The document provides information about a music video production unit for a creative media course. It includes details about the purposes of music videos such as entertainment and showing an artist's personality. It also discusses sources of finance for music videos including major record labels, minor labels, and crowd funding. Finally, it gives a case study of a production company called Silvertip Films that produces music videos for various artists ranging in price from £1000 to £10,000.
1. Edexel BTEC Level 3 Diploma- Creative Media
Production
Unit 1: Pre-Production
Techniques for the
Creative Media
Industries.
Leah Reay
10th September 2012 Leah Reay
2. Type of Production: Music Video
A music video is a type of
film which can vary normally
from 3 to 5 minutes long. It
can be someone singing
live or someone creating a
video and miming along to
words from a song.
3. Type of Production: Music Video
Music videos are created for entertainment putting
together loads of different clips to create a short film.
4. Type of Production: Music Video
Music videos are made
to show the artists
personality. also
because they cant move
around and dance as
much on stage so they
mime along in a video.
5. Finance: sources of finance
There are a wide range of different record labels such as
major and minor labels. The three major labels that are
easily recognized are Sony, warner and universal. If you
were to get signed on with a record label like this they
would manage things like financing and funding for your
videos. Some of the more minor labels consist of Ninja
Tune, ||| Flava records. When being signed by a minor
record as an artists you will have more control over how
you want to be portrayed in the media etc.
6. Finance: sources of finance.
The same goes for independent ones but they might not
fund as much. For example warp could be important to
some but not others.
7. Finance: sources of finance
If your an artists who is not on
a record label then it is a lot
harder in the music industry and
it is more likely you will stick to
gigs trying to get noticed and
heard.
8. Finances: sources of finance
Not all singers where known or acknowledged at the
start and then all of a sudden when they get signed onto
major record deals like Sony they become well known.
9. Finances: sources of finance
For major record labels, their promotion costs are about
20% of the total amount that is invested in each artists or
band. normally independent labels spend half that
amount. So for example the things that this funding would
include is Kit, Music videos, radio and TV promotions,
public relations,etc.
10. Finances: sources of finance
The costs are quite extravagant to break in a new pop act into the
industry of music. So the record label is trying to make a point that the
artist is on a major record label in a mainstream music industry. The
costing's come somewhere close to this....
Overall the cost could come up to US$1.4million. The cost could then
break down into separate parts where the money goes on different
things like, recording costs (US$200,000-300,000) video production
costs (US$50,000-300,000), tour support (US$100,000) marketing and
promotional costs (US$200,000-$500,000) and an advance payment of
(US$200,000)
11. Finances: types of finance
crowd funding is becoming increasingly popular, a lot of celebrities and
filmmakers are begging to explore it. The meaning of crowd funding is
where you set up a page and you can get people to donate certain amounts
of money to that page and the more money you donate the more perks you
get. For example if you donated 50 pounds you would get a DVD and free t-
shirt, if you donated 1000 for example you would get to go to the screening
and much more. Some people who want funding might not offer anything
but the people that are successful with crowd funding have to show it to a
wide range of people, emphasis on the crowd in the name of crowd funding.
so you would send out information to as many people as you know telling
them to go to a certain website.
12. Finance: case study
• Silvertip Films can shoot videos ranging from £1000
all the way up to £10,000
13. Finance:case study
• They have been commissioned to make films for
artists and bands like...
• LUKE POTTER- Im coming home
• G3NEE-lady
• SARA CRUZ- Every song
• E.N.V- Don’t be afraid
14. finance: case study page 3
An example of a filmmaker who has produced a few videos for
free solely to gain experience is Chris Storrar, I have researched
him up on vimeo and there are 19 videos on there. One that I
clicked on called Dominique St Ft Junior Brat - work it out. Just
by watching it through you can tell that it is quite a low budget
film purely because of the location it has been filmed at, also it
has only been filmed in one or two basic locations so there are
no advanced filming spots.
15. sources of finance: silvertip case
study
Silvertip are an independent company like most are, there are
not a lot of major music labels left.
16. Finance
• DJ IQ – scratch promo
• Dakota – we get along
Those two videos are examples of two completely different style
artists who have funded their own videos.
17. case study finance personel
facilities and materials.
• Silvertip films do a variety of services like, vidcasts, live
events, editing, actor showreels, promo/corporate, live music
concerts and music videos!
18. Time: Deadlines
•Task 1: The purposes of a music video: Deadline- Friday 21st September
•Task 2: A PowerPoint describing the styles, conventions and techniques of music
videos: Deadline- Friday 5th October
•Understand requirements for a specific media production: Deadline-Friday, 26th
October, 2012
•Task 3: An individual folder that includes research of originating ideas, planning and
researching: Deadline- Friday 26th October
•Be able to prepare pre-production documentation for a specific media
production:Deadline-Friday,16th November,2012
•Be able to apply pre-production planning for a specific media production: Deadline-
Friday, 30th November, 2012
• There could be a few problems caused by the deadline dates, for example two of the
deadlines are on the same day. The 26th October on Friday is the date that two pieces
of work has to be submitted. So maybe some rescheduling could take place.
19. Time: Timescale for
clearences
I will have 4 weeks from mid September to
mid October to get my copyright waiver
forms completed. During this time period I
will go round to all my actors/actresses and
all the members of my crew and ensure that
all of the necessary clearance forms are
signed.
20. Time: Availability of
equipment.
• The availability of equipment will be
3:00pm – 6:00pm Monday to Friday,
bookable in advance from the Beacon
Media Equipment room. I have chosen
this time as during the day all of the
equipment will be in use by students. All
camera equipment becomes free for
external project use from 3:00pm.
21. Time: Availability of
personnel
The availability of personnel will be 3:00pm –
6:00pm which is also the same as the availability
of equipment. The reasons for this are because I
am going to need my equipment and personnel at
the same time period. Additionally, my crew
members usually have study commitments in their
free periods during the school day, meaning that
they have much more availability once the school
day is finished.
22. Personnel: size of
team
In total there are 6 team members. Talent
and crew roles will be achieved by a
doubling up of responsibilities for some
personnel. Four of the personnel involved in
my production will have pre-production and
editing roles and the same four team
members will also have an actor/actress
role. The team will consist of myself, Callie,
Abby, Louise, Kiera, and Mollie.
23. Personnel: skills/experience of
team members
I chose two of my actresses on the bases of their previous
drama experience. Within the drama department, they had
participated in two major lead roles in the school productions.
I saw this as a huge positive to have in my music video
production. Two of the people in my team had good editing
skills including myself. I had gained this experience from
editing a variety of things from previous projects such as a
perfume video advertisement promoting a new perfume
range as well as two family wedding videos. which was very
helpful and resourceful.
24. Personnel: Resourcing
• The Beacon School is a specialist Media
arts college, it has A-level and GCSE
courses in media drama and music as
well as BTEC courses in media, drama,
music, and performing arts. In each of
these cohorts they offer fantastic
opportunity for resourcing.
25. Personnel: Resourcing
availability.
All of the equipment I will be using will be
from the schools Beacon Media Equipment
Room (BMER). I will use the cameras,
tripods, spider-dolly's that are available to
all sixth form students. This is also the case
for my team members as they are all
members of sixth form apart from Kiera who
is a drama Student at college.
26. Personnel: Costs
• I will greatly reduce costs by using members of
students from my school as all of my
actors/actresses that I spoke to were willing to
help me with my music video production. They
were required to sign the copyright waiver
forms, this ensures that the actors and crew
are waiving their right to payment. However,
team members travel costs will be covered.
Each costs per team member will be £8.90 for
the expense of catching the train from Sutton
to London zone 3.
29. Personnel: Team/Crew
CV
I have now received a CV from one of my
crew members which was the most relevant
CV as it had the most experience with
media usage. I have also put down my own
CV as I also have a in depth media
background.
30. Location: Location Shooting
Location shooting is when you will film on
a real set rather than in a studio. My film
was location shooting as I filmed it on a set.
31. Location:
Distance/Weather
The distance from the location was reasonably far
away, However we only need to get 1 train to the
venue which cuts down a lot of the journey time. The
weather was only a problem for the start of filming
as we needed to get shots travelling there and the
outside of the venue. We solved this problem by
bringing an umbrella just in case the weather
changed. Most of the filming took place inside the
venue so weather will not be a huge issue.
32. Locations: What is the
location
The location I have chosen is the Ministry of Sound Venue. This
location is located in London. My reasons for choosing this location
were because the location itself was reasonably accessible to get to
and the entry price to get into the venue itself was also reasonable.
There were multiple rooms inside the venue which gave me space
and variety of where to film my footage. The scenery and
background visuals was also a big element as it was large vibrant
crowds to give my music video a busy feel.
33. Location: Who is the location
owned by
I could not find out who the location was owned by although
the event was run by Andy C. Andy C is a very recognizable
host, he is present at most venues similar to Ministry Of
Sound. Although I could not locate the owner I did gather some
contact details.
Email: venuehire@ministryofsound.com
Telephone: 020 7740 8682
020 7740 8729
34. Location: Is it
hireable?
The location I have chosen is hireable. For
my specific location I will not need to hire it
out as there will be an event on the night.
There will be a small entry fee of £25. I also
have permission to film in the venue.
35. Location: What is the
availability?
The availability of this venue is unknown
as I have not looked further into hiring out
the venue as there is an event on the night.
The venue will be available to film in during
the hours of 10pm – 5am.
36. Location: How much
does it cost to hire.
There will be no hire cost but there will be
a £25 entry fee.
37. Location: Recce
What is a recce?
A location recce needs to be done every time you
go to visit or view a location for the process of
filming. It is something that is done so you can weigh
up the pros and cons of that location, a location
recce is put in place to see if the location is suitable
and so you can find out everything you need to know
about that particular location like access points,
nearby facilities etc.
38. Location: Recce
This is basic example
of what a location recce
form looks like. As you
can see there are
possible problems that
could come with using
this location. As well as
possible problems there
is also a section that
explains what risks
could come from these
possible problems.
39. Codes of practice and regulation:
Mechanical copywrite protection society
The (MCPS) which stands for mechanical
copywrite protection society was founded in
1911 but really became recognized in 1924.
The idea of having the MCPS was not to make
profit but to represent the mechanical rights
and pay royalties to artists, songwriters etc. I
will need to have a full understanding of the
MCPS company as I need to know that the
music track I will be using in my video is ok for
me to use so no problems arise.
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40. Codes of practice and regulation:
Location permissions
Location permission is something I will need for all locations
used in my script. I will have to be careful of things like health
and safety risks around the area. For example, traffic could
become an issue if I was filming along a street or a busy road I
may need to get permission to block that road of or put
regulations in place to prevent any accidents occurring. As I will
be filming in a large music venue in London I will either need
permission to film there or I will need to arrange public liability
insurance. This would be in case me or my crew broke or
damaged any property then I would be covered. For my venue I
have I have been given permission to film in there. Health and
safety risks will be there responsibility.
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41. Codes of practice and regulation:
Ofcom
• Ofcom is a major UK communications service that offers more
than one service and deals with things like TV and radio
sectors, mobiles, postal services, fixed line telecoms as well as
the airwaves over which wireless devices operate. Ofcom must
follow the rules and guidelines of the communications act 2003
as well as ensuring the UK customers and community and safe
from scams and sharp practices. there main aim is to further
the interest of citizens and consumers. it is there priority to do
this. to be able to achieve what they set out to do they will need
funding which they receive from the industry for regulating
broadcasting and communications networks. Ofcom's actual
role is implementing and enforcing the law, not in a technical
aspect.
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42. Codes of practice and regulation:
Board of film classification
• The BBFC is an independently run company. All of the
funding they need comes from themselves and the money
that they receive through the running of their services. There
responsibility as an organisation is to ensure the censorship
of films. The Board of film classification was set up by the
British film industry.
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43. case study finance perosnel
fascilities and materials
Here are some of the prices for silvertip films to
shoot a video for you..
Half day
If you want a half day shoot then they will only do singers/rappers and not
bands, they last for a duration of 5 hours this consists of 1 day pre-production
½ day shoot with a director and cameraman, shooting in HD and 1 day of
editing. It is recommended that these shoots are ideal for solo acts or rappers
who are only staying in one location. All of this comes to 1000 pounds and
above.
44. case study finance personel
facilities and materials.
Full day
Full day shoots will include bands aswell as singers and narrative.
They last for a full day so 10 hours which is double a half day shoot.
This will consists of 1 day pre-production, 1 day’s shoot inc director
and cameraman shooting in HD and 2 days worth of editing. Idealy if a
band is being shot then do it in single locations but if it is solo acts
then you can do multiple locations and include a narrative. All of this
comes to 1500 plus.
45. case study finance personal
facilities and materials
Two days
Two day shoots will last 10 hours per day so double a full
day shoot this will consist of, 1 days pre-production, 2 days
shooting inc director and cameraman shooting in HD. The
editing will take 3 days and you can also make changes if
you wish which you are not able to do on the other two.
These shoots are more appropriate for bands and solos with
a full narrative. They can be very complex shoots and more
equiptment will need to be brough along like extra camera
equiptment and lighting. All of this comes to 2500+
46. Finance: Commissioner
What is a commissioner?
A commissioner is the person who commissions a music video on behalf
of the record label, he or she could be an employee for the record label or
just a freelancer who has been temporarily contracted by the record label.
The commissioner will hold the copyright for the music video unless he or
she is employed by the record label, in which case they will hold the
rights. Once the video has been completed the video director usually
waives all rights to it. This is indeed a big setback for directors and is one
of their greatest grievances, especially with lower budget productions.
47. Finance: Copyright/Delivery
Materials
Who holds the copyright?
The copyright in the video will belong to the
record company. Keep in mind that copywrite only exists
once the music or words have been recorded or written
down.
what do the terms “delivery materials” and “format”
refer to?
This just means the different formats you have to deliver the
music video in for example the master and DVD, it could
include photo skills. So they just outline this for you. It is
how the record label receives your music weather it is
via cd , a link over email or DVD. the delivery date is
the day you have to deliver the music by.
48. Finance: Licenses/Video Shoot
Who's responsibility is licenses?
For published music you will need to obtain a publishing
licence from the copyright holder also known as the music
publisher. Or the producer will be responsible for obtaining
clearances and licences for all material used in connection
with the video.
How is an artists involvement in a video shoot
managed?
The record company will arrange for the artist to be present
during the shooting period if needed. It is usually the record
company who will meet any further costs incurred by the
producer as a result of any failure of the artist to attend at the
scheduled time.
49. Finance: Approvals
• What is meant by “approvals”?
• This is when the record company as well as
the artist/band will have rights to be consulted
on and have the say-so on the production of
the video.
50. finances: materials
• cannon lagrea
• imoveie to edit with a mac mini
• we have cameras that we can put on
tripods
• look up spellings*
51. Finance: Equipment
• Website:sohobroadcast This is the
arri 1k
1000w
fresnel lamp
To hire this piece of lighting
equiptment it costs £25+vat for
a day and £75+vat for a week.
To hire this cannon
camera for a week
it would cost you
£140+vat for a day
and £560+vat for a
week.
The kit
uncludes….
DLSR Canon
5D/7D Kit,
Tripod, Zoom
and Mic
52. Finance: Equipment
Website:vmi
To hire a lighting kit for one day would cost £60 , for two
days £120 and for 3 days would cost £180 so it comes to
£60 per day of use.
• these are the
• prices to hire a
• camera for ho -
• wever long you
• wish to hire it
• for.
lighting
camera
53. Finance Equipment
• Website:dvcamerahire
• the package and
• equipment that
• you will receive
• when you buy the
• cannon camera is
• camera bag, manual, 16
• gig card, software,
• battery, 5d body mkll,
• charger and mains lead
• and AV lead, USB cable
•
•
These are the hire
prices for camera
lighting.
These are the hire
prices for the
cannon camera.
54. Facilities: Houses
http://www.cruet.com/crew/
The link above directs you to a facility house. This
facility house offers specially trained crew members
that get trained by cruet themselves. If I wanted to
hire any crew members I would have to use these
contact details.
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55. Facilities: Houses
At cruet they offer lots of different equipment ranging from, lighting,
lenses, cameras, monitoring, matteboxes, sound, grip, dit and
transport.
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56. Facilities: Houses
As well as offering equipment cruet also offer
transport for both crew and equipment.
56
57. Materials:
• I visited the website www.freesound.org this
website offered a range of different sounds
that are downloadable. It showed the most
popular sounds and how many people had
downloaded them.
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58. Materials:
I had also visited another website called
www.unsigned.com this website was an
independent music website. Independent
artists had there music available on this
website. The music was downloadable.
However I had to ask permission from the
independent artists as to whether I can use
there music for my video.
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59. Materials: Scream video
Who was the designer? The designer of the
scream music video was Tom Foden.
What other work had he done? Tom Foden
has worked on many productions. He is most
known for The Village (2004), Immortals
(2011), One hour photo (2002), Matchstick
men (2003).
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60. Materials: Scream Video
Who was in his team?
Choreographed – Travis Payne, LaVelle Smith Jnr, Tina
Landon and Sean Cheesman.
Director – Mark Romanek
The main specialists that were involved in the making of the
scream music video where Mark Romanek and Tom Foden.
Mark Romanek was the director of the shoot which meant he
had huge involvement with everything going on. Tom Foden
actually designed the video therefor he also had a huge part to
play.
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61. Materials: Scream Video
Although Tom Foden had main involvement with
the designing of the music video he did have a
team of art specialists working underneath him. It
was a group of 3 people that consisted of
Richard Berg, Jeff Hall and Martin Mervel. Tom
Foden decided he would split up the production of
work into 3 different sections, one section being
easy one section being medium and one section
being hard. As his team where specialists they
would be able to complete this task within a one
month period.
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62. Materials: Scream Video
Expert/Talent
The main talent of the production was Janet
and Michael Jackson. Already veteran dance
performers, they where trained by a specialist
in choreography, his name was Travis Payne.
He also had background experience as a
producer and director.
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63. Materials: Scream Video
Travis payne is a very well known individual in the business of
directing etc. He currently has his own website. Below are all of
the services he offers and what he has already taken part in
63
64. Finance: Packages
Describe the starter packages that are offered for low budget…
There are 3 different packages that are offered for low budget enterprises.
The first package is, Live performance video – 1 track which
includes…
2 camera coverage of performance. Audience & venue shots.
All cut together to a studio track or live audio (a feed from mixing desk will
be required)
3 days editing.
Master copy delivered on DVD.
65. Finance: Packages
The second package is, Live performance video – 2 tracks which
includes…
2 camera coverage of performance. Audience & venue shots.*
All cut together to a studio track or live audio (a feed from mixing desk will
be required)
5 days HD edit suite & editor.
Master copy delivered on DVD.
66. Finance: Packages
And the final package is, Studio shoot (1 track) – white or blue screen,
which includes…
Studio filming. White or blue screen for FX background.
Edited to a pre-existing studio track.
Director, lighting cameraman, camera assistant, prod.assistant.
HD camera, track / dolly for moving shots.
5 days HD edit suite & editor.
Master copy on DVD & Broadcast tape.
67. Facilities Houses
What talent have silvertip worked with? Silvertip
have worked with a wide range of people varying
from bands rappers and even solo singers, for
example
E.N.V , silvertip films have now done 2 full length
videos with them.
MESH 29 , this is actually a band but in the video
that silvertip films has recently done with them
focused on the two main members
68. Personnel
Song writing – Kesha Sebert, Joshua Coleman, Lukasz
Gottwald, Jacob Kasher Hindlin, Benjamin Levin
Production, instruments and programming – Dr. Luke,
Benny Blanco, Ammo
Background vocals – Rani Hancock, Lukasz Gottwald, Sam
Holland, Benjamin Levin, Emily Wright
Engineering – Emily Wright, Chris "TEK" O'Ryan, Sam Holland
Assistant engineering – Tatiana Gottwald, Jeremy Levin
He has also directed for more than 26 songs including Kesha –
we r who we r
69. Personnel
What skills and experience did the key crew have?
Dr.luke – has helped produce many songs like, Kesha – tik tok, Katy
Perry – I kissed a girl, Katy Perry – last Friday night, as well as Kesha –
we r who we r. He has worked with many different artists which include,
Kesha, b.o.b, Taio Cruz, Katy Perry, Cher Lloyd, and numerous others.
He has got skills such as song writing, record producing and remixing. He
is hugely responsible for the rising of Katy Perry and Kesha.
Benjamin Levin – Benjamin Levin is not only a song write he is also a
musician and a rapper himself. He didn’t start of on his own he met
Dr.luke who taught him a lot about producing and song writing for videos.
He then went on to produce moves like jagger, stereo hearts and many
more.
70. Personnel
What was the availability of the artist? And what
was the budget for the video? And what is the
directors availability now?
The song was produced on her worldwide get sleazy
tour, the video filming was spread out over a 48 hour
period of time.
Kesha is not currently on tour but has just released a
song called “die young” so she has been occupied.
71. Personnel: Raykay
• What experience does the director have?
What skills does he/she have?
• www.raykay.com is the website for a director
who has worked with the likes of Justin
Bieber, Britney spears, lady gaga, Beyonce
and so on. He is also a professional and very
successful photographer and has gained a lot
of experience through out his career.
72. Personnel
• What resources does he/she have access
to? what is his/her availability?
• At this present moment Kay is developing a
project with Gil Adler and reverie partners for
the film paranormalacy. So he isn't on hand.
73. Personnel
• What experience does the director have, what skills
does he/she have
• www.Georgeant.com – he is not only a director but
also a videographer he has studied 3D Animation &
Multimedia Productions at AKTO Art and Design
college, validated by Middlesex University in London.
He has not only done music videos but also short
films and produced 22 music videos. Some of them
are mark Angelo feat. Mary Jeras – insane. Nicko –
say my name and many more.
74. Personnel
• What resources does he/she have access to.
What other work has she/ she done.
• So as well as the music videos he has
produced 1 short film called imperfect path.
76. Personnel
• Tyler Gregory Okonma, better known by his stage name
Tyler, The Creator, is an American rapper and record
producer. He is known as the leader and co-founder of the
alternative hip hop collective Odd Future, and has rapped
on and produced songs for nearly every Odd Future
release. Okonma also creates all the artwork for the
group's releases and said in an interview with DJ Semtex
that he designs all the group's clothing and other
merchandise as well. He is currently signed to English
independent record label XL Recordings, and his own
record label, Odd Future Records.
77. 77
Materials
http://www.escapade.co.uk
I visited the escapade website first and decided to go with a firefighter costume which
came to a price of £36.99
http://www.escapade.co.uk/occupations-costumes-sale/fire-captain-costume-m-l-
lave.asp
http://www.masqueradecostume.co.uk/theatric
al
costume hire charges and deposits
The next website I visited was the masqueradecostume website which I found was a
lot more expensive, harder to find a cheaper costume and if you did it wasn't of the
best quality. although I did find a gangster costume for £35.50 which I thought would
be fairly suitable at that price.
http://www.masqueradecostume.co.uk/cart.php?orderref=MASQ-2013-01-11-VKOGXI
costumehire@btconnect.com
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78. 78
Materials
http://www.fairygodmother.co.uk
The final website I visited for the
fairygodmother website and I chose the new
York cop costume for a hire price of £36.00
which is also similar to the other websites.
http://www.fairygodmother.co.uk/uniforms-occupations-costume-hire.html
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79. 79
Materials
All of the 3 websites I visited all sold similar costumes I
found that the escapade and the fairygodmother
costume websites where the best and with most of there
costumes being priced between 25- 35 pounds whereas
a lot of the costumes on the masqueradecostume
website where priced a lot higher some of them at 60-70
pounds. although the fairygodmother is only hire
costumes so you cant actually buy it for that price so
overall the best website for the escapade costume hire.
As well as it being the cheapest i felt it was more aimed
at the style of costumes i was looking for.
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80. List of props
Website: tvfilmprops
•Treasure hunt fruit machine.
• Samsung SGH-M110 Mobile Phone.
• Hitatchi television.
Website: keeleyhire
• Beretta 92FS Pistol
Website: grangerhertzog
• Brushed aluminium modern base with either bar headboard W153 x
L207 x H95 cm (optional - add 5ft mattress BED005).
• Circular cream fine shagpile rug with shimmering fleck D200 cm.
• Circular oak top and grey metal stool with rounded concave seat
H60cm.
Materials: Props
85. Materials: Scream Video
• Who was the designer?
• The concept of the video was by Romanek but the
designer was Tom Foden.
• What other work had he done?
• He had also worked with these people….. Closer
(Nine Inch Nails), Scream (Michael Jackson),
Bedtime Stories (Madonna), Weird (Hanson). Who
was in his team?
• Travis Payne, LaVelle Smith Jnr,
• Tina Landon in May 1995,
• and Sean Cheeseman,
• directed by Mark Romanek,
• with the production being designed by Tom Foden.
86. Materials: Scream Video
What new information does the behind-the-
scenes film provide about the production of
the video?
Jackson and Janet Jackson had a total of 4
choreographers. The video itself was a
combination of visual effects. There was
emphasis on how Michael and Janet Jackson
was feeling the video was sending a message
to the audience in a surrealistic way.
89. Contributors
http://www.epikmusicvideos.com/portfolio/2-dar.html
Dar – monster
Dar is a musical duo, Director Tai Campbell was
inspired by the toughness and bravado of their track,
‘Monstar’, and crafted a music video reminiscent of a
comic
•book-style thriller, with an aesthetic
•recalling both the gritty noir styling
•of Frank Miller, and Rupert Wyatt’s
•2008 crime flick The Escapist.
•The video was filmed at Camberwell
•studios.