NA

1. Filling information
Food works needs in the Bay
Area.
MV Technovation Team 4:
The Local Bytes

2. Problem
•Misnomers regarding nutrition in food
• i.e. Jamba Juice ©
•healthy brand image --> unhealthy foods
•Jamba Juice's smoothies are hiding
behind their "nutritious" pretense
•Do not tell you the added sugar and other
ingredients

3. IN reality…

4. PROBLEM
unhealthy,
unhealthy,
Lack of access to
Lack of access to uninformed
uninformed
nutrition information
nutrition information
"on-the-go”
"on-the-go” dietary
dietary
choices
choices

5. SOLUTION
A mobile app with nutrition information
from local businesses
Buisness Perspective Consumer Perspective
Free Advertisement Resolution of
within local community information gap

6. What is foodworks™?
• Mobile resource for community members with:
• dietary restrictions
•A desire for healthier alternatives to their current meals
•Supplement in making educated choices in diet

7. Target market
Working Class- Ages 18 to 40
Consumers that …
• Are devoted to education/work
•Have no time to implement positive lifestyle choices
•Are an athlete with a desire to become healthier

8. Finances
Two versions available:
•Lite (Free, With Ads)
•Paid (Without
Advertising, More
Features) for $0.99
Competitive
Helps out local companies
as it is relevant

9. WhY Mobile?
e
Kati

10. Why mobile?
•Dietary options are available on
the internet; however, this is too
time consuming
• Provides incentive to make
healthy choices on the spot

11. Competitors
Weight Watchers
Watch My Weight
Workout Trainer
My Fitness Pal

12. WHAT MAKES US DIFFERENT?
Bay Area’s First community
centered nutrition focused app
More Users
More Users
Run off a positive feedback
loop:
Increased
Increased
Greater User
Greater User promotional
promotional
appeal
appeal appeal
appeal
More
More
companies add
companies add
information
information

13. Future plans
•Branch out
•Saratoga, Del Mar (6 months)
•Oakland, San Francisco (15 months)
•Bay Area (21 months)
•New Social Media
•connecting to Facebook to spread news
•encourage and "tag" people with similar
profiles
•Build an experience