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Music video's representation

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Music video's representation

  1. 1. Music Video Representation AnalysisToploader-Dancing In The Moonlight
  2. 2. Who Is represented?• Men and women are represented (gender)
  3. 3. How are theyrepresented?• Men have prominence which shows them tobe most important• Women are unusually fully dressed, they arenot seen as items• Women are often seen admiring men soperhaps the role is reversed or the men arebeing shown to be more powerful
  4. 4. Mise en scene• All fully clothed so no sex items• Women still have flesh showing so there is aslight element of male gaze• Men wearing sophisticated clothing to makethem look clever, perhaps in comparison towomen
  5. 5. Camera• Men are shown in close ups whereas womenare often shown in long shots, emphasisingthe male importance• One shot shows two women hugging a bandmember, with their faces to the camera andhis away, this could show they are emotionalor perhaps just that they are equal
  6. 6. Editing• Men have prominence (they are on screenmore) so seem more important
  7. 7. Could people beoffended• In most respects, this video is clean and soshould not offend anyone as women are notseen as items• However women are seen as inferior and somight be offended by this
  8. 8. Does it conform to astereotype?• Yes and no!• Women are not seen as sex items so in thissense no, it does not conform to a stereotype• But men are more prominent so in this sense,yes!• The stereotype is therefore challenged in thesense that women are not shown as sexitems, and if anything, the men are
  9. 9. To conclude...• This conforms to the stereotype that men aremore important than women due to the shottypes and prominence, this is an unfairrepresentation• It does not often conform to the stereotype ofthe notion of looking as the female body isnot treated as a sex item
  10. 10. To conclude...• This conforms to the stereotype that men aremore important than women due to the shottypes and prominence, this is an unfairrepresentation• It does not often conform to the stereotype ofthe notion of looking as the female body isnot treated as a sex item

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