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My experience with MVPs
and such.
Matt Shobe • @shobe • angel.co/mshobe
● Low Fidelity – have you identified a problem customers
care about?
● High Fidelity – is the solution on the right path to scale?
● Getting out of the building is the common thread – not
any particular technology
● Alternate: “Minimum Value Proposition”
¡Guero! ¿Como se dice “MVP”?
My first MVP: Paper Prototyping
(1994)
● Everyone can draw equally poorly
● Stop obsessing over pixels, shades of blue
● Don’t spend engineering £ on code that
doesn’t solve problems
● Reflected desktop software realities of the
time
My second MVP: ship it, then watch
the customer feedback queue (2005)
● Reactive, but progress was based on hard-
won experience
● Ties engineering to consequences
● Higher-fidelity (obvs)
● Covers new and existing users (if you would
like it to)
My most recent MVP: somewhere in
between. (2014)
1. Understand
2. Diverge
3. Decide
4. Prototype
5. Evaluate
http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups
How does the MVP get you to
product/market fit?
● Design, Engineering, and PM need to all be on the
same bus
● “Measure twice, code once”
● Remember the 10x rule: “Meh” is as good as “start
over”
● When people start saying “I will pay you $X to make
this pain go away,” you’re getting there
MVP - maker tools
● Flinto for any mobile prototyping fidelity
● Keynote/Omnigraffle for low-fi web
● Various web frameworks for shipping/hi-fi
○ Foundation 5
○ Bootstrap 3
○ Meteor
MVP - metrics
● Do they pay?
● Do they sign up? Download your app?
● Do you make a marketplace? Match rate?
● NPS?

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MVPs and such

  • 1. My experience with MVPs and such. Matt Shobe • @shobe • angel.co/mshobe
  • 2. ● Low Fidelity – have you identified a problem customers care about? ● High Fidelity – is the solution on the right path to scale? ● Getting out of the building is the common thread – not any particular technology ● Alternate: “Minimum Value Proposition” ¡Guero! ¿Como se dice “MVP”?
  • 3. My first MVP: Paper Prototyping (1994) ● Everyone can draw equally poorly ● Stop obsessing over pixels, shades of blue ● Don’t spend engineering £ on code that doesn’t solve problems ● Reflected desktop software realities of the time
  • 4. My second MVP: ship it, then watch the customer feedback queue (2005) ● Reactive, but progress was based on hard- won experience ● Ties engineering to consequences ● Higher-fidelity (obvs) ● Covers new and existing users (if you would like it to)
  • 5. My most recent MVP: somewhere in between. (2014)
  • 6.
  • 7. 1. Understand 2. Diverge 3. Decide 4. Prototype 5. Evaluate http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups
  • 8. How does the MVP get you to product/market fit? ● Design, Engineering, and PM need to all be on the same bus ● “Measure twice, code once” ● Remember the 10x rule: “Meh” is as good as “start over” ● When people start saying “I will pay you $X to make this pain go away,” you’re getting there
  • 9.
  • 10.
  • 11. MVP - maker tools ● Flinto for any mobile prototyping fidelity ● Keynote/Omnigraffle for low-fi web ● Various web frameworks for shipping/hi-fi ○ Foundation 5 ○ Bootstrap 3 ○ Meteor
  • 12.
  • 13. MVP - metrics ● Do they pay? ● Do they sign up? Download your app? ● Do you make a marketplace? Match rate? ● NPS?