Strategic communication training for nonprofit professionals focuses on developing effective internal and external communication strategies. The training covers communication basics, communicating internally and externally, success with the media, developing a communication plan, and communicating within a community. Effective communication is important for nonprofits to engage supporters, expand influence, and strengthen programs. Communication must be clear, concise, consistent, and compelling. Developing clear messages, identifying target audiences, and utilizing appropriate channels are also discussed.
Mobile video services, MoMo Helsinki 2006Claude Florin
Presntation at MobileMonday Global Summit 2006, 8th-9th May, Helsinki Finland
http://globalsummit.mobilemonday.net/
Bloged at http://rodrigo.typepad.com/english/2006/05/claude_florin_h.html
Presentation at IIR Mobile Instant Messaging Asia, 27 June 2007, Hong Kong
Diversifying Messaging Applications To Sustain Future Growth Beyond SMS: New Service Opportunities In Mobile IM
• Driving the demand for other mobile data services
• Allowing group communications with mobile and fixed terminals and richer content sharing
• Examining other forms of PC to mobile IM
• Assessing current and projected demand for messaging based m-commerce
• Examining 3G, IMS and instant messaging directions
www.iir-conferences.com/mimasia
Digital Disruption by Augustine Fou & Tery SpataroTery Spataro
Digital disruption explores, identifies and examines cases in which digital is responsible for changing industries including book retailing, electronics retailing, publishing, advertising, video rental, music industry, medical, and education. Joint research by Augustine Fou and Tery Spataro and special thanks to Melisa Lopez.
This is the presentation I gave on 7-Mar-13 at the National Federation of Housing's Marketing and Communications Conference - please contact me if you have any questions or comments.
Mobile video services, MoMo Helsinki 2006Claude Florin
Presntation at MobileMonday Global Summit 2006, 8th-9th May, Helsinki Finland
http://globalsummit.mobilemonday.net/
Bloged at http://rodrigo.typepad.com/english/2006/05/claude_florin_h.html
Presentation at IIR Mobile Instant Messaging Asia, 27 June 2007, Hong Kong
Diversifying Messaging Applications To Sustain Future Growth Beyond SMS: New Service Opportunities In Mobile IM
• Driving the demand for other mobile data services
• Allowing group communications with mobile and fixed terminals and richer content sharing
• Examining other forms of PC to mobile IM
• Assessing current and projected demand for messaging based m-commerce
• Examining 3G, IMS and instant messaging directions
www.iir-conferences.com/mimasia
Digital Disruption by Augustine Fou & Tery SpataroTery Spataro
Digital disruption explores, identifies and examines cases in which digital is responsible for changing industries including book retailing, electronics retailing, publishing, advertising, video rental, music industry, medical, and education. Joint research by Augustine Fou and Tery Spataro and special thanks to Melisa Lopez.
This is the presentation I gave on 7-Mar-13 at the National Federation of Housing's Marketing and Communications Conference - please contact me if you have any questions or comments.
Capturing Community (Michael Silverman, Duo Consulting)myplanetsteph
Slides from Michael Silverman, Founder & CEO of Duo Consulting. Presented at the 2012 Drupal Business Summits in Toronto, Chicago & NYC.
www.duoconsulting.com
www.drupalbusinesssummit.com
Some of us will never enjoy walking into a room of strangers and making connections. Does that mean we’re doomed professionally? Not at all!
In this webinar, participants learned about the science behind networking and how that science can help engineers, technologists, and introverts make connections successfully and strategically.
We drew on insights from researchers and practitioners in the social sciences and business to learn about the networking practices of high performers.
We dispelled the myth that people who want strong networks should “never eat alone” and participants learned about the simple actions that significantly contribute to the health of a network.
Presented September 20, 2012 for Women in Technology International (WITI):
http://www.witi.com/users/teleclass/media/
http://partneringresources.com/event/networking-basics-for-introverts-2/
Does networking really make a difference? The answer is a resounding yes! In a study performed by Partnering Resources, 93% of completely successful change initiatives were led by leaders with very strong or strong personal networks. Not one change initiatives described as less successful was led by a leader with strong or very strong personal networks. Furthermore, a recent study featured in Sloan Management Review showed that high performing project teams had almost twice as many non-core contributors affiliated with the team.
In this highly interactive session, we learned about the science behind networking. We drew on insights from researchers and practitioners in the social sciences and in business to learned about the networking practices of high performers. We dispelled the myth that people who want strong networks should never eat alone and, instead, we learned about the simple actions that significantly contribute to the health of your network. We merged the art and science by mapping individual participants’ networks, identifying gaps, and developing plans for filling those gaps.
Presented October 2, 2012 at The Commonwealth Institute.
Event information: http://partneringresources.com/event/art-science-networking-basics-commonwealth-institute/
Capturing Community: How to Build, Manage and Market Your Online CommunityDuo Consulting
Capturing Community: How to Build, Manage and Market Your Online Community
Based on a new book by Duo Consulting CEO Michael Silverman
Since the dawn of the web, tribal clusters have formed organically online. They evolved into today’s online communities—interest-based groups that empower marketers with a central place to reach their audiences.
Online communities break through the media clutter and engage your target market on a personal level. Marketers, managers, and entrepreneurs can use them to drive user-generated content and create long-term value online. When aligned with your organization, online communities create a venue for audience interaction that becomes a tangible business asset.
In Capturing Community, Duo Consulting CEO Michael Silverman gives you the tools and techniques required to create powerful online communities. Drawing from his years of experience and the wisdom of leading social media marketers, this presentation covers:
- How your organization can benefit from creating or participating in online communities.
- Best practices—sourced from today’s most successful community managers—for developing a sticky, engaging online community.
- Stories about different communities—some of which include thousands of loyal members—and how they achieved success.
- What it takes to effectively manage the community, from technology to promotional channels.
Hear from more than a dozen community management and marketing professionals, including David Meerman Scott (WebInkNow), Meghan Peters (Mashable) and Mike Samson (Crowdspring).
Apresentação da CREACIL, no Seminário "Autismo , respostas na sociedade", dinamizado pelo AGRUPAMENTO DE ESCOLAS Nº 1 DE LOURES e pela APEL – ASSOCIAÇÃO DE PAIS DA ESCOLA DE LOUSA, do dia 22 de Abril de 2016 -
20.30h, no Palácio dos Marqueses da Praia, Parque da Cidade LOURES
Capturing Community (Michael Silverman, Duo Consulting)myplanetsteph
Slides from Michael Silverman, Founder & CEO of Duo Consulting. Presented at the 2012 Drupal Business Summits in Toronto, Chicago & NYC.
www.duoconsulting.com
www.drupalbusinesssummit.com
Some of us will never enjoy walking into a room of strangers and making connections. Does that mean we’re doomed professionally? Not at all!
In this webinar, participants learned about the science behind networking and how that science can help engineers, technologists, and introverts make connections successfully and strategically.
We drew on insights from researchers and practitioners in the social sciences and business to learn about the networking practices of high performers.
We dispelled the myth that people who want strong networks should “never eat alone” and participants learned about the simple actions that significantly contribute to the health of a network.
Presented September 20, 2012 for Women in Technology International (WITI):
http://www.witi.com/users/teleclass/media/
http://partneringresources.com/event/networking-basics-for-introverts-2/
Does networking really make a difference? The answer is a resounding yes! In a study performed by Partnering Resources, 93% of completely successful change initiatives were led by leaders with very strong or strong personal networks. Not one change initiatives described as less successful was led by a leader with strong or very strong personal networks. Furthermore, a recent study featured in Sloan Management Review showed that high performing project teams had almost twice as many non-core contributors affiliated with the team.
In this highly interactive session, we learned about the science behind networking. We drew on insights from researchers and practitioners in the social sciences and in business to learned about the networking practices of high performers. We dispelled the myth that people who want strong networks should never eat alone and, instead, we learned about the simple actions that significantly contribute to the health of your network. We merged the art and science by mapping individual participants’ networks, identifying gaps, and developing plans for filling those gaps.
Presented October 2, 2012 at The Commonwealth Institute.
Event information: http://partneringresources.com/event/art-science-networking-basics-commonwealth-institute/
Capturing Community: How to Build, Manage and Market Your Online CommunityDuo Consulting
Capturing Community: How to Build, Manage and Market Your Online Community
Based on a new book by Duo Consulting CEO Michael Silverman
Since the dawn of the web, tribal clusters have formed organically online. They evolved into today’s online communities—interest-based groups that empower marketers with a central place to reach their audiences.
Online communities break through the media clutter and engage your target market on a personal level. Marketers, managers, and entrepreneurs can use them to drive user-generated content and create long-term value online. When aligned with your organization, online communities create a venue for audience interaction that becomes a tangible business asset.
In Capturing Community, Duo Consulting CEO Michael Silverman gives you the tools and techniques required to create powerful online communities. Drawing from his years of experience and the wisdom of leading social media marketers, this presentation covers:
- How your organization can benefit from creating or participating in online communities.
- Best practices—sourced from today’s most successful community managers—for developing a sticky, engaging online community.
- Stories about different communities—some of which include thousands of loyal members—and how they achieved success.
- What it takes to effectively manage the community, from technology to promotional channels.
Hear from more than a dozen community management and marketing professionals, including David Meerman Scott (WebInkNow), Meghan Peters (Mashable) and Mike Samson (Crowdspring).
Apresentação da CREACIL, no Seminário "Autismo , respostas na sociedade", dinamizado pelo AGRUPAMENTO DE ESCOLAS Nº 1 DE LOURES e pela APEL – ASSOCIAÇÃO DE PAIS DA ESCOLA DE LOUSA, do dia 22 de Abril de 2016 -
20.30h, no Palácio dos Marqueses da Praia, Parque da Cidade LOURES
Social Media presentation at St. Louis Business Journal Conference 1/28/10 -- Overview of questions to ask about your communications strategy, a grid to help you focus on what you are trying to accomplish, and tips to help you implement social media program within your existing communications and marketing efforts.
To grow philanthropy in the new economy, savvy nonprofit board members, executives and advancement leaders have increased efforts to solicit major gifts. Learn how to align a fundraising team to secure “stretch gifts.” Gain insights to help develop and execute strategies for your team to discover, qualify, engage and ask the right donor-investors. This webinar will offer ways to reach and find resonance with donor-investors and to sustain a compelling conversation for effective engagement and solicitation of major gifts. Hear how to execute a fundraising plan that brings real returns on investment.
R U Ready for Social Media Customer Care ? Greg Sherry
Many companies are planning to allocate staff and technology to support social customer care, but struggling with how to operationalize it. Learn how a leading contact center outsourcer is using the voice of the customer in its social media centers to enhance loyalty and brand reputation, drive better decisions, and reduce costs.
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
This webinar focuses on building effective coalitions and partnerships for building healthy communities. We all spend too much effort in time-consuming and ineffective coalitions. We know what makes collaborative solutions work. This workshop will explore the six key principles for building effective collaborative solutions and provide participants with stories and tools for the creation of effective collaborative solutions.
Organizations are doing great advocacy and fundraising work in a variety of channels -- online, offline, and everywhere in between. With an integrated approach, all that work can add up to more than the sum of its parts, but figuring out where to focus can be frustrating.
Join Avalon Consulting and Change.org to learn the five critical strategies that will help integrate your efforts and drive the most value from your direct marketing work across all your channels, including:
* Welcoming new supporters and capitalizing on first-time donors
* Cross-channel integration best practices
* Testing and tracking multichannel efforts
Is your organization ready to embrace the social customer by providing an experience that meets them where they are to deliver what they want? Telvista and Verint offer this content to help you think through how you can use social media to build deeper, more meaningful customer relationships that last.
Does your mission statement differentiate your nonprofit clearly and concisely? Could it describe any of several other organizations? If you're clear about your value to your community, stakeholders and/or cause, why bother to “wordsmith” your mission statement? The answers to these questions can make the difference between sustainable success and failure in several ways. Join us to see what a rigorously crafted mission statement can do for marketing, fundraising, strategy, and sustainability.
Presentation on gaining traction and building results using social media as a channel internally for corporate communications and training. Delivered at SAS event in December 2011
Activation and Engagement through Social Media April 2012Penn Mutual
Social Media is now a core component for a company’s marketing/engagement strategy. This overview will help individuals manage social media efforts, understand risks, and map out a strategy. Many highly regulated industries have additional oversight, compliance, and privacy issues that need to be addressed. Taking a holistic approach that includes participation from all parts of an organization will help to facilitate successful implementation of your social media strategy. Financial Services competitive best practices are reviewed.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
13. YOU CANNOT NOT
COMMUNICATE
This rule applies to individuals AND organizations.
Telephone Signage
Electr
on
yees mater ic
Emplo ials
Location
Print
materials
Conscious vs. Subconscious
30. If I were to walk into your office and ask five different staff
members to tell me your mission statement or explain what
you do in one or two sentences – how many different
answers would I get?
34. 1. Tagline:
Ensure it works with organization’s name
Do: Emphasize emotion and action
Make sure it is easy to say/pronounce
Be too generic
Do Say something you can’t deliver 100%
not: Change your tagline too often
*Getting Attention: Nancy Schwartz
35. The Message Platform
World’s most Famous Taglines:
Just do it. Nike
You’re in good hands with Allstate
Melts in your mouth, not your M & M candy
hands
Please don’t squeeze the Charmin
Think outside the bun Taco Bell
It keeps going, and going… Energizer
What happens here, stays here Las Vegas
36. 2. Elevator Speech
• Forces clarity
• Helps you see other’s perspective
• It helps engage partners
1 Lead-in Intro - Your role in organization
Your new or unique resource of value
2. Differentiator that deserves immediate attention
Open ended conversation
3. Engagement motivator starter...pause…question
4. Call to action Request to meet, email, call
*Getting Attention: Nancy Schwartz
40. EHC works to improve community health, create
affordable neighborhoods and promote sustainable
energy in the San Diego/Tijuana region.
We work closely with community members to prioritize
environmental health issues.
We design campaigns around issues that affect our communities
to advance public policies.
Community members drive our campaigns.
By combating environmental health issues and improving the
health of individuals, EHC helps bring about social change and
environmental justice.
*Getting Attention: Nancy Schwartz
49. Competitive Advantage
(Defined from the viewpoint of the “customer”)
The presence of visible, obvious, and measurable ways
in which your organization or product differs from
(and is better than) its peers.
50. Competitive Advantage
To establish this competitive advantage (over other nonprofits)
you must talk about your organization in a way in which no
one else is talking about theirs.
51. Competitive Advantage
- Both aid disaster victims
- Both have expertise in serving
people in need
- Both have red in logo
- Both rely on volunteers
Intl. stature Christian principles
Political/religious neutrality Commitment to Poor
Gov’t. affiliation (FEMA) Affiliation with Christmas
52. Competitive Advantage
Blood Donations
Intl. organization
Local organization Gov’t. affiliation (FEMA)
Aids local hospitals
53. Competitive Advantage
Nonprofit competitive advantage is an organization’s
ability to sustain social value using:
a unique asset,
an outstanding execution,
or both.
Asset: Execution:
Great location Lower cost to funders or members
Better program = better outcomes Efficiency in services cost
Unique programs/services Speed (e.g. disaster response)
Great name brand & recognition Sound marketing/PR
Powerful partnerships Better accountability-transparency
Well-connected board of directors
54. Competitive Advantage
One of the fastest ways to understanding your audience
is to identify the type of people who most likely care about
your organization.
Impacts your NPO has on the world.
Other NPOs that do similar work/missions
Type of supporters who care about this work/mission
Why these people should/would choose you
(over your competitors).
What do they believe about your organization that
makes them support you?
62. Media
Donate
Connect
Connect
Bold
Graphics
Donate
Get
involved
Connect
63. Media
Get
involved
Bold
Graphics
Connect
Media Donate
Social
Media
64. Mon
ey is
long no
e
a va r
l
excu id
se!
Open, free to
use and customize
MS Office - $25 (regular $200-$399)
Upgrade to Windows 7 - $12 (regular $125)
Adobe Creative Suite $150 (regular $700)
OpenOffice.org Libreoffice.org
FREE: Google documents
Introduction, From mid-Missouri A note about slide handouts: A PDF with all slides will be available after the training, in a few days, link will be emailed to you.
Slides for this presentation will be available to everyone on our website. We will email the link to you.
Nonprofits are a big deal. Huge. Almost 10% of the GDP comes from nonprofit organizations. In most communities, nonprofits are some of the biggest organizations
NPOs are big business. In my community, they are the biggest (Cox and St. Johns)
As the population grows, the need for NPOs will continue. More population – more community needs.
Whether you are in the business of saving people from a terrible situation – one person at a time. Or teaching people a new skill to better their lives. Or at the front end, being proactive, and working to prevent problems, you have the need for effective, clear communication to connect with the right people. Donors, volunteers, board members and staff, potential clients, and the community as a whole.
No such thing as “a failure to communicate”
We speak 100-175 words per minute. We are able to hear & understand 600-800 wpm. Easily distracted.
You may think you are communicating by sending out a variety of signals, but unless you are reaching your intended audience, it is a waste of time and energy.
Whether it’s your son trying to convince you to give him money or the car salesman convincing you to purchase a car, nearly everybody uses communication to influence others.
The way you talk about your organization is critical to connect with the very people and businesses who can help you succeed. In a recent survey of nonprofits, more than 80% said that their current messages were not connecting with the people who needed to hear it. This is Code Blue for Nonprofits! As communicators.
What keeps organizations from having successful communication and connecting with audiences? These are the reasons most people gave. This is what is getting in the way. The barriers.
No coach worth his weight would enter a game without spending time discussing a strategy, reviewing the competition, practicing, and fully understanding what it takes to be successful.
Where do you start? Start inside the organization. You can be sure, if you and your staff and board are unable clearly articulate who you are what you do and why you do it, you have almost zero chance of communicating successfully to the general public.
What are your top communication goals? Volunteers? Donors? New partnerships? Increased program services? What tools will you need to accomplish these goals?
Too many organizations have not clarified who they are or what they do. Even their own staff and board are unclear about it.
Tagline provides enough, but not too much Use exactly as written: Business cards, online, verbal, email signatures, phone messaging Is a memorable statement that conveys your uniqueness and value
Homeboy – they do job development and gang prevention. Their tagline has emotional response and you get what it means. It speaks directly of what they do. Houston Food bank, let’s you know it is not only nutrition, it is changing lives. Very clear and powerful.
A good tagline has the ability to stay in the public’s mind for years, even decades. What is WalMart’s? McDonald’s?
Short and memorable, give just enough to want more but not too much. Call to action is a request for a follow up call, email or meeting to discuss how to get involved (donate, attend, buy, volunteer) Eyebrow test. Up or down?
You know that catfish don’t usually stay where Bass stay. They don’t eat the same thing. They don’t eat at the same times.
Every organization needs clear agreed-upon messages. Each talking point conveys important information. These can be customized for each target.
These messages are a “go to” resource, on hand to use. For everyone in organization, staff – board – volunteers, using the same messages about your organization.
Remember, we see symbols. The familiarity comes from a combination of shapes (letters) and colors. So be consistent in every communication. Your letterhead, signage, business cards, website, all should have a consistent look.
If someone in your organization asks why “messaging” matters, show them this. Texas could have easily had a campaign that said “Don’t Litter” This took time to understand the audience and said it in a way they could connect.
Do not say “General Public” Be specific. Don’t forget about communication with partners, referral agencies, where clients are located. Example: Dogwood Ranch needs foster kids. If CD does not send them, where will they come from?
Think about specifics: Where do they live, shop, what is their history of giving or activity?
Competitive advantage is all about differentiation. Funders complain about duplication in the nonprofit sector. It may be clear to you and your staff how what you do is different than a competitors. But in the mind of the public, it tends to get fuzzy.
There is a lot of duplication and confusion. I work with nonprofits every single day. And yet every week I learn about a new organization or one that was unknown to me. You can be sure the general public is very confused about what you do and how it differs from the hundreds of other groups.
Remember, unlike for-profits, you are not selling a product. You are selling a belief, an “ Impact ” or “ Hope ” Look at these two organizations. Why would you choose to support one over the other?
Most of the time, competitive advantage will be in the form of execution, not in owning a complete different idea or technology. Maybe you are an innovator, or you are more efficient, or you have a well-known brand name
In the nonprofit world, most organizations have fewer "products" or causes, but still have distinct customer segments. Refer to the IMPACT sheet
When you talk before a Rotary group or the Lion’s Club or some other organization, you are often talking to key people from your community. They are well connected.
Most Nonprofits have very limited staff. Unless you are omnipresent, you cannot be a more than one place at a time. But a Speaker’s Bur multiplies that. 10 board members or 10 volunteers greatly enlarge your voice.
It makes sense to have a presence on these sites, viewed by more people on earth than any other sites. This is a great way to share videos, interviews, blogs, etc. And you can connect with other groups that have similar interests. Many People expect legitimate organizations to have presence on these site. If you are not there, they are left to wonder why. Facebook and Twitter have changed the world. Look at what happened in Syria and other countries. Entire nations have been changed because of the power of these.
I love the media. I worked in it for years, and still have a ton of friends who work in TV and newspaper business. It’s not as cool or trendy as social media, but using traditional media is still a very powerful way to get the word out about your organization.
Different than outright “philanthropy” or “charity” because it is a form of advertising, branding, marketing. Studies have proven that customers choose companies that “care” about people and communities.
Families don’t listen anymore. What happens when people don’t listen to each other? They feel detached, nothing in common. What happens when organizations don’t listen to their staff, volunteers, donors, partners, and the community? They become detached and uninterested.