This document discusses different types of music videos and provides examples. It begins by explaining that music videos can promote artists, shape their image, entertain audiences, and set meanings for songs through visuals. There are four main types of music videos: performance, narrative, thematic, and symbolic. Performance videos focus on showing the artist performing live or in a casual setting. Narrative videos tell a story inspired by or alluded to in the song's lyrics. The document then analyzes the music video for "Boyfriend" by Ariana Grande as both a performance and narrative hybrid video. It also examines Billie Eilish's "Lovely" as an example of a pure performance video.
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2. Why do artist’s have music videos? And types:
• To promote them or their music
• Creates, adapts or feeds into a ‘star image’
• Entertains the audience
• Sets the ‘meanings’ of a song by the use of images
• Types:
• Performance
• Narrative
• Thematic
• Symbolic
3. Performance:
• Many music videos include performance of the artists as part of the
video
• A performance video focuses on showing footage of the artist or band
either in a casual environment, i.e. socialising with friends, or
performing, live performance or staged performance.
• This style of video uses the band/artist/group throughout the
majority of the production and the artist, band members are often
miming the words to the song.
• Often includes lots of close ups of the artist and there can be a
particular visual style that goes with the artist (a motif)
• Often the artist can appear to perform in an unusual place.
4. What is a Narrative Video:
• Often the video tells a story either that features in the lyrics or is
suggested in the lyrics e.g girl dumps boy
• This narrative can be like a Mini film; with a beginning, middle and
end, or it can suggest some links to a story
• It can promote a film with clips from the film included telling a story
e.g A thousand years by Christina Perri
• Because it is only 3-4 minutes it can be very fast paced, lots of shots
and cuts. This is shown in ‘Boyfriend’
5. How The Video Of Boyfriend links to
performance & Narrative:
• The music video shows the aspects of a performance of video
through having Ariana lip-syncing in a unusual place.
• However when looking at the music video, I found that it can be seen
as a Hybrid video as it also presents a storyline.
• Although performance is shown, the video also presents a storyline of
a girl and boy who aren’t together yet don’t want to let the other see
other people, making it an narrative.
• This presents how music videos can be more then one type.
6. • The music video starts with performance shots of Ariana lip-syncing-
close ups
• 0.21- The narrative starts at a party where the ‘male lead’ is seen with
another girl,
• 0.41- Ariana attacks the other girl.
7. Billie Eilish- Lovely- Performance
• The music video ‘Lovely’ is an example of a performance video.
• It includes a mixture of shots, often using close ups (example shown
in next slide)
• The whole video is shot in this glass cube where they lip-sync and
dance a bit.
• Unlike ‘Boyfriend’, this music video is slower. This shows how this one
is not a narrative.
8. Theorist:
• Goes against the theory of Van Zoonen;
• The theory of Van Zoonen says that women are presented as objects
to be looked at is a core element of western patriarchal culture. The
music video goes against this theory as it doesn’t present a
stereotypical women all ‘dolled’ up with short or revealing clothes.
Instead the ‘character’ is earing a massive jumper and a load of
chains, hiding her skin.
9. Times and analysis:
• 0.23- The lyrics start and the character sings with a direct mode of
address to the camera. The mid shot scene creates a connection
between the audience and the character- they feel her pain.
• 0.46- The small choreography gives us a visual into the depressing
relationship, as she pushes him away “I hope some day I'll make it out
of here”
• 1.09- “I can't fight my fear”
• They stay in the cube to present the long fight in the relationship, and
face different weathers, like rain and frost to present the changing
seasons.
10. Times and analysis:
• 2.25- as shown in the background picture, they are in a cube full of
water yet not drowning, how they survived another ‘fight’ or problem
yet their souls were burdened or drowning- The performance is
shown through their acting.
• 2.45- Water turns the ice.
