The document discusses James Bay's music videos and style. It notes that Bay follows typical indie styles with jeans, t-shirts, and jackets. His signature prop is a guitar that he plays in all his songs and videos. Sometimes he wears a hat to hide his emotions at the start of songs. Many of his videos are shot in just one dull, dark location reflecting the mood of his songs. The document then discusses plans for a new music video for an 18-year-old singer. It will focus on his journey through London after a breakup, usually with his guitar. His clothing will reflect his mood as upset. He will sometimes wear a hat to hide his emotions. The main prop is his guitar and locations

1. By Fearghal McGlinchey

2.  James Bay is an indie artist, his songs link to the indie
genre very well and he follows the typical clothing for
that genre as well. The overall 'look' is not
extravagant or over done, but instead it is mainly
jeans, t-shirts, jackets, sometimes a hat etc. The
prop that James Bay always uses in music videos is a
guitar, there is a guitar playing in all of his songs and
having it in the video playing it makes a good visual
impact with the audience. The hat that he sometimes
wears is a great way in order to hide emotion for the
first part of songs and then let it out as the song
builds. For the location for his music videos, there are
a lot of videos that are shot in just one location, this
can be a good and bad thing. These locations are
very dull and dark, reflecting the mood of his songs.

3.  In my video the main and only subject is an 18 year
old girl with brown hair. In terms of mine en scene
the video will mainly focus on the main character and
his journey through London as he tries to forget
about a girl he has recently separated from. Most of
video he will have a guitar on him, this is because the
song builds up to him playing the guitar in the
middle of London, to clear his head. He will be
wearing casual/smart clothing to give off a tidy look
that appeals to all audiences, the clothing will
reflecting his mood as he will wear a black coat
because he feels upset. He will also wear a woolly hat
in some parts so that he is able to hide his emotions
in some parts to make it more anticipated.

4.  The main prop in the video is the guitar. It is the focus
point in small parts of the video, it is the symbolic
image/object, and it is what I plan to use to within my
digipacks and advert to show the audience exactly what
type of artist he really is. The hat is meant to represent the
subject hiding away from life and the realisation that he is
now on his own. Shots vary with him with the hat on and
then with him without the hat on, this is because he isn't
sure how to handle the whole situation and this is why he
walks about in London, to try and clear his head. The
location with the big bright lights in London signifies that
he cannot just escape the situation, as there is no where to
escape the lights. The black box is where real emotion will
be shown, with and without the guitar, the best ways to
show this is be using close up shots on the actors face and
the guitar.