The document discusses the process of making music videos. It describes the typical pre-production, production, and post-production steps. These include researching the target audience, storyboarding, filming at various locations, and editing footage. It also outlines the common roles of a music video crew such as the director, camera operators, location scout, writer, and producer. Finally, it discusses the purpose of music videos as promotional tools for songs and artists, and how they can help build an artist's image and generate revenue through multiple media platforms.

1. RESEARCH INTO THE MUSIC INDUSTRY
By Joe Marles

2. HOW ARE MUSIC VIDEOS NORMALLY MADE?
• There are multiple steps involved in making a music video and here are just a few:
• Research- This is the pre- production stage and this will include research into a target
audience, finding locations, drafting up storyboards, finding actors and deciding what
category your music video will be.
• Production- This is the actual filming process where the chosen actors are filmed and
recorded with a backtrack song on. This may take several shoots at each location.
• Post-production- At this stage the clips will need to be edited. This includes finding the
relevant clips and maybe changing the size of these and cutting out unwanted bits.
Transitions will also be put in place as well as editing the clips to the sound of the music
itself in order to relate the two.

3. WHAT CREW ARE NEEDED?
• Director- Runs the whole video and has the final say on decisions.
• Camera men- Do the actual shooting of all the footage. The number of them will depend
on the size and budget of the project.
• Location scout- Hired in order to pick the best locations for the music video taking into
account the genre of the video and the script.
• Writer- Writes the actual script itself taking into account the directors demands and the
genre.
• Producer- Chooses how to brand the video and is often the money behind the whole
project.
• Actors/actresses- Are used in the shooting of the video in order to portray characters
decided by the director, amount of them is dependent on size and budget of project.

4. WHAT IS THE PURPOSE OF A MUSIC VIDEO?
• Essentially a music video is simply a promotion tool. It is there to help promote a
particular song and therefore promote the artist themselves. The music video is there to
be intriguing so people relate it to the song and then come back and watch the video
again.
• It also useful to create a particular image for an artist and this can be chosen by
themselves, and they can use this to build up an audience that the artist themselves want.
• However the main purpose is for sales as having two pieces of media means the artist
can use each piece of media to help promote the other one and all of this brings in extra
revenue.

5. DAVID FINCHER
David Fincher is a 54 year-old American born producer and director. He is famous
largely down to his success in directing films and music videos.
A few of his music videos include…
• Express yourself- Madonna
• Who is it?- Michael Jackson
• Love is Strong- The Rolling Stones
• Suit & Tie- Justin Timberlake and Jay Z
He is successful due to his use in technology to create movement shots and
his use of a tripod to get still shots, very rarely does he use a camera
handheld. He became so successful that he went on to direct a whole host of
films including ‘Fight Club’, ‘Seven’ and ‘The social network’.

6. HOW MUCH MONEY IS NORMALLY SPENT?
• According to research carried out in 2010, the average budget a studio will have for a
music video is between $200,000-$500,000. This money goes towards paying all the staff,
renting out locations and purchasing the necessary equipment needed for the production
and post-production. However there are a few exceptions…
Michael Jacksons Music video cost around $10,000,000 making it the most expensive music
video to date.
‘Praise you’ however by Fatboy slim made a music video
for just $800 ( most of which was spend on food for crew
and a new boom box). However the video was still a huge
success.

7. HOW CAN AUDIENCES ACCESS MUSIC VIDEOS?
• Most music videos can be found on YouTube regardless of the artist or genre as most
artists will have a channel in order to promote themselves by using their music videos.
However those who are more famous may have their music videos appear on sites such
as vevo as they often display the charts top 40 music videos on their site.