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OTT TV World Summit - Orange - @christopherufin
SOCIAL TV 2.0: INTEGRATING SOCIAL
NETWORKS INTO TV
Christophe Rufin
Orange
Director, Cloud,TV &Entertainment Ecosystems
Twitter: @christopherufin
9th - 12th November 2015
Millennium Gloucester Hotel, London, UK

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OTT TV World Summit - Orange - @christopherufin
Orange and contents

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OTT TV World Summit - Orange - @christopherufin
Open-innovation

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OTT TV World Summit - Orange - @christopherufin
Watch with Twitter

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OTT TV World Summit - Orange - @christopherufin
Watch with Twitter

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OTT TV World Summit - Orange - @christopherufin
Orange + Twitter: a breakthrough live experience
Social TV Innovation Of The Year

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OTT TV World Summit - Orange - @christopherufin
2,3MActive Twitter users
over 6MOrange TV HH
Watch with Twitter market figures - France
meet
Source: http://www.blogdumoderateur.com/chiffres-twitter/

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Impact of Social TV over audience
source: Nielsen Nov. 2014

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OTT TV World Summit - Orange - @christopherufin
Impact of Social TV over audience
+10% tweets on a
show
=
+1,8% audience
7 days later
source: Nielsen Nov. 2014

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OTT TV World Summit - Orange - @christopherufin
The playground
Adapted from The Verge – “Over the top: the new war for TV is just beginning”
http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top

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OTT TV World Summit - Orange - @christopherufin
What is TV? – according to broadcasters
87% OF BROADCAST PROGRAMS
ARE WATCHED LIVE

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What is TV? – according to OTT

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What is TV? – our vision
1980 1990 2000 2010 2020
Sources: Wikipedia Commons, www.planar.com

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TV experience specifics
 Premium
 Passive
 Shared

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Re-inventing the Twitter App for TV

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Consequences on the UI
 Premium
 Passive
 Shared
 leverage the screen real estate
 simple interactions
 no login

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OTT TV World Summit - Orange - @christopherufin
The secret sauce: APIs
 TV show ranking based on
popularity algorithm
 Matching of tweets based on
hashtags, semantic analysis
and machine learning

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OTT TV World Summit - Orange - @christopherufin
That’s only a 1st step

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OTT TV World Summit - Orange - @christopherufin
That’s only a 1st step
 Quality over quantity
 Build and learn
 Blend the service into live TV

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OTT TV World Summit - Orange - @christopherufin
Thanks
To download this presentation:
http://slideshare.net/christopherufin
Follow me on Twitter!
@christopherufin
SOCIAL TV 2.0: INTEGRATING SOCIAL NETWORKS INTO TV
OTT TV WORLD SUMMIT – 2015