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MUSIC VIDEOS: REPRESENTATION
OF GENDER
the last section…
REPRESENTATION…
•To what extent do the videos you have studied
reinforce gender stereotypes?
GENDER
• We are going to view Taylor Swift’s BAD BLOOD music
video
• First viewing – what could be some POINTS to make
about gender in this video?
• Second viewing – lets find some examples to back up our
points
• Use the screen shots to help you
LAURA MULVEY: THE MALE GAZE
• The male gaze occurs when the audience is put into the perspective of the
heterosexual man
• The camera will linger on a woman’s body or focus on parts of her body,
rather than her face
• This objectifies the female body because her body is focused on, rather than
her face
• The Male Gaze theory suggests that women are only seen as objects and
should be admired for their physical beauty, rather than their mental
and or physical strength.
• Women’s costumes might also be revealing inviting the audience to look at
their bodies.
GENDER
• We are going to view Bruno Mars’ Uptown Funk music
video
• First viewing – what could be some POINTS for this
video?
• Second viewing – lets find some examples to back up our
points
• Use the screen shots to help you

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Mv lesson 1 rep in ts bb 2

  • 1. MUSIC VIDEOS: REPRESENTATION OF GENDER the last section…
  • 2.
  • 3. REPRESENTATION… •To what extent do the videos you have studied reinforce gender stereotypes?
  • 4. GENDER • We are going to view Taylor Swift’s BAD BLOOD music video • First viewing – what could be some POINTS to make about gender in this video? • Second viewing – lets find some examples to back up our points • Use the screen shots to help you
  • 5. LAURA MULVEY: THE MALE GAZE • The male gaze occurs when the audience is put into the perspective of the heterosexual man • The camera will linger on a woman’s body or focus on parts of her body, rather than her face • This objectifies the female body because her body is focused on, rather than her face • The Male Gaze theory suggests that women are only seen as objects and should be admired for their physical beauty, rather than their mental and or physical strength. • Women’s costumes might also be revealing inviting the audience to look at their bodies.
  • 6. GENDER • We are going to view Bruno Mars’ Uptown Funk music video • First viewing – what could be some POINTS for this video? • Second viewing – lets find some examples to back up our points • Use the screen shots to help you