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![Includes designers
Includes developers
Includes data analysts
Provides the design infrastructure
Observes org design needs
Ideates org-wide solutions
Scales up local optimised solutions
Manages the design system lifecycle
[…]
feedback!
design
infrastructure
design infrastructure team](https://image.slidesharecdn.com/redesigndesign-duo-170912120102/85/Redesign-Design-duo-version-91-320.jpg)
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Redesign Design (duo version)
- 1. Matteo Cavucci, Emanuela Damiani SmashingConf — Freiburg — 11 September 2017 Redesign Design
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- 13. the web wasdifferent
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- 15. separate the stylefrom the presentation layer
- 16. discovering new waysto communicate design
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- 19. Emanuela @brassy Working at ux designerfor Firefox
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- 25. Frame Ideate SpecificationsDistributionProduction linear process
- 27. digital products have lessfriction
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- 29. markets are hard topredict
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- 31. rethink how wecreate digital product and services
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- 33. Marketing & Sales thewater-scrum-fall
- 34. Marketing & Sales thewater-scrum-fall Stakeholders
- 35. Marketing & Sales thewater-scrum-fall Stakeholders Project Manager
- 36. Marketing & Sales thewater-scrum-fall Stakeholders Project Manager Design Team
- 37. Marketing & Sales thewater-scrum-fall Stakeholders Project Manager Design Team User Research Team
- 38. Marketing & Sales thewater-scrum-fall Stakeholders Project Manager Design Team User Research Team Specs!
- 39. Marketing & Sales thewater-scrum-fall Stakeholders Project Manager Design Team Dev Team User Research Team Specs!
- 40. Marketing & Sales thewater-scrum-fall Stakeholders Project Manager Design Team Dev Team User Research Team Specs! Final Product
- 41. Marketing & Sales thewater-scrum-fall Stakeholders Project Manager Design Team Dev Team User Research Team Specs! Final Product Users
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- 46. designers focus is beforethe launch
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- 48. People don’t knowwhat they want until they’re using it
- 49. decisions are lessimportant if it’s easy to adjust our course
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- 52. A different language Webelieve that making the offer teaser more prominent Will result in an increase number of booking for tonight We know we have succeeded when offer conversions increases by 10% Experiment card
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- 54. running experiments atscale is hard
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- 57. Experiment B Design generation Weak designare eliminated or combined. Strong design are further developed. Experiment A
- 58. Design generation Weak design areeliminated or combined. Strong design are further developed. Further narrowing and integration Experiment B Experiment A
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- 60. inability to exertcontrol to the environment around us
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- 63. devOps is not developeroperations
- 64. “ Jez Humble Notes aroundthe devOps manifesto Delivery teams run software products - not projects - that run from inception to retirement“
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- 66. mtbr mean time betweenrecovery mtbf mean time between failures
- 67. devOps is all aboutfeedback
- 68. design as acontinuous conversation designOps
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- 70. building shippable softwareis expensive, but effective
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- 72. A.I. and machinelearning
- 73. experiments require automationand organisational structure
- 74. make the rightchoice the easiest choice
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- 77. faster generation ofexperiments, easier to create multiple variants
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- 79. Start with butdon’t stall with just color & type.
- 80. focus on what reallymatter
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- 87. 87 Cross functional End-to-end valuecreation Domain experts May (or may not!) include a designer the product team
- 88. 88 user-driven iterations Product Team Production Environment Users co-creationof value driven by experiments feedback!
- 89. 89 dynamic strategy Product Team Production Environment Users co-creationof value driven by experiments Strategy feedback! feedback! purpose
- 90. 90 design as aservice design infrastructure Team Product Team Production Environment Users co-creation of value driven by experiments Strategy feedback! feedback! feedback! purpose pull, not push!
- 91. Includes designers Includes developers Includesdata analysts Provides the design infrastructure Observes org design needs Ideates org-wide solutions Scales up local optimised solutions Manages the design system lifecycle […] feedback! design infrastructure design infrastructure team
- 92. “The creation ofa standardised brick library is an act of social engineering. “ Jōichi Itō Whiplash: How to Survive Our Faster Future
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- 97. enable others todesign
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- 99. designOps ENABLE OTHERS TODESIGN Minimize the effort required by designers and non designers to produce high quality design artefacts. DESIGN FOR LEARNING Complex adaptive systems are unpredictable, and experimenting is part of the design process. CONNECT DESIGN AND USERS Launching a new product is just the beginning, not the end, of a continuous design process.
- 100. thank you Matteo Cavucci @matteomced EmanuelaDamiani @brassy