2. • Exhibit magazine was launched in 2005 as India’s first ‘Browse
and Buy’ Technology magazine.
• Leading magazine in the tech and lifestyle segment with leading
Bollywood celebrities featuring on its cover page and the leading
tech companies advertising in it.
• Readership base estimated at about 4 lakh readers with a
circulation base of around 95,000+.
• Social Media Presence
• Distributed all over India and parts of UK, Dubai and USA
• Web Magazines include
- Today
Exclusive Media Partners
Advertising Campaigns
101k + followers 25,000+ followers
1 lakh + views24.3k + followers
3. Ability to attract leading young Media icons, Celebrities & Leading brands as advertisers.
Sample Magazine Cover Pages
- Today
8. WHERE & WHO?
• Our readers have Exhibit on their iPads and Android
tabs. We have moved forward with the evolving
technology but haven’t forgotten the classic print
magazine. We exist in every form for our readers to
consume us through our YouTube video channel, print,
Mobile Apps, Magzter and our own digital versions.
• We reach out to more than 5lakh monthly readers
through our digital, print & social mediums; where
majority of them are between the age of 18 – 45 and
drawn heavily from the IT, Automobiles and CE
industry.
• But, no matter what age group they belong to, they
are all bitten by the tech bug. Includes CEO’s, MDS,
Directors, HNIs, Socialists and even the fashion
brigade. Bollywood too gets their tech Gyan from us
and so do the hard core junkies who live a connected
lifestyle.
• 70% of our Readers are from the SEC A and SEC
A+ category with a high disposable income living in
the Top 16 cities of India.
9. Exhibit offers a range of news, articles, reviews and interviews from the Technology and Lifestyle segments
Technology Lifestyle
Tablets
Laptops
Headphones
Mobiles
Accessories
Bikes
Premium Cars
Cameras
Watches
Consumer Appliances
DIFFERENTIATED POSITIONING
10. Distributed In India by :
Central News Agency, AH Wheeler, Living
Media, Heign & Botham Available @ Rs.125
through more than 6500 Magazine Stands,
Crossword, Landmark stores, Om book Store
and All Airport Stores.
Strategic tie-ups :
Barista, Business Lounges, Gyms, Five
Star Hotels, Airport Lounges, Top Salons,
Apollo Clinic Waiting Area, Croma and
other GADGET Stores.
CIRCULATION SPREAD
Stand Circulation
Between 85,000 – 105,000
copies per month
Readership 5,00,000 + Monthly
Print Subscribers 18,000+
iPad & Digital
Subscribers
[1-March-17]
37,800
No. of Pages
170 + GSM ART PAPER
ON STAND PRICE Rs.125
Sell out
Between 70- 90% of
Stand Copies Sell Out
13. WE ARE VIRAL ON SOCIAL MEDIA
85K
likes
Facebook: Average Likes 85K
Twitter: Average Likes 1.3K
Instagram: Average Likes 90K
YouTube video: 16K views
336K
likes
Facebook: Average Likes 336K
Twitter: Average Likes 1.2k
Instagram: Average Likes 39K
YouTube video: 9K views
14. WE ARE VIRAL ON SOCIAL MEDIA
106K
likes
Facebook: Average Likes 60K
Twitter: Average Likes 23K
Instagram: Average Likes 75K
YouTube video: 99K views
Facebook: 146K likes
Twitter: 1406 likes
Instagram: 140K likes
81K
likes
16. Tech Fashion Tour Season 1.0 & 2.0
Partners: D-link, Roposo, Victorinox, You Me & We,
UBTech, Fratelli, DELL, LaCie, Nuband & VU.
To watch the full coverage –
Tech Fashion Week is an amalgamation of two
predominant worlds: Technology and Fashion;
and bringing this fusion out in the open. Adding an
adrenaline rush of Tech-fashion across the country.
THE CONCEPT -
• Gone are the days when Technological developments did not
converse with Fashion aesthetics.
• In this day and age, Technology has gone to the background and is
no longer a stand alone feature of a product when it comes to
decision making. Design, style and class make it or break it for any
brand.
• Technology and Fashion are now looked upon as co-existing
attributes in a gadget or product.
• Breaking the barriers of Technology being only a luxury or a utility
product, it has become a lifestyle.
• It was only a matter of time that it shared the Catwalk with its Fashion
counterpart and since Fashion Week has always grabbed attention in
the media; tech fashion week, being the new breed and first of the
kind, doesn’t just grab attention, it grabs fame and glamour!
THE IDEATION -
Click here
Season 1.0 Season 2.0
Click here
17. Glimpses - Season 1.0 & 2.0
Pre –Event Buzz
Andheri (W.E)
Outside Mumbai Airport
Backdrops & Banners
Fashion Night
Pre –Event Buzz
Andheri, Mumbai
Press Con
20. Tech Awards 2014 - 2016
Sponsors: Reliance Digital, CeBit
Media Alliance: ET NOW, Headline Today
In Association with: Hindustan Times, Swiss Eagle,
Ambrane, MediaTek, Cruise & Vistara
Technology Partner: Kingston
Time Keepers: Swatch
Property
Achieved
breakeven
in 1st year!
To watch the full coverage –
Click here
Year 2014
Click here
Year 2015
Click here
Year 2016
The Jury 2014 - 2016
Mr. Daboo Ratnani
Fashion Photographer
Mr. Rajiv Makhni
Managing Editor
Technology, NDTV
Mr. Mehur Lanvers-Shah
MD, Hannover Milano
Fairs India
Mr. Ajit Joshi
MD & CEO,
Infiniti Retail
Mr. Brian Bade
CEO, Reliance Digital
Mr. Mahesh Murthy
Venture Capitalist &
Founder of Pinstorm
Mr. Ramesh Somani
CEO, Founder & Publisher
Exhibit Technologies
Mr. Aqeel
Music Composer & DJ
Mr. Siddhartha Sharma
Editor Technology,
The Quint
Mr. Yasho V Verma
Management Consultant
at Business and Strategy
Consultant
21. Pre Event
Buzz –
Hoardings
Jury Meeting
AwardsNight
Tech Awards Glimpses 2014 - 2015
Pre Event Buzz –
Hindustan Times
JuryMeet
Post Event Buzz –
Bombay Times
Hindustan Times
Exhibit Tech Awards
On AIR
24. Exhibit 100 Hottest Tech Startups 2015 - 2016
Sponsors: IBM, Gionee, JBL
Media Alliance: Hindustan Times, NDTV
Partners: TiE, IAN and NASSCOM
Knowledge Partner: Candle Partners
The Jury 2015 - 2016
Mr. Arvind Vohra
Country Head,
Gionee Smartphones
Mr. VINOD KENI
Founder/CEO of Peachtree
Management Advisors
& Zeus Associates.
Mr. Rahul Chowdhri
Director, Helion
Venture Partners
Keynote Speaker:
Mr. Anupam Mittal
Founder, Shaadi.com
Property was
Profitable
in 1st year!
To watch the full coverage –
Click here
Year 2015 Year 2016
Click here
Mr. Niren Shah
MD, NVP India
RAJINDER BALARAMAN
Early Stage VC –
Matrix Partners
NEERAJ GUPTA
Co-Founder and Director -
Formulate IP
RUCHIR LAHOTY
Director - NEA India
MOHSIN MEMON
Founder and CEO
Memcorp Learning and
Performance Solutions
VIRAJ MALIK
Managing Director
and CEO - PK Online
RAMESH SOMANI
Founder & Managing
Director - Exhibit Group
RAVI GURURAJ
Managing Director -
NASSCOM
NITIN SHARMA
CEO - Lightbox
DR. SRIKANTH
SUNDARARAJAN
Venture Partner
Mr. Kumar Shiralagi
MANAGING
DIRECTOR AT IUVP
RAJ RATHI
Mentor and Angel
Investor - Indian Angel
Network
25. News Paper Advertisement
Hindustan Times &
Airport Branding
Pre Event Buzz
<- Hoardings
AT THE EVENT
Exhibit 100 Hottest Tech Startups Glimpses
Jury
Members
Startups
Pitches
Backdrop & Creative
28. KEY STRATEGIES FOR BRAND BUILDING
• Exhibit has been able to leverage the power of Bollywood and
interweave discretely in product promotions
Bollywood &
Lifestyle Connect
• The magazine offers content more than just technology. It keeps
the avid reader and buyer abreast with the content on cameras,
watches, cars, bikes and home appliances
• The categories give an advertiser a focused target audience which
is predominantly:
• Male
• Consumer of lifestyle products and not “mass” products
Compelling Content
with Greater Focus
on Premium
Products
• Exhibit produces engaging content which caters to the gadget
enthusiasts and prospective buyers looking for honest product
reviews. It acts as a neutral body that writes reviews on gadgets
and other technology which the consumer can depend on
Strong focus on
independent reviews
of gadgets
30. PRODUCT REVIEWS ON SOCIAL MEDIA
Some of The Techy’s content has received exceptional reception from users of social media,
especially its product reviews on YouTube
Kingston Hyper X Savage
SSD 240GB Review
7770 views
On
YouTube
HTC One Dual Sim
Exclusive Review
77574 views
On
YouTube
TOSHIBA Satellite P50
Review
54829 views
On
YouTube
AUDI A6 2.0 TFSI Review
15,000 views
On
YouTube
Capability to develop content
on cars which will be
leveraged for thewheelz.com
/thetechycom
35. EXHIBIT TECH ZONE
Shared cost but complete mind space & engagement. This is how we connect
with our subscribers / readers.
36.
37. EXHIBIT OOH
Exhibit OOH (Out Of Home) advertising unleashes the power of OOH Media to help our client reach their TG with the help of tailor made
plans, country wise mapping which is in sync with the changing landscape. Not only does our media buying and execution have won
many campaigns but what is more important is that it has won trust of many brands with their outdoor advertising spends. Try us, and
see for yourself how effective our planning & buying is vis-à-vis the big guns of the OOH industry with minimum of 20-25 % more cost
effective which means more at your disposal for your marketing spends.