities
■ Designed so gym
managers/employees
see issues at a glance
■ Annual subscription from gym management
■ 32,000 gyms in US, target 10,000 small-med gyms
■ Revenue from Advertising
■ Mobile platform
■ Gym monitors/display
■ Pay-per-reservation or
annual membership fee from gym users
■ One-time purchase from app store
MyGym Monetization
■ Annual subscriptions first year
■ 100 small to medium sized US gyms
■ Marketing campaign(s)
■ Gym managers - subscriptions
■ Gym users - Google Play & App Store
■ Advertisers
■ Freemium mobile app for users
■ First 6 months free
■ Then charge premium membership fee,
or initiate per reservation model
Initial Launch
Budget - By Features
Project Details Estimated Hours Estimated Cost
Project Complexity 75 $13,125.00
Concepting 32 $5,600.00
Visual Designs 7 $1,225.00
Visual Design Reviews 7.5 $1,312.50
Unique Page Designs 24 $4,200.00
Project Size Factor 30 $5,250.00
Project Management 44 $7,678.13
Development 307 $53,746.88
Client Estimated Budget
$XXXXX.XX to $XXXXXX.XX
Our Estimated Cost Range
$82,923.75 to $101,351.25
■ Automated personal trainers
■ Software-designed custom workout for
user based on history
■ Rewards system maturation
■ Tablet mode for gym employees
■ Internationalization of MyGym
Future Plans for MyGym
Thank You!
Questions?

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MyGym Project with mobile app demo

  • 1. MyGym Team 1: Denise Borges, Monica Caraway, Susan Oldham, Suryaprakash Vijayaraghavan
  • 2. Have you ever gone to the gym after work and had to deal with the crazy masses of people trying to get fit? All you want to do is run on the treadmill—but they’re all taken. You have to wait!
  • 3. Stop waiting for your turn at the gym! ▸ Reserve gym equipment anytime ▸ Avoid gym peak times And make gym time your time with MyGym.
  • 4. Key Partners Value Proposition Key Resources Key Activities Channels Customer Relationships Cost Structure Revenue Streams Customer Segments • Gym Equipment manufacturers • Gym management • Gym customers • Gym member convenience - little or no waiting for equipment at the gym • Gym member customization - easily discover workouts • Gym owner cost reduction - increase membership capacity by reducing wait times, manage personal trainer schedules • Personal trainer increased business - integration with equip- ment reservations and training scheduling • Gym owners/ personal trainers • Gym members • Partner with Gym Management • Work with equipment manufacturers • Develop app, display of current reservation • Website to customize your schedule • Software devs • Mass market (customized for each gym) • Gym membership signup/tour • Software development • Gym owners support • Display R&D • Gym owner - Annual Licensing Business Model Canvas | Client Version
  • 5. Key Partners Value Proposition Key Resources Key Activities Channels Customer Relationships Cost Structure Revenue Streams Customer Segments • Gym management • Gym employees • Gym equipment manufacturers • Gym member convenience - little or no waiting for equipment at the gym • Gym owner cost reduction - increase membership capacity by reducing wait times, manage personal trainer schedules • Gym member customization - easily discover workouts • Gym owners/ managers • Gym members who value time and convenience • Advertisers who want to reach gym members • Platform development for mobile app and dashboard • Partner with gym management to give value • Generate advertisers • Promotion/marketing • Software devs • Customer support personnel for management • Sales staff • Automated system • Advertisers • Mobile app • Client dashboard • Schedule display with ads • Software development • Gym management training and support • Marketing • Display R&D • Gym management - Annual subscription fee • Gym members - Freemium with ads for first 6 months • Gym members - per use microtransaction fee or premium subscript added • Advertising revenue from in app ads and display ads Business Model Canvas | Revised Version
  • 6. Final Feature Set - Highest Priority Gym Users ■ User account sign-in ■ Reserve/cancel equipment ■ Reminder for equipment reservation ■ Rewards for gym users Gym Managers ■ Manage gym equipment ■ Visualize user analytics ■ Monthly revenue report
  • 9. Preliminary Wireframe Feedback ■ We received a lot of feedback regarding the gym member app. ■ Allow gym members to select prefered date for reservation. ■ Our client wanted to apply more visuals to the reservation process. ■ Have ability to select a particular machine. ■ Provide image and details for specific machines
  • 10. As a gym member, I want to be able to reserve equipment, so that I can have equipment available during my desired time.
  • 11. Secondary Wireframe Feedback ■ Figure out a way to shorten reservation process for frequent users. ■ Reconsider the value of the user star rating. ■ Consider its impact towards the reservation process.
  • 12. Gym Management Dashboard ■ Full-featured web and tablet app ■ Shows equipment schedules, rewards system, maintenance issues, etc. ■ Allows manager to see revenue opportunities ■ Designed so gym managers/employees see issues at a glance
  • 13. ■ Annual subscription from gym management ■ 32,000 gyms in US, target 10,000 small-med gyms ■ Revenue from Advertising ■ Mobile platform ■ Gym monitors/display ■ Pay-per-reservation or annual membership fee from gym users ■ One-time purchase from app store MyGym Monetization
  • 14. ■ Annual subscriptions first year ■ 100 small to medium sized US gyms ■ Marketing campaign(s) ■ Gym managers - subscriptions ■ Gym users - Google Play & App Store ■ Advertisers ■ Freemium mobile app for users ■ First 6 months free ■ Then charge premium membership fee, or initiate per reservation model Initial Launch
  • 15. Budget - By Features Project Details Estimated Hours Estimated Cost Project Complexity 75 $13,125.00 Concepting 32 $5,600.00 Visual Designs 7 $1,225.00 Visual Design Reviews 7.5 $1,312.50 Unique Page Designs 24 $4,200.00 Project Size Factor 30 $5,250.00 Project Management 44 $7,678.13 Development 307 $53,746.88 Client Estimated Budget $XXXXX.XX to $XXXXXX.XX Our Estimated Cost Range $82,923.75 to $101,351.25
  • 16. ■ Automated personal trainers ■ Software-designed custom workout for user based on history ■ Rewards system maturation ■ Tablet mode for gym employees ■ Internationalization of MyGym Future Plans for MyGym