SlideShare a Scribd company logo
Online.com
Welcome! WELCOME!
“If the rate of change on the outside exceeds the rate of change on the inside,         the end is near.” --Jack Welch (former Chairman & CEO of General Electric) Online.com
3 Keys to Getting Hired Add Value Save $$$ Increase Productivity Online.com
Gaining An EDGE Profit VS Loss Unique & Compelling Use Word Stories Online.com
The Ultimate Goal Match your strengths, skills and values with a position that compensates your family; and in as shortest time as possible Online.com
What 21st Century Job Search  Means…… Technology Branding Connecting Customer Service Prospecting Rapport Qualifying Handling Objections Closing Online.com
Measured On: Opening Statement Enthusiasm Features and Benefits Eye Contact Tie Downs Facts, Testimonials and Examples Closing Call To Action Unique and Compelling Persuasiveness Online.com
TELLING  IS  NOT  SELLING!!! Online.com
Are you SELLING yourself  or  selling yourself short? Online.com
What’s The Difference Between Telling and Selling? Online.com
What’s in it for them? Money Energy Time Online.com
Do You Really Know How Much The World Is Changing? Has Already Changed? Online.com
Human Potential Habits Attitudes Beliefs Expectations Actual Realized Online.com
FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS OF EXPERTS Online.com
Scotoma FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS OF EXPERTS Online.com
TELLING  IS  NOT  SELLING!!! Online.com
Selling What? Your History Your Successes Your Knowledge Your Awareness Your Brand Your Enthusiasm Your Stories Your Determination Your Benefits Yourself!! Online.com
Selling Where? 66% found in companies with less than 100 employees 18% found in companies with 101-1000 employees 16% found in companies with more than 1000 employees Online.com
Are You 21st Century Thinking ? Online.com
CONNECTINGmeans creating amemorableandemotionalbond with someone. Online.com
Are You Technologizing? Online.com
[object Object]
80% of employers use social media to recruit new candidates
Social media sites (like Linked IN) provide a more personal view of your value than large internet job boardsSocial Media Online.com
Online.com
Online.com
Launched in April 2005 100 million views per day by July 2006 CNN debates via on youtube Nov 2007 15 hours worth of video uploaded every minute – October 2008 1 billion views per day – October 2009 24 hours per minute uploaded – March 2010 2 billion views per day as of May 2010 Online.com
Online.com
Differentiation…which is defined as the degree to which you as a brand stand out in the eyes of employers Relevance…which is defined as the degree to which an employer believes your services meet their needs The BEST candidates combine two important properties: Online.com
Online.com
Online.com
What is Work? These are many times the common responses to the question:  “What is Work?” Work is a way to pay the bills Work is what allows me to enjoy the weekends Work is what keeps my (spouse or parents) off my back Work is what you are supposed to do to feel responsible Work is an alternative to boredom Work is what you do for forty years so you can retire and die in peace Work is the opposite of play Work is the same %#@*+, different day Work is a necessary evil! Online.com
Online.com
Make yourself uniqueand compelling.
SLIDE ONE Startling Statement Use significant, relevant facts Did You Know? Online.com
SLIDE TWO and THREE FEATURES AND BENEFITS About your work history About your expertise About your self Remember---What’s in it for them? Online.com
SLIDE FOUR Examples Testimonial Show an example of saving 			  MET. Online.com
SLIDE FIVE Closing Call To Action What do you want the employer to do now? Online.com
The Three Ways We Communicate With A  Customer or Co-Worker or Employer WORDS BODY LANGUAGE Tone of Voice Online.com
Tone of Voice I didn’t eat those cookies. I didn’t eat those cookies. I didn’t eat those cookies. I didn’t eat those cookies. I didn’t eat those cookies.
Professional  Selling (Yourself) Basics Online.com
What’s in it for them? Money Energy Time Online.com
What Sales Is Not The Business of Unjustly Separating Money From Unwilling People. An Act of Aggression. Trying to Force People to Buy What They Don’t Want or Need. The Applied Science of Getting People Upset. Online.com
Some Different Definitions Sales is: “Sharing your enthusiasm about something that you wish someone else could experience.” Online.com
We Are Selling All The Time Sharing Helping Communicating Exchanging Educating Mentoring Negotiating Advising Coaching Seeking Promotion Dating Child Rearing Writing Interviewing Online.com
The 21st Century Superstar GUIDELINES Online.com
1 Smart, educated and informed— 21st Century Superstars understand you can have MORE EXPERIENCE AND MORE DEGREES than a thermometer, but if you do not remain informed on your industry, employer, departments, or product/service then…. Online.com
2 Technologically Proficient 21st Century Superstars save time by investing in their knowledge or technology and the incredible value provided by the Internet. Online.com
3 Articulate 21st Century Superstars practice or join groups (i.e. Toastmasters) to master the ability to speak in public, or at least to large groups Online.com
Decisive 	The ability to be decisive and not afraid to make decisions. 21st Century Superstars can be wrong more often than they are right, but can learn from each decision and keep swinging! 4 Online.com
5 Risk-taker 	A willingness to take risks. 21st Century Superstars understand and live by the concept of no risk, no reward. Online.com
Act on convictions 21st Century Superstars establish moral and ethical principles and stick to them! 6 Online.com
Hard working and driven There is no end game or finish line; 21st Century Superstars understand that continuous improvement is the critical competency! 7 Online.com
Energy 	An abundance of physical, mental and emotional energy. 21st Century Superstars schedule time each and every day to feed their body, mind and spirit with beneficial exercise, wisdom and enlightenment. 8 Online.com
A sincere and caring  interest in people Technologies become obsolete, machinery breaks, patents expire, but 21st Century Superstars understand that people will always be the common element to all businesses. 9 Online.com
The ability to anticipate  the future 21st Century Superstars always remain a step ahead of everyone else. 10 Online.com
Online.com
Career EDGE Multi-Media Kit Online.com

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How to Make Your Students More Marketable to Employers

  • 3. “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” --Jack Welch (former Chairman & CEO of General Electric) Online.com
  • 4. 3 Keys to Getting Hired Add Value Save $$$ Increase Productivity Online.com
  • 5. Gaining An EDGE Profit VS Loss Unique & Compelling Use Word Stories Online.com
  • 6. The Ultimate Goal Match your strengths, skills and values with a position that compensates your family; and in as shortest time as possible Online.com
  • 7. What 21st Century Job Search Means…… Technology Branding Connecting Customer Service Prospecting Rapport Qualifying Handling Objections Closing Online.com
  • 8. Measured On: Opening Statement Enthusiasm Features and Benefits Eye Contact Tie Downs Facts, Testimonials and Examples Closing Call To Action Unique and Compelling Persuasiveness Online.com
  • 9. TELLING IS NOT SELLING!!! Online.com
  • 10. Are you SELLING yourself or selling yourself short? Online.com
  • 11. What’s The Difference Between Telling and Selling? Online.com
  • 12. What’s in it for them? Money Energy Time Online.com
  • 13. Do You Really Know How Much The World Is Changing? Has Already Changed? Online.com
  • 14. Human Potential Habits Attitudes Beliefs Expectations Actual Realized Online.com
  • 15. FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS OF EXPERTS Online.com
  • 16. Scotoma FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS OF EXPERTS Online.com
  • 17. TELLING IS NOT SELLING!!! Online.com
  • 18. Selling What? Your History Your Successes Your Knowledge Your Awareness Your Brand Your Enthusiasm Your Stories Your Determination Your Benefits Yourself!! Online.com
  • 19. Selling Where? 66% found in companies with less than 100 employees 18% found in companies with 101-1000 employees 16% found in companies with more than 1000 employees Online.com
  • 20. Are You 21st Century Thinking ? Online.com
  • 23.
  • 24. 80% of employers use social media to recruit new candidates
  • 25. Social media sites (like Linked IN) provide a more personal view of your value than large internet job boardsSocial Media Online.com
  • 28. Launched in April 2005 100 million views per day by July 2006 CNN debates via on youtube Nov 2007 15 hours worth of video uploaded every minute – October 2008 1 billion views per day – October 2009 24 hours per minute uploaded – March 2010 2 billion views per day as of May 2010 Online.com
  • 30. Differentiation…which is defined as the degree to which you as a brand stand out in the eyes of employers Relevance…which is defined as the degree to which an employer believes your services meet their needs The BEST candidates combine two important properties: Online.com
  • 33. What is Work? These are many times the common responses to the question: “What is Work?” Work is a way to pay the bills Work is what allows me to enjoy the weekends Work is what keeps my (spouse or parents) off my back Work is what you are supposed to do to feel responsible Work is an alternative to boredom Work is what you do for forty years so you can retire and die in peace Work is the opposite of play Work is the same %#@*+, different day Work is a necessary evil! Online.com
  • 35. Make yourself uniqueand compelling.
  • 36. SLIDE ONE Startling Statement Use significant, relevant facts Did You Know? Online.com
  • 37. SLIDE TWO and THREE FEATURES AND BENEFITS About your work history About your expertise About your self Remember---What’s in it for them? Online.com
  • 38. SLIDE FOUR Examples Testimonial Show an example of saving MET. Online.com
  • 39. SLIDE FIVE Closing Call To Action What do you want the employer to do now? Online.com
  • 40. The Three Ways We Communicate With A Customer or Co-Worker or Employer WORDS BODY LANGUAGE Tone of Voice Online.com
  • 41. Tone of Voice I didn’t eat those cookies. I didn’t eat those cookies. I didn’t eat those cookies. I didn’t eat those cookies. I didn’t eat those cookies.
  • 42. Professional Selling (Yourself) Basics Online.com
  • 43. What’s in it for them? Money Energy Time Online.com
  • 44. What Sales Is Not The Business of Unjustly Separating Money From Unwilling People. An Act of Aggression. Trying to Force People to Buy What They Don’t Want or Need. The Applied Science of Getting People Upset. Online.com
  • 45. Some Different Definitions Sales is: “Sharing your enthusiasm about something that you wish someone else could experience.” Online.com
  • 46. We Are Selling All The Time Sharing Helping Communicating Exchanging Educating Mentoring Negotiating Advising Coaching Seeking Promotion Dating Child Rearing Writing Interviewing Online.com
  • 47. The 21st Century Superstar GUIDELINES Online.com
  • 48. 1 Smart, educated and informed— 21st Century Superstars understand you can have MORE EXPERIENCE AND MORE DEGREES than a thermometer, but if you do not remain informed on your industry, employer, departments, or product/service then…. Online.com
  • 49. 2 Technologically Proficient 21st Century Superstars save time by investing in their knowledge or technology and the incredible value provided by the Internet. Online.com
  • 50. 3 Articulate 21st Century Superstars practice or join groups (i.e. Toastmasters) to master the ability to speak in public, or at least to large groups Online.com
  • 51. Decisive The ability to be decisive and not afraid to make decisions. 21st Century Superstars can be wrong more often than they are right, but can learn from each decision and keep swinging! 4 Online.com
  • 52. 5 Risk-taker A willingness to take risks. 21st Century Superstars understand and live by the concept of no risk, no reward. Online.com
  • 53. Act on convictions 21st Century Superstars establish moral and ethical principles and stick to them! 6 Online.com
  • 54. Hard working and driven There is no end game or finish line; 21st Century Superstars understand that continuous improvement is the critical competency! 7 Online.com
  • 55. Energy An abundance of physical, mental and emotional energy. 21st Century Superstars schedule time each and every day to feed their body, mind and spirit with beneficial exercise, wisdom and enlightenment. 8 Online.com
  • 56. A sincere and caring interest in people Technologies become obsolete, machinery breaks, patents expire, but 21st Century Superstars understand that people will always be the common element to all businesses. 9 Online.com
  • 57. The ability to anticipate the future 21st Century Superstars always remain a step ahead of everyone else. 10 Online.com
  • 59. Career EDGE Multi-Media Kit Online.com
  • 60. Career EDGE Multi-Media Kit Online.com
  • 61. THANK YOU FOR JOINING US TODAY! For more information about the Career EDGE, reach our team at: Phone: 203.407.8800 Email: info@careerteam.com Website: www.careeredgeonline.com Online.com