The music video for Arctic Monkeys' "When the Sun Goes Down" provided promotional benefits for the band and their record label Domino Recording Company. It helped promote their debut album, which became the fastest selling debut album in British history. This boosted sales and recognition for both the band and the label. The video also helped extend their income through merchandise on their website and DVD sales. It expanded their audience reach through their social media presence on Twitter and Facebook, with over 1.47 million and 6.6 million followers respectively. This allowed them to continuously promote new content, tours, and products to a large, engaged fan base.
Building your first recommender - Jettro Coenradie - Codemotion Amsterdam 2018Codemotion
You see all these websites with recommendations for things to buy or watch. During this talk Jettro walks you through all the steps to create yourself a recommender. Getting data for your recommendations from user events. Handling and enriching these user events before storing them ready to be used by the recommender. Creating a recommendation using concepts like (non) personalised recommendations, cold users, cold products and similarity algorithms L1/L2-Norm, Cosine, Pearson, k-means clustering. After this presentation you know what you need to do to get recommendations on your website.
Building your first recommender - Jettro Coenradie - Codemotion Amsterdam 2018Codemotion
You see all these websites with recommendations for things to buy or watch. During this talk Jettro walks you through all the steps to create yourself a recommender. Getting data for your recommendations from user events. Handling and enriching these user events before storing them ready to be used by the recommender. Creating a recommendation using concepts like (non) personalised recommendations, cold users, cold products and similarity algorithms L1/L2-Norm, Cosine, Pearson, k-means clustering. After this presentation you know what you need to do to get recommendations on your website.
Festa de Réveillon no WTC - São Paulo, um Revéillon de luxo, proposta para Bradesco Prime como patrocinador master do evento, foi feita a aprsentação e sugestões de ativação da marca.
The HDC-MDH-1 offers the soundness of shoulder-mount shooting, stuffed into a high-versatility smaller bundle. Comes complete with extensive grasp and zoom lever, in addition to a wide-width center ring for smooth, positive operation.
Festa de Réveillon no WTC - São Paulo, um Revéillon de luxo, proposta para Bradesco Prime como patrocinador master do evento, foi feita a aprsentação e sugestões de ativação da marca.
The HDC-MDH-1 offers the soundness of shoulder-mount shooting, stuffed into a high-versatility smaller bundle. Comes complete with extensive grasp and zoom lever, in addition to a wide-width center ring for smooth, positive operation.
1. Music VideoPurposesAnalysis
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Arctic Monkeys– When thesun goes down
Name:
Reece Mechan
Provide an explanationin relationto benefits
(promotion,extensionofincome & outlets,synergy
opportunitiesand strategiesusedby producers to
benefitlabel and artist)
Provide any research evidence youcan findthat supportsexplanationsof
benefitsforartist, record label and audience
Promotional Arctic monkeys are signed to Domino Recording
Company.
The single When the sun goes down is the second
single fromthe band’sdebutalbum“WhateverPeople
Say I Am, That's What I'm Not” this album was the
fastest selling debut album in British chart history. It
went straight to number one in the UK top 40. This
benefits the record label because it got the record
label more money and made the record label better
known.
http://en.wikipedia.org/wiki/Arctic_Monkeys - sayswhatrecord label they
are signedto
http://en.wikipedia.org/wiki/Whatever_People_Say_I_Am,_That%27s_What
_I%27m_Not – says facts aboutWhateverPeople SayIAmThat’s What I’m
Not
http://en.wikipedia.org/wiki/Whatever_People_Say_I_Am,_That%27s_What
_I%27m_Not#Singles–saysfacts aboutWhen the sungoesdown
2. Music VideoPurposesAnalysis
Extensionof
income
On the Arctic Monkeys’ website it has a page just for
the shop. This benefits the band/record company
because it gets them more money. Another benefit
that could happen is that it could grow the audience.
This could happen because if you see someone
wearing the merchandise to a band then you’re going
to listen to the band and if you like them then you’re
goingto buythe albums and even some merchandise.
http://www.arcticmonkeys-store.co.uk/am/clothing- merchandise
3. Music VideoPurposesAnalysis
Arctic Monkeys have their own twitter page. Even
though the last tweet was on 24th
December 2014 the
tweets before that were once a week. The tweets
mostly consist of award nominations and promoting
theirwebsitesandtourdates and where to find them.
The twitterpage has 1.47M followers.A benefit of this
couldbe that it letsthemsee how much of a following
theyhave and whenever they do a promotional tweet
about their website or tour dates 1.47M people will
mostprobably end up buying something of the site or
buying tickets to a concert.
https://twitter.com/arcticmonkeys - twitterpage
4. Music VideoPurposesAnalysis
https://twitter.com/ArcticMonkeys/status/538299110026391552 -
promotional tweet
Extensionof
outlets
The amount of YouTube views for the video I have
chosen to do is 7,170,975. This amount of views only
comes from promoting the video. As I can’t find any
other form of promotion I can only put it down to the
fact that it is the second single of the fastest selling
debut album in British chart history.
https://www.youtube.com/watch?v=EqkBRVukQmE–YouTube linkforvideo
5. Music VideoPurposesAnalysis
One of the DVDsthey sell is LIVE AT THE APOLLO – PAL
VERSIONS which is just the concert they did at the
Apollo. This will get them more fans because if you
ownedityouwouldmostprobably watch it with other
people to show why you like them. It will give the
band/record company money because for some fans
that is the only way they will get to see them live so
they will buy it.
The Arctic MonkeysFacebookpage has6,620,936 likes.
They update this a lot more than they do on their
twitter page. On the Facebook page they put things
about albums, competitions, merchandise and tour
dates.
http://www.arcticmonkeys-store.co.uk/am/dvds - linkforarcticmonkeys’
dvds
https://www.facebook.com/ArcticMonkeys - Facebookpage
6. Music VideoPurposesAnalysis
Synergy Even though the arctic monkeys site doesn’t give a
name of who makes the merchandise or who makes
the DVDs. As a result of this it makes more people
money. So instead of just making the record company
moneyitmakesthe companies who make the product
money.
http://www.arcticmonkeys-store.co.uk/am/dvds - arcticmonkeys’store
http://www.arcticmonkeys-store.co.uk/am/clothing- arcticmonkeys’store
http://www.arcticmonkeys-store.co.uk/am/misc- arcticmonkeys’store
Producers
strategies
I thinkthat social mediaisthe mostimportantthingfor
the band / recordcompany.I thinkthisbecause they
don’tgo a weekwithoutuploadinganythingto
Facebookandtwitter
