Globally, sales of smartphones with larger screens (5”+) grew +180% in 2014, and have continued to drive growth in the first quarter of 2015 . In China, where the trend is particularly pronounced, large screen smartphone unit share grew dramatically to 57%, up from 32% in the first quarter of 2014. This significant increase in share was driven by cheaper large screen models flooding into the Chinese market.
Smartphone growth in the world’s largest market, China, slowed slightly in 2014. This was due to a significant slowdown in 3G demand, which was not offset by 4G growth. Meanwhile, smartphone growth in India and Indonesia is expected to be helped by an expanding 4G network. In Q1 2015, 4G share in both countries was well below the global average, at 4% and 7%, respectively.
Low-end smartphones – those priced $150 and below – are expected to gain further share in 2015, helped by continued price erosion in emerging markets.
Focusing on Emerging APAC, the Indian and Indonesian markets are expected to drive growth, where low smartphone penetration leaves good room for growth.