THE MOBILE VIDEO AD FORECAST from Opera Mediaworks. Mobile video will increase 14X between 2013 and 2018 and will account for 69% of total mobile ad traffic. MOBILE VIDEO ADVERTISING IT’S TIME TO “PLAY”

1. CONSUMPTION IS ON THE RISE
THE MOBILE VIDEO AD FORECAST IS SOLID
Mobile video will increase
14Xbetween 2013 and 2018
and will account for
69%of total mobile ad traffic
The average U.S. consumer spends
16.5watching video on their smartphone or tablet
hours
per month
MOBILE VIDEO IS ON THE RUNWAY
Source: Cisco Visual Networking Index, Feb 2014
MOBILE VIDEO ADVERTISNG
IT’S TIME TO “PLAY”
billions,% change and % of total mobile ad spending
2013
$0.66
169.0%
6.8%
2014
$1.44
119.0%
8.1%
2015
$2.38
65.8%
9.2%
2016
$3.42
43.8%
9.8%
2017
$4.38
27.8%
9.9%
2018
$5.44
24.2%
10.0 %
Mobile video ad spending
% change % of total mobile ad spending
Note: includes in-banner and in-stream (such as pre-roll and overlays); ad
spending on tablets is included
Source: eMarketer, March 2014
2010 2011 2012 2013 2014
2010 2011 2012 2013 2014
TTablet 0:00 0:01 0:04 0:13 0:20
Smartphone 0:00 0:02 0:04 0:09 0:13
Total 0:00 0:03 0:08 0:22 0:33
Note: ages 18+; time spent with each device includes all time spent with
that device, regardless of multitasking; for example, 1 hour of multitasking
on a smartphone while on a tablet is counted as 1 hour for smartphone and
1 hour for tablet
Source: eMarketer, April 2014
Average time spent per day with mobile video by
U.S. adults, by device, 2010-2014
hrs:mins and % of total
U.S. digital video ad spending, mobile and online
2013-2018U.S. mobile video ad spending, 2013-2018