Music video survey analysis
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The document summarizes the results of a survey about music videos. It discusses incorporating elements that were popular in the survey, such as using the "male gaze" and focusing on visuals and culture. It also notes that the target audience watches over 2 hours of music videos per week and uses platforms like YouTube, so the video should be available online. Most respondents listened to Rizzle Kicks and liked aspects of their videos, which will inform the style of the author's new music video.
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Music video survey analysis ppt
The document discusses the results of a survey conducted to help plan a music video. The survey included questions about favorite artists, time spent watching music videos, and platforms used to access videos. Rizzle Kicks was the most popular artist chosen. Most respondents said they spend over 2 hours watching music videos and access them via websites like YouTube and Facebook. This information will help the author make their music video appealing to a wide audience.
Other audience feedback
The document discusses the results of a survey about creating a music video. The survey asked about the expected number of locations in the video, whether seeing the artist is important, and whether the video should be in color or black and white based on the song's lyrics about loneliness. Most respondents said they wanted to see the artist and around 2-4 locations, and that the video should not be fully in color given the sad tone of the song. The document notes that the survey responses will help inform location choices, inclusion of the artist, editing pace, and range of costumes for the music video.
Survey analysis
The document discusses the results of a survey about what types of outfits, settings, features, and parts music video audiences prefer. The survey found that the most popular outfits were designer and glamorous, settings were urban cities, and preferred parts included storylines that connect to the lyrics and close-ups of the artist. Dance routines and locations were among the least preferred parts. The majority of the target audience for the video are female. [END SUMMARY]
Taf
The document discusses the reasons why various questions were asked in a survey about a music album product. It indicates that questions were asked to get perspectives from both male and female respondents of different age groups. Other questions were aimed at understanding respondent attraction to the album design, whether they feel the album represents its genre, how much they would be willing to pay, their liking of the front cover, interest in a future album, and whether they would change the color scheme. The final question asked if people would buy the song's film to listen to the song.
Audience Research
The document discusses the results of several surveys the author conducted to help plan a music video. The surveys asked people questions about preferred video styles, elements to include, and how to structure and edit the video. The majority of respondents preferred a narrative style video that relates to the song lyrics and includes the artist. The author gained many responses by promoting the surveys on social media but most respondents were teenagers. The surveys provided useful guidance that the author plans to consider when creating the video.
Evaluation of audience research
This document summarizes research collected from a questionnaire, interviews, and focus groups about the target audience for pop music videos. The research found that the target audience is fairly evenly split between male and female, mostly ages 12-20. They enjoy pop music and spending time with friends. Approximately half prefer a narrative in videos while the other half prefer many shots of the artist. Common associations with pop music videos included love stories, bright colors, and party atmospheres. The target audience expects to see fashionable clothing, beach settings, and videos focused on teenagers. Feedback on an example pop music video suggested including conventional settings like beaches, fashionable styling, a variety of shots of the artist, and props signifying fun. Research on
Audience Survey
The survey responses showed that more females completed the survey than males, contrasting previous research showing more male indie rock fans. Most respondents were ages 18-24, matching the target demographic for indie rock. Respondents favored the indie genre and an indie rock video. Most listened to more male-led bands and solo artists over bands. Spotify and Apple Music were most popular, showing the target age range listens to music on those platforms and may watch the video on YouTube. Bright colors, close-ups of artists, and narrative elements will be incorporated based on what audiences look for in videos. Costumes will be on-trend to provide fashion advice sought by some viewers. The video will be promoted on social media since some discover new
Product concept surveys responses
The document summarizes the responses to 10 questions from a product concept survey. Respondents generally preferred newer pop songs to older songs. They thought a narrative of a breakup followed by girls partying would be conventional. Most felt it would be more conventional to feature newer pop songs in music videos rather than older songs. They also thought including 5-6 girls at a party along with using new technologies like selfie sticks in music videos would be conventional. Respondents indicated it is more conventional to watch all people in a video rather than focus on just one. They felt boys and girls should both be included and that a breakup narrative fits the song "Single Ladies". Most preferred not seeing lyrics on the screen and thought
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Music video survey analysis ppt
The document discusses the results of a survey conducted to help plan a music video. The survey included questions about favorite artists, time spent watching music videos, and platforms used to access videos. Rizzle Kicks was the most popular artist chosen. Most respondents said they spend over 2 hours watching music videos and access them via websites like YouTube and Facebook. This information will help the author make their music video appealing to a wide audience.
Other audience feedback
The document discusses the results of a survey about creating a music video. The survey asked about the expected number of locations in the video, whether seeing the artist is important, and whether the video should be in color or black and white based on the song's lyrics about loneliness. Most respondents said they wanted to see the artist and around 2-4 locations, and that the video should not be fully in color given the sad tone of the song. The document notes that the survey responses will help inform location choices, inclusion of the artist, editing pace, and range of costumes for the music video.
Survey analysis
The document discusses the results of a survey about what types of outfits, settings, features, and parts music video audiences prefer. The survey found that the most popular outfits were designer and glamorous, settings were urban cities, and preferred parts included storylines that connect to the lyrics and close-ups of the artist. Dance routines and locations were among the least preferred parts. The majority of the target audience for the video are female. [END SUMMARY]
Taf
The document discusses the reasons why various questions were asked in a survey about a music album product. It indicates that questions were asked to get perspectives from both male and female respondents of different age groups. Other questions were aimed at understanding respondent attraction to the album design, whether they feel the album represents its genre, how much they would be willing to pay, their liking of the front cover, interest in a future album, and whether they would change the color scheme. The final question asked if people would buy the song's film to listen to the song.
Audience Research
The document discusses the results of several surveys the author conducted to help plan a music video. The surveys asked people questions about preferred video styles, elements to include, and how to structure and edit the video. The majority of respondents preferred a narrative style video that relates to the song lyrics and includes the artist. The author gained many responses by promoting the surveys on social media but most respondents were teenagers. The surveys provided useful guidance that the author plans to consider when creating the video.
Evaluation of audience research
This document summarizes research collected from a questionnaire, interviews, and focus groups about the target audience for pop music videos. The research found that the target audience is fairly evenly split between male and female, mostly ages 12-20. They enjoy pop music and spending time with friends. Approximately half prefer a narrative in videos while the other half prefer many shots of the artist. Common associations with pop music videos included love stories, bright colors, and party atmospheres. The target audience expects to see fashionable clothing, beach settings, and videos focused on teenagers. Feedback on an example pop music video suggested including conventional settings like beaches, fashionable styling, a variety of shots of the artist, and props signifying fun. Research on
Audience Survey
The survey responses showed that more females completed the survey than males, contrasting previous research showing more male indie rock fans. Most respondents were ages 18-24, matching the target demographic for indie rock. Respondents favored the indie genre and an indie rock video. Most listened to more male-led bands and solo artists over bands. Spotify and Apple Music were most popular, showing the target age range listens to music on those platforms and may watch the video on YouTube. Bright colors, close-ups of artists, and narrative elements will be incorporated based on what audiences look for in videos. Costumes will be on-trend to provide fashion advice sought by some viewers. The video will be promoted on social media since some discover new
Product concept surveys responses
The document summarizes the responses to 10 questions from a product concept survey. Respondents generally preferred newer pop songs to older songs. They thought a narrative of a breakup followed by girls partying would be conventional. Most felt it would be more conventional to feature newer pop songs in music videos rather than older songs. They also thought including 5-6 girls at a party along with using new technologies like selfie sticks in music videos would be conventional. Respondents indicated it is more conventional to watch all people in a video rather than focus on just one. They felt boys and girls should both be included and that a breakup narrative fits the song "Single Ladies". Most preferred not seeing lyrics on the screen and thought
Ppt0000074
From feedback from a questionnaire, the assistant learned:
1) Their target audience is most interested in pop and rock music, and they chose to focus on pop.
2) Most participants were between 17-21 years old, so the music video will target teenagers around that age.
3) People view music videos weekly or daily, with all participants viewing them whenever possible.
4) The most preferred ways to view music videos are television and the internet, rather than mobile phones.
5) Participants most look for the story told through the lyrics in music videos.
Questionnaire
From feedback from a questionnaire, the respondent's target audience is most interested in pop and rock music. They chose to focus on pop since it was the most popular genre indicated. Most participants were between 17-21 years old, so the music video will target teenagers around the same age. People view music videos weekly or daily with television and the internet being the most common ways. The story told through lyrics is the most enjoyed part. The artist and story are the most important aspects. Most prefer a narrative music video. The respondent aims to make their video relatable and different to stand out.
Questionnaire results a2
The questionnaire results showed that most respondents were female, between 16-24 years old, and preferred indie and pop music genres. They reported watching music videos daily, either on television or the internet. When asked about appropriate places to film a music video, a forest was the most popular choice. Most respondents felt the most important parts of a music video were the location and song. They also preferred music they could relate to personally. This information informed the creator's decisions around the genre, location, and story line for their music video, which features a love story with an illness twist.
Audience feedback for the pitch
The document discusses feedback received from the target audience on a music video pitch. The audience felt the pitch would be successful. They suggested incorporating dancing, narrative, and conventions of genre to make the video more conventional as a pop music video. Having a narrative storyline is considered conventional for pop music videos, so that should be included to entertain the audience. The audience also felt the chosen song fit conventionally with the story line.
Survey rusults
The survey results showed that most people prefer bright colors in music videos and including a storyline. When asked about conventions in punk videos, responses included showing lots of people, live band performances, busy public places, and working class individuals wearing dark clothing. The majority said they want to see the band performing in the video. People described fun activities like being with friends, in town, drinking, and sports to contrast with an office job in the planned video.
Audience Research
The document discusses research conducted on music video audiences. The research showed that the target age range is 16-20 and the most popular genres are slow emotional, romantic/breakup, and upbeat. This feedback informed the creator's decisions around the theme, shot speed, storyline, and length of their music video, which they decided should be between 3-4 minutes to engage the audience. The research also helped the creator choose the song for their music video.
Focus group 1
Toyin Giwa conducted focus groups to inform the production of a music video. Participants said the song evoked images of nature and described where the video should be filmed. Most suggested streets to seem natural and show the artist's life. Locations chosen were a pier to emphasize lyrics and a market to fit the artist's background. Research on other artists' videos also informed location and appearance choices. Participants said the artist's clothing should be ripped to match the expected style. Camera angles and shots will relate the visuals to lyrics and help the audience understand the artist's image and personality.
Question 3 of evaluation
After receiving feedback on early versions of their music video project, the student made several improvements. Initially, people said the video was boring and repetitive. To address this, the student added reversed footage during non-singing parts, which caught audience attention. Later feedback praised the student's use of location and costume matching the song's genre, and their ability to sync the actor's lip movements to the song. To get more detailed feedback, the student created a questionnaire. Responses confirmed the visual consistency across promotional materials helped connect them. Younger viewers found the reversed parts fun but singing boring. For future projects, the student would add a narrative, fix early glitches, and refilm shaky clips.
Feed back from the questionnaire
The respondent analyzed feedback from a questionnaire given to children aged 13-15 years old. Most listened to pop and R&B music daily and preferred music videos with a performance element rather than just a narrative. Based on the feedback, the respondent decided to create a pop music video targeting 12-13 year olds that featured both a narrative and performance elements and conveyed the message of love but also commented on wealth in a way that showed it cannot buy happiness or replace what is truly valuable.
Audience Research
The document summarizes audience research conducted to inform the planning of a music video. A survey asked people about the music videos they enjoy and their preferences. Respondents enjoyed creative videos by artists like Kendrick Lamar that use interesting editing. They preferred genres like hip hop and rap. They wanted videos that are fun, creative, and avoid being boring or cheaply made. Costume, location, and incorporating a subliminal message that leaves an impression were also important factors. The goal is to create an innovative, trippy video that complements the music.
Target audience research
The document summarizes the results of a questionnaire given to the target audience for a pop music video. The questionnaire looked at demographics like age and gender that prefer the genre, with most being between 18-30 or 35-40, and both male and female. Another questionnaire asked what themes and locations audiences expect in a pop video. Relationships and parties were popular themes. Home, car, and park were popular listening and viewing locations. The most popular video style was narrative, but performance and conceptual styles were also chosen.
Reflection on audience research results newspaper
The document discusses the results of audience research conducted to inform the creation of a music video. Key findings include:
- A questionnaire found over 50% of respondents preferred alternative music, so this genre was chosen for the project. Dance was also popular.
- Respondents said they watch music videos because of the song/artist, so the song for the video needs to be good and the artist/band fitting.
- All respondents watched music videos online, primarily on phones and laptops via YouTube. However, some still watch on TV.
- Clothing, song, and artist most attracted respondents to music videos, so these elements need consideration.
- A focus group provided further insight, finding festivals are important
Questionnaire Results
The document summarizes the results of a questionnaire given to 20 people to gather feedback on ideas for a music video. Most people were familiar with the band Simple Plan but not the specific song "Your Love is a Lie." Most respondents were interested in alternative rock music and had seen Simple Plan videos before. Suggestions for the video included having a narrative that matches the lyrics, costumes fitting the alternative rock style, and possibly including speed changes as a special effect. Respondents preferred if the video directly linked to the song's story and were split on including band performance scenes.
Question 3
The document discusses a survey the author conducted to gain feedback on a music video they created. Respondents enjoyed the video but felt it lacked a narrative. They thought the black and white theme was effective but some color could improve it. Respondents suggested adding a narrative to make the video more interesting to watch. The lip syncing was good overall but the performer misspoke at one point and appeared to be reading lyrics.
Questionairre Analysis
The document discusses research conducted to inform the creation of a music video for the song "Rockstar" by Kings of Leon. Surveys found that 30% of respondents' favorite genre was rock and 20% was R&B. Most watched music videos on YouTube and preferred an abstract narrative style without the artist appearing. Synchronized editing to the song was important. The summary will apply theories to create an identity-focused music video featuring lip-syncing performances in various locations to attract the target audience.
Excess information on Research and Planning
The document summarizes the findings from audience research on music video preferences. It was found that the target audience accesses music mainly through video sharing websites rather than iTunes, making music videos more important. The audience also generally likes seeing the band featured in videos and finds original storylines appealing. Additionally, people still find music videos engaging despite some initial worries that interest had declined. Location shots for an upcoming video were scouted in the village where the researcher grew up for sentimental value and natural realism. Questions were also constructed about investigating a day in the life of a pop rock artist to add substance and represent typical audience representations.
Questionnaire results
The document summarizes the results of a questionnaire given to 15 people, with equal numbers of males and females. Most respondents said pop was their favorite genre of music. The majority of teens surveyed watch music videos and visit artist websites. They prefer seeing images, videos, concert information and new music on websites. Most use Facebook, Twitter, Instagram and YouTube.
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Ppt0000074
From feedback from a questionnaire, the assistant learned:
1) Their target audience is most interested in pop and rock music, and they chose to focus on pop.
2) Most participants were between 17-21 years old, so the music video will target teenagers around that age.
3) People view music videos weekly or daily, with all participants viewing them whenever possible.
4) The most preferred ways to view music videos are television and the internet, rather than mobile phones.
5) Participants most look for the story told through the lyrics in music videos.
Questionnaire
From feedback from a questionnaire, the respondent's target audience is most interested in pop and rock music. They chose to focus on pop since it was the most popular genre indicated. Most participants were between 17-21 years old, so the music video will target teenagers around the same age. People view music videos weekly or daily with television and the internet being the most common ways. The story told through lyrics is the most enjoyed part. The artist and story are the most important aspects. Most prefer a narrative music video. The respondent aims to make their video relatable and different to stand out.
Questionnaire results a2
The questionnaire results showed that most respondents were female, between 16-24 years old, and preferred indie and pop music genres. They reported watching music videos daily, either on television or the internet. When asked about appropriate places to film a music video, a forest was the most popular choice. Most respondents felt the most important parts of a music video were the location and song. They also preferred music they could relate to personally. This information informed the creator's decisions around the genre, location, and story line for their music video, which features a love story with an illness twist.
Audience feedback for the pitch
The document discusses feedback received from the target audience on a music video pitch. The audience felt the pitch would be successful. They suggested incorporating dancing, narrative, and conventions of genre to make the video more conventional as a pop music video. Having a narrative storyline is considered conventional for pop music videos, so that should be included to entertain the audience. The audience also felt the chosen song fit conventionally with the story line.
Survey rusults
The survey results showed that most people prefer bright colors in music videos and including a storyline. When asked about conventions in punk videos, responses included showing lots of people, live band performances, busy public places, and working class individuals wearing dark clothing. The majority said they want to see the band performing in the video. People described fun activities like being with friends, in town, drinking, and sports to contrast with an office job in the planned video.
Audience Research
The document discusses research conducted on music video audiences. The research showed that the target age range is 16-20 and the most popular genres are slow emotional, romantic/breakup, and upbeat. This feedback informed the creator's decisions around the theme, shot speed, storyline, and length of their music video, which they decided should be between 3-4 minutes to engage the audience. The research also helped the creator choose the song for their music video.
Focus group 1
Toyin Giwa conducted focus groups to inform the production of a music video. Participants said the song evoked images of nature and described where the video should be filmed. Most suggested streets to seem natural and show the artist's life. Locations chosen were a pier to emphasize lyrics and a market to fit the artist's background. Research on other artists' videos also informed location and appearance choices. Participants said the artist's clothing should be ripped to match the expected style. Camera angles and shots will relate the visuals to lyrics and help the audience understand the artist's image and personality.
Question 3 of evaluation
After receiving feedback on early versions of their music video project, the student made several improvements. Initially, people said the video was boring and repetitive. To address this, the student added reversed footage during non-singing parts, which caught audience attention. Later feedback praised the student's use of location and costume matching the song's genre, and their ability to sync the actor's lip movements to the song. To get more detailed feedback, the student created a questionnaire. Responses confirmed the visual consistency across promotional materials helped connect them. Younger viewers found the reversed parts fun but singing boring. For future projects, the student would add a narrative, fix early glitches, and refilm shaky clips.
Feed back from the questionnaire
The respondent analyzed feedback from a questionnaire given to children aged 13-15 years old. Most listened to pop and R&B music daily and preferred music videos with a performance element rather than just a narrative. Based on the feedback, the respondent decided to create a pop music video targeting 12-13 year olds that featured both a narrative and performance elements and conveyed the message of love but also commented on wealth in a way that showed it cannot buy happiness or replace what is truly valuable.
Audience Research
The document summarizes audience research conducted to inform the planning of a music video. A survey asked people about the music videos they enjoy and their preferences. Respondents enjoyed creative videos by artists like Kendrick Lamar that use interesting editing. They preferred genres like hip hop and rap. They wanted videos that are fun, creative, and avoid being boring or cheaply made. Costume, location, and incorporating a subliminal message that leaves an impression were also important factors. The goal is to create an innovative, trippy video that complements the music.
Target audience research
The document summarizes the results of a questionnaire given to the target audience for a pop music video. The questionnaire looked at demographics like age and gender that prefer the genre, with most being between 18-30 or 35-40, and both male and female. Another questionnaire asked what themes and locations audiences expect in a pop video. Relationships and parties were popular themes. Home, car, and park were popular listening and viewing locations. The most popular video style was narrative, but performance and conceptual styles were also chosen.
Reflection on audience research results newspaper
The document discusses the results of audience research conducted to inform the creation of a music video. Key findings include:
- A questionnaire found over 50% of respondents preferred alternative music, so this genre was chosen for the project. Dance was also popular.
- Respondents said they watch music videos because of the song/artist, so the song for the video needs to be good and the artist/band fitting.
- All respondents watched music videos online, primarily on phones and laptops via YouTube. However, some still watch on TV.
- Clothing, song, and artist most attracted respondents to music videos, so these elements need consideration.
- A focus group provided further insight, finding festivals are important
Questionnaire Results
The document summarizes the results of a questionnaire given to 20 people to gather feedback on ideas for a music video. Most people were familiar with the band Simple Plan but not the specific song "Your Love is a Lie." Most respondents were interested in alternative rock music and had seen Simple Plan videos before. Suggestions for the video included having a narrative that matches the lyrics, costumes fitting the alternative rock style, and possibly including speed changes as a special effect. Respondents preferred if the video directly linked to the song's story and were split on including band performance scenes.
Question 3
The document discusses a survey the author conducted to gain feedback on a music video they created. Respondents enjoyed the video but felt it lacked a narrative. They thought the black and white theme was effective but some color could improve it. Respondents suggested adding a narrative to make the video more interesting to watch. The lip syncing was good overall but the performer misspoke at one point and appeared to be reading lyrics.
Questionairre Analysis
The document discusses research conducted to inform the creation of a music video for the song "Rockstar" by Kings of Leon. Surveys found that 30% of respondents' favorite genre was rock and 20% was R&B. Most watched music videos on YouTube and preferred an abstract narrative style without the artist appearing. Synchronized editing to the song was important. The summary will apply theories to create an identity-focused music video featuring lip-syncing performances in various locations to attract the target audience.
Excess information on Research and Planning
The document summarizes the findings from audience research on music video preferences. It was found that the target audience accesses music mainly through video sharing websites rather than iTunes, making music videos more important. The audience also generally likes seeing the band featured in videos and finds original storylines appealing. Additionally, people still find music videos engaging despite some initial worries that interest had declined. Location shots for an upcoming video were scouted in the village where the researcher grew up for sentimental value and natural realism. Questions were also constructed about investigating a day in the life of a pop rock artist to add substance and represent typical audience representations.
Questionnaire results
The document summarizes the results of a questionnaire given to 15 people, with equal numbers of males and females. Most respondents said pop was their favorite genre of music. The majority of teens surveyed watch music videos and visit artist websites. They prefer seeing images, videos, concert information and new music on websites. Most use Facebook, Twitter, Instagram and YouTube.
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Similar to Music video survey analysis
Music video survey analysis ppt
The document discusses the results of a survey conducted to help plan a music video. The survey included questions about favorite artists, time spent watching music videos, and platforms used to access videos. Rizzle Kicks was the most popular artist chosen. Most respondents said they spend over 2 hours watching music videos and access them via websites like YouTube and Facebook. This information will help the author make their music video appealing to a wide audience.
Music video survey analysis ppt
The document discusses the results of a survey conducted to help inform the creation of a music video. Key findings include:
- The most popular artist was Rizzle Kicks, indicating their song could be used in the video.
- Respondents watched over 2 hours of music videos per week, showing an interest in the genre.
- Videos needed to include the "male gaze" and focus on visuals and culture to appeal to audiences.
- The video should be accessible online through websites like YouTube to reach the widest audience.
Evaluation Question 3
The document discusses feedback received from a survey about a music video and promotional package. The survey was distributed to 17-25 year olds on social media and received mostly positive feedback. Respondents said the video and products looked professional and had an effective theme running throughout. Some minor issues with lip syncing in the video were pointed out. Most respondents said they would watch the video again and felt nothing was missing from the promotional package. This feedback was helpful for evaluating the project's success in representing the target audience and genre.
Evaluation question 3 final
The document discusses the feedback the creator received from audience questionnaires about their music video and other products. They conducted pre-production and post-production questionnaires to understand what audiences wanted to see. The main feedback was that audiences most wanted to see the singer singing, so the creator focused on that. They also received criticism that they could have featured the dancer in their video more prominently. The creator used this feedback to improve their website, digital album artwork, and future work.
Focus Group Survey
The document summarizes the results of a survey of a focus group for an indie rock music video. Key findings include that the target audience is mostly male, their favorite band is The Killers, and they prefer videos that show band performances and give insight into the band's style and personality through scenes and editing. The survey responses will inform the creative choices for the music video to appeal to this audience.
Market research
The document summarizes market research conducted to inform the production of a music video. A questionnaire was distributed to 20 individuals with a range of ages and genders. Most respondents were ages 17-21 and watched music videos on YouTube. The most popular music genres were indie, pop, and R&B. Most preferred an abstract style for the video and a happy narrative. The research will influence creative choices for the video, such as using a pop/rap hybrid genre, abstract style, happy narrative, and conventions like attractive artists, dancing, and costumes.
Target audience questionnaire
The document describes a questionnaire given to 25 people between ages 15-25 about their preferences for pop music and music videos. The questions asked about gender, liking pop music, favorite pop songs and artists, and what elements respondents think a pop video should include. The results showed most female respondents like pop music and mentioned shots of artists, props, dance routines and varied locations as common elements in their favorite videos. These results will help the author create a pop video that appeals to their target female audience.
Audience responses
The document analyzes survey responses from an audience about their music video preferences. It finds that most respondents are female aged 11-24 who watch music videos daily on YouTube. They prefer rock music and want music videos to be comical without serious plots. Most think music videos are important for promoting artists. The document concludes it will make a punk rock music video for YouTube that is comical without deep meaning to appeal to its target audience based on these findings.
Survey Responses
The survey responses showed that the creator was successful in making an abstract music video that could be recognized as being in the indie genre. 100% of respondents enjoyed the upbeat, catchy song and entertaining video, and said they would not make any changes. The target 16-21 year old audience found the video to make them feel entertained, happy and nostalgic as intended. More male respondents than female indicated the video appealed more to males. Continuity between the video, promotional poster and digipak was achieved through consistent use of fonts, colors and characters.
Charts and analysis of audience research results
The document summarizes the results of a questionnaire given to the document author's target audience about music video ideas. The questionnaire helped the author understand which ideas appealed most to the audience and better decide what to include in their own music video. Key elements the audience preferred included a narrative, artist performance, the artist being present, and posting the final video on YouTube. The author will aim to incorporate these elements based on the feedback.
Questionnaire Analysis[1]
The questionnaire results showed that the target audience for an indie music video would be males and females aged 12-18 who prefer a narrative storyline. Most respondents listed indie as their favorite music genre and enjoyed music videos like "Sex on Fire" for their variety of shots and storytelling elements. This provides guidance for developing an indie music video with a narrative plot, various camera angles, and clothing styles commonly associated with the genre.
Questionnaire Analysis[1]
The questionnaire results showed that the target audience for an indie music video would be males and females aged 12-18 who prefer a narrative storyline. Most respondents listed indie as their favorite music genre and enjoyed music videos like "Sex on Fire" for their variety of shots and storytelling elements. This provides guidance for developing an indie music video with a narrative plot, various camera angles, and clothing styles commonly associated with the genre.
Audience research questionnaire analysis
The document summarizes the results of a questionnaire about music video preferences. It asked respondents about their gender, age, if they watch music videos, how they watch them, preferred music genres, what they like to see in videos, preferences around narratives, viewing solo artists, and favorite music videos. The respondent pool included more females and a range of answers for most questions. Favorite artists cited included Taylor Swift, Jessie J, Bruno Mars, and Michael Jackson.
Evaluation Question
The questionnaire provided feedback on the creator's music video from 15 viewers. Several key learnings emerged: [1] While most liked the song, fewer liked the video, indicating the video did not effectively represent the song. [2] Many felt the video did not clearly link to the lyrics or genre. [3] Viewers had mixed opinions on whether the video included features they like. [4] Most felt there was not enough variety in footage. However, most said the video encouraged them to listen to the song. The feedback highlighted areas for improvement and will help the creator make videos that better engage audiences.
Analysis
The document summarizes the results of a questionnaire about music videos that was completed by 10 people. Most respondents were aged 12-18, listened to indie music, paid attention to storylines in music videos, and preferred music videos with a narrative genre. Over half preferred music videos like "Sex on Fire" and "Pokerface" that used unusual camera shots, costumes, or memories. Respondents disliked hip-hop, heavy metal, R&B, and pop videos for being repetitive. They associated indie music videos with bands playing alongside a story, fast camera shots, and people wearing checked shirts, skinny jeans, and hats.
Further feedback
The feedback from viewers of the music video was mixed, with varying opinions on the genre, narrative, characters, and specific moments. While some aspects of the video were successfully understood, like the teenage target audience, other elements were confusing like the main character and dancing. Viewers had different favorite and least favorite parts. Overall, the varied feedback showed the video attracted different members of the intended target audience, but could be improved with clearer storytelling and character details.
Music video market research finished
- The document discusses market research conducted by Abbey Moss to help decide factors for a music video they plan to produce. A survey of 10 college students provided results about preferences for genres, concepts, and willingness to pay.
- Based on the results, the music video will be aimed at males ages 17-19 and feature rock music and performance concepts. Over half of respondents said they would pay between £1-5 for a music video.
- Abbey Moss will use the results to decide how to theme, style, and potentially monetize the music video to best appeal to the target demographic identified in the market research.
Evaluation question
The creator conducted a survey of 15 people after creating a music video to gather audience feedback. Based on the survey results, they learned that while most people liked the song, the video did not effectively express or match the song. Several respondents also felt there was not enough variety of footage. However, most people said the video encouraged them to listen to the song. The creator concluded the feedback would help them improve by better linking the video and song and including more performance elements in the future.
Survey findings
The document summarizes the findings of a survey about music video preferences. 33 people responded to the survey. Key findings included that most respondents were students, many did not typically watch music videos but enjoyed narratives and storytelling in videos. Memorable videos mentioned included "Dark Horse" by Katy Perry, "7/11" by Beyonce, and "Thinking Out Loud" by Ed Sheeran. Most respondents expected to see videos set in cities like Manchester or America. The document giver the surveyor confidence in their music video idea but notes they will consider the survey responses during filming and editing.
Evaluation 3
The document discusses feedback from a survey the author conducted on their music video and ancillary products. They created an online survey using SurveyMonkey and distributed it on social media sites. The survey included questions about the respondent's age, gender, their opinion on the genre of the music video, and whether the mise-en-scene fit the genre. Most respondents correctly identified the genre as synthpop and felt the location, costumes, and props were appropriate. This validated that the author successfully created a music video that matched the genre of the song and fit conventions of synthpop.
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Music video survey analysis
- 1. Music video survey analysis As I attend an all-girls school, it was slightly more complicated to use an equal ratio of boys to girls. However as I know that I took a wider range of people from different backgrounds with different preferences so I could reflect on more types of people rather than those of different genders. I tried to use a range of people of different ages, but as you can tell, I used more ‘teenagers’ who would be more aware of this genre or atleast the target audience of this type of music.
- 2. These results gave a good veriety of artists I was very happy to find that rizzle kicks came out most popular. This meant that by using a Rizzle kicks song, I have a good amount of people who like them and would be able to give me critisism on my ideas for my music video in reflection to rizzle kicks traditional style. I found these results very beneficial as I gained a wide variety of results; this meant that I could look at several different artists to incorporate things I like from these videos. For example, whilst watching ‘bonkers- dizzie rascal’ I liked the use of the bird’s eye view shot, I thought that where appropriate, I would try to incorporate this into my video
- 3. As you can see, there is a huge importance on the visuals, the strong sense of culture and ‘the girls.’ Due to this, I now understand I have to focus on making my video culturally specific, very nice in the visuals, and also means I have to include the ‘male gaze’ which given that I am woman, I was hoping to avoid, but I understand the importance of using the male gaze especially in this genre.
- 4. what do you like least about them the boys women sexualised glamourises crime & materialism unimaginative nothing some of the artists boring In comparison to the last question, I found these results rather interesting. Given that one of the most popular answers to the last question was to include sexualised women, having it as the most popular answer on this question showed me that the ‘male gaze’ is very controversial. This has helped me conclude that if I do use the male gaze, I will not have the woman too sexualised in order to keep the other half of the audience happy.
- 5. I asked this question to see if the audience watches lots of music videos, because if they do, they would be more likely to come across my video. Luckily a majority of the audience spent more than two hours watching music videos so it shows they are more These results show that in order to get the widest audience, I must make sure that my music video is available via computer, so I will use websites such as Youtube and facebook to gain a wider audience. As these websites are also accessible by other platforms such as by phone, in many circumstances, my video will be accessible by several different platforms.
- 6. I gathered this information to see the popularity of the band I am focusing on. I was pleased to see that most of the people in my survey do listen to Rizzle Kicks. This suggests that they have a good fan base that includes all different types of people. I asked this question so that I’m able to see which video proved most successful among the audience. From this, I can work out what has proved most successful by this video in comparison to the other videos. Sadly, I think it would be highly unlikely to get James Corden to guest star in my video so I shall have to focus on other features of the video.
- 7. I gathered this information to see the popularity of the band I am focusing on. I was pleased to see that most of the people in my survey do listen to Rizzle Kicks. This suggests that they have a good fan base that includes all different types of people. I asked this question so that I’m able to see which video proved most successful among the audience. From this, I can work out what has proved most successful by this video in comparison to the other videos. Sadly, I think it would be highly unlikely to get James Corden to guest star in my video so I shall have to focus on other features of the video.