The All-American Rejects released their album "Kids in the Street" in March 2012. To promote the album, they produced a music video for the song "someday's gone" three months prior. They also announced a tour to begin shortly after the album's release. When publicity began to die down, they produced a second music video and sold merchandise at concerts. The band used various promotional strategies like social media, interviews, and licensing their music to build awareness and extend their income from the album. Producers aim to maximize profits through albums, videos, tours and ongoing promotion to maintain the band's success over time.