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  1. 1. — 2 — Summary Through a visual and analytical investigation, Small is Powerful provides an unusual vision of the African continent by exploring it through its Small and Medium Enterprises (SME).The project focuses on the entrepreneurs and various aspects of office life, but also goes beyond by assessing the impact that these companies have on their environment and stakeholders (employees, clients, local population, State...). By producing five reportages on SMEs operating in different coun- tries and sectors, the project aims to show how African SMEs are a catalyst for growth on the continent. The project intends to 1 / Fight against stereotypes on how African economy and society are currently perceived ; 2 / Support and promote the reality of African entrepreneurship which is rich and dynamic, carrying prospects for the future ; 3 / Produce visual and analytical content allowing an efficient case to be made for these entrepreneurs committed to this dynamic, and who are vital contributors supporting African growth.
  2. 2. — 4 — — 3 — Project description Unlike the image that is conveyed far too often, Sub-Saharan Africa is not an entrepreneurial desert, only stirred by international help and micro-business : many companies spring up, innovate and grow on the continent. They are often small in size, but constitute a powerful tool for growth ! Small is Powerful aims to show a new facet of the African continent. It combines on-site reportages and impact assessments to illustrate the key role played by African SMEs in favoring growth. The project obviously focuses on the entrepreneurs, office life, but goes beyond this by questioning their stakeholders and assessing the impact that these companies have on the lives of these people (job creation, infrastructure, improvement of living conditions etc.) Five SMEs from throughout the African continent and working in very different sectors (access to water and energy, poultry farming, in- dustrial aquaculture, Health, Recycling) have worked with us and are the subject of a study. Each SME has been founded and managed by an African man or woman. Before each reportage, there is exten- sive preparatory work with the SMEs, filling in an impact assessment matrix specifically drawn up by the project teams and based on EU recommendations in the domain. The contents of the matrix constitute a check-list which then guides the visual production (photo and video) during a 10-day reportage on-site. The analysis and production phase of these reportages was carried out in 2014. It enabled us to produce, for each SME, a photographic series, a 10-minute film, an impact assessment and graphics to re- present the principal impacts. The contents will then be distributed in a multimodal way to reach the greatest number of people: a web documentary offering an interac- tive narration within African entrepreneurship, a dedicated website, a large-format travelling exhibition, an editorial object, a series of lec- ture events in 6 French universities, multimedia content adapted to web distribution. Small is Powerful is designed to be a tool to raise public awareness, but also among decision-makers (political, media, economic), inves- tors, entrepreneurs, a diaspora on the importance of companies as a vector and enhancer of growth on the continent. In order to achieve this, the project, (also available in a French version, Les Grands Moyens) will benefit from a multinational distribution in the media ( & RFI in France ; Internazionale & Marie Claire in Italy ; El Pais in Spain ; Stern in Germany etc.) and will, we hope, also extend widely over the African continent.
  3. 3. — 6 — — 5 — CDS / Energy & Water / Mauritania CDS proposes access to water and electricity services for rural populations in Mauritania, and particularly to the poorest and most isolated in the country. The company is a national leader in renewable energies. Agrisatch / Agribusiness / Benin Agrisatch in a Beninese SME which locally produces quality eggs in large quantities, lowering prices and helping give poorer populations access to protein. The company has gradually become the largest poultry producer in the country. CLIENTS EMPLOYEES LOCAL population OTHER stakeholders environment QUALITY OF LIFE social INFRASTRUCTURE ENVIRONMENTECONOMY Key impact OF SMEs are suppliers & COMPETITORS
  4. 4. — 8 — — 7 — Africa IOT / Aquaculture / Madagascar IOT is an SME specialised in the industrial aquaculture of sea cucu- mbers. It works with isolated fishing villages allowing them to earn extra income and avoid overfishing. It helps fight the extinction of marine fauna. Nest / Health / Senegal NEST is a Senegalese SME which offers complete medical cover for women and young children. NEST’s long-term strategy is to set up a national network of health structures, and currently offers an interim solution for the Middle Classes, midway between costly clinics, and under-staffed public structures. Wecyclers / Environment / Nigeria Wecyclers is a Nigerian SME that combines high tech with low-cost means of transport to offer an innovating recycling service adapted to the needs of inhabitants in informal settlements. It contributes in this way to a better management of urban waste and teaches local populations recycling techniques.
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  6. 6. — 12 — 5 1 / MAURITANIA / CDS / A water tower in the desert of Mauritania. 50% of the population of the country has no access to drinkable water. 2 / BENIN / AGRISATCH / There are about 25,000 hens per henhouse and 4 hens per cage.The eggs are laid on a treadmill and then collected manually by 6 employees over 5 hours every morning. Each hen is carefully vaccinated. 3 / MADAGASCAR / IOT / Sea farmers gather around a table where cucumbers are weighted. Only animals above 400 grams are kept the other ones are thrown back to the sea. The watchtower was set up to avoid theft : each cucumber are worth about $3, the equivalent of the income generated by one day of traditional fishing. 4 / SÉNÉGAL / NEST / A young woman is having an ultrasound and for the first time hears her baby’s heartbeat. NEST is a Sene- galese company offering high-quality services for woman and child- ren at a reasonable price, making it accessible to middle-classes. 5 / NIGÉRIA / WECYCLERS / A Wecycler sorter in one of the company’s hub in Lagos where it gathers, sorts and recycles over 525 tons of wastes in poor neighborhoods since its creation two years ago. 6 / LES GRANDS MOYENS / The project exists also in french language (films, photo essays, exhibit, web-documentary etc) under the tittle Les Grands Moyens. 6
  7. 7. — 14 — The project’s Initiators & Partners Joan Bardeletti Joan Bardeletti is a photographer/video maker who has produced commissioned reportages for the media, as well as long-term projects. They usually combine a visual approach with analytical work, and are produced in partnership with both public and private institutions. He has particularly worked on modern, urban Africa for the past 10 years : the Middle Classes, diet, SMEs, immigration etc. He won a World Press Photo award in 2010, a Getty Grant in 2011 and the Nikon Bourse du Talent in 2012. Investisseurs & Partenaires Investisseurs & Partenaires (I&P) is an impact investment group created in 2002. Its goal is to promote growth in small and medium African companies by bringing financial, technical and strategic support. Investisseurs & Partenaires has gained extensive expe- rience of African entrepreneurship by accompanying close to 60 companies since 2002. With the support of PROPARCO : is a subsidiary of AFD whose aim is to foster the emer- gence of a strong, dynamic and innovating private sector in favour of sustainable development in developing countries. L’Agence Française de Développement : The French Development Agency (AFD) fights again poverty and fosters growth in developing countries and the French Overseas Provinces.Through grants, loans, guarantee funds and debt reduction-development contracts, it helps its Southern partners in capacity-building. CFAO : CFAO is a front-ranking specialized distributor and preferred partner of major international brands, serving the high-potential equipment and services, healthcare and consumer goods markets in Africa and the French overseas territories. The Group is active in 39 countries, including 34 African countries. Monacan cooperation : Monaco government has made the fight against poverty a priority for intervention and supports over a hun- dred projects each year in 12 countries, mainly among the Least Developed Countries. European Union : Within 2015, EuropeanYear for Development, the UE support the Small is Powerful project. — 13 — CONTACT / Joan Bardeletti cel : +33 6 82 25 28 99 (France) | email : | web-docu :