Sketchy At Best

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New product ideas are commonly born of instinct, hunches and past experience; an adventure into the unknown. Early requirements are therefore often imperfect lists of nice-to-haves, can-we-do-this, grand vision items that may not always be practical or feasible in a lean startup. In this talk we’ll introduce sketching as an early collaborative step in the process of facilitating buy-in and evolving ideas into a map for a minimum viable product.

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Sketchy At Best

  1. 1. Sketchy at BestSketching for efficiency in a lean environment
  2. 2. Sean Gilbert & John Strott CD UXWho are these sketchy guys?
  3. 3. Agile Lean Product + Development = Lean UX• Avoid overproduction • Tasks in small increments • Less emphasis on deliverables• Efficiency • Cross-functional team • Great focus on experience• Iterate quickly • Face-to-face communication • Light and fast First, a little about Lean UX... What is it? Where’d it come from?
  4. 4. Iterate Concept Learn Lean UX Cycle Validate Test PrototypeLet’s sketch this out quickly... The Lean UX cycle
  5. 5. Sketching in the Lean UX cycle• Collaborative• Facilitate buy-in• Evolve ideas• Map a product/solutionSo...where does sketching fit? An early collaborative step for ideating.
  6. 6. The Sketchy at Best Workflow:• Topic: AIRLINE TRAVEL, we’re going to redesign the experience• We’re going to move fast! We want to get through a full cycle.• Don’t worry if you run out of timeSo.....• Think about the last time you traveled by plane• Partner up. You’ll each play the role of user and designer• YOU are going to redesign YOUR PARTNER’S airline travelexperience (hopefully for the better)
  7. 7. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Partner #1: LearnListen to your partner describe their experience
  8. 8. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Partner #2: LearnListen to your partner describe their experience
  9. 9. Iterate ConceptLearn Lean UX Cycle Validate Test Prototype Partner #1: LearnDig a little deeper to zero in on pain-points.
  10. 10. Iterate ConceptLearn Lean UX Cycle Validate Test Prototype Partner #2: LearnDig a little deeper to zero in on pain-points.
  11. 11. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Everyone: AnalyzeCircle verbs, emotions. This will help isolate the issues.
  12. 12. Iterate Concept Learn Lean UX Cycle Validate Test PrototypeEveryone: Define The ProblemWhat problem are you going to solve for your user?
  13. 13. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Everyone: ConceptProduce multiple (at least 5) QUICK sketches. Make magic.
  14. 14. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Everyone: Confirm DirectionReview concepts and decide the direction for your solution.
  15. 15. Iterate ConceptLearn Lean UX Cycle Validate Test PrototypeEveryone: Let’s Get To IT Refine concepts into a single solution.
  16. 16. Iterate ConceptLearn Lean UX Cycle Validate Test Prototype Partner #1: Test Present your solution to your user.
  17. 17. Iterate ConceptLearn Lean UX Cycle Validate Test Prototype Partner #2: Test Present your solution to your user.
  18. 18. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Gather FeedbackWhat worked? What didn’t? Questions? New ideas?
  19. 19. Iterate ConceptLearn Lean UX Cycle Validate Test Prototype Iterate!...start the cycle over again. That’s lean!

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