A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
this ppt consists basic and limited information about coca cola.
this presentation is about weather coca cola campaigns are good and effective ?
coca cola is one of the best company in terms of branding and do lot of amazing customer activations and campaigns.
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
this ppt consists basic and limited information about coca cola.
this presentation is about weather coca cola campaigns are good and effective ?
coca cola is one of the best company in terms of branding and do lot of amazing customer activations and campaigns.
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
L'hypothèque légale de la construction est une arme légale redoutable pour les acteurs du domaine de la construction. La présente présentation se veut un survol des principes généraux qui y sont inhérents.
Cette conférence a été préparé pour présentation à l'équipe de la société Groupe financier SOGECAR inc. et a été présentée le 5 novembre 2016.
Comprehensive Economic & Trade Agreement (CETA): Main aspects of it and what’...Christian Sarailis
Canada-European Union: Comprehensive Economic and Trade Agreement (CETA)
The historic Canada and European Union (EU) Comprehensive Economic and Trade Agreement (CETA) is by far Canada’s most ambitious trade initiative. What are the main aspects of it and what's in it?
Collectively Review 2014-2016: making sustainable ways of living the new normalWill Gardner
In October 2014, Collectively (www.collectively.org) was born. Our aim was to engage young people around the world in sustainable ways of living and consuming, through the power of compelling content and collaborative action.
Sponsored by more than thirty of the world's leading multinational companies, and with a powerful and passionate network of NGO collaborators and changemakers, over the last two years we've learnt a lot about great sustainability storytelling; collaboration; and giving the next generation the opportunity and inspiration to drive change.
This is a review of what we've done, what we've achieved and what we've learnt - so far. If you've got feedback, let us know: team@collectively.org.
Critical analysis of the strategic and tactical approaches of coca colaiWant tutor
The following essay shall discuss the importance of brand management and brand campaigning. The company chosen for the essay is “Coca-Cola”. In the first part of the essay we shall see how Coca Cola has retained itself as a top most brand in the beverage industry globally. Also a very important part of this essay is the brand proposal for Coca Cola- launching a new product, per se, snacks and how the company can add to its product lines and product mixes. How important is brand reputation and brand campaigning, has been explained in depth throughout the essay.
The Coca-Cola Company, incorporated on September 5th, 1919 is a well known beverage company. The company has a ownership and licensing of brands and markets over 500 non-alcoholic beverages brands which usually consist of sparkling beverages but also a varied number of still beverages like water , enhanced water , juice and juice drinks , ready to drink teas and coffees and also many sports and energy drinks. For every industry who has to spend reasonable time and effort in marketing, Coca Cola serves as a true inspiration (World of Coca-Cola, 2015).When most of the company belongs to mature stage of the product life cycle, and is operating in a competitive market with little product differentiation, the company has been successful to grow in terms of strength as a brand and its marketing techniques. (Cokecce.com, 2015)
InstructionI have 2questions to answer and Will you please answe.docxcarliotwaycave
Instruction
I have 2questions to answer and Will you please answer them separately?
I just need 1~2 paragraph each.
1. Where would you suggest searching for life beyond Earth? Include why you chose the place you did and what kind of investigation you would recommend (take into account things like cost and time factors, etc.)
2. Assuming we should get a communication that is almost surely from an intelligent communication civilization, what should we do? Your text asks if we should transmit or just listen. What do you think the world as a whole should do in response to such a momentous finding? Write your own ideas, then respond to one or two of your classmates. This is pure opinion, but back up your thinking with reasoning, why do you think what you think about this?
Grading Rubric & Instructions
Introduction
· A student introduces the names of the team members who collaborated in the presentation.
· The introduction is friendly and enthusiastic, attracting the attention of the audience.
· The introduction includes a thesis statement to introduce the general purpose of the presentation.
· The introduction comes accompanied by a Front Slide.
Organization & Development
· The group presents information using the sequence prescribed in the Business Plan.
· The PowerPoint presentation is professional and clearly, enhances the audio.
· Color schemes are optimal for viewing.
· The text is readable. Use of spaces and typography is consistent throughout the presentation.
Content (To be included on PPT)
After listening to this presentation, the audience receives a valuable analysis of the organization and specific recommendations for efficiency and effectiveness.
The presentation follows the same outline and content as in the Collaborative Course Project Reports (see attached word document reports – Company Description & CSR; Operations Management Processes; and Marketing Processes)
Company Description
· Name of the Business
· Mission Statement
· Legal Ownership
Business Ethics Processes
· Corporate Social Responsibility
· Corporate Social Responsibility Strategies
· Code of Ethics
Operations Management Processes
· Type of Organizational Structure
· Communication Dynamics
· Transformation Processes
· Supply Chain Strategies
· Total Quality Management
Marketing Management Processes
· Product or Service
· Target Market
· Place and Distribution
· Price
· Promotional Plan
Recommendations for Future Innovation and Performance
· Use the lessons from this course to make specific recommendations on how the organization will continue to innovate processes and products in the future.
Running Head: MARKETING MANAGEMENT PROCESS 1
MARKETING MANAGEMENT PROCESS 2
Contents
Introduction 3
Product or Service 3
Target Market 4
Place and Distribution 6
Price 8
Promotional Plan 10
Conclusion 11
References 13
Introduction
Coca-Cola’s headquarters is located in Atlanta, Georgia however; they operate in over 200 countries. Coca-Cola has been the ...
Embracing LGBTQ+ Pride In 2023 Employer Branding Encouraging Workplace Divers...Impulse Digital
For Employer Branding organizations must embrace inclusivity within their workforce and prioritize hiring individuals from diverse backgrounds. Many organizations have LGBTQ+friendly policies and provide perks, drawing inspiration from international companies that promote acceptance and openness to such a culture and individuals
Businesses combine for many reasons. The rationale for combining som.pdfaromalcom
Businesses combine for many reasons. The rationale for combining sometimes creates tunnel
vision where decision-makers fail to see all stakeholders and their potential impacts.
Suggest a stakeholder that is affected when companies combine. Also add the most important
considerations for this stakeholder during the combination planning process.
Solution
Corporate Social Responsibility (CSR) is the responsibility of an organization towards the
welfare and interests of the society in which it operates while maintaining a healthy bottom-line
of profits. Responsible, sustainable and transparent business models help build brand and
reputation as well as help strengthen the community and therefore the marketplace. Business
ethics examines ethical principles and moral or ethical problems that arise in a business
environment. Business ethics reflects the philosophy of business, one of whose aims is to
determine the fundamental purposes of a company. If a company\'s purpose is to maximize
shareholder returns, then sacrificing profits to other concerns is a violation of its fiduciary
responsibility.
The principles of right and wrong that guide an individual in making decisions are called ethics.
As ethics are about moral values, cultural assessments can be extremely valuable when assessing
the moral values in an organization. The message from businesses today is clear—employees
must be well trained and capable of making ethical decisions to protect the business from legal
liability and to maximize long-term profits.
3 Step checklist to analyze the ethics of common business situations:
The social responsibility movement is just one aspect of the overall discipline of business ethics.
Many companies believe they have a responsibility to \"give back\" to society. This focus
includes contributions of time and money, a duty to provide environmentally friendly products
and services, and a desire to improve the lives of individuals here and around the globe. A few
companies stand out as prime examples of how social responsibility can be productively coupled
with sound strategies to advance goodwill, while building sustainable and impressive businesses.
Burt’s Bees - The focus for Burt\'s Bees has always been on well-being and \"the greater good.\"
As part of the Natural Products Association, the company helped develop The Natural Standard
for Personal Care Products, which created guidelines for what can be deemed natural. Burt\'s
Bees follows the highest possible standards for packaging sustainability, furthering its dedication
to the cause as a member of the Sustainable Packaging Coalition. Since the brand\'s start at a
crafts fair selling $200 worth of honey, the company has since expanded to candles, lip balm and
now more than 150 products. In 2009, revenue topped $250 million.
The Body Shop - The Body Shop is regarded as a pioneer of modern corporate social
responsibility as one of the first companies to publish a full report on its efforts and initiatives..
Accelerating engagement with local communities 310119Kathryn Geels
Here is the session I ran at the Behind Local News conference in Leicester, 31 January 2019. I spoke about the Engaged Journalism Accelerator, what we've learnt to date from our grantees and other engaged journalism organisations in Europe, and what representatives from established regional press in the UK can learn, take onboard and take back to their teams.
Tech4Good, Tech4All, and Digital Inclusion3Play Media
In this webinar, Debra Ruh, CEO of Ruh Global Impact and advocate for accessibility, will explore how emerging technologies like AI, wearables, robotics, and others, can support people with disabilities if they are made accessible and the repercussion for all if these programs and campaigns are not accessible.
1)Discuss recruiting today via social tools. Are you pro or agains.docxmonicafrancis71118
1)Discuss recruiting today via social tools. Are you pro or against social tools recruitment?
again share an experience or research the web.
2) Share an example of IT Ethics? (Maybe an experience you had or something you read or something you saw in a movie)
3) Porter's value chain represents the flow of goods, services, and data in an organization. Apply Porter's model to a case or business to explain the following:
- inbound logistics
- operations
- outbound logistics
- marketing and sales
- services
If one of your colleagues did not explain something correctly, feel free to correct them. Or share your own point of view.
4) Explain the importance of a project charter, defining a clear project scope, WBS, etc... and what is scope creep and is it helpful or not to a project?
5) What is ERP and what is it used for?
Discuss the rules and how to achieve success. Also, share success or failure stories (research the web).
6) discuss the importance of data visualization. How do you think it changed the way we do things today. Research the web and find some of the updated stories to share with your colleagues.
7) Discuss how does the search engine work. Give an example.
8) Discuss how can search engines can affect a business in its success or failure.
9) Explain the difference between Web directories crawler search engines, and hybrid search engines.
and why do you think search engines important for businesses today?
10)
Do you think social media eliminate the need for a face-to-face meeting?
How can companies utilize social media collaboration tools to become more competitive
Responsibility
Reflections
Our responsibility journey
2012–17
2
About Burberry
1 Burberry: Protect. Explore. Inspire.
Our responsibility journey
2 Reflecting on the last five years
3 Key milestones
5 Making a difference along our value chain
7 Delivering our strategy
8 How our stakeholders have shaped our journey
Ethical trading
11 A programme with breadth and depth
12 Human rights
Environmental sustainability
15 Environmental innovation at our sites
16 Resource efficiency in manufacturing
17 Sustainable raw materials
Community investment
21 Targeting our impact
Progress against targets
24 Performance overview
Table of
Contents
We were founded in 1856 by 21-year-old dressmaker
Thomas Burberry and are guided by three core
values – Protect, Explore, Inspire. These values
influence not only what we do, but crucially also
how we do it:
– Protecting people and our planet.
– Exploring more sustainable ways of working.
– Inspiring a connected and compassionate culture.
From the cotton fields of Peru to the cashmere
goat herds of Mongolia – the materials that make up
our garments come from diverse and often remote
regions, where fragile ecosystems and subsistence
farmers coexist day by day. As a global brand,
we take our responsibilities to people and the
environment very seriously.
Burberry:
Protect. Explore.
I.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
3. PR practices we explored within the company…
Corporate Social Responsibility (CSR)
Social Media
Media Relations
4. Corporate Social Responsibility (CSR)
● “A reflection of your company`s role in a larger community, outside of itself, as
a contributing corporate citizen concerned with social and environmental
issues” (P. Bourland-Davis, notes, October 31, 2016).
● Types of CSR
○ Environmental
○ Philanthropic
○ Ethical Labor Practices
● Coca-Cola Company demonstrates all three of these practices at the
company through a variety of programs and policies.
7. Human & Workplace Rights
“Working to ensure all people are treated with dignity and respect”
“Our commitment to respect human rights is fundamental to our 2020 Vision and
our ability to operate a successful global enterprise”
(Coca-Cola, 2016)
● Human Rights Policy contains ten components
○ Respect for Human Rights
○ Community and Stakeholder Engagement
○ Valuing Diversity
○ Freedom of Association and Collective Bargaining
○ Safe and Healthy Workplace
8. Other efforts…
Sustainable Packaging
Innovative Ideas that increase the sustainability of packaging at the company
Climate Protection
Growing our business without increasing greenhouse gas emissions
Sustainable Agriculture
Helping to ensure a sustainable supply of ingredients, while supporting farmers and agricultural
communities
10. Media Relations
“Media relations consists of all the ways an organization interacts with the news
media” (Doorley & Garcia, 2015).
Coca-Cola Company is one of the leading companies in the utilization of media
relations efforts
Type of Media Relations
Owned
Paid
Earned
Coca-Cola Company utilizes all three of these types of media through a variety
of different ways
11. “Press Center”
The “Press Center” offers a quick and easy
way for followers to inquire about current
and recent news regarding the company
Comprised of seven sections
‘Press Center Main’
‘Press Releases’
‘Company Statements’
‘Company Articles’
‘A/V Library’
12. “Taste the Feeling” Global Advertising Campaign
https://youtu.be/C3B1t9MbDJs
15. Social Media
● “Social media is “often used to describe the collection of software that
enables individuals and communities to gather, communicate, share, and in
some cases collaborate or play” (Doorley & Garcia, 2015).
16. Coca-Cola Journey
In 2012, Coca-Cola transformed its corporate website into Coca-Cola Journey, a digital
magazine and owned media channel.
Branded and unbranded media.
“Inspiring by leading online publishers and powered by social media, the pioneering
story brings the compelling stories behind our company and brands - who we are,
what we do and why we do it - to the forefront through a digital publishing
experience designed to inspire, educate and provoke action.”
Publishing umbrella: Articles and other digital media content published on Journey are
created with certain media platforms in mind and shared on those platforms
19. Strategies
Crowd-Sourced Content: Campaigns engaged audience and provide
consumers with content they can share
Direct Engagement
Influencer Involvement
Expressions of Interest (EOI): analyses how content
is read, shared, and commented on
