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What is driving engagement ahead of Mobile World Congress 2015?

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MWC is sure to deliver a flurry of smartphone launches, countless wearables and connected IoT devices, and several insightful keynote addresses. Argus Insights will wade through the millions of juicy social snippets to identify which technology is poised to be significant, to help listeners make sense of the 1,900 plus exhibitions before the show even starts. This webinar will include predictions of what brands, technology offerings, and announcements will be driving mindshare during the show.
Argus Insights’ proprietary data collection method and tools give us the ability to sort through this buzz and share meaningful insights with webinar attendees. Do not miss this chance to identify possible threats in SDN/NFV, smartphones, wearables, IoT, 5G networks, and more.

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What is driving engagement ahead of Mobile World Congress 2015?

  1. 1. Mobile World Congress 2015
  2. 2. Page 2 © Argus Insights, Inc. Confidential: Do Not Distribute Page 2© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Experience Analytics Promise • Speed of Social Media Analytics • Similar Depth of Primary Research • Lack of design bias • Shown to reflect purchase behavior Challenge • Does not fully replace primary research Quality market intelligence required to drive growth Social Media Analytics Promise • Rapid capture of consumer sentiment • Viewed as unbiased Challenge • Hard to pull wheat from chaff • Expensive to monitor and respond • Difficult to find leverage points Traditional Primary Research Promise • Trusted Source of Consumer Insights • Can be tailored to fit Challenge • Slow to deploy and analyze • Beset by design bias • Difficult to find leverage points
  3. 3. Page 3© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 3© 2015 Argus Insights, Inc. Confidential: Do Not Distribute (Really) Brief Intro to Argus Insights COLLEC T REPORTANALY ZE TAKE ACTION 0 10 20 30 40 50 60 0 1000 2000 3000 4000 5000 6000 7000 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 MillionsofiPhones;BillionsofdollarsinRevenue BuzzVolumeforiPhoneModels Argus Insights Beat Wall Street Estimates for Q2 2013 iPhone Sales Copyright© 2013 Argus Insights, Inc. Consensus Morgan Stanley Argus Insights Apple’s Actual Q2 • Mobile Phones • Home Automation • Consumer Electronics • Wearables • Appliances, Large and Small • Consumer Services • CPG and more!
  4. 4. Page 4© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 4© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Does Listening to Consumers Actually Work? 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Qtr3 Qtr4 Qtr1 2013 2014 IndexedBuzzVolume Chinese iPhone Consumer Buzz iPhone 4 iPhone 4S iPhone 5 iPhone 5C iPhone 5s 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% Qtr3 Qtr4 Qtr1 2013 2014 US, UK, CA iPhone Consumer Buzz iPhone 4 iPhone 4S iPhone 5 iPhone 5C iPhone 5S Apple Guides Towards Lower Revenue for Q1 Apple’s Q1 Breaks Sales Records GloballyArgus Insights knew Q1 was going to be huge APPL jumps 14% within days
  5. 5. Page 5 © Argus Insights, Inc. Confidential: Do Not Distribute Page 5© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Argus Insights Proprietary Metrics Are Proven Predictors of Consumer Demand 3-Feb-13 23-Mar-13 23-Apr-13 23-May-13 23-Jun-13 23-Jul-13 23-Aug-13 23-Sep-13 23-Oct-13 23-Nov-13 Mapping Handset Consumer Buzz Metrics to Actual Handset Sales Actual Sales/Returns for Specific Handset Predicted Sales Using Argus Metrics from 8 weeks prior Eight Weeks Predicting Adjusted R2 = 87.8% p-value = 4.547E-22
  6. 6. Page 6© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 6© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Social conversation is growing as MWC approaches
  7. 7. Page 7© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 7© 2015 Argus Insights, Inc. Confidential: Do Not Distribute People are talking about MWC Worldwide, with conversation concentrated in Europe & the US
  8. 8. Category Focus
  9. 9. Page 9© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 9© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Not Surprisingly, Consumer Products Grab More Attention than Infrastructure LG grabs attention with 4 new mid-range handsets LG’s new Urbane Watch driving most of the Wearables Buzz Automotive driving less attention than at CES Sony’s new Tablets Eclipse even Smartphones announcements
  10. 10. Page 10© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 10© 2015 Argus Insights, Inc. Confidential: Do Not Distribute 5G and LTE drive most of Infrastructure Discussion, NFV ahead of SDN Huawei’s Release of 4.5G Concept sparked attention Partnership between Samsung and SK Telecom also drove lift Promotion of Huawei LTE Smartband launch at MWC 2015
  11. 11. Page 11© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 11© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Consumer Device Launches and “Leaks” Dominate MWC Social Media Sony Tablet Leak drives juicy buzz Gaming and IOT get lift ahead of MWC LG and Huawei Wearable Launches
  12. 12. Global Brand Focus
  13. 13. Page 13© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 13© 2015 Argus Insights, Inc. Confidential: Do Not Distribute LG has the most mindshare ahead of MWC as people discuss the much anticipated stylish new smartwatch Chatter about LG’s stylish G Watch Urbane Lenovo announced the Vibe Shot, a camera focused smartphone Anticipation of HTC’s upcoming One M9 and M9 Plus smartphones ZTE saw two spikes due to bots retweeting their MWC Invitation video
  14. 14. Page 14© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 14© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Brand Mentions Lenovo introduced a camera focused smartphone with powerful 16 megapixel camera with BSI sensor, LED flash triple tone and sensor image stabilization HTC takes a play from Apple’s book as they plan to introduce the One M9 & larger M9 Plus LG builds anticipation for stylish G Watch Urbane with teasers & launches 4 new lower end smartphones
  15. 15. Page 15© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 15© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Smartphone Leaks and Launches Veer Away From Flagship Phones LG’s Budget Phones Excite MWC watchers Linux handsets being launched are getting some attention
  16. 16. Page 16© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 16© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Brocade is grabbing the most attention of Infrastructure Providers involved in SDN/NFV conversation as their tweets are vastly retweeted Brocade grabs attention with their promotion of the NewIP & their cloud securing Vyatta vRouter Brocade is building MWC excitement with a #tbt to their MWC 2014 conversation with Intel HP is drumming up attention by initiating NFV conversation with partners about MWC
  17. 17. Page 17© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 17© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Demos and Partners Dominate NFV Discussions Ahead of MWC Brocade has great amplification but little engagement with others HP’s strong partner strategy apparent in high engagement on MWC NFV demos Mavenir and Nokia(thanks to Light Reading) have buzz separate from partner networks
  18. 18. Page 18© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 18© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Infrastructure Provider Mentions Brocade played on nostalgia by posting at #tbt (Throwback Thursday) to last year’s MWC Brocade is promoting the roles the IBM Cloud Orchestrator and Brocade Vyatta vRouter play in providing a better cloud environment. HP & WindRiver discuss advancements in NFV to be extrapolated upon at MWC
  19. 19. Page 19© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 19© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Huawei’s tease of a 4G enabled LTE smartwatch drove LTE conversation & talk of Nokia’s working 5G radio equipment generated buzz Huawei’s tease of a 4G enabled LTE smartwatch drove LTE conversation Talk of Ericsson’s working 5G radio equipment & Nokia’s focus on future 5G tech generated buzz Samsung & SK Telecom will present advancements in 5G mobile internet at MWC
  20. 20. Page 20© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 20© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Tech Trends Mentions Nokia’s MWC Press Release mentions a focus on the future 5G technologies for applications & LTE for machine-to- machine communications Huawei teases the reveal of an LTE enabled smartwatch at MWC Ericsson is rethinking the design of mobile networks with a focus on 5G and radio technology Samsung & SK Telecom will present 5G Technology at MWC
  21. 21. Page 21© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 21© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Consumer Device Launches and “Leaks” Dominate MWC Social Media Sony Tablet Leak drives juicy buzz Gaming and IOT get lift ahead of MWC Kazam, a British manufacturer, plans to introduce a slew of Windows & Android phones and tablets LG teased the introduction of their new stylish smartwatch, the LG Watch Urbane
  22. 22. Page 22© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 22© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Product Category Mentions Talk of Apps for connected cars is surfacing as people anticipate new technology at MWC Early praise for LG’s recently unveiled smartwatch-the LG Watch Urbane British manufacturer Kazam is taking advantage of MWC exposure to launch several Windows & Android devices from tablets to smartphones Hype is building around speakers who will talk about the future of IoT at MWC
  23. 23. Page 23© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 23© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Brands are taking to social media to raise awareness about what they will reveal at MWC Kyocera is partnering with SunPartner to debut it’s solar charging smartphone prototype People anticipate SKTelecom & Samsung’s 3D Beamforming and TMobile & Nokia LTE capacity demos Rumors of an ultra secure tablet from Blackphone makers SGP Technologies excite paranoid tech users
  24. 24. Page 24© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 24© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Prototype, Demo & POC Mentions SGP makes the privacy centric Blackphone, andrumors of their development of a secure tablet to be demonstrated at MWC is driving interest Kyocera is receiving attention for their prototype of a solar charging smartphone Samsung & SK Telecom will team up to demonstrate advances in 5G and 3D Beamforming Several brands are tweeting out what people can expect to seem them demonstrating at their booths at MWC
  25. 25. Page 25© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 25© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Popular content shared leading up to MWC demonstrates interest in Brocade’s NFV play, and LG & Lenovo’s new products Popular Links Description Total Shares http://www.mobileworldcongress.com/twitter/ Mobile World Congress Homepage 844 https://technology.ihs.com/521319 IHS MWC Specific Webpage, detailing what the noteworthy things the company will have at the show 672 https://amp.twimg.com/v/75246a8d-8ed7-41b7-8aa2-0ada596fad36 Brocade's 'New IP' video 563 http://www.marketingdirecto.com/actualidad/tendencias/la- gamificacion-conquistara-el-mwc15/ Disscussion about how Gamification can and should be used to promote MWC 507 http://www.unlimit-tech.com/blog/?p=138367 Article about LG's 4 new smartphones 488 http://techcrunch.com/2015/02/12/join-us-in-barcelona-during- mwc/?ncid=rss TechCrunch promotion of MWC 463 http://www.antaranews.com/berita/480328/lg-siap-ungkap- smartwatch-terbarunya-di-mwc Article about LG's new Watch Urbane stylish smartwatch 447 http://www.unlimit-tech.com/blog/?p=138300 Article about Lenovo smartphones to be displayed at MWC 419 http://techno.okezone.com/read/2015/02/13/57/1105233/mwc-2015- google-bawa-50-komponen-ponsel-modular Article about the 50 modular components Google will bring to MWC 349
  26. 26. Page 26© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 26© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Several companies took to youtube & Facebook to share pre MWC videos, and tech blogs shared product related content Popular Domains Total Shares cbnco.biz 5435 www.youtube.com 2627 www.mobileworldcongress.com 2413 vbusacareers.com 1942 www.facebook.com 1854 www.unlimit-tech.com 1504 news.google.com 1222 mp.weixin.qq.com 1022 www.xatakamovil.com 930
  27. 27. Page 27 © Argus Insights, Inc. Confidential: Do Not Distribute Page 27© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Key Takeaways • Style points are driving interest in LG’s newest smartwatch, the LG Watch Urbane as it is already gaining praise for its sleek design and high quality materials • While there is intrigue surrounding flagship phones to be revealed (Samsung Galaxy S6, HTC One M9) brands like Lenovo, LG & Kyocera are gaining mindshare by introducing various mid-low range smartphones • Brocade is monopolizing Infrastructure related mindshare with significant engagement on NFV related Tweets • Focused use devices are gaining attention, as people are curious about ultra secure tablets and solar charging smartphone prototypes
  28. 28. Please contact us if you’d like to know more! http://www.argusinsights.com Twitter: @argusinsights 1-877-992-7487 sales@argusinsights.com

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