1. Music VideoPurposesAnalysis PSY – Gangnam style
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanationin relationto benefits
(promotion,extensionofincome & outlets,
synergy opportunitiesandstrategiesused by
producers to benefitlabel andartist)
Provide any research evidence youcan findthat supportsexplanationsof
benefitsforartist, record label and audience
Promotional "Gangnam Style"isthe 18th K-popsingle bythe
SouthKoreanmusicianPsy.The songwas
releasedinJuly2012 as the leadsingle of his
sixthstudioalbum Psy6 (Six Rules),Part1,and
debutedatnumberone onSouthKorea's Geon
Chart. OnDecember21, 2012, "Gangnam Style"
became the firstYouTube videotoreacha
billionviews. Asof June 18, 2013, the music
videohasbeenviewedover1.657 billiontimes
on YouTube
Extensionof income The song Gangnam Style createdsucha craze
that everyone thatlistenedtoitwoulddance
alongwiththe music,it’snot justanydance
thoughit’sthe dance that’sisspecificallydone
inthe choruswhichmakesthe songso unique.

2. Music VideoPurposesAnalysis PSY – Gangnam style
Extensionof outlets Afterthe songcame out the songwas thensold
on differentwebsitessuchasyoutube,amazon
or iTunes,thiscreatesmore moneyforthe
artist.
Synergy Synergyisa great wayfor the artist toearn
some money;itbasicallymeansthatwhena
brand or productis soldinstore or at a concert.
Producers strategies The producerswant to getthe song outin to
the worldand be known,the mainwaytheydo
thisistrough social networksitessuchas
youtube orVevo,thiswaymore people will
hearthe songand itwill startto trendmore,
that’swhena widerrange of fans are pulledin.