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Fake It,
Before You Make It
I don't know who invented high heels,
but all women owe him a lot.
- Marilyn Monroe
Kosala Nuwan Perera.
- About Me
Waterfall, agile, scrum, et al.
Not entirely a bad way to build products!
No woman wants the man that
no other woman wants.
- Jada Smith
Video used without permission of any sort
We made the mistake of
focusing on engineering first and
customer development second.
Obvious mistake!
For starters,
we didn't validate our startup idea.
Obvious mistake!
Every feature is
a commitment, a financial debt,
even if its not used.
People really don’t get this!
Leap-of-faith Assumptions
assume the Problem
assume the Solution
assume to Solve
Problem
Do customers know they have a problem?
Solution
Would they buy if there is a solution?
Solve
Is it feasible to solve and sell?
Problem
Cannot fit in. It’s either too tight or to loose.
Solution
Cut off a leg or two to lose few pounds, or
Put up perfect fit fashion stores.
Solve
Manufacture all designs in all possible sizes.
Biggest mistake of all time is
jump straight to “solve”.
You have to do
10 times better, not 10% better.
To be a great champion you must
believe you are the best.
If you’re not, pretend you are.
- Muhammad Ali
Figure out how to sell and make
the product, before spending time
on engineering.
Landing pages.
Audience building.
Minimum loveable products.
Concierge | Wizard of Oz | Fake doors
Landing pages.
Only good for one thing and one thing only.
Interesting enough to give the email address.
Audience building.
Blogs, Meetups, Conferences etc.
Make you look like an expert.
Connect! Good to reach a broader audience.
Images used without permission of any sort
Design is not just what it looks like
and feels like. Design is how it works.
- Steve Jobs
MVP
Minimum loveable product.
Video and image used without permission of any sort
Concierge.
Do it manually first.
Helps to learn the process.
Wizard of Oz.
Hide everything behind the curtain.
Helps to learn the process.
Do it with zero lines of code.
Image used without permission of any sort
Fake doors.
See how many will pass thru the door.
Good to figure out payment plans,
small features etc.
Image used without permission of any sort
Wrap up tips!
What to pick is up to you.
Think big but start small.
Wrap up tip 1 of 4.
Stop worrying about crappyness.
Just ship something that jump curve.
Wrap up tip 2 of 4.
Do it cheaper, smarter, faster way.
Wrap up tip 3 of 4.
Even 1% from a billion dollar market
is still a lot of zeros.
Wrapping up tip.
Fake it. Make it. Ship it.
Thank you!

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Fake It Before Make It

Editor's Notes

  1. Kosala Nuwan Perera Father. Husband. A nonconformist. Co-founder of yeetup.com. Design & UX addict. Steals stuff from the best. Techy @99xtechnology. b: kosalanuwan.tumblr.com | alertbox.tumblr.com t: @kosalanuwan
  2. There are plenty of projects that had done good with these, its just the rest of the ones that we are talking.
  3. Nobody likes to install apps that nobody installed.
  4. So, the BAs has to be Modernized.
  5. Shouldn’t have done like that. You have to put more than 100% for your idea.
  6. Speaking of faking. What if you could reveal what your users has to say about the your idea before you bankrupt?
  7. It’s not worth to spend money and efforts before knowing what to build and how to sell.
  8. The cheapest, smartest, and fastest way to get to know your users, connect, and validate your ideas.
  9. The cheapest is to start talking about it on forums, and perhaps start a blog. Compello.com started talking about their ideas at Compello Day which is a conference with potential clients. Also, engaging with Microsoft and other partner meetups and conferences.
  10. Stop worrying about crappiness. What matters is whether your idea works or don’t work.
  11. All these products were made with MVPs.
  12. Yeetup tried and things got really boosted ones they were enlisted on Betalist.
  13. Compello’s newest app, Lucid is a startup itself. The team was given a challenge to validate the idea within two weeks and the team composed a mobile app with zero lines of coding that made the pace more faster than anticipated. They used Powerpoint with Storyboarding and exported it as a clickable PDF to test on mobile devices. Here’s how it can be done : https://vimeo.com/13848914