Coca Cola entered the Indian market in the 1970s but faced challenges when the government forced them to reveal their secret formula and reduce equity stakes. When Coca Cola reentered India in 1993, they made mistakes by arrogantly acquiring popular local brands but not promoting them, which hurt their brand trust. However, Coca Cola learned from this, started promoting local drinks and launching smaller, more affordable packages tailored to Indian tastes and culture. Their performance and manufacturing quality programs improved, helping them eventually win over Indian consumers.

1. Coca Cola –mistakes and learning SwastiSubhasweta AbhishekMaloo SouravSinha

2. AGENDA Coca Cola in International market. India and its Culture. Coke from scratch. Re-booted its operation. MNC Arrogance. Coke Vs Local Brands. Gradual Improvements

3. Coca Cola in International market Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia. The formula changed hands three more times before Asa D. Candler added carbonation. Coca-Cola was registered as a trademark in 1887 and by 1895, was being sold in every state and territory in the United States.

5. Coke from scratch …. Coca cola was the 1st International Soft drinks Brand to enter India in early 1970’s. In 1977, Government forced Coca Cola to reveal its secret formula and reduce its equity stake under the FERA. Soft drink sales in India grew 76% between 1998 and 2002.

6. Re-booted its Operation Liberalization Policy. 1993 Coca-Cola returned back to India. By the end of 1993, a deal that gave Coca Cola, ownership of the nation’s top soft drink brand and bottling network. With the acquisition of major brands in India it went on to be known as The Hindustan coca cola Beverages PVT LTD.

8. As a result it ranked 42 in the Brand Equity Most Trusted Brands listing, much lower than Thums Up’s 34th rank.

10. Coke with other products… Coca-Cola & Indian Brands

11. Gradual improvements Encouraged by its 2002 performance, Coca-Cola India announced plans to double its capacity Coca-Cola India had won the prestigious Woodruf Cup The complete manufacturing process had a documented quality control and assurance program including over 400 tests performed throughout the process.

12. TOUCHING INDIAN HEARTS “Life ho to aisi” “Thanda Matlab Coca-Cola” ABOVE ARE SOME TAG LINES WHICH COCA COLA USED TO GRAB THE INDIAN MARKET AND TO ATTRACT PEOPLE IRRESPECTIVE OF THEIR INCOME……

14. Arrogant nature of The HR Manager(HQ).

15. Negative attitude towards Indian Soft Drink Brands.