Food: Business, Movement, or Both? WB Rosenzweig
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Supporting slides from presentation on the future of the food system--with a look at emerging digital and social tools that may transform the food web. copyright 2011 William B Rosenzweig, Physic Ventures, LLC
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Food: Business, Movement, or Both? WB Rosenzweig
- 1. Food: Business? Movement? Or Both? Citizen-Centered Innovation and Food William Rosenzweig Physic Ventures San Francisco, California
- 2. Waves of food innovation 1950-60’s Age of processing and cheap calories 1970’s-80’s Rise of convenience 1990’s-00’s Natural meets gourmet ; goes mainstream
- 3. Food is connected to everything energy health Sustainability economy climate
- 4. Lots of promising tech solutions • Biotechnologies – Plant and animal breeding – Enhancement of inputs • Information Technologies – Prediction, tracking, traceability, efficiency • Appropriate Technologies – Irrigation, solar, organic, resource management • Elimination of Waste
- 5. the real problem is US
- 7. Corporate Social Responsibility Branding Survey, Penn, Schoen & Berland, with Burson-Marsteller and Landor, 2010.
- 8. Food is everything to everybody Nutritional Political Cultural
- 9. food as medicine 9
- 10. Chief health officer 10
- 11. and is different from everything else
- 12. food is increasingly digital
- 13. Digital is increasingly social
- 14. I am an optimist* *most of the time
- 15. Riding an innovation wave
- 20. 20
- 21. Investing in Keeping People Healthy Consumer-Health, Well-being and Sustainable Living
- 22. Physic investment scope Sustainable Living Well-‐being Consumer Health Consumer Ag / Food/ Personalized Connected Theme / Sector Energy Materials Water NutriAon Brands and Health Health Services PrevenAon PersonalizaAon Performance Transparency Efficiency ConnecAvity
- 23. Physic investment themes • Prevention • Personalization • Performance • Participation • Transparency • Efficiency • Connectivity
- 24. Obstacles to venturing in food • Slow adoption rates • Lack of seasoned entrepreneurs • Entrenched distribution systems • Regulatory uncertainty and hurdles • Investment ecosystem is immature
- 25. The next wave of food innovation 2010’s-20’s Citizen-Centered: Driven by digital and social media
- 26. A world of mobile apps 200,000,000
- 27. What’s rolling the wave? Incubators, angels, and newly- liquid facebook millionaires 2011 2010 2009 • Boom • Excelerate • fbFund • Advanced • RockHealth 2008 • NextStart Biotech • BluePrint • Austin • Capital Incubator Health Technology Factory • Ventura • Founders’ Ventures Tech Den 2007 Incubator • ER • Slingshot Center Labs • Venture Accelerator • 140Labs Creations • Hatch Labs • DreamIt • i/o Ventures • Lionite • The Summit • AngelPad • 500 Start-ups • Year-one Labs • LaunchBox
- 28. Next wave innovation clusters • Empowering citizens • Empowering communities • Empowering producers • Disrupting distribution channels
- 29. Focus on corporate Direct influence accountability Producer value Producer enhancement education Empowering Deals and purchasing Citizens Transparency Empowering Producers Guiding Legislative and Personalization policy modification and Discovery Discovery Home cooking Social, technological Empowering Communities Consumer access points Health and Disrupting disease Distribution Local Channels Upstream on value chain
- 30. Meal Snap Yottamark Intuit SMS Monterey Bay solution Aquarium Food Sprout State-based land Small Farmers CleanFish Food Tree Program (OSU) banks Caloricious Any Leaf The Slow Money Empowering LoseIt Aisle 411 Finance for Food Greenhorns Citizens Transparency Land Link Good Guide Empowering FarmtoSchool.org Guiding Shopwell Producers Jamie Oliver Food Personalization Revolution and Discovery Let’s Move Neighborhood Chefs Move to Fruit Schools Foodily Foodzie Locavore Foodspotting Revolution Foods Local Dirt Empowering Local Orbit Communities Foodoro Gotham Greens Nutristyle Plate and Pitchfork Local Harvest Disrupting Diabeticconnect Ghetto Gourmet Distribution Caring.com Truck Farm Rooftop Farms Channels Food Corps The Windowfarms Food Hub Project
- 32. Health, environment, social ratings
- 35. Quantified self: Lose it
- 39. Empowering producers Intuit: SMS Connect
- 44. Childhood obesity and schools State Laws since 2003: School Nutrition Childhood Obesity Prevention, 2010, State Legislation Report, American Academy of Pediatrics, available at http://aap.org/advocacy/statelegrpt.pdf
- 45. Transforming the system of supply
- 46. Crisis = Danger + Opportunity • Pressing problems • Passionate protagonists • Big markets: local and global • Disruptive, scalable technology platforms
- 47. thank you