The student produced a music video project and received peer feedback. Strengths included catching timing and clear studio shots. Weaknesses included blurry field shots, the side shot cutting off his head, and some shots being too long. Based on the feedback, the student would ask someone to film to improve shots, take more varied shots to keep it interesting, and add effects to the restraining scenes to better represent memories. For future projects, the student aims to address problems like blurry images and weak visual storytelling through shots by spending less time planning and more in production.

1. Evaluation
Harry Adkins-Pennington

2. Production Process
Evaluation

3. Research
What were the strengths of your research? How did your
research help your product?
•I was able to partially understand what the audience
enjoy what parts of a music video
What were the weaknesses of your research? What could
you have done better/improve? What effect would this
have had on your product?
•I couldn't get many other sources for my research which
limited my ability to understand what my audience
wants for my music video

4. Planning
What were the strengths of your planning? How did your planning help
your product?
• I spent more time planning my project than in previous projects
• Using the extra time to plan allowed me to come up with more details
for the music video
What were the weaknessesof your planning? What could you have
done better/improve? What effect would this have had on your
product?
• The extra time spent planning caused me to lose time producing the
work
• If I had another chance to do this project again, I would spend less
time plannig and more time producing

5. Time Management
Did you manage your time well? Did you complete your project on time or would
your products have improved with additional time?
• I was able to complete my project on time but unfortunately I had to complete
the project with some issues including blurry videos and the audience cannot
see some of me in parts of he video
• If I had more time, I would take less time planning because I spent too much
time planning which caused me to have much less time to create the video itself
What would you have done if you had more time to produce your work?
• If I had more time to do my project, I would spend more time recording so I can
give myself more time to edit and finish the video, also give me more time to fix
any mistakes that might happen
• I would ask someone to be a cameraman working the camera while I am
recording the music video so they can tell me if there are any issues with the
picture

6. Aesthetic Qualities
Does your work look good? Was it creative? What aspects of
your game’s visuals do you like? What would you improve? How
would you improve it?
Discuss the strengths and weaknesses
Put your final piece(s) in the centre of a page and analyse them
Use text boxes and arrows

7. Aesthetic QualitiesStrengths:
• My video uses bright colours which
keeps the audience interested
• I tried to use different locations so the
video
• My initial ideas for my music video
project was creative and unique
compared to other videos
• The beginning section of the video
works well because the transitions
between each image matches the beat
of the song which helps make it look
interesting
Weaknesses:
• I couldn't use as many different
locations as I hoped due to time
restraints
• Because of poor planning, the video
quality for some parts of the video
was much worse than I hoped for
• During the bridge of the song, the
"thoughts and memories" section
didn't have specific effects that make
it look like thoughts and memories
What can I do to improve?
• I will ask someone to be a useful cameraman so they can tell me how the video
looks and how to improve on the angles and shots
• I will spend slightly less time planning and spend more time producing

8. AudienceAppeal
How have you appealed to your target audience? What specific
bits of content would appeal to your target audience
Refer to your findings from your questionnaire
Put your final piece(s) in the centre of a page and analyse them
Use text boxes and arrows

9. AudienceAppeal
Strengths:
• The song is fast and catchy
• The song is in the new Dragon Ball
Super movie
• The effects during the start and the
bridge of the song is fast which
keeps the audience engaged in the
video
Weakness:
• The audience cannot see my
head in the second half of the
video

10. Peer
Feedback

11. Feedback 1
Feedback from Will Young
What did you like about the product?
• The song was very catchy, something I'd enjoy listening to
• You looked pretty energetic when dancing to the song
• I enjoyed the second half of the video a lot more than the first
half, with the clips of people strangling/restraining you
What improvements could have been made to the product?
• you could've made the first half of the video more interesting because
it comprised of just one cut, without even a change in camera angle up
until the middle of the video
• However, the cuts to white between the clips of people
strangling/restraining you were a little weird in my opinion

12. Feedback 2
Feedback from Harry Borwell
What did you like about the product?
• The timings really accurate throughout.
• The shots are clear in the studio
What improvements could have been made to the product?
• The shots on the field are blurry.
• camera needs focus
• the side shot has cut your head out.
• camera needs to be further back/ zoomed out more so your head's in
the shot.

13. Feedback 3
Feedback from Jack Pickford
What did you like about the product?
• I was in it
• Lip-Sync was matched up perfectly
• Dancing was interesting
What improvements could have been made to the product?
• Some shots lasted too long
• The tone did not match the visuals as well as it could have (save for the
restraining)
• Resolution was poor
• Used the English version of the song instead of the Japanese

14. Peer Feedback Summary
What do you agree with from your peer feedback?
• That the side shot does cut my head
• The image is blurry for most of the video
• Some of the shots last too long
• The song is catchy
• The first half of the video is pretty dull and boring
• The tone did not match the visuals
• The lip syncing was matched up perfectly
What do you disagree with from your peer feedback?
• Using the English version of the song instead of the Japanese version

15. Peer Feedback Summary
What changes would you make to your product based upon
your peer feedback and why?
•I would ask someone to be a camera man so then they can tell
me how the video looks and how it can be improved during
production
•I would take more shots so then they do not take so long and
keeps the audience interested
•I would create more restraining scenes so the cuts to white are
not as long as before
•I would add actual cloud effects during the restraining scenes
so then the thoughts and memories actually look like
memories

16. ActionPlan for Future Development
• Think about key points of your project that you feel are interesting points for
further development – it could be problems, areas of weakness, or things you’ve
have enjoyed that you want to explore more, etc.