This document discusses music video directors and provides examples of auteur directors such as Alfred Hitchcock and Tim Burton. It notes that in 1992, MTV began listing directors' credits for music videos, reflecting how music videos had become an auteur's medium. Examples of expensive music videos to produce, such as Michael Jackson and Janet Jackson's "Scream" video, are given. However, the document asserts that expensive equipment is not necessary for a quality video. The reader is then tasked with creating a presentation about an important music video director, with guidelines provided on the expected content to include, such as the director's biography, key videos analyzed, their style, and a personal response. Key directors are listed that could be

1. MUSIC VIDEO
DIRECTORS

2. Why study directors?

4. Examples of Directors who are Auteurs
Alfred Hitchcock
Tim Burton
Michael Moore

5. How did it begin?
• In November 1992, MTV began listing directors with the
artist, song, and record company credits, reflecting the
fact that music videos had increasingly become an
auteur's medium.

6. Some music videos cost a lot to make!
Michael Jackson feat. Janet Jackson – Scream (1995)
• Production Cost: $7,000,000 ~ $10,399,914 (2011)

7. But I don’t have a lot of money!
Melina Matsoukas says that expensive equipment is not
necessary for a quality video and one should never think
that way: "A good video has the right visuals, a well
conceptualised story and should be exciting and elicit
reaction."

8. Possible director responsibilities
• Auditioning/selecting talent
• Planning the aesthetic of the video – the overall look
• Planning the shooting of the video – rehearsals, call list,
resources, storyboards, shot list etc
• Choosing camera angles and shots
• Directing how footage will be edited together
• Decide mise-en-scene of the shoot…
- Costumes
- Props
- Lighting
- Setting

9. Your Task
• Your mission is to create a powerpoint/prezi for your blog
about an important Music Video Director. You must do at
least one director in a lot of detail but you could do more
for extra brownie points….

10. Key directors could include…
Jonathan Glazer Michel Gondry
Mark Romanek Spike Jonze
Anton Corbijn Sophie Muller
Hype Williams Diane Martel
Jonas Akerlund Michael Bay
Marcus Nispel Brett Ratner
Francis Lawrence Mark Pellington
Tarsem Singh Antonie Fuqua
David Slade Gore Verbinski
David Fincher Melina Matsoukas

11. Your Powerpoint / Prezi
• At least two embedded videos
• Images of the director
• Basic bio detail (edited by you, not just copy/paste)
• Key artists they have worked with
• Key videos (two as above, analysed)
• Other work – e.g. advertising/film
• An account of their ‘style’ – see if you can work it out for yourself or
find information written by someone else.
• is there anything typical about the ‘look’ of their work?
• Do they use lots of CGI or are they more into natural effects?
• Cinematography/ use of colour? Use of light?
• Recurring motifs / iconography in their work?
• A personal response to their work – what do you admire about this
director? What do you like about his/her style?