The social media reaction to the 2015 Mobile World Congress prepared by the Confirmit Analytics team!

1. MWC 2015
Social media reactions

2. SUMMARY
• The year of 2015 continues the trend of accessories within the mobile industry. This year Virtual Reality is among the biggest topics
with new players entering
• Samsung is the number one brand in terms of MWC 2015 buzz with the announcement of the Samsung Galaxy S6 and S6 Edge
attention. The Gear VR Innovator Edition adds buzz
• HTC receives attention for the One M9 announcement. It is often compared with the Galaxy S6 and S6 Edge, where some consumers
perceive that the changes and improvements to the M9 do not meet their expectations
• The HTC Vive, a VR device where HTC has collaborated with Valve, attracts much attention with positive sentiment. Tech reviewers
and consumers perceive the Vive provides better VR experience than others. The collaboration with Valve adds positive buzz
• Sony is in third place with 15% share of MWC 2015 buzz. The Xperia Z4 Tablet and the M4 Aqua have been its key buzz drivers in
social. The Xperia Z4 handset was the most expected announcement that did not happen
• Huawei is the biggest of the up and coming Chinese brands at MWC with 13% share of attention. It gets much attention from the
Huawei Watch, TalkBand N1 and B2

3. MWC 2015 BUZZ
PEAKED AT DAY ONE
WITH MORE THAN
280,000 COMMENTS
Twitter has been the key channel
for MWC 2015 buzz delivering
96% of the volume
MWC buzz
22 February – 05 March, 2015

4. HTC GETS PROMINENT
ATTENTION FOR ITS
DAY 1
ANNOUNCEMENTS
Samsung maintains high volumes
throughout the event and is the
overall buzz winner
The announcements from Huawei
also get some attention on day 1
Mobile brand and product buzz in association with ‘MWC’ or #MWC
22 February – 05 March, 2015

5. EXPLICIT BRAND
MENTIONS IN
ASSOCIATION WITH
'MWC' OR #MWC
Explicit brand mentions in association with ‘MWC’ or #MWC
22 February – 05 March, 2015
Samsung is the number one brand
associated with MWC 2015
HTC is the second most
mentioned
LG, Huawei and Sony Mobile are
tied for third place

6. BRAND OVERALL
SENTIMENT DURING
MWC 2015
Brand overall sentiment on blogs and discussion boards
22 February – 05 March, 2015

7. BRAND BUZZ ON BLOGS
AND DISCUSSION
BOARDS DURING
MWC 2015
Overall mobile brand and product buzz
22 February – 05 March, 2015
Samsung is the most discussed
brand during the event with 25%
share of buzz
Apple is the second most
discussed OEM without having a
presence at MWC

8. BRAND BUZZ ON
TWITTER DURING
MWC 2015
Overall mobile brand and product buzz, Apple not included
22 February – 05 March, 2015
Samsung is the number one brand
on Twitter
HTC is the second most
mentioned OEM
Sony takes third place on Twitter
during MWC 2015

9. THE FLAGSHIP PHONES
FROM SAMSUNG AND
HTC ATTRACT THE
MOST ATTENTION
Product buzz
22 February – 05 March, 2015
The Galaxy S6 is the key buzz
driver
The HTC One M9 drives attention
towards HTC
The Galaxy S6 Edge adds volume
for Samsung