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WHY HAVE I CHOSEN THIS SONG? 
• The meaningful lyrics – the narrative within the song gives the song more depth and I 
want to implicate this in my video. 
• Due to it being quite a slow song it will be easier to edit in terms of lip synching. 
• The original video is quite abstract and confusing – so I have more creative leeway with 
this song as the song is open to interpretation. 
• This is a solo singer, and I’ve already found an actress to play the part.
INITIAL IDEAS … 
I plan to have elements of both performance and narrative within my video as I believe that this 
would be quite successful and necessary as I want my artist to connect with her audience through the 
performance side but still tell a story as this is a narrative song. 
Aim of video: 
• I want this video to have an auto-biographical feel as I want my audience to connect with my artist. 
Hence why I've chosen to film my video as if it was a documentary. 
I want my character to have two persona’s: 
1. Glamorous pop star – I envisioned an Audrey Hepburnesque type dress with dinner gloves for 
when she’s on stage performing 
2. In denial alcoholic – here she’ll be dressed in a tracksuit, I’d show her turning up to dance 
rehearsals late, constantly being seen drinking out of a “coffee cup” (really drinking alcohol.)
… INITIAL IDEA’S CONTINUED 
• Through the use of performance I want my artist to be the narrator so it is like she’s 
letting us into her life and reflecting on a past event. 
• I want the audience to connect with my character and empathise with her, so I want this 
to video to be a bildungsroman (coming of age) story at the end of the video I want her 
to finally admit to needing help.
Possible locations: 
• Camden roundhouse/ Jazz cafe/ coffee 
shop - Performance and Narrative 
• Camden lock- at night - Narrative 
• Stage classroom- party scene - Narrative 
• Off licence - Narrative 
• Stage – Performance and Narrative 
• Camden high street – Narrative 
• Primrose hill - Narrative 
• Toilets - Narrative 
• Alleyway - Narrative
CHOSEN ACTRESS 
Name: Amber cousins 
Why I chose her? 
• She goes to the same school as me, so it is easy for me to contact her. 
• She’s a drama student - so should be a believable actress in my video. 
• Very photogenic. 
• She has the sultry look which suits the vibe of the song.
PROPS, COSTUME AND MAKE-UP 
When she’s not being a star I want 
her to look grubby and tired. 
This is the look that I want my 
artist to have when on stage. 
As there is a lyric that 
says “put your lipstick 
on,” I thought it would 
be effective if I illustrated 
this, as it symbolises the 
mask she puts on for the 
public. 
Here is my artists other costume, when 
she’s away from the spotlight.

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Music video pitch

  • 1.
  • 2.
  • 3. WHY HAVE I CHOSEN THIS SONG? • The meaningful lyrics – the narrative within the song gives the song more depth and I want to implicate this in my video. • Due to it being quite a slow song it will be easier to edit in terms of lip synching. • The original video is quite abstract and confusing – so I have more creative leeway with this song as the song is open to interpretation. • This is a solo singer, and I’ve already found an actress to play the part.
  • 4. INITIAL IDEAS … I plan to have elements of both performance and narrative within my video as I believe that this would be quite successful and necessary as I want my artist to connect with her audience through the performance side but still tell a story as this is a narrative song. Aim of video: • I want this video to have an auto-biographical feel as I want my audience to connect with my artist. Hence why I've chosen to film my video as if it was a documentary. I want my character to have two persona’s: 1. Glamorous pop star – I envisioned an Audrey Hepburnesque type dress with dinner gloves for when she’s on stage performing 2. In denial alcoholic – here she’ll be dressed in a tracksuit, I’d show her turning up to dance rehearsals late, constantly being seen drinking out of a “coffee cup” (really drinking alcohol.)
  • 5. … INITIAL IDEA’S CONTINUED • Through the use of performance I want my artist to be the narrator so it is like she’s letting us into her life and reflecting on a past event. • I want the audience to connect with my character and empathise with her, so I want this to video to be a bildungsroman (coming of age) story at the end of the video I want her to finally admit to needing help.
  • 6. Possible locations: • Camden roundhouse/ Jazz cafe/ coffee shop - Performance and Narrative • Camden lock- at night - Narrative • Stage classroom- party scene - Narrative • Off licence - Narrative • Stage – Performance and Narrative • Camden high street – Narrative • Primrose hill - Narrative • Toilets - Narrative • Alleyway - Narrative
  • 7. CHOSEN ACTRESS Name: Amber cousins Why I chose her? • She goes to the same school as me, so it is easy for me to contact her. • She’s a drama student - so should be a believable actress in my video. • Very photogenic. • She has the sultry look which suits the vibe of the song.
  • 8. PROPS, COSTUME AND MAKE-UP When she’s not being a star I want her to look grubby and tired. This is the look that I want my artist to have when on stage. As there is a lyric that says “put your lipstick on,” I thought it would be effective if I illustrated this, as it symbolises the mask she puts on for the public. Here is my artists other costume, when she’s away from the spotlight.