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  1. 1. Media Company Case Study Task 1 Understand the structureand ownership of the media sector Alex Clare
  2. 2. Apple Apple belongs to the ICT media sector, it produces hard ware and soft ware. Apple was originally just an IT based company but has moved into the media sector because of the iTunes software it has created. Apple produce hard ware like: IPhone, IPod, I pad, Apple Tv Mac laptops and computers. In stores they also sell Dre Beats and other cases for the hardware made by other companies. Since Apple created the IPhone they went into the Tella- communications part of media as well. The soft ware Apple has created is Itunes. You can buy songs, movies, TV shows and games on this software. But it can only be used on products made by Apple. This is how Apple makes a lot of their money by keeping everything they do in the company.
  3. 3. Who owns Apple?  Steve Jobs was the co-founder of Apple before he died.  Before Steve died the share holders owned apple, and it is the same when he died.
  4. 4. Apple is vertically Organized  Itis vertically organized because it is all apples company and no other companys are involved in making apple products.  Apple design and make all the iPhones and iPods, they also design all the soft wear like iTunes
  5. 5. Competitors  Some of Apples competitors are:  Sony  HP  Dell  Applehave a lot of competitors and probably the biggest competition they have is in the phone sector. Apple have just realized the new IPhone 5 with their latest technology and software, but they have a lot of competition from other big names like Nokia, Blackberry and Samsung
  6. 6. Customers In 2009 14 million iPhones where sold in the UK which is a quarter of the UKs population, then a year later another 2 million people bought an iPhone in the UK, so by the end of 2012 a lot more iPhones will be sold in the country. Since 2009 6 million more iPhones where sold in the UK alone. Product 2009 2010 2011 2012 Ipad 4 Mill 7 Mill 5 Mill 9 Mill Iphone 14 Mill 16 Mill 19 Mill 20 Mill Ipod 9 Mill 19 Mill 9 Mill 7 Mill
  7. 7. Steve Jobs Inventions Steve Jobs was the inventor of many apple products, for example he helped design and released the iPhone 1, 2, 3, 4, 4s and 5. Out of the iPhones the iPhone 4 was the best selling. He also made the iPad 1, 2 and 3. He released the 3rd iPad just before his death. Furthermore, he also designed and released the iPod 1, 2, 3 and 4 generation and then the 5th in 2012
  8. 8. The Death of Steve Jobs The death of Steve jobs has changed the world and changed apple forever the owner of apple Steve jobs not only was he the chair holder of apple but the co founder of it was well, even though it was sad that Steve jobs died it left a huge impact of the others for example who will be the chair holder and the co owner of the biggest successful technology organization around the world
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  10. 10. Bibliography -