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Presentation research and planning.[1].ppt christianah222


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Research and Planning

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Presentation research and planning.[1].ppt christianah222

  2. 2. My names is: Christianah (30018615)
  3. 3. My main portfolio project is: Music Video with 2 ancillary projects: CD Cover Design Advertisement
  4. 4. The genre(s) of my main project is: <ul><li>Genre – Dubstep/ Electropop </li></ul><ul><li>Target audience - males and females, ages 16 – 25. </li></ul><ul><li>Katy B – On A Mission </li></ul>
  5. 5. So I have researched as follows: My job was to research the genre, and the common elements of a music video. I did this by researching the latest music videos at present via the MTV website and noting down some of the best features within them. Cheryl Cole – Promise This Will.I.,Am ft Nicki Minaj – Check It Out Cee Lo Green - Forget You Bruno Mars –Just The Way You Are Alexis Jordan - Happiness Nelly – Just A Dream
  6. 6. What I learned from this was….. <ul><li>All the videos had cuts, fades, and cutaway shots </li></ul><ul><li>In every video the artist/actors connected with the audience by looking at the camera as if they were singing at the audience </li></ul><ul><li>Each video had a constant theme/feel to it </li></ul><ul><li>Some videos had a change of location and mise en scene, whilst others stayed and at one location. </li></ul><ul><li>Many of the shots changed in sync with the beat of the song, this happened more often in faster songs </li></ul><ul><li>In faster songs there were a range of fast cuts, jump shots… </li></ul><ul><li>In slower songs there were more close up shots and fades. </li></ul><ul><li>The videos of the song provides connotations that can be associated with the title </li></ul><ul><li>Lighting of the video was always kept the same so e.g if there was a blue hint in the lighting it was constant throughout the video </li></ul>
  7. 7. So I have researched as follows: After researching different music videos from different genres, a particular style of music stood out to me more than other and this was called “Dubstep”. I then looked into music videos under the genre dubstep and viewed the foloowing: Drama - is a film genre that depends mostly on in-depth development of realistic characters
  8. 8. What I learned from this was….. <ul><li>When doing our audience research many people were interested in Dubstep we found dubstep videos gripping, and as if we had a lot to work with than most of the other music genres . They shared elements such as: </li></ul><ul><li>The main theme running through all dubstep videos was technology and electricity </li></ul><ul><li>They used a lot of ‘close up shots’ and ‘medium shots’ whenever there was a phone or something technology related </li></ul><ul><li>They used a lot more cold and low key lighting depending on the situation </li></ul><ul><li>They also us a lot of fades and long shots, to show the overall picture of what was going on. </li></ul>
  9. 9. Elements we will use: <ul><li>i will use a lot of low key lighting </li></ul><ul><li>We will use a voice over to narrate. </li></ul><ul><li>A montage of fast shots, to embrace the different London locations we've embraces in the video to keep it to more of a British theme </li></ul><ul><li>A interesting opening shot, preferably a time lapse establishing shot to keep the audience </li></ul><ul><li>We will also keep a British film theme, so our audience can connect with the video better. </li></ul>What is ‘keeping the British theme’. This is when we keep elements of British film in the music video. For example we will have shots of famous British attractions e.g London eye, and the narrow roads and traffic, red buses in London city. I want people watching to recognize the surroundings in the video. I am are not going to try to Americanize/ glamorize our film. We are going to keep it real and near to the truth. We know it is more likely to appeal to our target audience as the will be familiar with our location and be able appreciate the different effects I've used in order to bring this locations to life.
  10. 10. For my main project…. <ul><li>the target audience is: </li></ul><ul><li>Target audience - males and females, ages 16 – 25 </li></ul><ul><li>and here is how I arrived at this conclusion: </li></ul><ul><li>Since I fit into that age group it would be easier for me to develop a music video and also that age group are more likely to embrace new music genres such as Dubstep. </li></ul>
  11. 11. Target Audience <ul><li>Here is an image of how I imagine a typical member of my target audience. </li></ul><ul><li>Their characteristics are: Wild </li></ul><ul><li>Energetic and expressive in the clothes they wear They stand out </li></ul>