Task One - Unit one Music Video Production Slide

1. MUSIC
VIDEO
BTEC Level 3 Diploma -
Creative Media Production
Task 1 - Understand
Requirements for a specific
media production

2. MUSIC VIDEO
A Music video is a short film
mixing image and music
together, made for artistic or
promotional use. A majority
of modern music videos are
used as marketing devices to
promote the sales of the
music themselves.

3. MTV was launched in 1981 and
was the main source of
watching/promoting music videos
when they were first becoming
popular in the early 1980s.
Music Videos now use one of the
widest range of film making
techniques
MUSIC VIDEO

4. MUSIC VIDEO
Music videos can represent
a storyline either based on
the lyrics or based on a
certain message, these
videos can be entertaining
to watch as you feel like a
story is being told and a
character or characters
have meaning and grow
throughout the video.
Eminem - Stan

5. MUSIC VIDEO
Music videos can be shown
as artistic films to get a
message across and to show
individuality from the main
stream and to set a band or
artist apart. Hiring artistic
directors can both make you
more distinctive and bring
you closer to your target
audience
Mia Doi Todd "Open Your Hear

6. FINANCE
A Music video can be
financed in a variety of ways.
If a band or artist is signed
by a major record label then
usually the record label will
finance the music video and
pay for everything such as
camera equipment, booking
of the area or studio. Sony Music Entertainment
the second-largest global recorded music compan

7. MUSIC VIDEO FINANCE
A Music video can be financed
by the artist themselves if the
artist is unsigned or in the
process of being signed by a
record label. If the artist
produces and pays for their
own music video it is usually
low budget due to the price of
professional equipment and
the hiring of crew.
Little Comets - Adultery
This music video was uploaded on september
17th 2009. The band ‘little comets’ were signed
in january 31st 2010 so this music video wasn’t
funded by the record label, therefore being
funded by the band themselves

8. FINANCE
A music video can also be
crowd funded, this is
when supporters and fans
pay for their artists music
video. Using websites like
‘wefund’ anybody can
donate money to a music
artist or any other form
of creative artists
Columbia - On The Run
This music video was funded through wefund
and has over 2000 veiws, which for an
upcoming band is an achievement, for further
details on the funding follow this link
http://wefund.com/project/columbia-on-the-run/p11993/

9. Major Labels Finance for
Band/Artist
MUSIC VIDEO FINANCE
Independent Labels Finance for
Band/Artist

10. FINANCE
The music industry on
average to create a
successful artist spends
about US$1 million,
spread across on the
artists advance, recording
costs, video production
and promotional work.
The average price for 3
music videos alone costs
US$200,000.

11. FINANCE: CASE STUDY
Silvertip Films are an independent
Video Production Service, Covering
music video production through to
the promotion. Silvertip provide a
range of services such as Pre-
production, kit hiring, casting and
location scouting. Silvertip take care
of the entire process for the
band/artist.

12. FINANCE
Music Videos at Silvertip
Films can cost from £1000
through to £10,000
sometimes even higher.
Silvertip Films have been
commissioned films to make
for acts such as Woodzy,
Chiedu, E.N.V, Some of
which recieve thousands of
‘views’ on youtube
everyday!
Silvertip Films Music Video Show

13. FINANCE: CASE STUDY - COST
GUIDE
Half Day Shoots
(Singers/Rappers) - From £1000
+ Expenses
•Shoot lasts 5 hours
•1 day pre production
•1 day edit

14. Full Day Shoots
(Bands/Singers) - From £1500 +
Expenses
•Shoot lasts 10 hours
•1 days pre-production
•2 day edit
FINANCE: CASE STUDY -
COST GUIDE

15. Two Day Shoots - From £2500 +
Expenses
•20 hour shoot
•1 day pre-production
•3 day edit
FINANCE: CASE STUDY -
COST GUIDE

16. PROMOS
In Music videos a commissioner is
somebody who works for a record
label or is contracted by the label
and commissions a music video on
behalf of the label. The copyright of
the video would then belong to the
record company.

17. Once the copyright of the
video belongs to the record
label they decide when the
delivery date of the video
itself is. The Delivery
Materials and Format refer to
the different formats you have
to deliver the music video in.
PROMOS

18. PROMOS
In Music Videos the record label
would arrange for the artist to
attend a shoot if needed. The
record company will pay for the
costs if the talent doesn’t attend at
a scheduled time.

19. A record label and ‘talent’ will have
the rights to be consulted and to
approve the production of the music
video. The Record label also have to
pay the producer a production fee to
cover production costs of a music
video. The producer will have to get
hold of clearances and licences for all
the materials used in connection with
the video.
PROMOS

20. EQUIPMENT HIRE
In order to film our music video
we need to hire suitable
equipment at the best price.
My crew and i will need a
professional HD video camera
and a 3 headed lighting kit

21. EQUIPMENT HIRE
For a 1, 2 to 3 day shoot the
lighting kit will cost a total of
£62 , £124 to £186
Includes Dimmer Boxes and long
extension cords

22. EQUIPMENT HIRE
To hire the necsasary
equipment i contacted VMI at
www.vmi.tv in order to get
hold of the lighting equipment
and camera equipment i
needed

23. EQUIPMENT HIRE
For a 1, 2 to 3 day shoot the
camera kit will cost a total of
£90 , £180 to £270.
Panasonic AF-101
HD monitoring, industry
standard audio inputs and
monitoring.

24. EQUIPMENT HIRE
For 2 days editing in post
production the editing facilities
will cost a total of £400
Including Final Cut 7 and grade 1
broadcast monitors

25. PROPS
For my music video i will be
needing specific props to fit the
mise-en-scene of my music video,
to get these i will contact props
hiring companys and find out
quotes and hiring charges for the
products i would like.
These ‘Props’ are more
technically called theatrical
properties and is commonly used
by actors on stage or on camera
to further a plot and create the
atmosphere of the piece.

26. PROPS LIST
International AM/FM Mini Headphone Radio
Game & Watch Multiscreen - Green HouseAkai AX80 - Analogue Synth
Olympus om20 Camera 70s Chopper bicycle
Retro Arcade Game Machine
Panasonic TV
Carrera 10 Dialatron
BT 'Jade' Mobile Phone
Here is an example of a list of the props i would be needing
for my music video which will be based in the 80s and have
a very retro feel.

27. DEADLINES
Unit 29
Task 1:
Deadline: Friday 21st September
A written essay that explains the
purposes of music videos.
Task 2:
Deadline: Friday 5th October
A powerpoint that accurately
describes the style, conventions
and techniques of music videos
Task 3:
Deadline: Friday 26th October
An individual folder that includes
research.
Task 4:
Final Deadline: Friday 9th
November
Shoot and edit music video.
Pre-Production
Task 1:
Deadline: Friday 28th September
Understand requirements for a
specific media production
Task 2:
Deadline: Friday 12th October
Be able to prepare a pre-
production documentation for a
specific media production
Task 3:
Final Deadline: Friday 26th
October
Be able to apply pre-production
planning for a specific media
production

28. AVAILABILITY OF EQUIPMENT
At school we have access to a
majority of the equipment we
will need to make our music
video. Our group will need to fill
out a booking for signing our
names on the form to get the
equipment for an allotted time
Booking Forms

29. Our group will Book equipment
such as a lighting kit, a HD video
camera, tripod for recording the
music video steadily and to make
camera movement as smooth
and clear as possible.
AVAILABILITY OF EQUIPMENT
The LEGRIA HF R28 camcorder
has a full HD CMOS sensor, high
resolution 7.5cm touch-screen
LCD and a 28x zoom which
makes the camera suitable for a
low budget music video

30. Our group will also be able to
use editing software on the
Mac mini. Our group will need
to fill out a booking for signing
our names on the form to get
the equipment for an allotted
time
AVAILABILITY OF EQUIPMENT
IMovie processes HD videos
from HDV camcorders for e.g
the colleges LEGRIA HF R28.
IMovie stores all the films
made onto Quicktime player

31. AVAILABILITY OF PERSONNEL
The size of my team will be 3
people (Myself, Kieren and Seb). I
will be directing and shooting the
music video, whilst Kieren writes
the story and what happens in the
music video, and Seb will be
producing/assisting with equipment
and such. Myself, Seb and Kieren
have 12 years of media experience
between us, and we all have
strenghts in different areas that
compliment eachother.

32. I did a years course in photography
and have a good eye for framing and
positioning of the camera and things
within the frame. Kieren is a brilliant
writer and has a broad imagination
which helps in the writing of a music
video. Seb has a natural talent for
buying and hiring equipment/people
for the best deal which will help when
hiring key personel
AVAILABILITY OF PERSONNEL

33. AVAILABILITY OF PERSONNEL
Date
Group
Members
Needed
Time Location
week 1
-Wednesda
y
Myself
Seb
Kieren
3.15pm
To Be
Confirme
d
week 2 -
Tuesday
Myself
Seb
Kieren
3.15pm
To Be
Confirme
d
Film Schedule

34. TIMESCALE FOR CLEARANCES
I need to have all the unpaid
collaboration contracts
completed by the band. I also
need to have a time scheduled
with the band by November
the 9th

35. COSTUME
For my Music Video i will be
needing set costumes for my
characters, actors and talent to
set a mood and represent the
music video and band well.
The term costume means your
wardrobe and dress in general,
it can also mean the individual
style and dress of some people,
a class or period.

36. MUSIC VIDEO COSTUME
Hire Rates
£26.00£26.00£26.00£26.00£42.00£42.00
Hire Price
Fairy Godmother average hire
price starts at £26 but can go as
high as £50 depending on the
costume
Costumes cost £10 to deliver
and will also cost £10 to send
back to Fair Godmother via
parcel force

37. MUSIC VIDEO COSTUME
Hire Rates
Masquerade Costumes over 10,000
costumes starting at £10 but can go
as high as £40 depending on the
outfit
Costumes range from £25 + Vat
upwards where as Childrens
costumes from £10 to £20. Shoes,
wigs and other selected accessories
are an additional hire fee starting at
£10 + Vat per item.

38. PROPS HIRE & QUOTATIONS
This is an email i am
sending to tvfilmprops and
keeleyhire Requesting the
quotes and hiring charges
for the props for my period
music video.

39. MICHAEL JACKSONS SCREAM
MUSIC VIDEO
Micheal Jacksons ‘Scream’ is in a
league of its own when it
comes to music videos, costing
a total of $7,000,000.
Designed by Tom Foden Who has
designed music videos for the likes
of Madonna, Nine inch Nails and
Hanson. Fodens team was made up
of Richard Berg, Jeff Hall, and Martin
Mervel and assigned different sets to
different people, describing it as a
“military operation”

40. PRODUCTION OF MICHAEL
JACKSONS SCREAM MUSIC
VIDEO
In the making of the scream music
video there were five Studios
used, housing a minimum of ten
sets each. The crew helping to
create scream was massive, using
Janets circle of people and
Michaels they ended up with
multiple choreographers, Janets
being Sean Cheeseman and Tina
Landon, Michaels being Travis
Payne and Lavelle Smith.

41. CGI; RAVEYARD - REMEMBER
Directed by Charles De Meyer
and co at Chuck Electric, The
music video itself took three
months to post-produce,
including the time for research
and development. The music
video had been shot long before
any ideas for cgi had even been
thought of, 2d and3d were both
tried and tested on a high end
software pack “Maya”. De Meyer
experimented with its particle
and fluid systems and uses them

42. I wrote an email to the
independent music video
production company ‘EP!K
MUSIC VIDEOS’, asking
what specialists and experts
are involved in the
production of music videos.
This email is one of three
that I sent to different music
video production companies.
MUSIC VIDEO PRODUCTION
COMPANY: EPIK

43. This is the second of three
emails I sent to the
independent music video
production companies.
This email was sent to
‘LondonMusicVideo’s
producer/director, Claire
Pearce, as the
website/company itself
does not have a direct
email address
MUSIC VIDEO PRODUCTION
COMPANY: LondonMusicVideo

44. This is the third of the three
emails I had sent out, this
email was sent to ‘Phink.tv’
regarding specialists and
experts that are involves in
music video production.
Nethier ‘London Music
Video’ nor ‘phink.tv’ had a
direct adress to contact
them, in this case I had to
contact Mark A. Wilson
MUSIC VIDEO PRODUCTION
COMPANY: Phink.tv

45. Driven by a collective will to
succeed, the jar family have
formed a distinctive style.
Phink.tv created a video for
the jar family, for the song ‘In
For a Penny’. Formed in 2010
the band is a collective of
singer-songwriters max
Bianco, Dali, Al Devon, Richie
Docherty, Chris Hooks and
Kieth Wilkinson
THE JAR FAMILY BIOGRAPHY

46. FILM LOCATION RECCE
Recce is a pre-filming
term, meaning to visit a
location to work out its
suitability for shooting
including access to
necessary facilities and a
health and safety overlook
on the particular area.

47. Location Information Strengths Limitations
Nork Park
Banstead
The park with its big open
spaces in fields and such is
perfect for an outdoor shoot
but there is also some
wooded areas that would
look great on film
The park is big so we can film in a
variety of places instead of the
same room/place which is more
aesthetically pleasing.
The park is public and therefore
permission is not needed if i wish
to film there
The weather is unreliable and
as it is a public space it would
be easy to accidentally get
members of public in shot
Drama Studio (Beacon School)
The Drama Studio is
equipped with all the lighting
equipment and staging that
we would need for the video
At the Drama Studio we have
access to all the lighting
equipment and staging that we
would need.
The drama studio is close to the
media department where we we
would be getting our camera
equipment
There are alot of wires which
myself or team could easily trip
over in the drama studio
the video is secluded to one
space
Neither myself nor team do
not have the training to use
the lighting equipment
provided correctly
LOCATION BREAKDOWN

48. Production Title: Music VideoProduction Title: Music Video Location Manager: N/ALocation Manager: N/A
RECCE FORM
Date Scouted: 22nd Nov 2012Date Scouted: 22nd Nov 2012
Location: Nork Park BansteadLocation: Nork Park Banstead
Very easyVery easy
accessibleaccessible
If it had been raining recently orIf it had been raining recently or
raining it would be dangerousraining it would be dangerous
to bring out electricalto bring out electrical
equipment and or people canequipment and or people can
fall overfall over
N/AN/A
Accessibility Health & SafetyElectrics
This area would be deemed safeThis area would be deemed safe
to film in if the ground is dryto film in if the ground is dry
and it is not raining, thereforeand it is not raining, therefore
this area is available to film ifthis area is available to film if
need be. the sound can beneed be. the sound can be
distorted by winddistorted by wind
Evaluation
Availability: Yes / No / PendingAvailability: Yes / No / Pending
Dates:Dates:
Hours:Hours:
Permission: Yes / No / PendingPermission: Yes / No / Pending
Granted by:Granted by:
Date:Date:

49. Production Title: Music VideoProduction Title: Music Video Location Manager: Ms CroakLocation Manager: Ms Croak
RECCE FORM
Date Scouted: 22nd Nov 2012Date Scouted: 22nd Nov 2012
Location: Drama StudioLocation: Drama Studio
Very easyVery easy
accessibleaccessible
My crew could easily trip overMy crew could easily trip over
loose wires on the floor and theloose wires on the floor and the
lights need to be checked theylights need to be checked they
are correctly and tightlyare correctly and tightly
fastened in place to avoid risk offastened in place to avoid risk of
falling.falling.
Studio Lighting &Studio Lighting &
Screen wiresScreen wires
Accessibility Health & SafetyElectrics
This area would be safe to filmThis area would be safe to film
and produce a music video, itand produce a music video, it
has the correct amount ofhas the correct amount of
space needed and the lightingspace needed and the lighting
and sound is perfectand sound is perfect
Evaluation
Availability: Yes / No / PendingAvailability: Yes / No / Pending
Dates:Dates:
Hours:Hours:
Permission: Yes / No / PendingPermission: Yes / No / Pending
Granted by:Granted by:
Date:Date:

50. MECHANICAL COPYRIGHT
PROTECTION SOCIETY
Mechanical Copyright Protection
society is a UK collection society
undertaking collective rights
management for musical works. I
would need to contact the society
to become a copyright holder of
my particular piece of work so that
nobody else can “copy” what i have
done

51. COPYRIGHT
Copyright is a legal concept
giving legal ownership over an
original piece of work, holding
exclusive rights over the piece.
This gives the copyright holder
the right to be credited for the
work
I would contact a copyright
agency in order to assure
nobody would use my music
video without crediting
myself/crew or band.

52. Public liability is part of law of
tort which focus’s on civil
wrongs.If a person is injured
they are eligable to sue the
owner or occupier based on the
negligence and or damages that
had’nt been treated. Ethier
myself or crew would use the
public liability law if the are in
which we are we are filming
causes me or the talent to harm
themselves
PUBLIC LIABILITY

53. The british board of film
classification is a non
governmental organisation
funded by the film industry and
responsible for the national
classification and censorship of
films within the UK I would need
to contact the bbfc to find out
the rating and if my music video
would need any censoring
BRITISH BOARD OF FILM
CLASSIFICATION

54. BECTU
The Broadcasting,
Entertainment,
Cinematograph and
Theatre Union is a trade
union in the UK BECTU is
financed entirely by
individual subscriptions
from members.

55. Element Details Of Costs Total Cost
Materials
Equipment
Hiring Camera for 2 Days - £180
Hiring lighting kit for 2 Days - £124
Editing facilities for 2 Days - £400
£704
Personnel
Talent
Post-production
Marketing
Distribution
Travel
Contingency
Other
PRODUCTION BUDGET