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Promotion Project Final

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The document summarizes the advertising and marketing plan for Ashland Bistro Café (ABC) to increase awareness and profits. ABC's goal is to survive the slow winter months from profits made during the busy Oregon Shakespeare Festival season. The plan targets both local residents and tourists using magazine ads, playbill ads, brochures, and radio ads. The total estimated cost of the multi-pronged advertising campaign is $7,745.

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By Jorge Tovar, Leanne Highmore, Anne Schellenbach, Daniel Rollings and Melissa Butkov Contact Person: Glenn Galloway, Owner of ABC
About The Company ,[object Object],[object Object],[object Object],[object Object]
Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Substitute: Cooking at Home Differentiation: Live Music
S.W.O.T Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
S.W.O.T Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market and Current Advertising ,[object Object],[object Object],[object Object]
Target Market and Current Advertising ,[object Object],[object Object],[object Object],[object Object]
Medium One: Ashland Magazine ,[object Object],[object Object],[object Object],[object Object]
Magazine and Playbill ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Medium Two: Out-of-Home (Brochures and OSF Playbill) ) ,[object Object],[object Object],[object Object]
Brochure Open Every Day 8am to 9pm Tuesday Night Live Jazz with The Grooveyard Trio and 3 course dinner for $15 ~ ~ ~ ~ ~ ~ ~ Wednesday Night Live Jazz with Boris Cummings & Tim Church and Drink & Food Specials! Location & Contact We are located on the plaza in beautiful downtown Ashland, OR. Our Address 38 E. Main St. Ashland OR. 97520 Phone Number 482-2117 American Cuisine with a Mediterranean Splash
Brochure Dinner Menu Lunch Menu Breakfast Menu
Medium Three: Radio Ad ,[object Object],[object Object],[object Object],[object Object]
Radio Ad
Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Promotion Project Final

  • 1. By Jorge Tovar, Leanne Highmore, Anne Schellenbach, Daniel Rollings and Melissa Butkov Contact Person: Glenn Galloway, Owner of ABC
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  • 11. Brochure Open Every Day 8am to 9pm Tuesday Night Live Jazz with The Grooveyard Trio and 3 course dinner for $15 ~ ~ ~ ~ ~ ~ ~ Wednesday Night Live Jazz with Boris Cummings & Tim Church and Drink & Food Specials! Location & Contact We are located on the plaza in beautiful downtown Ashland, OR. Our Address 38 E. Main St. Ashland OR. 97520 Phone Number 482-2117 American Cuisine with a Mediterranean Splash
  • 12. Brochure Dinner Menu Lunch Menu Breakfast Menu
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