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Design Mission
UX TOOLS
FOR AGILE
TEAMS
©2014 . Marc-Oliver – Digital Product Designer . London
Missions are high level design principles for
individual team members. They link roles to
specific design principles and concrete
actions. They are personalized statements
of what you need to focus on most in order
to deliver a high quality product experience.
They help you say "NO" to irrelevant stuff.
WHAT
DOES
IT DO?
©2014 . Marc-Oliver – Digital Product Designer . London
MISSIONS
PRINCIPLES
ACTIONS
Role
Team Member 2
Role
Team Member 3
Role
Team Member 4
Role
Team Member ...
Role
Team Member 1
Principle 2 Principle 3 Principle 4 Principle ...Principle 1
Action 2 Action 3 Action 4 Action ...Action 1
©2014 . Marc-Oliver – Digital Product Designer . London
EXAMPLE
©2014 . Marc-Oliver – Digital Product Designer . London
MISSIONS
PRINCIPLES
ACTIONS
Unify Clarify Contextualize Invite & MotivateSimplify Delight & Innovate
Measure &
Optimize
• Embrace platform standards
and device conventions (touch,
browser compatibility, NUI, etc.)
• Design with best practices in
mind
• Deliver cross platform brand
and interaction consistency
• Reduce concepts to increase
confidence
• Create a stable system
• Understand the real problem
first – design the solution
second
• Collect all requirements first
• Start with the user experience
first – service second – feature
definition third – product forth – 
tech last.
• Do what is necessary – not
what is possible
• Reduce the number of choices
• Process information step by
step
• Think “how” not “what”
• Make it scalable and
responsive
• Stay on strategy
• Think of your audience, the
context and timing of usage
• Design for server driven UI’s
• Be relevant – anytime and
anywhere
• Reduce friction and foster flow
• Use invitations to create
responsiveness
• Design for the 1st impression – 
design for the 2nd (think
process)impression
• Let people DO
• Make it persuasive
• Cut the crap out
• Scaffold
• Create visual hierarchy that
matches user needs
• Increase spacing and contrast
• Group and size related objects
• Make our customers live easier
• Talk like a human
• Think long-term
• Focus on the end product
• Pay attention to details
• Optimize design to meet
frequent user tasks
• Design for fast iterations
• Few commands – better than
many
• Know what converts
• Fill the gaps and design end to
end
As a UX Designer
I make it work well
As a Visual Designer
I make it look great
As a Copy Writer
I make it understandable
As a Developer
I make it fast & secure
As a producer
I make it sell easily
As a Content Manager
I make it connect easily

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UX Tools for Agile Teams – Design Mission

  • 1. Design Mission UX TOOLS FOR AGILE TEAMS ©2014 . Marc-Oliver – Digital Product Designer . London
  • 2. Missions are high level design principles for individual team members. They link roles to specific design principles and concrete actions. They are personalized statements of what you need to focus on most in order to deliver a high quality product experience. They help you say "NO" to irrelevant stuff. WHAT DOES IT DO? ©2014 . Marc-Oliver – Digital Product Designer . London
  • 3. MISSIONS PRINCIPLES ACTIONS Role Team Member 2 Role Team Member 3 Role Team Member 4 Role Team Member ... Role Team Member 1 Principle 2 Principle 3 Principle 4 Principle ...Principle 1 Action 2 Action 3 Action 4 Action ...Action 1 ©2014 . Marc-Oliver – Digital Product Designer . London
  • 4. EXAMPLE ©2014 . Marc-Oliver – Digital Product Designer . London MISSIONS PRINCIPLES ACTIONS Unify Clarify Contextualize Invite & MotivateSimplify Delight & Innovate Measure & Optimize • Embrace platform standards and device conventions (touch, browser compatibility, NUI, etc.) • Design with best practices in mind • Deliver cross platform brand and interaction consistency • Reduce concepts to increase confidence • Create a stable system • Understand the real problem first – design the solution second • Collect all requirements first • Start with the user experience first – service second – feature definition third – product forth –  tech last. • Do what is necessary – not what is possible • Reduce the number of choices • Process information step by step • Think “how” not “what” • Make it scalable and responsive • Stay on strategy • Think of your audience, the context and timing of usage • Design for server driven UI’s • Be relevant – anytime and anywhere • Reduce friction and foster flow • Use invitations to create responsiveness • Design for the 1st impression –  design for the 2nd (think process)impression • Let people DO • Make it persuasive • Cut the crap out • Scaffold • Create visual hierarchy that matches user needs • Increase spacing and contrast • Group and size related objects • Make our customers live easier • Talk like a human • Think long-term • Focus on the end product • Pay attention to details • Optimize design to meet frequent user tasks • Design for fast iterations • Few commands – better than many • Know what converts • Fill the gaps and design end to end As a UX Designer I make it work well As a Visual Designer I make it look great As a Copy Writer I make it understandable As a Developer I make it fast & secure As a producer I make it sell easily As a Content Manager I make it connect easily